TechnologyDec 05, 2022
Timex Ticks into the Metaverse with Bored Ape Yacht ClubTrendsDec 06, 2022
Pantone’s 2023 Color of the Year Is A Lot Like Rubellite, Spinel, Ruby
“Viva Magenta” easily finds its colored gemstone counterparts.
Omi Privé 18-karat yellow gold ring with 3.01-carat cushion-cut red spinel, 1.85 carats of trillion-cut red spinels, and 0.64 carats of diamonds ($36,000) pictured alongside Pantone’s color of the year, “Viva Magenta.” The shade resembles gems like spinel, rubellite, and ruby. (Image courtesy of Omi Privé)
Carlstadt, N.J.—The year is quickly drawing to a close and 2023 predictions are kicking off.
That means it’s time for Pantone to crown the shade that will influence design in the year ahead.
The color institute has named “Pantone 18-1750 Viva Magenta” its color of the year, 2023.
Pantone called the shade an “animated red” that strikes a balance between warm and cool tones.
Metaphorically, the company described it as “brave and fearless,” signaling a grounded strength that naturally commands respect, rather than gaining it through aggression.
Pantone said Viva Magenta is an optimistic color that represents inclusion.
“The last few years were transformative in many ways in terms of people’s sense of self, and the way well-being, priorities and identity are being thought about,” said Laurie Pressman, vice president of Pantone Color Institute.
SEE: Jewels That Match ‘Viva Magenta’
The AnaKatarina “Pretty in Pink” ring features a pink tourmaline surrounded by rhodolite garnets and orange sapphires, all set in 18-karat yellow gold ($10,310).
Omi Privé platinum and 18-karat yellow gold ring with 6.47-carat cushion-cut rubellite tourmaline and 0.53 carats of diamonds ($22,000)
Picchiotti “Essentially Color” necklace featuring a 28.51-carat pink tourmaline and 3.29 carats of diamonds in 18-karat white gold on an 18-karat white gold and diamond necklace ($127,300)
Sorellina “Strawberry Studs” in 18-karat yellow gold with rubies and black rhodium detailing ($850)
“The One I Love” 18-karat yellow gold ring with 1.4-carat spinel and 0.67 carats of diamonds ($3,990)
Storrow Jewelry “Birdie Charm” in 14-karat yellow gold with ruby ($1,995)
“As a result, space has been created where we are free to explore and be accepted for exactly who we feel we are, whether it be in a cybernetic universe, a conventional space, or a magical blend of both.”
This year, Pantone is emphasizing Viva’s Magenta role not only in the physical world, but in the digital, releasing graphics crafted with the help of artificial intelligence.
The color institute also highlighted the shade IRL, announcing the 2023 color with an immersive installation at just-concluded Art Basel Miami dubbed the “Magentaverse.”
This image shows a mix of the influences that have informed Pantone’s “Viva Magenta,” including the cochineal insect—the source of carmine dye—gemstones, and digital artwork. (Image courtesy of Pantone Color Institute)
The Pantone x Artechouse exhibition featured rooms providing visual, auditory, and tactile experiences that explore design, space, and technology, Pantone said.
“As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real,” Leatrice Eiseman, executive director of the Pantone Color Institute, explained.
Viva Magenta, she said, was inspired by the cochineal insect that provides the natural dye carmine.
“Rooted in the primordial, Pantone 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, it galvanizes our spirit, helping us to build our inner strength.”
More on Trends
The Latest
EditorsSep 16, 2025
Out & About: 7 Great Quotes From Converge in CarlsbadAt Converge 2025, Editor-in-Chief Michelle Graff attended sessions on DEI, tariffs, security, and more. Here are her top takeaways.
CrimeSep 16, 2025
2 Robbery Suspects Killed in California Pawn Shop ShootoutSix people were shot last week at an Oakland cash-for-gold shop as employees exchanged gunfire with individuals trying to rob the store.
CollectionsSep 16, 2025
Chopard Adds New Designs to Its ‘Ice Cube’ Capsule CollectionThe jeweler has expanded its high jewelry offering, which launched last year, with new pieces featuring its cube motif that debuted in 1999.
Brought to you by
reDollar.com Is Rolling Out the Next Level Jewelry, Diamond & Watch Consignment ProgramWith their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.
SourcingSep 16, 2025
Natural Diamond Council Launches Retailer Accreditation ProgramBen Bridge Jeweler and Lux Bond & Green were a part of the pilot program.
Weekly QuizSep 12, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsSep 15, 2025
Skipping the Necklace, Embracing Snakes: The Best Jewelry From the 2025 Emmy AwardsAssociate Editor Natalie Francisco shares eight of her favorite jewelry looks from the 77th annual Primetime Emmy Awards, held Sunday night.
SurveysSep 15, 2025
Resilient Shoppers to Boost Holiday Retail Sales, Says DeloitteIt’s predicting a rise in retail sales this holiday season despite economic uncertainty and elevated inflation.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
SourcingSep 15, 2025
Gemfields Achieves $32M at High-Quality Emerald AuctionIt included the sale of the 11,685-carat “Imboo” emerald that was recently discovered at Kagem.
SourcingSep 15, 2025
AGTA Elects 8 Members to Board of Directors The newly elected directors will officially take office in February 2026 and will be introduced at the organization’s membership meeting.
EditorsSep 12, 2025
Out & About: Mining Sapphires in Rock Creek, MontanaAssociate Editor Lauren McLemore headed out West for a visit to Potentate Mining’s operation hosted by gemstone wholesaler Parlé Gems.
Events & AwardsSep 12, 2025
Al Gilbertson Wins 2025 Robert M. Shipley AwardGilbertson has worked as a researcher, jeweler, lapidary artist, appraiser, and business owner throughout his decades in the industry.
Policies & IssuesSep 11, 2025
Supreme Court to Hear Tariffs Case in November A decision likely won’t come until January 2026 at the earliest, and the tariffs remain in effect until then.
MajorsSep 11, 2025
Tabayer Opens Nordstrom Shop-In-ShopLocated in the revamped jewelry hall at the retailer’s New York City flagship, this opening is Tabayer’s first shop-in-shop.
SourcingSep 11, 2025
Need to Sell More Natural Diamonds? De Beers Has an App for ThatThe new, free app offers accessible educational content, like games and podcasts, for U.S. retailers.
MajorsSep 10, 2025
Stuller to Swap Gold Scrap for Full Credit to AccountAs the gold price rises, the manufacturer is offering a 100 percent payout through Sept. 30 for gold clean scrap.
SourcingSep 10, 2025
Tech Meets Style in the New Loewe x Jacob & Co. HeadphonesJacob & Co. partnered with the German technology company on two pairs of headphones, one set with diamonds and the other with sapphires.
MajorsSep 10, 2025
24 Karat Club of New York’s Banquet to Return to Waldorf AstoriaThe Waldorf Astoria New York’s grand reopening this past summer means a homecoming for the industry group’s annual event.
SourcingSep 09, 2025
Anglo American to Merge With Canadian Copper Miner Anglo plans to merge with Teck Resources Ltd. to form Anglo Teck. The deal changes nothing about its plans to offload De Beers.
AuctionsSep 09, 2025
‘The Mellon Blue’ to Return to Auction, This Time at Christie’s The 9.51-carat fancy vivid blue diamond, which set two world auction records at Sotheby’s in 2014, is estimated to fetch up to $30 million.
AuctionsSep 09, 2025
Phillips Names Dianne Batista Head of Jewels, New YorkThe industry veteran joins the auction house as it looks to solidify its footprint in the jewelry market.
MajorsSep 09, 2025
MJSA Education Foundation Announces 2025 Scholarship WinnersThe nonprofit awarded four students pursuing a professional career in jewelry making and design with $2,250 each.
IndependentsSep 08, 2025
Take a Look Inside the New Korman Store in AustinThe Texas-based jeweler has also undergone a brand refresh, debuting a new website and logo.
MajorsSep 08, 2025
MJSA Is Officially Now Under JA’s UmbrellaThe two organizations have finalized and signed the affiliation agreement announced in May.
AuctionsSep 08, 2025
Sotheby’s To Auction ‘Exceptional’ Collection of JAR, Suzanne Belperron JewelsThe single-owner sale will headline Sotheby's inaugural jewelry auction at the Breuer building, its new global headquarters, this December.
Events & AwardsSep 08, 2025
27 Can’t-Miss Converge Sessions, Events From sunrise yoga to tariffs talks, these are some events to check out at the upcoming inaugural event.
ColumnistsSep 05, 2025
Peter Smith: A Lasting Lesson From Maurice Tempelsman Smith recalls a bit of wisdom the industry leader, who died last week, shared at a diamond conference years ago.
