Mississippi Jewelry Store to Close After 54 Years
The owners of Rushing Jewelers in Picayune, Mississippi, are retiring.

Charles Rushing, along with his son James Rushing, opened the jewelry store in 1969. The two learned how to make and repair jewelry through hard work and dedication to the craft.
James, better known to everyone as Jim, and his wife, Dianna Rushing, later took over the business, turning it into a “community staple” within Picayune.
Retiring owners James and Dianna said they are proud to have created a warm and welcoming jewelry store.
As they prepare to retire, the Rushings will be hosting a closing sale.
For the next few weeks, diamond necklaces, bracelets, earrings, gemstones, men’s jewelry, wedding bands, engagement rings, bridal sets, and watches will be available at up to 70 percent off.
The couple is honored to have served generations of family and friends and will look back at the memories fondly, they said.
Of all the special moments they’ve shared with patrons of the store, the most unforgettable will be the many times Jim heard, “this is perfect” after he presented a custom piece he created.
Jim and Dianna said with retirement around the corner, they look back at their legacy with gratitude and pride, thanking God for the years He has given them and looking forward to what the future holds.
The Latest

From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”


The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

























