TechnologyDec 05, 2022
Timex Ticks into the Metaverse with Bored Ape Yacht ClubTrendsDec 06, 2022
Pantone’s 2023 Color of the Year Is A Lot Like Rubellite, Spinel, Ruby
“Viva Magenta” easily finds its colored gemstone counterparts.
Omi Privé 18-karat yellow gold ring with 3.01-carat cushion-cut red spinel, 1.85 carats of trillion-cut red spinels, and 0.64 carats of diamonds ($36,000) pictured alongside Pantone’s color of the year, “Viva Magenta.” The shade resembles gems like spinel, rubellite, and ruby. (Image courtesy of Omi Privé)
Carlstadt, N.J.—The year is quickly drawing to a close and 2023 predictions are kicking off.
That means it’s time for Pantone to crown the shade that will influence design in the year ahead.
The color institute has named “Pantone 18-1750 Viva Magenta” its color of the year, 2023.
Pantone called the shade an “animated red” that strikes a balance between warm and cool tones.
Metaphorically, the company described it as “brave and fearless,” signaling a grounded strength that naturally commands respect, rather than gaining it through aggression.
Pantone said Viva Magenta is an optimistic color that represents inclusion.
“The last few years were transformative in many ways in terms of people’s sense of self, and the way well-being, priorities and identity are being thought about,” said Laurie Pressman, vice president of Pantone Color Institute.
SEE: Jewels That Match ‘Viva Magenta’
The AnaKatarina “Pretty in Pink” ring features a pink tourmaline surrounded by rhodolite garnets and orange sapphires, all set in 18-karat yellow gold ($10,310).
Omi Privé platinum and 18-karat yellow gold ring with 6.47-carat cushion-cut rubellite tourmaline and 0.53 carats of diamonds ($22,000)
Picchiotti “Essentially Color” necklace featuring a 28.51-carat pink tourmaline and 3.29 carats of diamonds in 18-karat white gold on an 18-karat white gold and diamond necklace ($127,300)
Sorellina “Strawberry Studs” in 18-karat yellow gold with rubies and black rhodium detailing ($850)
“The One I Love” 18-karat yellow gold ring with 1.4-carat spinel and 0.67 carats of diamonds ($3,990)
Storrow Jewelry “Birdie Charm” in 14-karat yellow gold with ruby ($1,995)
“As a result, space has been created where we are free to explore and be accepted for exactly who we feel we are, whether it be in a cybernetic universe, a conventional space, or a magical blend of both.”
This year, Pantone is emphasizing Viva’s Magenta role not only in the physical world, but in the digital, releasing graphics crafted with the help of artificial intelligence.
The color institute also highlighted the shade IRL, announcing the 2023 color with an immersive installation at just-concluded Art Basel Miami dubbed the “Magentaverse.”
This image shows a mix of the influences that have informed Pantone’s “Viva Magenta,” including the cochineal insect—the source of carmine dye—gemstones, and digital artwork. (Image courtesy of Pantone Color Institute)
The Pantone x Artechouse exhibition featured rooms providing visual, auditory, and tactile experiences that explore design, space, and technology, Pantone said.
“As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real,” Leatrice Eiseman, executive director of the Pantone Color Institute, explained.
Viva Magenta, she said, was inspired by the cochineal insect that provides the natural dye carmine.
“Rooted in the primordial, Pantone 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, it galvanizes our spirit, helping us to build our inner strength.”
More on Trends
The Latest
CrimeJul 23, 2025
JSA Warns of Violent String of Smash-and-Grabs in California JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.
CollectionsJul 23, 2025
Silvia Furmanovich’s ‘Kashmir’ Collection Is a Tribute to Northern IndiaThe “Kashmir” collection features centuries-old craft techniques made in collaboration with the region’s master papier-mâché artisans.
IndependentsJul 23, 2025
Montreal’s Ecksand Eyes Move to SoHoCreative Director Erica Bianchini shared why the jeweler is looking to expand into the U.S. and how it’s putting Canadian craftsmanship on the map.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
IndependentsJul 23, 2025
IJO Raises Nearly $37K for LA Fire Relief Two Los Angeles Fire Department stations plan to use the donations to upgrade their equipment and tools.
Weekly QuizJul 17, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJul 22, 2025
Jewelry With a Rock ‘n’ Roll Aesthetic Heads to Sotheby’s LondonNext week, the auction house will kick off a selling exhibition of jewelry by British artist Hannah Martin and Coldplay’s Guy Berryman.
SourcingJul 22, 2025
Antwerp Diamond Heist Documentary Coming to Netflix“Stolen: Heist of the Century” is based on “Flawless,” the book about the middle-of-the-night theft, and will debut on Netflix in August.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
ColumnistsJul 22, 2025
The Gifting Gap: How to Market Jewelry Beyond the HolidaysEmmanuel Raheb shares the top five gifting moments outside of major holidays that jewelers should build marketing campaigns around.
Events & AwardsJul 22, 2025
NY Now’s Summer Market Returns in AugustThe wholesale trade show’s Luxury Lifestyle section will showcase established and emerging jewelry designers.
MajorsJul 21, 2025
Rio Grande Expands Personalization OfferingsAs demand for custom jewelry grows, the company is expanding its services to support retailers.
Events & AwardsJul 21, 2025
NAJA’s 2025 ‘Ace It’ Conference To Go VirtualThe mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.
Events & AwardsJul 21, 2025
Gem Awards Now Accepting Nominations for 2026Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.
MajorsJul 18, 2025
Lewis Heyman on Sourcing Gemstones, Post-Retirement PlansHe retired last month after 28 years traveling the world to source the very best gemstones for his family’s jewelry business, Oscar Heyman.
MajorsJul 18, 2025
Plumb Club Elects New Board MembersThe organization elected its youngest vice president as it looks to draw in fresh talent.
TechnologyJul 18, 2025
Brad Campbell, John Liebler Join Clientbook’s Executive Team Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.
CollectionsJul 17, 2025
2026 Winter Olympic Medal Design Symbolizes UnityThe medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.
Supplier BulletinJul 17, 2025
The INSTORE Jewelry Show 2025: Your Holiday Preparations, All Wrapped Up! Sponsored by The INSTORE Jewelry Show 2025
SurveysJul 17, 2025
The Most Recommended Brands in the World, According to YouGovGlobally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.
IndependentsJul 17, 2025
Gina Ferranti of GiGi Ferranti Jewelry Dies at 59The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.
SourcingJul 17, 2025
Rio Tinto Names New CEO, Production Rises at DiavikProduction at the mine in Canada’s Northwest Territories topped 1 million carats in Q2, the third consecutive quarter of growth.
Events & AwardsJul 17, 2025
JA to Hold Learning Workshops This FallA new slate of Learning Workshops will take place in Oklahoma, Mississippi, and Georgia.
SurveysJul 16, 2025
Signet Jewelers Falls Lower on NRF’s ‘Top 100’ Retailers ListThe middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.
FinancialsJul 16, 2025
Richemont’s Jewelry Sales Up 7% in Q1It marks the third consecutive quarter of growth for Cartier, Van Cleef & Arpels, Buccellati, and Vhernier.
WatchesJul 16, 2025
The Top-Selling Rolex Models of the Last 15 Years, According to Bob’s Watches The reseller’s market trends report, based on its sales data, also shows exactly how much Rolex prices have jumped since 2010.
AuctionsJul 16, 2025
Christie’s To Honor Dinh Van With ExhibitionThe auction house will be hosting a retrospective paying tribute to jeweler Jean Dinh Van and his company’s 60th anniversary.
IndependentsJul 16, 2025
Clyde Duneier Ushers In Fourth GenerationJake Duneier and Danielle Duneier-Goldberg have stepped into the roles of CEO and president, respectively.
