Elvis and Colonel Tom Parker’s ‘Lost’ Jewelry Coming to Auction
The sale includes pieces “The King” gifted to his longtime manager, as well as jewelry Elvis owned and wore on stage.
Held by Kruse GWS Auctions, “The Lost Collection of Colonel Tom Parker & Elvis Presley” auction is scheduled for Aug. 27 in Los Angeles.
The sale will feature more than 40 pieces of jewelry Elvis either gave to Parker, had made for Parker, or were gifted to Parker by friends and associates in show business who were connected to Elvis.
They serve as a kind of timeline tracing the progression of Elvis’ career and sometimes tumultuous relationship with Parker, who became the megastar’s manager in 1956 and remained a confidante throughout his career.
The relationship between Elvis and Parker, in fact, is the central theme of “Elvis,” the new movie about the singer’s life starring Cartier ambassador Austin Butler as Elvis and Tom Hanks as Parker, with the movie told from Parker’s perspective.
One of the most important pieces in the collection, according to Kruse GWS Auctions, is a 37 mm 14-karat yellow gold Vacheron Constantin watch given to Parker by brothers Julian and Jean Aberbach, the founders of music publishing house Hill and Range.
The Aberbachs were instrumental in Elvis’ transition from Sun Records in Memphis to RCA Records in New York, a move that elevated him from a regional sensation to a national star and benefitted the brothers as well, as they secured the publishing rights for many of his biggest hits.
Known as the “Aberbach Watch,” the words “With love from Julian and Jean” are inscribed on the caseback.
SEE: Tom Parker and Elvis’ Jewelry
While in Hawaii, Elvis bought the colonel a pair of 14-karat two-tone gold, diamond and ruby snowman cufflinks.
A nod to Parker’s self-given nickname, “The Snowman,” the cufflinks were custom-made and even depict the snowmen smoking cigars, which Parker liked to do.
The collection also includes a number of pieces of elephant jewelry Elvis gave him—Parker, who started his career as a carnival worker, was particularly fond of the pachyderm—and a medallion Elvis and Priscilla gifted Parker’s first wife, Marie Mott, for their anniversary.
Parker was married to Mott from 1935 until her death in 1986.
The medallion is 14-karat yellow gold with ruby and diamond accents. Priscilla personally had the words “Happy Anniversary Aunt Marie Love Elvis & Priscilla” engraved on the back, said the auction house.
“I cannot state the importance of celebrating Elvis’ legacy enough and giving back to the fans is most important to me. Elvis has the most loving and adoring fans, and this is for all of them.”
Priscilla acted as a consultant and historian for the sale, contributing hand-signed letters of description.
In addition to Parker’s jewelry, the auction will include Elvis memorabilia, including personal jewelry and jewelry he wore on stage.
The auction of the “Lost Jewelry Collection of Elvis Presley and Colonel Tom Parker” is scheduled for Aug. 27 at 10 a.m. Pacific.
Interested parties can place their bids now on the GWS website as well as see additional items in the auction.
The auction takes place during the month that’s especially important to the singer’s fans. Elvis died on Aug. 16, 1977, and fans gather in Memphis, Tennessee at his former estate, Graceland, for “Elvis Week” every August to honor his memory.
It also comes as the Baz Luhrmann-directed “Elvis” biopic continues its tremendous box office run.
After six weeks in theaters, the movie has grossed $129 million in the U.S. and Canada, making it the third highest-grossing music biopic since the 1970s, according to Billboard.
Kruse is the auction house that sold Marlon Brando’s record-setting “Godfather” Rolex in 2019.
It’s also auctioned off pieces from The King of Rock ‘n’ Roll before, including a chunky 14-karat gold and diamond “Taking Care of Business” ring, which sold for more than $400,000 in late 2020.
The Latest

Plus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.

Costume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.

The jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.


Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach in Las Vegas on May 31.

The model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Fresh off winning the David Yurman Gem Awards Grant, Nelson discusses the ring that launched his career and his plans for the future.

The “stunning” Type IIb stone was found via x-ray technology at its Karowe mine in Botswana.

“The Basics of Jewelry” has been updated to include modern topics and visuals.

Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.

The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.

The Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.

The organizational change follows Kering’s promise of a transformation after declining sales in 2025.

Natalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.

Béatrice Goasglas has been with TAG Heuer since 2018. She is the first woman to head the 166-year-old, LVMH-owned watch brand.

The store features the first in-store build for the jeweler’s in-house “Bella Ponte” bridal brand.

The live fine jewelry auction will take place later this week, showcasing antique pieces, rare gemstones, and signed jewels.

Our Pieces of the Week honor the 2026 nominees for the Gem Award for Jewelry Design, Silvia Furmanovich, Cece Fein-Hughes, and Catherine Sarr.

The 24-piece watch collection is set to debut in spring 2027.

Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.

The reopening of the Waldorf Astoria means a homecoming for the industry group’s annual event, which will take place Saturday.

McCormack looked to the 19th century’s “golden age” of astronomy when designing her new celestial-themed collection.

Nelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.

The new smart design software allows jewelers to configure, price, and confirm a custom engagement ring in real time for in-store customers.

The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.



























