Auctions

Elvis and Colonel Tom Parker’s ‘Lost’ Jewelry Coming to Auction

AuctionsAug 03, 2022

Elvis and Colonel Tom Parker’s ‘Lost’ Jewelry Coming to Auction

The sale includes pieces “The King” gifted to his longtime manager, as well as jewelry Elvis owned and wore on stage.

ActiveStorage-18924-20220803-691005-hh28zo.jpg
Gifted to Parker by “The Little Colonel” in 1971, the watch marks a significant time in Elvis’ career, as he was touring and had begun his legendary residency at the Hilton in Las Vegas. Minimum bid is $5,000. (Photo courtesy Kruse GWS Auctions)
View Slideshow
Los Angeles—Jewelry belonging to “the man who made Elvis Presley”—Colonel Tom Parker—that was believed to be lost for decades is coming to auction.

Held by Kruse GWS Auctions, “The Lost Collection of Colonel Tom Parker & Elvis Presley” auction is scheduled for Aug. 27 in Los Angeles.

The sale will feature more than 40 pieces of jewelry Elvis either gave to Parker, had made for Parker, or were gifted to Parker by friends and associates in show business who were connected to Elvis.

They serve as a kind of timeline tracing the progression of Elvis’ career and sometimes tumultuous relationship with Parker, who became the megastar’s manager in 1956 and remained a confidante throughout his career.

The relationship between Elvis and Parker, in fact, is the central theme of “Elvis,” the new movie about the singer’s life starring Cartier ambassador Austin Butler as Elvis and Tom Hanks as Parker, with the movie told from Parker’s perspective.

One of the most important pieces in the collection, according to Kruse GWS Auctions, is a 37 mm 14-karat yellow gold Vacheron Constantin watch given to Parker by brothers Julian and Jean Aberbach, the founders of music publishing house Hill and Range.

The Aberbachs were instrumental in Elvis’ transition from Sun Records in Memphis to RCA Records in New York, a move that elevated him from a regional sensation to a national star and benefitted the brothers as well, as they secured the publishing rights for many of his biggest hits.

Known as the “Aberbach Watch,” the words “With love from Julian and Jean” are inscribed on the caseback.

SEE: Tom Parker and Elvis’ Jewelry 
Another piece in the auction commemorates one of The King’s later successes, 1973’s “Elvis, Aloha From Hawaii,” the first live performance ever telecast worldwide. 
 
While in Hawaii, Elvis bought the colonel a pair of 14-karat two-tone gold, diamond and ruby snowman cufflinks. 

A nod to Parker’s self-given nickname, “The Snowman,” the cufflinks were custom-made and even depict the snowmen smoking cigars, which Parker liked to do. 

The collection also includes a number of pieces of elephant jewelry Elvis gave him—Parker, who started his career as a carnival worker, was particularly fond of the pachyderm—and a medallion Elvis and Priscilla gifted Parker’s first wife, Marie Mott, for their anniversary. 

Parker was married to Mott from 1935 until her death in 1986. 

The medallion is 14-karat yellow gold with ruby and diamond accents. Priscilla personally had the words “Happy Anniversary Aunt Marie Love Elvis & Priscilla” engraved on the back, said the auction house.

 Related stories will be right here … 

“This collection has been sought after by collectors and auction houses worldwide for decades and it was believed to be lost. When we were chosen to represent it, we immediately contacted Priscilla Presley who graciously reminisced about the moments each piece of jewelry represents,” said Brigitte Kruse, founder and CEO of Kruse GWS Auctions.

“I cannot state the importance of celebrating Elvis’ legacy enough and giving back to the fans is most important to me. Elvis has the most loving and adoring fans, and this is for all of them.”

Priscilla acted as a consultant and historian for the sale, contributing hand-signed letters of description.

In addition to Parker’s jewelry, the auction will include Elvis memorabilia, including personal jewelry and jewelry he wore on stage.

The auction of the “Lost Jewelry Collection of Elvis Presley and Colonel Tom Parker” is scheduled for Aug. 27 at 10 a.m. Pacific.

Interested parties can place their bids now on the GWS website as well as see additional items in the auction.

The auction takes place during the month that’s especially important to the singer’s fans. Elvis died on Aug. 16, 1977, and fans gather in Memphis, Tennessee at his former estate, Graceland, for “Elvis Week” every August to honor his memory.

It also comes as the Baz Luhrmann-directed “Elvis” biopic continues its tremendous box office run.

After six weeks in theaters, the movie has grossed $129 million in the U.S. and Canada, making it the third highest-grossing music biopic since the 1970s, according to Billboard.
Based in Los Angeles, Kruse GWS Auctions specializes in Hollywood memorabilia, as well as fine jewelry and watches, royal artifacts and more.

Kruse is the auction house that sold Marlon Brando’s record-setting “Godfather” Rolex in 2019.

It’s also auctioned off pieces from The King of Rock ‘n’ Roll before, including a chunky 14-karat gold and diamond “Taking Care of Business” ring, which sold for more than $400,000 in late 2020. 

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Stock image of a person holding holidays bags
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday Season

Stores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.

Elisa Solomon x Serendipity 3 Frozen Hot Chocolate Charm
CollectionsOct 09, 2026
Elisa Solomon Collabs With Serendipity 3 on ‘Frozen Hot Chocolate’ Charm

The charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.

Ebel sport classic watch
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5M

The watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

Experience gemstones with greater precision and comfort than ever before.

Stock image of paper money and coins
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins

This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.

Weekly QuizOct 08, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Brent Neale Back to Basics Collection Pink Garnet Capsule
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’

It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.

Ethical Gem Fair Brooklyn
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to Brooklyn

The trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Ara Chanakian Overall Design Winner
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design Contest

Ara Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.

overnght sb 1026.png
Supplier BulletinOct 08, 2026
Overnight Mountings’ Bridal Builder Helps Jewelers Turn Custom Design into a Hands-On Selling Experience

Sponsored by Overnight Mountings

The entrance to The Plumb Club pavilion at JCK Las Vegas
Policies & IssuesOct 07, 2026
The Plumb Club Amplifies Its Voice as Geopolitical Pressures Mount

The supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.

Woman wearing Blue Nile Royal Asscher jewelry
CollectionsOct 07, 2026
Blue Nile, Royal Asscher Collection Highlights Natural Diamond Beauty

Blue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.

Audemars Piguet Risoud Eclipse Necklace
CollectionsOct 07, 2026
4 Standout Pieces in Audemars Piguet’s First High Jewelry Collection

“Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.

Juan Morales and Joseph Nicosia
MajorsOct 07, 2026
Empire Safe & Vault Promotes Juan Morales to CEO

As part of the transition, Joseph Nicosia has stepped into the role of COO.

American Gem Trade Association logo
SourcingOct 07, 2026
AGTA Extends Deadline for 2026 Spectrum Awards Entries

Participants now have until Oct. 14 to complete their submissions.

Stock image a police car
CrimeOct 06, 2026
6 Charged in Connection to String of New Jersey Smash-and-Grabs

The alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.

The Retail Smiths Principal Partner Sherry Smith
ColumnistsOct 06, 2026
Sherry Smith: Is the Consumer Really Trading Up?

Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.

Molly Stillman @fashionveggie, Beth Jones @bjonesstyle, Helene Cortez @cortezhelene, and Haley Jordan @haleyjordan12 
SourcingOct 06, 2026
DDG Taps Influencers for ‘My Diamond Does Good’ Campaign

In the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.

Bryan Cowan and Tom Schwartz
MajorsOct 06, 2026
Frederick Goldman Names COO, CMO

FGI President John Orrico is also leaving the company after more than 13 years.

JIS Miami fall
Events & AwardsOct 06, 2026
JIS Fall Returns to Miami

The 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.

Gahcho Kue rough diamonds
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho Kué

It is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.

Tiffany gold cat pin Sandy Lerner
AuctionsOct 05, 2026
The Star Cats of the Sandy Lerner Auction

These jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.

Sorellina Postscript Collection Campaign Imagery of Paper Plane Pendant
CollectionsOct 05, 2026
Sorellina Writes Another Love Letter for ‘Postscript’ Collection

The fine jewelry brand has expanded the collection that debuted at Couture with four new designs based on its most popular styles.

Bruce Bridges CIBJO
SourcingOct 05, 2026
Bruce Bridges Joins CIBJO Board

The AGTA president was elected for a two-year term on the board of directors.

Aerial image of the Lungwebungu River
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership

The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.

Pandora facility Vietnam front view
MajorsOct 02, 2026
Pandora Opens New $150M Manufacturing Facility in Vietnam

The new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.

Hearts On Fire Dream Heart Pendant
TrendsOct 02, 2026
Hearts On Fire Celebrates 30th Anniversary With Heart Pendant

The special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy