Following Met Gala Debut, ‘Bulgari Laguna Blu’ Sells for $25M
The fancy vivid blue diamond topped the Sotheby’s Geneva “Magnificent Jewels and Noble Jewels” sale.

The 11.16-carat fancy vivid blue diamond garnered $25.2 million at the “Magnificent Jewels and Noble Jewels” sale.
It is the most valuable gem set into a piece of Bulgari jewelry ever sold at auction, Sotheby’s said.
Presented as the final jewel of the jewelry auction’s second session, after a four-minute bidding war between one buyer who was present and three on the phone, the blue diamond found its first new owner in 50 years.
Bulgari set the diamond into a ring in 1970 for a private collector in Europe.
Earlier this month, Bulgari unveiled an alternative setting when Priyanka Chopra Jonas wore it to the Met Gala in a diamond necklace inspired by Greco-Roman emperors’ bay laurel wreaths.
“It’s been a privilege to witness the Bulgari Laguna Blu’s glamorous and exciting journey over the past few months, knowing that it was first created in 1970, to its most recent Met Gala appearance where it dazzled on the red carpet,” said Sotheby’s Geneva Head of Jewelry Olivier Wagner.
“So, it’s a special moment to see this extraordinary jewel’s journey take yet a new turn, this evening in our auction room, in the hands of its first new owner in over 50 years.”
Overall, Sotheby’s said the auction was its most profitable Magnificent Jewels and Noble Jewels Geneva sale in five years, since May 2018.
Expected to sell for at least $25 million, the Bulgari Laguna Blu just hit expectations at $25.2 million, though more than half of the sale’s lots sold for well over their high estimates, and each lot sold fell within or above its estimated range, the auction house said.
Diacore, responsible for cutting many large and notable diamonds, acquired two diamonds at the auction.
It purchased one, the below 21.94-carat cut-cornered rectangular modified brilliant-cut fancy intense pink diamond set between 0.51-carat and 0.46-carat half-moon fancy deep grayish blue diamonds in a ring, for $11.8 million.
The other, an 11.57-carat step-cut fancy vivid yellow diamond set in a ring seen below, sold for $1.3 million.
Diacore’s pink diamond ring was the sale’s No. 2 lot. The No. 3 lot was another pink diamond, below.
The 5.01-carat round-cornered rectangular modified brilliant-cut fancy vivid purplish pink diamond sold for $6.3 million.
Pink diamonds continue to be on the menu for Sotheby’s this spring.
The auction house predicts the 10.57-carat internally flawless, fancy vivid purplish pink diamond, called “The Eternal Pink,” to sell for at least $35 million at the Magnificent Jewels sale in New York on June 8.
That equates to $3.3 million per carat, which Sotheby’s said is the highest price-per-carat estimate placed on any diamond or gemstone offered at auction.
The 11.15-carat “Williamson Pink Star” currently holds the price-per-carat record at $5.2 million per carat, or a total $57.7 million.
The Latest

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

This year’s inductees include second-, third-, and fourth-generation jewelers.

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.


Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

Bring a cool tone to your summer jewelry with these white metal pieces.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

The updated catalog has a newly dedicated section for gift wrapping.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.




























