AuctionsAug 03, 2022
Elvis and Colonel Tom Parker’s ‘Lost’ Jewelry Coming to AuctionAuctionsAug 12, 2022
2 Rolexes Paul Newman Gave to Stuntman Stan Barrett Head to Auction
The sale also will include a third Rolex, with all three watches tied to Barrett’s 1979 attempt to break the world record for land speed.
PHOTO This stainless steel Rolex GMT-Master “Pepsi” watch is one of three watches belonging to stuntman and racecar driver Stan Barrett set to go up for auction at Sotheby’s New York on Dec. 9. (Photo courtesy of Sotheby’s)
PHOTO Barrett’s good friend Paul Newman gave him this watch when Barrett tried to break—or broke, as some would argue—the world record for speed on land. Newman had the back engraved to mark his friend’s feat. (Photo courtesy of Sotheby’s)
PHOTO Newman also gave Barrett this stainless steel Ref. 6262 Rolex Daytona. Barrett was wearing both watches when he made his record attempt on Dec. 17, 1979. (Photo courtesy of Sotheby’s)
New York—Two Rolex watches Paul Newman gifted longtime friend Stan Barrett, a Hollywood stuntman who shared Newman’s passion for racing cars, are going up on the block later this year at Sotheby’s New York.
The watches, a stainless steel GMT-Master “Pepsi” and a stainless steel Ref. 6262 Daytona, are the timepieces Barrett wore on Dec. 17, 1979 when he drove the Budweiser Rocket Car in an attempt to become the first man to go faster than the speed of sound on land.
Racing across a dry lakebed at Edwards Air Force Base in California, he was clocked at an estimated 739.66 mph but it did not go down as an official record because of malfunctioning radar scanners and the fact that no one heard a “sonic boom.”
As a stuntman in the late 1960s and early 1970s, Barrett worked with a lot of the big stars of the day including John Wayne and Burt Reynolds. He was Newman’s stunt double in 1971’s “Sometimes a Great Notion.”
The men’s friendship spanned 40 years (Newman is the godfather to both of Barrett’s sons), as they bonded over their love of cars, racing and adventure as well as, according to Sotheby’s, watches.
Sotheby’s estimates the GMT-Master with the Pepsi dial will sell for $50,000 to $100,000 while the estimate on the Daytona, $300,000 to $500,000, is much higher because it was Newman’s personal watch that he gave to Barrett.
Newman was known for gifting watches to family and friends, and he had the back of the Pepsi GMT he gave to Barrett engraved after his speed-record attempt. “STAN BARRETT 739 MPH MACH 1.0206 12-17-79,” it reads.
The watches, a stainless steel GMT-Master “Pepsi” and a stainless steel Ref. 6262 Daytona, are the timepieces Barrett wore on Dec. 17, 1979 when he drove the Budweiser Rocket Car in an attempt to become the first man to go faster than the speed of sound on land.
Racing across a dry lakebed at Edwards Air Force Base in California, he was clocked at an estimated 739.66 mph but it did not go down as an official record because of malfunctioning radar scanners and the fact that no one heard a “sonic boom.”
As a stuntman in the late 1960s and early 1970s, Barrett worked with a lot of the big stars of the day including John Wayne and Burt Reynolds. He was Newman’s stunt double in 1971’s “Sometimes a Great Notion.”
The men’s friendship spanned 40 years (Newman is the godfather to both of Barrett’s sons), as they bonded over their love of cars, racing and adventure as well as, according to Sotheby’s, watches.
Sotheby’s estimates the GMT-Master with the Pepsi dial will sell for $50,000 to $100,000 while the estimate on the Daytona, $300,000 to $500,000, is much higher because it was Newman’s personal watch that he gave to Barrett.
Newman was known for gifting watches to family and friends, and he had the back of the Pepsi GMT he gave to Barrett engraved after his speed-record attempt. “STAN BARRETT 739 MPH MACH 1.0206 12-17-79,” it reads.
Anheuser-Busch CEO August Busch gave Stan Barrett this yellow gold Rolex GMT Ref. 1675 for his world record attempt in the Budweiser Rocket Car. (Photo courtesy of Sotheby’s)
Like Paul Newman, Busch had the back engraved on the Rolex he gifted Barrett. (Photo courtesy of Sotheby’s)
Stan Barrett wearing the two Rolexes from Paul Newman after his race in the Budweiser Rocket Car in 1979. (Photo courtesy of Stan Barrett via Sotheby’s)
Both estimates seem conservative considering the history of Newman-connected watches at auction.
In 2017, Newman’s own 1968 Ref. 6239 Cosmograph Daytona—the very model that became known among collectors as the “Paul Newman Daytona” in the 1980s—sold for a record-setting $17.8 million at auction.
The third Rolex included in the Sotheby’s sale, a yellow gold GMT Ref. 1675 (estimate $50,000 to $100,000), was a gift from Anheuser-Busch CEO August Busch.
Busch had “Stan Barrett – Driver – Budweiser Rocket Car 739.66MPH December 17 1979” engraved on the back.
“These three watches—personal gifts between friends and colleagues—carry more historical significance than just their benefactors,” said Jonathon Burford, Sotheby’s Watches Specialist. “Inextricably linked to a feat of human exploration, they represent a slice of American history itself and will no doubt appeal to watch connoisseurs and racing enthusiasts alike.”
The three watches will go on display for the first time from Aug. 17-20 in Monterey, California, coinciding with an auction there.
After that, the timepieces will make stops in Dubai, Hong Kong, Geneva and Los Angeles.
The watches will be the highlights of Sotheby’s Dec. 9 Important Watches auction in New York.
Now 79, Barrett became a philanthropist over the years, first working with Newman’s “The Hole in the Wall Gang Camp,” a camp for seriously ill children, and in more recent years dedicating his time to other children’s charities.
He will donate an unspecified portion of the sale’s proceeds to charitable causes.
Newman died in 2008 at age 83. More about his career as an actor, race car driver and philanthropist as well as his long marriage to fellow actor and Oscar winner Joanne Woodward can be seen in the documentary “The Last Movie Stars,” currently streaming on HBOMax.
More on Auctions
The Latest
WatchesMar 26, 2026
Q&A: Citizen Watch America President Jeffrey Cohen on Eco-Drive’s 50th AnniversaryCohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.
IndependentsMar 26, 2026
Peter Smith Pens Book on Human Behavior in Sales“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.
CollectionsMar 26, 2026
Lionheart Celebrates 13 Years of ‘Cassandane’The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
Events & AwardsMar 26, 2026
NAJA, Instappraise Introduce New ScholarshipIt’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.
Weekly QuizMar 26, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsMar 26, 2026
JA Still Accepting Entries for 2026 CASE AwardsThe deadline for entries in the jewelry design competition has been extended to April 3.
SourcingMar 25, 2026
Rob Bates Steps Down as JCK News Director After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
GradingMar 25, 2026
New York’s Natural History Museum, Wiley To Build Minerals DatabaseWiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.
CollectionsMar 25, 2026
Boochier Turns Flower Friendship Bracelets Into Fine JewelryThe “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.
Policies & IssuesMar 25, 2026
Community for Ethical Jewelry to Host Bench Jeweler Shortage WebinarSet for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.
IndependentsMar 24, 2026
Lisa Bayer, Illustrator and Beloved Member of the Muse Family, Dies at 64Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”
SourcingMar 24, 2026
AGTA Solidifies Tucson Dates For 2027-2029The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.
WatchesMar 24, 2026
Christie’s Names New Senior Specialist, WatchesFormer Sotheby’s executive Tom Heap has taken on the London-based role.
CrimeMar 23, 2026
NYPD Looking for 3 Jewelry Store Robbery SuspectsThe group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.
FinancialsMar 23, 2026
Movado’s Q4 Sales Rise As Demand Grows From Younger Shoppers, WomenMovado CEO Efraim Grinberg noted continued strength in the fashion watch and accessible luxury segments in the U.S.
TrendsMar 23, 2026
Marco Bicego’s New Campaign Showcases ‘The Art of Craft’After celebrating 25 years in 2025, the campaign marks a new chapter for the jewelry brand with the message that “Identity Creates Value.”
Events & AwardsMar 23, 2026
These Watch Brands Are Heading to Couture This YearCouture and Time to Watches announced the watch brands, from big names to independents, attendees will see at the show.
FinancialsMar 20, 2026
Macy’s Turnaround Plans Shows Promise, Boosted by Bloomingdale’sPlus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.
TrendsMar 20, 2026
‘Frankenstein’ Costume Designer Is Bejeweled In Brooches for Oscars WinCostume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.
FinancialsMar 19, 2026
Signet Jewelers to Close 100 Stores, Shutter James Allen BannerThe jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.
SurveysMar 19, 2026
NRF Forecasts 4% Retail Sales Growth in 2026From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.
AuctionsMar 19, 2026
26-Carat Diamond Tops $1M at AuctionThe historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.
Events & AwardsMar 19, 2026
JCK Rocks To Ride With NellyThree-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach in Las Vegas on May 31.
AuctionsMar 18, 2026
Collection of the ‘Severely Beautiful’ Lady Wardington Fetches $161KThe model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.
PodcastsMar 18, 2026
Episode 3: An Interview With Jewelry Designer Johnny NelsonFresh off winning the David Yurman Gem Awards Grant, Nelson discusses the ring that launched his career and his plans for the future.
SourcingMar 18, 2026
Lucara Recovers Nearly 37-Carat Blue DiamondThe “stunning” Type IIb stone was found via x-ray technology at its Karowe mine in Botswana.
