Watches

Rolex Introduces 6 New Watches in Geneva

WatchesMar 31, 2022

Rolex Introduces 6 New Watches in Geneva

Unveiled at Watches & Wonders were a flowery version of the Datejust 31, a gem-set Yacht-Master 40, and more.

20220331_Rolex-header.jpg
Rolex’s new Oyster Perpetual Datejust 31 comes in three colors. There is a white gold version with blue dial (pictured here), a yellow gold version with a green dial and diamond bezel, and a two-tone version with silver dial and diamond bezel.
Geneva—Watches & Wonders Geneva is underway.
 
Held March 30 to April 5 in a hybrid digital-physical format, brands like Rolex, TAG Heuer, Cartier, and Panerai are debuting their latest timepieces at the show that has supplanted Baselworld.
 
Rolex, arguably the No. 1 watch brand in the world, introduced six new models at the show.

20220331_Rolex1.jpg
The 40 mm Oyster Perpetual Air-King
 
The Oyster Perpetual Air-King is an ode to aviation, with a dial inspired by aircraft instruments since 2016.  
 
This year, the Air-King gained altitude. 
 
The dial is easier to read and more balanced, Rolex said, with the addition of the “0” before the “5” on the minutes scale, so that each minute marker is two digits. 
 
There is also a crown guard and straight side, like other timepieces in the “Professional” category. 
 
The newest Air-King utilizes the calibre 3230 self-winding mechanical movement with a power reserve of about 70 hours. Rolex introduced the movement in 2020. 
 
The bracelet now has an Oysterlock safety clasp, preventing accidental opening. 
 
The middle case features a subtle line representing new horizons, Rolex said. 
 
It’s priced at $7,400.

20220331_Rolex2.jpg
The Oyster Perpetual GMT-Master II
 
Originally crafted for travelers in 1955, the GMT-Master is synonymous with aeronautical history. The watch was present for the first intercontinental flights, Concorde testing, and aeronautical world speed records. 
 
The new edition moves the winding crown to the left side of the case. The date aperture has also gravitated to the 9 o’clock position, and the date disc has been modified. 
 
All these changes required further adjustments for the movement and other technical aspects. 
 
Now, the Oyster Perpetual GMT-Master II is equipped with the 3285 calibre, displaying hours, minutes, seconds, and date, plus an additional time zone. 
 
The Cerachrom bezel insert is rendered in green and black, a color combination exclusive to this particular Rolex. 
 
It retails for $11,050.

20220331_Rolex3.jpg
Oyster Perpetual Day-Date 40
 
The Day-Date was the first calendar wristwatch to indicate the day of the week spelled out. Launched in 1956, it’s one of Rolex’s most iconic styles.
 
The Oyster Perpetual Day-Date 40 is rendered in platinum with a fluted bezel. Crafting even the bezel in platinum took years of research and development, Rolex said, resulting in a new method for achieving the fluting, different than the process for gold. 
 
It features an ice-blue dial and is equipped with the calibre 3255 movement. 
 
The Oyster Perpetual Day-Date 40 costs $63,350.

20220331_Rolex4.jpg
Oyster Perpetual Yacht-Master 42
 
For the first time, the Yacht-Master 42 is available in yellow gold. Rolex said the 18-karat alloy used in the Yacht-Master is unique, created and cast in Geneva and offering more resistance than other 18-karat alloys. 
 
Like the original version, the Oyster Perpetual Yacht-Master 42 has a bidirectional rotating bezel and a Cerachrom insert with raised graduation. It also has the same Oysterflex bracelet. 
 
The optimized Chromalight display features hour markers and hands filled or coated with Rolex’s new luminescent material for a longer-lasting glow. 
 
The new version of the Yacht-Master 42 has a calibre 3235 movement and a $28,300 price tag.

20220331_Rolex5.jpg
Oyster Perpetual Datejust 31 mm in Oystersteel and white gold
 
The Oyster Perpetual Datejust 31 represents the biggest artistic departure for Rolex in 2022. 
 
The model is available in three colors: white gold with blue dial and fluted bezel; yellow gold with green dial and diamond bezel; and two-tone Oystersteel and Everose gold with silver dial and diamond bezel. 
 
The dials feature 24 flowers in three finishes for contrast, each with a diamond in the center. 
 
The new versions of the Datejust 31 have a calibre 2236 movement. 
 
The white gold version with blue dial costs $10,050.

20220331_Rolex6.jpg
The Oyster Perpetual Yacht-Master 40
 
The aurora borealis and sky at dawn are the inspirations for the new Oyster Perpetual Yacht-Master 40.
 
It has a striking rotating bezel with trapeze-cut diamonds and sapphires. A pattern of pink sapphires, light blue sapphires, diamonds, purple sapphires, and dark blue sapphires repeat continuously, and are accented by 46 diamonds on the lugs and crown guard. 
 
A triangular diamond marks 12 o’clock.  
 
The case is rendered in 18-karat white gold, a first for the Yacht-Master 40. It is equipped with the calibre 3235 movement. 
 
The most expensive of the new Rolex releases, it costs $80,350.
 
 Related stories will be right here … 

The Latest

Image from PGI USA Platinum Born campaign
MajorsOct 23, 2026
PGI USA Set to Close at Year’s End

The closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.

Rachel Chalchinsky of Color Source Gems Survivor Tribute Ring
SourcingOct 23, 2026
Rachel Chalchinsky’s ‘Survivor Tribute’ Ring

The ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.

Jewelers of America new logo
TechnologyOct 23, 2026
JA Unveils New Website, Logo

The website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.

DeBeersICONS_TITLE1_CUSTOMCONTENT_1872x1052 (1).jpg
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural Diamonds

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

Pomellato Paraíba high jewelry choker necklace
FinancialsOct 23, 2026
Kering’s Jewelry Sales Up Double Digits in Q3

Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.

Weekly QuizOct 22, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Stock image of crime scene tape and police cars
CrimeOct 22, 2026
Jeweler Shot and Killed in His Suburban Cincinnati Store

Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.

Verdura cuffs
MajorsOct 22, 2026
Neiman Marcus Has Gifts for the Jewelry Lover Who Has Everything

Bespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.

lab channel btyb 0926.png
Brought to you by
Open an Account, Get $50 Off Your First Order. No Code Needed.

Built on Relationships. Refined by Craft.

JIS Fall 2026 jewelry
Events & AwardsOct 22, 2026
JIS Fall 2026 Reports Record-Breaking Attendance

The number of participants at the fall show was up 12 percent.

John Hardy Billie Eilish & Finneas Collection Campaign Imagery
CollectionsOct 22, 2026
Billie Eilish, Finneas Co-Design Collection for John Hardy

The Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.

Graphic for episode 10 of the My Next Question podcast
PodcastsOct 21, 2026
Episode 10: This Episode Is Haunted 

Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.

Gardner Collier Jewelry store in Kirksville Missouri
IndependentsOct 21, 2026
Gardner-Collier Jewelry to Close After 9 Decades in Business

The family-owned jeweler has three locations across Missouri and Iowa.

Underground shaft at the Venetia diamond mine
SourcingOct 21, 2026
Venetia Mines Final Carats Ahead of 2-Year Shutdown

The De Beers-owned diamond mine in South Africa is being put on ice as part of a round of previously announced cost-cutting measures.

Off-White Jewelry Collection Imagery
CollectionsOct 21, 2026
Helzberg, Nordstrom Carrying New Jewelry Collection From Off-White

The collection centers designs with clean geometric lines, chunky sculptural pieces, and recognizable details from the luxury fashion brand.

Gemfields rubies
SourcingOct 21, 2026
Gemfields’ Mixed-Quality Ruby Auction Earns $52M

The miner said it saw particularly strong prices for larger, fine-quality rubies at the sale.

Stock image of police cars with lights on
CrimeOct 20, 2026
Security Guard Charged With Murder in Shooting at Texas Mall

The guard opened fire on a man who was smashing a jewelry display case at La Gran Plaza in Fort Worth last week, police said.

David Gardner’s Jewelers interior
IndependentsOct 20, 2026
David Gardner’s Jewelers Unveils Newly Expanded, Revamped Showroom

The Texas jeweler added 2,000 square feet to its reimagined showroom, complete with a new design studio and an event space.

Kylie Jenner Fantasy Bra Victoria’s Secret Fashion Show
SourcingOct 20, 2026
The $50M Victoria’s Secret ‘Fantasy Bra’ By The Numbers

Jacob & Co.'s diamond masterpiece is the most expensive Fantasy Bra ever worn on the Victoria’s Secret Fashion Show runway.

Mignon Faget Atelier Collection Campaign Imagery
CollectionsOct 20, 2026
Mignon Faget’s Collection Chooses Handmade Over AI

The “Atelier” collection was inspired by the tools, rituals, and objects in an artist’s studio as a quiet rebuttal to an automated world.

 Rio Grande engagement ring and band
MajorsOct 19, 2026
The Knot to Acquire Rival Wedding Planning Platform Zola

The pending acquisition is an “exciting opportunity” for wedding vendors to grow their business, said The Knot Worldwide’s CEO.

The Secret Gems Thailand
SourcingOct 19, 2026
Jewelry Design Competition Show Airs in Thailand

"The Secret Gems" features eight Thai jewelry brands paired with a team of young craftspeople who create jewelry together to win challenges.

John Hardy Modern Talisman Collection Campaign Imagery
CollectionsOct 19, 2026
John Hardy Enters the Medallion Chat With Talisman Collection

The brand’s “Modern Talisman” capsule collection introduces pendants inspired by the mythology, natural world, and spiritual ethos of Bali.

Collage of independent jewelers celebrating their 100th anniversary in 2026
IndependentsOct 19, 2026
The Stories of 5 Jewelers Celebrating Their Centennials in 2026

Independent jewelers from New Mexico to New Jersey answer the question: What has kept your store in business for 100 years?

Hand holding shopping bags
SurveysOct 16, 2026
How Inflation, Gas Prices Will Affect Holiday Sales

The NRF is expecting holiday sales to increase this year, but consumers and retailers alike are facing Grinch-like headwinds.

Christina Puchi Gemstone Earrings
CollectionsOct 16, 2026
Christina Puchi’s Earrings Hold the Universe

Our Piece of the Week gathers the planets, represented by a variety of colored gemstones, in a pair of 14-karat yellow gold earrings.

Reeds Jewelers Fayetteville
IndependentsOct 16, 2026
Reeds Jewelers Expands, Relocates Flagship

The New York-based jeweler is moving its Amherst flagship store to a larger location in nearby Snyder.

Graff USA Executive Vice President Katy Chen
MajorsOct 16, 2026
Katy Chen Appointed Executive Vice President of Graff USA

Chen, who worked at Cartier and Tiffany & Co., will lead retail sales and operations for the luxury jeweler’s 11 U.S. stores.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy