Auctions

Elvis and Colonel Tom Parker’s ‘Lost’ Jewelry Coming to Auction

AuctionsAug 03, 2022

Elvis and Colonel Tom Parker’s ‘Lost’ Jewelry Coming to Auction

The sale includes pieces “The King” gifted to his longtime manager, as well as jewelry Elvis owned and wore on stage.

ActiveStorage-18924-20220803-691005-hh28zo.jpg
Gifted to Parker by “The Little Colonel” in 1971, the watch marks a significant time in Elvis’ career, as he was touring and had begun his legendary residency at the Hilton in Las Vegas. Minimum bid is $5,000. (Photo courtesy Kruse GWS Auctions)
View Slideshow
Los Angeles—Jewelry belonging to “the man who made Elvis Presley”—Colonel Tom Parker—that was believed to be lost for decades is coming to auction.

Held by Kruse GWS Auctions, “The Lost Collection of Colonel Tom Parker & Elvis Presley” auction is scheduled for Aug. 27 in Los Angeles.

The sale will feature more than 40 pieces of jewelry Elvis either gave to Parker, had made for Parker, or were gifted to Parker by friends and associates in show business who were connected to Elvis.

They serve as a kind of timeline tracing the progression of Elvis’ career and sometimes tumultuous relationship with Parker, who became the megastar’s manager in 1956 and remained a confidante throughout his career.

The relationship between Elvis and Parker, in fact, is the central theme of “Elvis,” the new movie about the singer’s life starring Cartier ambassador Austin Butler as Elvis and Tom Hanks as Parker, with the movie told from Parker’s perspective.

One of the most important pieces in the collection, according to Kruse GWS Auctions, is a 37 mm 14-karat yellow gold Vacheron Constantin watch given to Parker by brothers Julian and Jean Aberbach, the founders of music publishing house Hill and Range.

The Aberbachs were instrumental in Elvis’ transition from Sun Records in Memphis to RCA Records in New York, a move that elevated him from a regional sensation to a national star and benefitted the brothers as well, as they secured the publishing rights for many of his biggest hits.

Known as the “Aberbach Watch,” the words “With love from Julian and Jean” are inscribed on the caseback.

SEE: Tom Parker and Elvis’ Jewelry 
Another piece in the auction commemorates one of The King’s later successes, 1973’s “Elvis, Aloha From Hawaii,” the first live performance ever telecast worldwide. 
 
While in Hawaii, Elvis bought the colonel a pair of 14-karat two-tone gold, diamond and ruby snowman cufflinks. 

A nod to Parker’s self-given nickname, “The Snowman,” the cufflinks were custom-made and even depict the snowmen smoking cigars, which Parker liked to do. 

The collection also includes a number of pieces of elephant jewelry Elvis gave him—Parker, who started his career as a carnival worker, was particularly fond of the pachyderm—and a medallion Elvis and Priscilla gifted Parker’s first wife, Marie Mott, for their anniversary. 

Parker was married to Mott from 1935 until her death in 1986. 

The medallion is 14-karat yellow gold with ruby and diamond accents. Priscilla personally had the words “Happy Anniversary Aunt Marie Love Elvis & Priscilla” engraved on the back, said the auction house.

 Related stories will be right here … 

“This collection has been sought after by collectors and auction houses worldwide for decades and it was believed to be lost. When we were chosen to represent it, we immediately contacted Priscilla Presley who graciously reminisced about the moments each piece of jewelry represents,” said Brigitte Kruse, founder and CEO of Kruse GWS Auctions.

“I cannot state the importance of celebrating Elvis’ legacy enough and giving back to the fans is most important to me. Elvis has the most loving and adoring fans, and this is for all of them.”

Priscilla acted as a consultant and historian for the sale, contributing hand-signed letters of description.

In addition to Parker’s jewelry, the auction will include Elvis memorabilia, including personal jewelry and jewelry he wore on stage.

The auction of the “Lost Jewelry Collection of Elvis Presley and Colonel Tom Parker” is scheduled for Aug. 27 at 10 a.m. Pacific.

Interested parties can place their bids now on the GWS website as well as see additional items in the auction.

The auction takes place during the month that’s especially important to the singer’s fans. Elvis died on Aug. 16, 1977, and fans gather in Memphis, Tennessee at his former estate, Graceland, for “Elvis Week” every August to honor his memory.

It also comes as the Baz Luhrmann-directed “Elvis” biopic continues its tremendous box office run.

After six weeks in theaters, the movie has grossed $129 million in the U.S. and Canada, making it the third highest-grossing music biopic since the 1970s, according to Billboard.
Based in Los Angeles, Kruse GWS Auctions specializes in Hollywood memorabilia, as well as fine jewelry and watches, royal artifacts and more.

Kruse is the auction house that sold Marlon Brando’s record-setting “Godfather” Rolex in 2019.

It’s also auctioned off pieces from The King of Rock ‘n’ Roll before, including a chunky 14-karat gold and diamond “Taking Care of Business” ring, which sold for more than $400,000 in late 2020. 

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Saks Fifth Avenue Club personal styling suite in Austin Texas
MajorsFeb 12, 2026
These 8 Saks Fifth Avenue Stores Are Closing

Parent company Saks Global is also closing nearly all Saks Off 5th locations, a Neiman Marcus store, and 14 personal styling suites.

Tudor Heart pendant on display at British Museum
CollectionsFeb 12, 2026
British Museum Raises $5M to Keep Jewel Linked to Henry VIII, Katherine of Aragon

It is believed the 24-karat heart-shaped enameled pendant was made for an event marking the betrothal of Princess Mary in 1518.

AGTA Spectrum, Cutting Edge Buyers Choice winners 2025
SourcingFeb 12, 2026
‘Cotton Candy’ Necklace, 35-Carat Kunzite Win 2025 ‘Buyer’s Choice’ Awards

The AGTA Spectrum and Cutting Edge “Buyer’s Choice” award winners were announced at the Spectrum Awards Gala last week.

MJSA Apprenticeship Guide
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench Jewelers

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Kering Logo
Events & AwardsFeb 12, 2026
Kering Opens Entries for 2026 Sustainability-Focused Award

The “Kering Generation Award x Jewelry” returns for its second year with “Second Chance, First Choice” as its theme.

Weekly QuizFeb 12, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Halle Berry’s vintage diamond and sapphire engagement ring
TrendsFeb 11, 2026
Halle Berry’s Retro Engagement Ring Is a Sapphire-Set Stunner

Sourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.

Francesca’s storefront
MajorsFeb 11, 2026
Francesca’s Files for Chapter 11 Bankruptcy Again

The clothing and accessories chain announced last month it would be closing all of its stores.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Zales x Sweethearts Capsule Collection Heart Charms
CollectionsFeb 11, 2026
Zales Turns Sweethearts Into Jewelry for Valentine’s Day Collection

The “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.

2026 Gemvision Symposium
TechnologyFeb 11, 2026
Gemvision Symposium 2026 Slated for April

The event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.

The Jewelry Symposium
Events & AwardsFeb 11, 2026
TJS Announces Roundtable, Launches New App

Registration is now open for The Jewelry Symposium, set to take place in Detroit from May 16-19.

The Luanda Accord signatories at the African Mining Indaba in Cape Town, South Africa
SourcingFeb 10, 2026
At Meeting in South Africa, Support for Natural Diamonds Picks Up Steam

Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.

Bad Bunny Performing Super Bowl LX Halftime Show
TrendsFeb 10, 2026
Bad Bunny Wears Football-Shaped ‘Desert Diamond’ for Halftime Performance

Lady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.

Miraki Jewels heart diamond signet ring
SurveysFeb 10, 2026
Shoppers to Spend Big on Jewelry This Valentine’s Day, Says NRF

Jewelry is expected to be the No. 1 gift this year in terms of dollars spent.

Pomellato Nudo toi et moi ring
FinancialsFeb 10, 2026
Kering Plans Transformation as 2025 Sales Sink 13%

As star brand Gucci continues to struggle, the luxury titan plans to announce a new roadmap to return to growth.

Stuller color of the year 2026 Signature Red jewelry and gemstones
SourcingFeb 10, 2026
AGTA To Debut ‘Stuller Color of the Year’ Spectrum Awards Category

The new category asks entrants for “exceptional” interpretations of the supplier’s 2026 color of the year, which is “Signature Red.”

Stock image of loose polished diamonds
Policies & IssuesFeb 09, 2026
U.S., India Trade Deal One Step Closer to Being Finalized

The White House issued an official statement on the deal, which will eliminate tariffs on loose natural diamonds and gemstones from India.

CASE Awards Graphic
Events & AwardsFeb 09, 2026
JA Now Accepting Entries for 2026 CASE Awards

Entries for the jewelry design competition will be accepted through March 20.

James Free Jewelers Dayton Ohio store
IndependentsFeb 09, 2026
James Free Jewelers Unveils Revamped Flagship

The Ohio jeweler’s new layout features a curated collection of brand boutiques to promote storytelling and host in-store events.

KIL NYC The Pierced Padlock Wounded
TrendsFeb 09, 2026
These 14 Jewels Will Melt Your Heart This Valentine’s Day

From heart motifs to pink pearls, Valentine’s Day is filled with jewelry imbued with love.

Stock image of a gavel
CrimeFeb 06, 2026
Florida Man Sentenced After Selling Fake Native American Jewelry for a Decade

Prosecutors say the man attended arts and craft fairs claiming he was a third-generation jeweler who was a member of the Pueblo tribe.

Luciano Rodembusch
FinancialsFeb 06, 2026
Pandora’s North America GM Departs Amid Executive Changes

New CEO Berta de Pablos-Barbier shared her priorities for the Danish jewelry company this year as part of its fourth-quarter results.

Cece Jewellery Bespoke Wuthering Heights Signet Rings on Margot Robbie and Jacob Elordi
TrendsFeb 06, 2026
Margot Robbie, Jacob Elordi Wear Matching Cece Jewellery Signet Rings

Our Piece of the Week picks are these bespoke rings the “Wuthering Heights” stars have been spotted wearing during the film’s press tour.

Pandora platinum
MajorsFeb 05, 2026
Pandora to Begin Selling Platinum-Plated Jewelry

The introduction of platinum plating will reduce its reliance on silver amid volatile price swings, said Pandora.

Entrance to the Jwaneng diamond mine in Botswana
SourcingFeb 05, 2026
De Beers Lowers Production Guidance for 2026, Anglo Mulls Another Writedown

It would be the third impairment charge in three years on De Beers Group, which continues to grapple with a “challenging” diamond market.

Rendering of renovated Borsheims store
IndependentsFeb 05, 2026
Borsheims to Undergo Massive Renovation in the Spring

The Omaha jewelry store’s multi-million-dollar renovation is scheduled to begin in mid-May and take about six months.

Marco Bicego Paradise Amethyst Long Necklace
CollectionsFeb 05, 2026
Marco Bicego’s Amethyst Collection Travels to a Purple Paradise

The “Paradise Amethyst” collection focuses on amethyst, pink tourmaline, garnet, and 18-karat yellow gold beads.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy