Following Met Gala Debut, ‘Bulgari Laguna Blu’ Sells for $25M
The fancy vivid blue diamond topped the Sotheby’s Geneva “Magnificent Jewels and Noble Jewels” sale.

The 11.16-carat fancy vivid blue diamond garnered $25.2 million at the “Magnificent Jewels and Noble Jewels” sale.
It is the most valuable gem set into a piece of Bulgari jewelry ever sold at auction, Sotheby’s said.
Presented as the final jewel of the jewelry auction’s second session, after a four-minute bidding war between one buyer who was present and three on the phone, the blue diamond found its first new owner in 50 years.
Bulgari set the diamond into a ring in 1970 for a private collector in Europe.
Earlier this month, Bulgari unveiled an alternative setting when Priyanka Chopra Jonas wore it to the Met Gala in a diamond necklace inspired by Greco-Roman emperors’ bay laurel wreaths.
“It’s been a privilege to witness the Bulgari Laguna Blu’s glamorous and exciting journey over the past few months, knowing that it was first created in 1970, to its most recent Met Gala appearance where it dazzled on the red carpet,” said Sotheby’s Geneva Head of Jewelry Olivier Wagner.
“So, it’s a special moment to see this extraordinary jewel’s journey take yet a new turn, this evening in our auction room, in the hands of its first new owner in over 50 years.”
Overall, Sotheby’s said the auction was its most profitable Magnificent Jewels and Noble Jewels Geneva sale in five years, since May 2018.
Expected to sell for at least $25 million, the Bulgari Laguna Blu just hit expectations at $25.2 million, though more than half of the sale’s lots sold for well over their high estimates, and each lot sold fell within or above its estimated range, the auction house said.
Diacore, responsible for cutting many large and notable diamonds, acquired two diamonds at the auction.
It purchased one, the below 21.94-carat cut-cornered rectangular modified brilliant-cut fancy intense pink diamond set between 0.51-carat and 0.46-carat half-moon fancy deep grayish blue diamonds in a ring, for $11.8 million.
The other, an 11.57-carat step-cut fancy vivid yellow diamond set in a ring seen below, sold for $1.3 million.
Diacore’s pink diamond ring was the sale’s No. 2 lot. The No. 3 lot was another pink diamond, below.
The 5.01-carat round-cornered rectangular modified brilliant-cut fancy vivid purplish pink diamond sold for $6.3 million.
Pink diamonds continue to be on the menu for Sotheby’s this spring.
The auction house predicts the 10.57-carat internally flawless, fancy vivid purplish pink diamond, called “The Eternal Pink,” to sell for at least $35 million at the Magnificent Jewels sale in New York on June 8.
That equates to $3.3 million per carat, which Sotheby’s said is the highest price-per-carat estimate placed on any diamond or gemstone offered at auction.
The 11.15-carat “Williamson Pink Star” currently holds the price-per-carat record at $5.2 million per carat, or a total $57.7 million.
The Latest

The campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.

Plus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.

Presented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The group has announced its lineup of speakers and a new “Rising Stars” pavilion.


The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.

The program provides essential funding to organizations for projects that enhance the jewelry industry.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.

JSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.

The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.

The “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.

Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.

“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”

Organizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.

The Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.

The Swiss watchmaker is changing up its executive leadership team as part of a restructuring.

The “What’s Your Signature?” campaign invites women to think about how they see themselves.

The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.

Rob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.

The Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.

With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.

The retailer failed to file its annual report on time and said it may issue a going concern warning.

Smith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.

John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.

Founder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.

























