AuctionsAug 12, 2022
2 Rolexes Paul Newman Gave to Stuntman Stan Barrett Head to Auction WatchesNov 16, 2022
Rolex Names New Group President
A filing made in Switzerland shows Nicolas Brünschwig now holds the top position at one of the most popular brands in the world.
The Rolex Oyster Perpetual Yacht-Master 40 with rotating bezel set with trapeze-cut diamonds and multicolored sapphires was one of the new watches Rolex introduced at Geneva earlier this year. The company that controls the popular watch brand has a new president of the board, Nicolas Brünschwig.
Geneva—The Geneva-based company that controls Rolex has named a new board president, a translated version of a filing made in Switzerland shows.
The change was announced quietly via an Aug. 29 filing with the Swiss Official Gazette of Commerce, the official publication of the Swiss Confederation.
Nicolas Brünschwig is the new president of the board of both Rolex SA and Rolex Holding SA, as well as the company’s manufacturing arm, Manufacture des Montres Rolex SA in Biel/Bienne, Switzerland.
He succeeds Bertrand Gros.
An attorney by trade, the 72-year-old Gros resigned in July, WorldTempus reported. (The online news source also noted Brünschwig’s appointment at that time.)
Brünschwig has been a Rolex board member since 2016.
He is a member of the family that has owned and operated upscale Swiss department store chain Bongénie-Grieder for more than 130 years. (The first Bon Génie store opened in Geneva in 1891.)
Jean-Frédéric Dufour, who was hired in 2015 under Gros’ tenure, remains the global CEO of Rolex, while Luca Bernasconi is CEO and president of Rolex Watch U.S.A.
Bernasconi took over for the retiring Stewart Wicht at the beginning of 2019.
The company did respond to request for comment on Brünschwig’s appointment.
Related stories will be right here …
The change was announced quietly via an Aug. 29 filing with the Swiss Official Gazette of Commerce, the official publication of the Swiss Confederation.
Nicolas Brünschwig is the new president of the board of both Rolex SA and Rolex Holding SA, as well as the company’s manufacturing arm, Manufacture des Montres Rolex SA in Biel/Bienne, Switzerland.
He succeeds Bertrand Gros.
An attorney by trade, the 72-year-old Gros resigned in July, WorldTempus reported. (The online news source also noted Brünschwig’s appointment at that time.)
Brünschwig has been a Rolex board member since 2016.
He is a member of the family that has owned and operated upscale Swiss department store chain Bongénie-Grieder for more than 130 years. (The first Bon Génie store opened in Geneva in 1891.)
Jean-Frédéric Dufour, who was hired in 2015 under Gros’ tenure, remains the global CEO of Rolex, while Luca Bernasconi is CEO and president of Rolex Watch U.S.A.
Bernasconi took over for the retiring Stewart Wicht at the beginning of 2019.
The company did respond to request for comment on Brünschwig’s appointment.
WatchesJul 11, 2022
Tudor Is Reintroducing the ‘Ranger’ 
WatchesMar 31, 2022
Rolex Introduces 6 New Watches in GenevaMore on Watches
The Latest
MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in TexasFamily-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.
TrendsJan 23, 2026
Martin Katz’s Earrings Call to Mind Wintry Weather Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.
MajorsJan 23, 2026
Rembrandt Charms Names New Director of Creative, Brand StrategyElla Blum was appointed to the newly created role.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone MarketSponsored by RapNet
Weekly QuizJan 22, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJan 22, 2026
Lugano Diamonds Finds a BuyerInvestment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.
SourcingJan 22, 2026
De Beers To Release ‘A Diamond Is Forever’ BookIt explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
MajorsJan 22, 2026
Swarovski Appoints New North America PresidentRetail veteran Sindhu Culas has stepped into the role.
MajorsJan 22, 2026
Stuller Names New Chief Merchandising, Marketing, Sales OfficerTaylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.
PodcastsJan 21, 2026
Episode 1: High Gold Prices, the Diamond Dilemma, & What’s NextWas 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.
EditorsJan 21, 2026
6 Jewelry Designers Poised to Have a Breakout Year in 2026Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.
SourcingJan 21, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
CrimeJan 21, 2026
4 Men Charged in $1.7M California Smash-and-Grab Jewelry Store RobberyPlus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.
IndependentsJan 21, 2026
Delaware Jeweler Felice Morris Dies at 91Morris’ most cherished role was being a mother and grandmother, her family said.
CollectionsJan 21, 2026
Bulgari Weaves New Collection of ‘Vimini’ Creations“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.
Events & AwardsJan 21, 2026
Jewelers Mutual’s ‘Conversations’ Retreat Returns to Discuss AIThe third edition will be held in Half Moon Bay, California, in April.
Events & AwardsJan 20, 2026
These Are the 5 Finalists for the David Yurman Gem Awards GrantThe grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.
ColumnistsJan 20, 2026
First-Party Data Is the Most Valuable Asset Jewelers Have in 2026Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.
MajorsJan 20, 2026
Borsheims Hires New Assistant Facilities ManagerHeath Yarges brings two decades of experience to the role.
EditorsJan 16, 2026
Remembering Pete Yantzer for His Contributions and His Kindness Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.
FinancialsJan 16, 2026
Richemont’s Jewelry Brands Shine in Q3Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.
TrendsJan 16, 2026
Diane Lane's Brooch Buzzes at the 2026 Golden GlobesOur Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.
CrimeJan 15, 2026
D.C. Rapper ‘Taliban Glizzy’ Sentenced to 18+ Years for Jewelry Store RobberiesTrevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.
Events & AwardsJan 15, 2026
Jewelers of Americas’ ‘20 Under 40’ Nominations Now OpenThe program recognizes rising professionals in the jewelry industry.
Events & AwardsJan 15, 2026
Registration for JCK Las Vegas 2026 Is Now OpenA new lifestyle section and a watch showcase have been added to this year’s event.
TrendsJan 15, 2026
Don’t Double-Dip With This Golden ChipAvocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.
