TechnologyDec 05, 2022
Timex Ticks into the Metaverse with Bored Ape Yacht ClubTrendsDec 06, 2022
Pantone’s 2023 Color of the Year Is A Lot Like Rubellite, Spinel, Ruby
“Viva Magenta” easily finds its colored gemstone counterparts.
Omi Privé 18-karat yellow gold ring with 3.01-carat cushion-cut red spinel, 1.85 carats of trillion-cut red spinels, and 0.64 carats of diamonds ($36,000) pictured alongside Pantone’s color of the year, “Viva Magenta.” The shade resembles gems like spinel, rubellite, and ruby. (Image courtesy of Omi Privé)
Carlstadt, N.J.—The year is quickly drawing to a close and 2023 predictions are kicking off.
That means it’s time for Pantone to crown the shade that will influence design in the year ahead.
The color institute has named “Pantone 18-1750 Viva Magenta” its color of the year, 2023.
Pantone called the shade an “animated red” that strikes a balance between warm and cool tones.
Metaphorically, the company described it as “brave and fearless,” signaling a grounded strength that naturally commands respect, rather than gaining it through aggression.
Pantone said Viva Magenta is an optimistic color that represents inclusion.
“The last few years were transformative in many ways in terms of people’s sense of self, and the way well-being, priorities and identity are being thought about,” said Laurie Pressman, vice president of Pantone Color Institute.
SEE: Jewels That Match ‘Viva Magenta’
The AnaKatarina “Pretty in Pink” ring features a pink tourmaline surrounded by rhodolite garnets and orange sapphires, all set in 18-karat yellow gold ($10,310).
Omi Privé platinum and 18-karat yellow gold ring with 6.47-carat cushion-cut rubellite tourmaline and 0.53 carats of diamonds ($22,000)
Picchiotti “Essentially Color” necklace featuring a 28.51-carat pink tourmaline and 3.29 carats of diamonds in 18-karat white gold on an 18-karat white gold and diamond necklace ($127,300)
Sorellina “Strawberry Studs” in 18-karat yellow gold with rubies and black rhodium detailing ($850)
“The One I Love” 18-karat yellow gold ring with 1.4-carat spinel and 0.67 carats of diamonds ($3,990)
Storrow Jewelry “Birdie Charm” in 14-karat yellow gold with ruby ($1,995)
“As a result, space has been created where we are free to explore and be accepted for exactly who we feel we are, whether it be in a cybernetic universe, a conventional space, or a magical blend of both.”
This year, Pantone is emphasizing Viva’s Magenta role not only in the physical world, but in the digital, releasing graphics crafted with the help of artificial intelligence.
The color institute also highlighted the shade IRL, announcing the 2023 color with an immersive installation at just-concluded Art Basel Miami dubbed the “Magentaverse.”
This image shows a mix of the influences that have informed Pantone’s “Viva Magenta,” including the cochineal insect—the source of carmine dye—gemstones, and digital artwork. (Image courtesy of Pantone Color Institute)
The Pantone x Artechouse exhibition featured rooms providing visual, auditory, and tactile experiences that explore design, space, and technology, Pantone said.
“As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real,” Leatrice Eiseman, executive director of the Pantone Color Institute, explained.
Viva Magenta, she said, was inspired by the cochineal insect that provides the natural dye carmine.
“Rooted in the primordial, Pantone 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, it galvanizes our spirit, helping us to build our inner strength.”
Editors' Picks
Sponsored by
More on Trends
The Latest
Recorded WebinarsMar 31, 2025
Watch: What Do We Mean When We Say ‘Recycled’ Gold?Three industry experts dive into the complexities of the material often marketed as an “ethical” alternative for metal in jewelry.
MajorsMar 31, 2025
Lashbrook Expands Into Luxury Golf Gifts With AcquisitionThe Utah-based company known for making wedding bands has acquired Doubloon Golf.
WatchesMar 31, 2025
Bulgari CEO Jean-Christophe Babin Will Also Head LVMH WatchesThe longtime luxury executive led one of LVMH’s watch brands, TAG Heuer, for 12 years before taking over Bulgari in 2013.
Brought to you by
The Heart of the Industry: Giving Bench Jewelers the Recognition They DeserveBench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.
CrimeMar 28, 2025
2 Suspects Arrested in $1.7M Smash-and-Grab Robbery of NY Jewelry StoreAuthorities said the robbers fled with jewelry and 70 Rolex watches, later taking pictures of themselves posing with big stacks of cash.
Weekly QuizMar 27, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingMar 28, 2025
19th-Century Jade Book Now Available in EnglishLotus Gemology founder Richard W. Hughes has translated Heinrich Fischer’s 1880 book “Nephrit und Jadeit” from its original German.
CollectionsMar 28, 2025
Piece of the Week: Löf’s ‘The Valentine’ RingThe ring's design features contrasting lines influenced by work from architecture-inspired photographer Nikola Olic.
Brought to you by
Natural Diamonds Should Mean MoreNatural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.
SurveysMar 27, 2025
Consumer Confidence Falls in March Amid ‘Gloomy’ OutlookThe Conference Board’s index fell as consumers continued to worry about the impact of tariffs, the labor market, and the price of eggs.
AuctionsMar 27, 2025
300-Year-Old Ring Linked to Witch Trial Judge Goes Unsold at Auction However, two medieval jewels surpassed estimates at Noonans Mayfair’s recent jewelry auction in London.
WatchesMar 27, 2025
Austin Butler Joins Breitling as Brand AmbassadorThe Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.
SourcingMar 27, 2025
Susan Jacques, Gaetano Cavalieri to Headline 2025 ICA Congress The Congress is scheduled to take place May 19-22 in Brasilia, Brazil.
IndependentsMar 26, 2025
Bailey’s Fine Jewelry Acquires Fellow NC Independent JewelerThe family-owned retailer is the new owner of Morrison Smith Jewelers in Charlotte, North Carolina.
WatchesMar 26, 2025
Bulova Celebrates 150th Anniversary With Art Deco WatchesThe “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.
MajorsMar 26, 2025
QVC Group Appoints New PresidentAlex Wellen, formerly CEO and president of MotorTrend Group, has taken on the role.
Events & AwardsMar 26, 2025
Jewelers of America Announces New Funding Initiative The Impact Initiative is part of the nonprofit association’s new three-year strategic plan.
AuctionsMar 25, 2025
Christie’s To Auction 35-Carat Sapphire, 13-Carat RubyThe ruby and the sapphire, which Christie’s calls a “once-in-a-generation masterpiece,” are part of the upcoming Hong Kong jewelry auction.
CrimeMar 25, 2025
Tiffany & Co. Earrings Swallowed Following Grab-and-Run Theft RecoveredThe two pairs of earrings, snatched from a Tiffany & Co. store in Orlando, Florida, are valued at a combined $769,500.
ColumnistsMar 25, 2025
The Smart Lab: Using Short-Form Videos to Sell More JewelryThe time to start experimenting with video content is now, writes columnist Emmanuel Raheb.
CollectionsMar 24, 2025
Pomellato’s Latest ‘Nudo’ Collections Revamp its Classic DesignFrom striking high jewelry to miniature fine jewelry, the new chapter continues to highlight gemstones featuring its signature 57-facet cut.
MajorsMar 24, 2025
4 Top Executives to Depart Signet Jewelers Amid TurnaroundThe jewelry giant is reducing its senior leadership by 30 percent as part of its new turnaround strategy.
WatchesMar 24, 2025
Sotheby's Now Offers Watch Repair ServicesThe auction house's partnership with online watch servicing platform WatchCheck makes repairs convenient and accessible, it said.
FinancialsMar 21, 2025
Swarovski Says Its Lab-Grown Diamond Sales Doubled in 2024The company also noted record sales in the United States and a strong performance in its jewelry category.
SourcingMar 21, 2025
BrankoGems To Hold Conference in MontanaThe event, set for June 13-15, will feature educational presentations and guided visits to the state’s sapphire mines.
IndependentsMar 20, 2025
Korman Fine Jewelry’s New Store Is Double the Size The Austin, Texas, jeweler’s new 11,000-square-foot store is set to open this summer.
Events & AwardsMar 20, 2025
JCK Rocks to Feature Snoop Dogg, Jason DeruloThe rapper and singer-songwriter will perform at Tao Beach on June 8.
TechnologyMar 20, 2025
Chris Ploof, Severine Ferrari Launch YouTube Video Series“Conversations with Chris Ploof” covers tips for men buying wedding bands, behind-the-scenes footage of Ploof in his studio, and more.
