AuctionsAug 03, 2022
Elvis and Colonel Tom Parker’s ‘Lost’ Jewelry Coming to AuctionAuctionsAug 12, 2022
2 Rolexes Paul Newman Gave to Stuntman Stan Barrett Head to Auction
The sale also will include a third Rolex, with all three watches tied to Barrett’s 1979 attempt to break the world record for land speed.
PHOTO This stainless steel Rolex GMT-Master “Pepsi” watch is one of three watches belonging to stuntman and racecar driver Stan Barrett set to go up for auction at Sotheby’s New York on Dec. 9. (Photo courtesy of Sotheby’s)
PHOTO Barrett’s good friend Paul Newman gave him this watch when Barrett tried to break—or broke, as some would argue—the world record for speed on land. Newman had the back engraved to mark his friend’s feat. (Photo courtesy of Sotheby’s)
PHOTO Newman also gave Barrett this stainless steel Ref. 6262 Rolex Daytona. Barrett was wearing both watches when he made his record attempt on Dec. 17, 1979. (Photo courtesy of Sotheby’s)
New York—Two Rolex watches Paul Newman gifted longtime friend Stan Barrett, a Hollywood stuntman who shared Newman’s passion for racing cars, are going up on the block later this year at Sotheby’s New York.
The watches, a stainless steel GMT-Master “Pepsi” and a stainless steel Ref. 6262 Daytona, are the timepieces Barrett wore on Dec. 17, 1979 when he drove the Budweiser Rocket Car in an attempt to become the first man to go faster than the speed of sound on land.
Racing across a dry lakebed at Edwards Air Force Base in California, he was clocked at an estimated 739.66 mph but it did not go down as an official record because of malfunctioning radar scanners and the fact that no one heard a “sonic boom.”
As a stuntman in the late 1960s and early 1970s, Barrett worked with a lot of the big stars of the day including John Wayne and Burt Reynolds. He was Newman’s stunt double in 1971’s “Sometimes a Great Notion.”
The men’s friendship spanned 40 years (Newman is the godfather to both of Barrett’s sons), as they bonded over their love of cars, racing and adventure as well as, according to Sotheby’s, watches.
Sotheby’s estimates the GMT-Master with the Pepsi dial will sell for $50,000 to $100,000 while the estimate on the Daytona, $300,000 to $500,000, is much higher because it was Newman’s personal watch that he gave to Barrett.
Newman was known for gifting watches to family and friends, and he had the back of the Pepsi GMT he gave to Barrett engraved after his speed-record attempt. “STAN BARRETT 739 MPH MACH 1.0206 12-17-79,” it reads.
The watches, a stainless steel GMT-Master “Pepsi” and a stainless steel Ref. 6262 Daytona, are the timepieces Barrett wore on Dec. 17, 1979 when he drove the Budweiser Rocket Car in an attempt to become the first man to go faster than the speed of sound on land.
Racing across a dry lakebed at Edwards Air Force Base in California, he was clocked at an estimated 739.66 mph but it did not go down as an official record because of malfunctioning radar scanners and the fact that no one heard a “sonic boom.”
As a stuntman in the late 1960s and early 1970s, Barrett worked with a lot of the big stars of the day including John Wayne and Burt Reynolds. He was Newman’s stunt double in 1971’s “Sometimes a Great Notion.”
The men’s friendship spanned 40 years (Newman is the godfather to both of Barrett’s sons), as they bonded over their love of cars, racing and adventure as well as, according to Sotheby’s, watches.
Sotheby’s estimates the GMT-Master with the Pepsi dial will sell for $50,000 to $100,000 while the estimate on the Daytona, $300,000 to $500,000, is much higher because it was Newman’s personal watch that he gave to Barrett.
Newman was known for gifting watches to family and friends, and he had the back of the Pepsi GMT he gave to Barrett engraved after his speed-record attempt. “STAN BARRETT 739 MPH MACH 1.0206 12-17-79,” it reads.
Anheuser-Busch CEO August Busch gave Stan Barrett this yellow gold Rolex GMT Ref. 1675 for his world record attempt in the Budweiser Rocket Car. (Photo courtesy of Sotheby’s)
Like Paul Newman, Busch had the back engraved on the Rolex he gifted Barrett. (Photo courtesy of Sotheby’s)
Stan Barrett wearing the two Rolexes from Paul Newman after his race in the Budweiser Rocket Car in 1979. (Photo courtesy of Stan Barrett via Sotheby’s)
Both estimates seem conservative considering the history of Newman-connected watches at auction.
In 2017, Newman’s own 1968 Ref. 6239 Cosmograph Daytona—the very model that became known among collectors as the “Paul Newman Daytona” in the 1980s—sold for a record-setting $17.8 million at auction.
The third Rolex included in the Sotheby’s sale, a yellow gold GMT Ref. 1675 (estimate $50,000 to $100,000), was a gift from Anheuser-Busch CEO August Busch.
Busch had “Stan Barrett – Driver – Budweiser Rocket Car 739.66MPH December 17 1979” engraved on the back.
“These three watches—personal gifts between friends and colleagues—carry more historical significance than just their benefactors,” said Jonathon Burford, Sotheby’s Watches Specialist. “Inextricably linked to a feat of human exploration, they represent a slice of American history itself and will no doubt appeal to watch connoisseurs and racing enthusiasts alike.”
The three watches will go on display for the first time from Aug. 17-20 in Monterey, California, coinciding with an auction there.
After that, the timepieces will make stops in Dubai, Hong Kong, Geneva and Los Angeles.
The watches will be the highlights of Sotheby’s Dec. 9 Important Watches auction in New York.
Now 79, Barrett became a philanthropist over the years, first working with Newman’s “The Hole in the Wall Gang Camp,” a camp for seriously ill children, and in more recent years dedicating his time to other children’s charities.
He will donate an unspecified portion of the sale’s proceeds to charitable causes.
Newman died in 2008 at age 83. More about his career as an actor, race car driver and philanthropist as well as his long marriage to fellow actor and Oscar winner Joanne Woodward can be seen in the documentary “The Last Movie Stars,” currently streaming on HBOMax.
Editors' Picks
Sponsored by
More on Auctions
The Latest
PodcastsAug 19, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLindenThe industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
MajorsAug 19, 2026
Mike Alexander To Succeed Scott Murphy as Jewelers Mutual CEO Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.
Policies & IssuesAug 19, 2026
Spinelli Kilcollin Embraces Dupes With Trade-In ProgramThe jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
MajorsAug 19, 2026
Zales Wants You to Wear Fine Jewelry Every DayThe new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.
Weekly QuizAug 13, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingAug 19, 2026
Vasant Mehta, a Dedicated Diamond Industry Leader, Dies at 81Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.
CrimeAug 18, 2026
2 California Men Arrested in Fatal Vehicle Smash RobberyOne is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
ColumnistsAug 18, 2026
Peter Smith: The IKEA Effect and Bridal Branding In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.
CrimeAug 18, 2026
Thieves Snatch $1M in Jewelry From New Jersey Jeweler9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.
Lab-GrownAug 18, 2026
Ring Concierge, Kendall Jenner’s Tequila Brand Collab on GiveawayThe jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.
Events & AwardsAug 17, 2026
Exhibition on Louis Comfort Tiffany’s Studios to Open at The MetThe exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.
CollectionsAug 17, 2026
Marquise Diamonds Dance in Spinelli Kilcollin’s ‘Wren’ CollectionMarquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.
Events & AwardsAug 17, 2026
There’s a New Jewelry Show Coming to FloridaThe inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.
IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth LocationThe family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.
TrendsAug 14, 2026
Paul Morelli’s Latest ‘Wavey Vine’ Earrings Embrace ColorThe reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk AboutSponsored by American Gem Trade Association
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales FallIn the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.
SourcingAug 13, 2026
2,488-Carat Diamond, Largest Found in Botswana, Has a New Owner Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.
CollectionsAug 13, 2026
John Hardy Infuses ‘Icon,’ ‘Heishi’ Collections with ColorThe expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.
Lab-GrownAug 13, 2026
Jean Dousset Opens Third StoreThe lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.
SourcingAug 12, 2026
Eshed-Gemstar on the Painstaking Process of Cutting ‘The Legacy Emerald’The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.
CrimeAug 12, 2026
Elderly NYC Woman Targeted in Jewelry Swap SchemeTwo suspects offered to trade the woman a “winning” lottery ticket for her jewelry.
SourcingAug 12, 2026
Another Diamond Mine Poised to CloseFinsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.
CrimeAug 12, 2026
Jewelry Store Employee Gets 20 Years to Life in Choking Death of BossMichel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.
MajorsAug 12, 2026
Frederick Goldman Names New SVP of SalesLongtime industry executive Beth Miller has taken on the role.
