Rolex Names New Group President
A filing made in Switzerland shows Nicolas Brünschwig now holds the top position at one of the most popular brands in the world.

The change was announced quietly via an Aug. 29 filing with the Swiss Official Gazette of Commerce, the official publication of the Swiss Confederation.
Nicolas Brünschwig is the new president of the board of both Rolex SA and Rolex Holding SA, as well as the company’s manufacturing arm, Manufacture des Montres Rolex SA in Biel/Bienne, Switzerland.
He succeeds Bertrand Gros.
An attorney by trade, the 72-year-old Gros resigned in July, WorldTempus reported. (The online news source also noted Brünschwig’s appointment at that time.)
Brünschwig has been a Rolex board member since 2016.
He is a member of the family that has owned and operated upscale Swiss department store chain Bongénie-Grieder for more than 130 years. (The first Bon Génie store opened in Geneva in 1891.)
Jean-Frédéric Dufour, who was hired in 2015 under Gros’ tenure, remains the global CEO of Rolex, while Luca Bernasconi is CEO and president of Rolex Watch U.S.A.
Bernasconi took over for the retiring Stewart Wicht at the beginning of 2019.
The company did respond to request for comment on Brünschwig’s appointment.
The Latest

The new showcase dedicated to Italian jewelry design is set for Oct. 29-30.

Take a gaze at the sky with this pair of platinum diamond-set star earrings with blue lace agate drops.

In 2026, the jewelry retailer will celebrate a milestone only a small percentage of family-owned businesses survive to see.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Jeffrey Zimmer's decades of leadership at Reeds Jewelers are defined by integrity, a love of sourcing gemstones, and a heart for community.


The new high jewelry design and production process takes 30 days or less from concept to completion, the auction house said.

The holiday catalog for 2025 features never-before-seen images of more than 100 one-of-a-kind masterpieces.

The upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.

The brand has released a second installment of its collection of traditional and non-traditional commitment heirlooms.

Corey rescued New England chain Day’s Jewelers, preserving its legacy with strong people skills, pragmatism, and a “get-it-done” attitude.

Charles Robinson Shay was sentenced to life in prison plus 120 years while his accomplice, Michael James McCormack, got 75 years.

The Museum of Arts and Design's new exhibition features 75 pieces by the designer, best known for her work in the “Black Panther” films.

Timepieces at Luxury will take place at The Venetian and, like Luxury, will be invitation-only for the first two days.

The auction house named a new global head of jewelry, as well as a new head of the jewelry department for the Americas.

As chairman of Schwanke-Kasten Jewelers, Tom Dixon has been tasked with honoring the past and shaping the future of the family-run store.

Katty Villapando Lyte and Mica Rencher received a $10,000 grant for their business, Shimmer Culture LLC.

The parents of the Dallas Mavericks rookie bought their engagement ring at a Day’s store in Bangor, Maine, in 1997.

The UK-based brand sourced the gemstones, which are fully traceable, from an artisanal mining community in Tanzania.

The trio of Advent calendars include a version with 18-karat gold and lab-grown diamond jewelry in a red lacquer jewelry box.

Created in collaboration with Nymphenburg Porcelain, the lock is part of a four-piece collection that took two years to bring to fruition.

Jewelry industry veteran Alisa Bunger has taken on the role.

The company and industry leader’s two-decade tenure with De Beers will come to a close at the end of the month.

“The Winter Egg” set the world auction record for a Fabergé piece twice at previous Christie’s sales.

The company will pay 1.5x silver’s current spot price for each pound of silver oxide batteries submitted.

The line includes a “Shadow” series crafted exclusively for the new men’s offering and reimagined styles from the brand’s core collections.

The rough on offer was recovered from a newer area at the Montepuez mine.

The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.