AuctionsAug 12, 2022
2 Rolexes Paul Newman Gave to Stuntman Stan Barrett Head to Auction WatchesNov 16, 2022
Rolex Names New Group President
A filing made in Switzerland shows Nicolas Brünschwig now holds the top position at one of the most popular brands in the world.
The Rolex Oyster Perpetual Yacht-Master 40 with rotating bezel set with trapeze-cut diamonds and multicolored sapphires was one of the new watches Rolex introduced at Geneva earlier this year. The company that controls the popular watch brand has a new president of the board, Nicolas Brünschwig.
Geneva—The Geneva-based company that controls Rolex has named a new board president, a translated version of a filing made in Switzerland shows.
The change was announced quietly via an Aug. 29 filing with the Swiss Official Gazette of Commerce, the official publication of the Swiss Confederation.
Nicolas Brünschwig is the new president of the board of both Rolex SA and Rolex Holding SA, as well as the company’s manufacturing arm, Manufacture des Montres Rolex SA in Biel/Bienne, Switzerland.
He succeeds Bertrand Gros.
An attorney by trade, the 72-year-old Gros resigned in July, WorldTempus reported. (The online news source also noted Brünschwig’s appointment at that time.)
Brünschwig has been a Rolex board member since 2016.
He is a member of the family that has owned and operated upscale Swiss department store chain Bongénie-Grieder for more than 130 years. (The first Bon Génie store opened in Geneva in 1891.)
Jean-Frédéric Dufour, who was hired in 2015 under Gros’ tenure, remains the global CEO of Rolex, while Luca Bernasconi is CEO and president of Rolex Watch U.S.A.
Bernasconi took over for the retiring Stewart Wicht at the beginning of 2019.
The company did respond to request for comment on Brünschwig’s appointment.
Related stories will be right here …
The change was announced quietly via an Aug. 29 filing with the Swiss Official Gazette of Commerce, the official publication of the Swiss Confederation.
Nicolas Brünschwig is the new president of the board of both Rolex SA and Rolex Holding SA, as well as the company’s manufacturing arm, Manufacture des Montres Rolex SA in Biel/Bienne, Switzerland.
He succeeds Bertrand Gros.
An attorney by trade, the 72-year-old Gros resigned in July, WorldTempus reported. (The online news source also noted Brünschwig’s appointment at that time.)
Brünschwig has been a Rolex board member since 2016.
He is a member of the family that has owned and operated upscale Swiss department store chain Bongénie-Grieder for more than 130 years. (The first Bon Génie store opened in Geneva in 1891.)
Jean-Frédéric Dufour, who was hired in 2015 under Gros’ tenure, remains the global CEO of Rolex, while Luca Bernasconi is CEO and president of Rolex Watch U.S.A.
Bernasconi took over for the retiring Stewart Wicht at the beginning of 2019.
The company did respond to request for comment on Brünschwig’s appointment.
WatchesJul 11, 2022
Tudor Is Reintroducing the ‘Ranger’ 
WatchesMar 31, 2022
Rolex Introduces 6 New Watches in GenevaMore on Watches
The Latest
SurveysOct 28, 2026
Consumer Confidence Up in October as Gas Prices EaseConsumer confidence remains on the long-term downward trend that’s persisted over the past few years, said a Conference Board economist.
MajorsOct 28, 2026
Stuller’s Holiday Campaign Lets the ‘Magic of the Moment’ ShineThe holiday campaign includes key jewelry trends, a curated holiday gift guide, and resources to help jewelers prepare for holiday shoppers.
SourcingOct 27, 2026
De Beers Celebrates the Holidays With New ‘Desert Diamonds’ CampaignThe “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
IndependentsOct 27, 2026
Solomon Brothers Acquires Mervis Diamond ImportersSolomon Brothers, which has three stores in the Metro Atlanta area, said it may continue to acquire other independent jewelers.
Weekly QuizOct 22, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsOct 27, 2026
Gabriel & Co. Supports Charity Partner DKMS With Gala, New JewelsThe fine jewelry brand raised $2.3 million at its annual gala that supports the nonprofit’s fight against blood cancer and blood disorders.
Events & AwardsOct 27, 2026
JFC Announces 2027 ‘Facets’ HonoreesThe annual fundraising event is slated for June 6, 2027, at The Venetian Resort in Las Vegas.
Brought to you by
Open an Account, Get $50 Off Your First Order. No Code Needed.Built on Relationships. Refined by Craft.
CollectionsOct 26, 2026
Bliss Lau’s ‘Vantage’ Point Is the Hawaiian HorizonIn her “Vantage” collection, Lau explores heritage, identity, and inner strength through designs featuring blue-green Guatemalan jade.
MajorsOct 26, 2026
Tiffany & Co. Takes Consumers Behind the ScenesThe jeweler gave the public backstage tours of its flagship store and its design and innovation workshop as part of LVMH’s open house.
Events & AwardsOct 26, 2026
Support JFC’s ‘Monster Mash Challenge,’ If You DareVote for which jewelry professional should dress up as a monster to support Jewelers for Children’s annual Halloween fundraiser.
MajorsOct 23, 2026
PGI USA Set to Close at Year’s EndThe closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.
SourcingOct 23, 2026
Rachel Chalchinsky’s ‘Survivor Tribute’ RingThe ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.
TechnologyOct 23, 2026
JA Unveils New Website, LogoThe website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.
FinancialsOct 23, 2026
Kering’s Jewelry Sales Up Double Digits in Q3Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.
CrimeOct 22, 2026
Jeweler Shot and Killed in His Suburban Cincinnati Store Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.
MajorsOct 22, 2026
Neiman Marcus Has Gifts for the Jewelry Lover Who Has EverythingBespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.
Events & AwardsOct 22, 2026
JIS Fall 2026 Reports Record-Breaking Attendance The number of participants at the fall show was up 12 percent.
CollectionsOct 22, 2026
Billie Eilish, Finneas Co-Design Collection for John HardyThe Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.
PodcastsOct 21, 2026
Episode 10: This Episode Is Haunted Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.
IndependentsOct 21, 2026
Gardner-Collier Jewelry to Close After 9 Decades in BusinessThe family-owned jeweler has three locations across Missouri and Iowa.
SourcingOct 21, 2026
Venetia Mines Final Carats Ahead of 2-Year ShutdownThe De Beers-owned diamond mine in South Africa is being put on ice as part of a round of previously announced cost-cutting measures.
CollectionsOct 21, 2026
Helzberg, Nordstrom Carrying New Jewelry Collection From Off-WhiteThe collection centers designs with clean geometric lines, chunky sculptural pieces, and recognizable details from the luxury fashion brand.
SourcingOct 21, 2026
Gemfields’ Mixed-Quality Ruby Auction Earns $52MThe miner said it saw particularly strong prices for larger, fine-quality rubies at the sale.
CrimeOct 20, 2026
Security Guard Charged With Murder in Shooting at Texas MallThe guard opened fire on a man who was smashing a jewelry display case at La Gran Plaza in Fort Worth last week, police said.
IndependentsOct 20, 2026
David Gardner’s Jewelers Unveils Newly Expanded, Revamped ShowroomThe Texas jeweler added 2,000 square feet to its reimagined showroom, complete with a new design studio and an event space.
SourcingOct 20, 2026
The $50M Victoria’s Secret ‘Fantasy Bra’ By The NumbersJacob & Co.'s diamond masterpiece is the most expensive Fantasy Bra ever worn on the Victoria’s Secret Fashion Show runway.
