The jewelry retailer said it sees opportunity at higher price points, particularly in natural diamonds for bridal and fashion.
2 of Sammy Davis Jr.’s Diamond Rings Top Bonhams Jewelry Auction
They both sold for well above their pre-sale estimates in the recent “California Jewels” sale.

It also went for well above its pre-sale estimate of between $7,000 and $9,000, selling for more than four times that at $40,313.
There was also a multicolor sapphire and diamond brooch that garnered $37,813, compared with a pre-sale estimate of $5,000-$7,000, and a multicolor sapphire and diamond bracelet that sold for $31,563, compared with an estimate of $3,000 to $5,000.
Of the six items put on the block, only two sold during the event—a gold and opal bead ring and a sterling silver cuff bracelet, both of which can be seen above.
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The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.

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Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).

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