AuctionsApr 12, 2022
Betty White’s Wedding Ring Can Be YoursAuctionsAug 03, 2022
Elvis and Colonel Tom Parker’s ‘Lost’ Jewelry Coming to Auction
The sale includes pieces “The King” gifted to his longtime manager, as well as jewelry Elvis owned and wore on stage.
PHOTO Colonel Tom Parker’s 18-karat yellow gold Omega Constellation is one of the pieces up for auction later this month at “The Lost Collection of Colonel Tom Parker & Elvis Presley” sale. Parker was the singer’s longtime manager. (Photo courtesy Kruse GWS Auctions)
PHOTO Gifted to Parker by “The Little Colonel” in 1971, the watch marks a significant time in Elvis’ career, as he was touring and had begun his legendary residency at the Hilton in Las Vegas. Minimum bid is $5,000. (Photo courtesy Kruse GWS Auctions)
Los Angeles—Jewelry belonging to “the man who made Elvis Presley”—Colonel Tom Parker—that was believed to be lost for decades is coming to auction.
Held by Kruse GWS Auctions, “The Lost Collection of Colonel Tom Parker & Elvis Presley” auction is scheduled for Aug. 27 in Los Angeles.
The sale will feature more than 40 pieces of jewelry Elvis either gave to Parker, had made for Parker, or were gifted to Parker by friends and associates in show business who were connected to Elvis.
They serve as a kind of timeline tracing the progression of Elvis’ career and sometimes tumultuous relationship with Parker, who became the megastar’s manager in 1956 and remained a confidante throughout his career.
The relationship between Elvis and Parker, in fact, is the central theme of “Elvis,” the new movie about the singer’s life starring Cartier ambassador Austin Butler as Elvis and Tom Hanks as Parker, with the movie told from Parker’s perspective.
One of the most important pieces in the collection, according to Kruse GWS Auctions, is a 37 mm 14-karat yellow gold Vacheron Constantin watch given to Parker by brothers Julian and Jean Aberbach, the founders of music publishing house Hill and Range.
The Aberbachs were instrumental in Elvis’ transition from Sun Records in Memphis to RCA Records in New York, a move that elevated him from a regional sensation to a national star and benefitted the brothers as well, as they secured the publishing rights for many of his biggest hits.
Known as the “Aberbach Watch,” the words “With love from Julian and Jean” are inscribed on the caseback.
SEE: Tom Parker and Elvis’ Jewelry
Held by Kruse GWS Auctions, “The Lost Collection of Colonel Tom Parker & Elvis Presley” auction is scheduled for Aug. 27 in Los Angeles.
The sale will feature more than 40 pieces of jewelry Elvis either gave to Parker, had made for Parker, or were gifted to Parker by friends and associates in show business who were connected to Elvis.
They serve as a kind of timeline tracing the progression of Elvis’ career and sometimes tumultuous relationship with Parker, who became the megastar’s manager in 1956 and remained a confidante throughout his career.
The relationship between Elvis and Parker, in fact, is the central theme of “Elvis,” the new movie about the singer’s life starring Cartier ambassador Austin Butler as Elvis and Tom Hanks as Parker, with the movie told from Parker’s perspective.
One of the most important pieces in the collection, according to Kruse GWS Auctions, is a 37 mm 14-karat yellow gold Vacheron Constantin watch given to Parker by brothers Julian and Jean Aberbach, the founders of music publishing house Hill and Range.
The Aberbachs were instrumental in Elvis’ transition from Sun Records in Memphis to RCA Records in New York, a move that elevated him from a regional sensation to a national star and benefitted the brothers as well, as they secured the publishing rights for many of his biggest hits.
Known as the “Aberbach Watch,” the words “With love from Julian and Jean” are inscribed on the caseback.
SEE: Tom Parker and Elvis’ Jewelry
Colonel Tom Parker’s Vacheron Constantin watch from Julian and Jean Aberbach has a 14-karat gold case and a gold-filled stainless steel stretch bracelet. The dial reads “Vacheron & Constantin,” indicating the watch was made before 1970, when the company dropped the “&.” (Photo courtesy Kruse GWS Auctions)
The caseback of Parker’s Vacheron watch is inscribed “With love from Julian and Jean.” Minimum bid on the watch is $5,000. (Photo courtesy Kruse GWS Auctions)
Elvis Presley bought Parker these custom snowman cufflinks at the Bernard Hurtig boutique in Honolulu, Hawaii. Minimum bid on the pair is $2,500. (Photo courtesy Kruse GWS Auctions)
New York jeweler Danker & Sons made the bell medallion Elvis and Priscilla Presley gave to Parker’s first wife, Marie Mott, for the couple’s anniversary. Minimum bid is $1,000. (Photo courtesy Kruse GWS Auctions)
Danker & Sons name can be seen at the top of the pendant and its maker’s mark at the bottom. Priscilla is said to have personally had this piece engraved. (Photo courtesy Kruse GWS Auctions)
Hotel magnate Barron Hilton gave this 14-karat yellow gold ring with colored gemstones and diamonds (0.75 total carat weight) to Parker as a thank you for booking Elvis to perform in Las Vegas in the late ‘60s and ‘1970s, a residency that continues to shape Las Vegas entertainment today. The Hilton logo is featured at center and “COL” is engraved on the band. Minimum bid is $5,000. (Photo courtesy Kruse GWS Auctions)
The auction also includes pieces of Elvis’ personal jewelry, like this 18-karat gold and diamond musical note/record ring with what is described as a “blue stone.” Minimum bid is $15,000. (Photo courtesy Kruse GWS Auctions)
Another piece in the auction commemorates one of The King’s later successes, 1973’s “Elvis, Aloha From Hawaii,” the first live performance ever telecast worldwide.
While in Hawaii, Elvis bought the colonel a pair of 14-karat two-tone gold, diamond and ruby snowman cufflinks.
A nod to Parker’s self-given nickname, “The Snowman,” the cufflinks were custom-made and even depict the snowmen smoking cigars, which Parker liked to do.
The collection also includes a number of pieces of elephant jewelry Elvis gave him—Parker, who started his career as a carnival worker, was particularly fond of the pachyderm—and a medallion Elvis and Priscilla gifted Parker’s first wife, Marie Mott, for their anniversary.
Parker was married to Mott from 1935 until her death in 1986.
The medallion is 14-karat yellow gold with ruby and diamond accents. Priscilla personally had the words “Happy Anniversary Aunt Marie Love Elvis & Priscilla” engraved on the back, said the auction house.
Related stories will be right here …
While in Hawaii, Elvis bought the colonel a pair of 14-karat two-tone gold, diamond and ruby snowman cufflinks.
A nod to Parker’s self-given nickname, “The Snowman,” the cufflinks were custom-made and even depict the snowmen smoking cigars, which Parker liked to do.
The collection also includes a number of pieces of elephant jewelry Elvis gave him—Parker, who started his career as a carnival worker, was particularly fond of the pachyderm—and a medallion Elvis and Priscilla gifted Parker’s first wife, Marie Mott, for their anniversary.
Parker was married to Mott from 1935 until her death in 1986.
The medallion is 14-karat yellow gold with ruby and diamond accents. Priscilla personally had the words “Happy Anniversary Aunt Marie Love Elvis & Priscilla” engraved on the back, said the auction house.
“This collection has been sought after by collectors and auction houses worldwide for decades and it was believed to be lost. When we were chosen to represent it, we immediately contacted Priscilla Presley who graciously reminisced about the moments each piece of jewelry represents,” said Brigitte Kruse, founder and CEO of Kruse GWS Auctions.
“I cannot state the importance of celebrating Elvis’ legacy enough and giving back to the fans is most important to me. Elvis has the most loving and adoring fans, and this is for all of them.”
Priscilla acted as a consultant and historian for the sale, contributing hand-signed letters of description.
In addition to Parker’s jewelry, the auction will include Elvis memorabilia, including personal jewelry and jewelry he wore on stage.
The auction of the “Lost Jewelry Collection of Elvis Presley and Colonel Tom Parker” is scheduled for Aug. 27 at 10 a.m. Pacific.
Interested parties can place their bids now on the GWS website as well as see additional items in the auction.
The auction takes place during the month that’s especially important to the singer’s fans. Elvis died on Aug. 16, 1977, and fans gather in Memphis, Tennessee at his former estate, Graceland, for “Elvis Week” every August to honor his memory.
It also comes as the Baz Luhrmann-directed “Elvis” biopic continues its tremendous box office run.
After six weeks in theaters, the movie has grossed $129 million in the U.S. and Canada, making it the third highest-grossing music biopic since the 1970s, according to Billboard.
“I cannot state the importance of celebrating Elvis’ legacy enough and giving back to the fans is most important to me. Elvis has the most loving and adoring fans, and this is for all of them.”
Priscilla acted as a consultant and historian for the sale, contributing hand-signed letters of description.
In addition to Parker’s jewelry, the auction will include Elvis memorabilia, including personal jewelry and jewelry he wore on stage.
The auction of the “Lost Jewelry Collection of Elvis Presley and Colonel Tom Parker” is scheduled for Aug. 27 at 10 a.m. Pacific.
Interested parties can place their bids now on the GWS website as well as see additional items in the auction.
The auction takes place during the month that’s especially important to the singer’s fans. Elvis died on Aug. 16, 1977, and fans gather in Memphis, Tennessee at his former estate, Graceland, for “Elvis Week” every August to honor his memory.
It also comes as the Baz Luhrmann-directed “Elvis” biopic continues its tremendous box office run.
After six weeks in theaters, the movie has grossed $129 million in the U.S. and Canada, making it the third highest-grossing music biopic since the 1970s, according to Billboard.
Editors' Picks
Sponsored by
Based in Los Angeles, Kruse GWS Auctions specializes in Hollywood memorabilia, as well as fine jewelry and watches, royal artifacts and more.
Kruse is the auction house that sold Marlon Brando’s record-setting “Godfather” Rolex in 2019.
It’s also auctioned off pieces from The King of Rock ‘n’ Roll before, including a chunky 14-karat gold and diamond “Taking Care of Business” ring, which sold for more than $400,000 in late 2020.
Kruse is the auction house that sold Marlon Brando’s record-setting “Godfather” Rolex in 2019.
It’s also auctioned off pieces from The King of Rock ‘n’ Roll before, including a chunky 14-karat gold and diamond “Taking Care of Business” ring, which sold for more than $400,000 in late 2020.
More on Auctions
The Latest
CrimeAug 25, 2026
Florida Woman Scammed Out of $1.5M in Jewelry, Precious MetalsTwo suspects have been arrested in connection with the complex phone scam.
ColumnistsAug 25, 2026
Proof Before Purchase: The Gen Z Way to BuyIn her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.
Events & AwardsAug 25, 2026
SSEF Opens 2026 Applications for Gemology Education ScholarshipsThe annual awards cover tuition for an on-site educational course at the Swiss lab, as well as flights and lodging.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
TrendsAug 25, 2026
Brent Neale Celebrates Blackberry Farm’s Anniversary With JewelryThe jeweler partnered with the Tennessee resort to honor its 50th anniversary with limited-edition blackberry pendants and earrings.
Weekly QuizAug 20, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsAug 24, 2026
Q&A: Reeds Jewelers VP Genna Zimmer on 80 Years in BusinessThe third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.
Events & AwardsAug 24, 2026
Rio Grande, MetalWerx Host Argentium Silver WorkshopThe class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Events & AwardsAug 24, 2026
JIS Miami Opens Fall 2026 RegistrationThe show is slated for Oct. 16-19 at the Miami Beach Convention Center.
CollectionsAug 24, 2026
Francesca Villa Honors Napoleon, His Empresses In New CapsuleThe “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.
SurveysAug 21, 2026
These Are 2026’s Hottest Retailers, Says NRFThe retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.
WatchesAug 21, 2026
Bremont Names Former Vacheron Constantin Exec CMODaniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.
CollectionsAug 21, 2026
Bijules, Kamyen Serve Up ‘Topspin’ Tennis Bracelet Ahead of US OpenIn our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”
PodcastsAug 20, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLindenThe industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
TechnologyAug 20, 2026
A New AI-Powered Gemstone Identification App Is HereFounder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.
Events & AwardsAug 20, 2026
MJSA Education Foundation Names 5 Scholarship WinnersThe five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.
MajorsAug 20, 2026
Plumb Club Elects 2026-2027 BoardSteven Lerche is now beginning his term as the youngest member to become president of The Plumb Club’s elected executive committee.
MajorsAug 19, 2026
Mike Alexander To Succeed Scott Murphy as Jewelers Mutual CEO Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.
Policies & IssuesAug 19, 2026
Spinelli Kilcollin Embraces Dupes With Trade-In ProgramThe jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.
MajorsAug 19, 2026
Zales Wants You to Wear Fine Jewelry Every DayThe new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.
SourcingAug 19, 2026
Vasant Mehta, a Dedicated Diamond Industry Leader, Dies at 81Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.
CrimeAug 18, 2026
2 California Men Arrested in Fatal Vehicle Smash RobberyOne is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.
ColumnistsAug 18, 2026
Peter Smith: The IKEA Effect and Bridal Branding In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.
CrimeAug 18, 2026
Thieves Snatch $1M in Jewelry From New Jersey Jeweler9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.
Lab-GrownAug 18, 2026
Ring Concierge, Kendall Jenner’s Tequila Brand Collab on GiveawayThe jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.
Events & AwardsAug 17, 2026
Exhibition on Louis Comfort Tiffany’s Studios to Open at The MetThe exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.
CollectionsAug 17, 2026
Marquise Diamonds Dance in Spinelli Kilcollin’s ‘Wren’ CollectionMarquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.
