Watches

Rolex Introduces 6 New Watches in Geneva

WatchesMar 31, 2022

Rolex Introduces 6 New Watches in Geneva

Unveiled at Watches & Wonders were a flowery version of the Datejust 31, a gem-set Yacht-Master 40, and more.

20220331_Rolex-header.jpg
Rolex’s new Oyster Perpetual Datejust 31 comes in three colors. There is a white gold version with blue dial (pictured here), a yellow gold version with a green dial and diamond bezel, and a two-tone version with silver dial and diamond bezel.
Geneva—Watches & Wonders Geneva is underway.
 
Held March 30 to April 5 in a hybrid digital-physical format, brands like Rolex, TAG Heuer, Cartier, and Panerai are debuting their latest timepieces at the show that has supplanted Baselworld.
 
Rolex, arguably the No. 1 watch brand in the world, introduced six new models at the show.

20220331_Rolex1.jpg
The 40 mm Oyster Perpetual Air-King
 
The Oyster Perpetual Air-King is an ode to aviation, with a dial inspired by aircraft instruments since 2016.  
 
This year, the Air-King gained altitude. 
 
The dial is easier to read and more balanced, Rolex said, with the addition of the “0” before the “5” on the minutes scale, so that each minute marker is two digits. 
 
There is also a crown guard and straight side, like other timepieces in the “Professional” category. 
 
The newest Air-King utilizes the calibre 3230 self-winding mechanical movement with a power reserve of about 70 hours. Rolex introduced the movement in 2020. 
 
The bracelet now has an Oysterlock safety clasp, preventing accidental opening. 
 
The middle case features a subtle line representing new horizons, Rolex said. 
 
It’s priced at $7,400.

20220331_Rolex2.jpg
The Oyster Perpetual GMT-Master II
 
Originally crafted for travelers in 1955, the GMT-Master is synonymous with aeronautical history. The watch was present for the first intercontinental flights, Concorde testing, and aeronautical world speed records. 
 
The new edition moves the winding crown to the left side of the case. The date aperture has also gravitated to the 9 o’clock position, and the date disc has been modified. 
 
All these changes required further adjustments for the movement and other technical aspects. 
 
Now, the Oyster Perpetual GMT-Master II is equipped with the 3285 calibre, displaying hours, minutes, seconds, and date, plus an additional time zone. 
 
The Cerachrom bezel insert is rendered in green and black, a color combination exclusive to this particular Rolex. 
 
It retails for $11,050.

20220331_Rolex3.jpg
Oyster Perpetual Day-Date 40
 
The Day-Date was the first calendar wristwatch to indicate the day of the week spelled out. Launched in 1956, it’s one of Rolex’s most iconic styles.
 
The Oyster Perpetual Day-Date 40 is rendered in platinum with a fluted bezel. Crafting even the bezel in platinum took years of research and development, Rolex said, resulting in a new method for achieving the fluting, different than the process for gold. 
 
It features an ice-blue dial and is equipped with the calibre 3255 movement. 
 
The Oyster Perpetual Day-Date 40 costs $63,350.

20220331_Rolex4.jpg
Oyster Perpetual Yacht-Master 42
 
For the first time, the Yacht-Master 42 is available in yellow gold. Rolex said the 18-karat alloy used in the Yacht-Master is unique, created and cast in Geneva and offering more resistance than other 18-karat alloys. 
 
Like the original version, the Oyster Perpetual Yacht-Master 42 has a bidirectional rotating bezel and a Cerachrom insert with raised graduation. It also has the same Oysterflex bracelet. 
 
The optimized Chromalight display features hour markers and hands filled or coated with Rolex’s new luminescent material for a longer-lasting glow. 
 
The new version of the Yacht-Master 42 has a calibre 3235 movement and a $28,300 price tag.

20220331_Rolex5.jpg
Oyster Perpetual Datejust 31 mm in Oystersteel and white gold
 
The Oyster Perpetual Datejust 31 represents the biggest artistic departure for Rolex in 2022. 
 
The model is available in three colors: white gold with blue dial and fluted bezel; yellow gold with green dial and diamond bezel; and two-tone Oystersteel and Everose gold with silver dial and diamond bezel. 
 
The dials feature 24 flowers in three finishes for contrast, each with a diamond in the center. 
 
The new versions of the Datejust 31 have a calibre 2236 movement. 
 
The white gold version with blue dial costs $10,050.

20220331_Rolex6.jpg
The Oyster Perpetual Yacht-Master 40
 
The aurora borealis and sky at dawn are the inspirations for the new Oyster Perpetual Yacht-Master 40.
 
It has a striking rotating bezel with trapeze-cut diamonds and sapphires. A pattern of pink sapphires, light blue sapphires, diamonds, purple sapphires, and dark blue sapphires repeat continuously, and are accented by 46 diamonds on the lugs and crown guard. 
 
A triangular diamond marks 12 o’clock.  
 
The case is rendered in 18-karat white gold, a first for the Yacht-Master 40. It is equipped with the calibre 3235 movement. 
 
The most expensive of the new Rolex releases, it costs $80,350.
 
 Related stories will be right here … 

The Latest

Dianne Feinstein’s Paloma Picasso Tiffany & Co. necklaces
AuctionsOct 11, 2024
Bonhams Reports ‘Fierce Bidding’ for Dianne Feinstein’s Jewels

All 74 lots of jewelry belonging to the late Democratic senator found buyers at Bonhams Los Angeles.

Gemfields x Kimberly McDonald
CollectionsOct 11, 2024
Piece of the Week: Gemfields x Kimberly McDonald Jewelry Suite

The two collaborated on a necklace and a pair of earrings that praise the beauty of Zambian emeralds.

Jewelry Care Line Fixtures by the Kingswood Company
MajorsOct 11, 2024
The Kingswood Company Launches New Retail Fixture Program

Retailers can move jewelry care lines off countertops with the fixtures, which were designed for a “sophisticated retail environment.”

Article-Top-Image.jpg
Brought to you by
Enhance Your Expertise with IGI’s In-Person Courses in NYC

This fall, sharpen your skills in jewelry grading, quality control and diamond assessment.

The International Colored Gemstone Association Congress Brazil 2025
Events & AwardsOct 11, 2024
ICA Congress Goes to Brazil

The 20th ICA Congress is slated for May 19-22 in Brasília, Brazil.

Weekly QuizOct 10, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Ritani Y2K engagement rings campaign
MajorsOct 10, 2024
Why Ritani Is Partying Like It’s 1999

The jeweler is celebrating its 25th anniversary with a throwback campaign.

Pomellato Memorie D’Archivio Collection
CollectionsOct 10, 2024
Pomellato Revives Past Designs for New Capsule Collection

“Memorie D’Archivio” was inspired by the “Mora” and “Mosaico” collections the brand introduced in the ‘90s.

1872x1052-Brought-to-you-By-Article-Image-Top (1).png
Brought to you by
Why You Can't Miss JA New York This Fall

Don't miss this one-stop-shop in October, curated with buyers’ needs in mind.

1094 carat rough diamond Karowe mine
SourcingOct 10, 2024
Lucara Sells Clara to Its Original Founders

CEO William Lamb said divesting the diamond sales platform allows the company to focus on the underground expansion of Karowe.

Oscar Heyman 2024 holiday catalog
MajorsOct 10, 2024
Oscar Heyman Releases 2024 Holiday Catalog

It features 124 jewels and a variety of colored gemstones.

National Jeweler columnist Peter Smith
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling Luxury

Ahead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.

Edgar Mitchell wearing Rolex watch on Apollo 14
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for Sale

The GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.

Simon meet me at the mall campaign
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’

The ads celebrate the mall culture of the ‘80s and ‘90s.

Platinum Guild International training
MajorsOct 09, 2024
PGI Launches New Virtual Sales Training

Retail sales associates can access the video series on mobile to refresh their selling skills.

Gathering at Bharat Diamond Bourse for COVID vaccinations
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures

For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.

Sotheby’s A Tsar’s Treasure: Ferdinand of Bulgaria
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian Tsar

The November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.

Rough diamonds mined at the Diavik Diamond Mine
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s Life

Commercial production has begun underground at the Canadian diamond mine’s A21 pipe.

Stock image of hand holding phone by keyboard
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday Season

Deloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.

Sylvie and Uncommon Man Campaign
CollectionsOct 08, 2024
Sylvie Adds New Men’s Bands

The Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.

Diamond on polishing wheel Venus Jewel India
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’?

Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.

Rio Tinto 2024 Beyond RareTM Tender Art Series
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender

The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.

Kristi Yamaguchi and Scott Heller
IndependentsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New Collection

A portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.

Hill & Co. logo
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is Out

The first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.

Forevermark store Mumbai India
SourcingOct 04, 2024
How India Became the World’s Second-Largest Market for Diamond Jewelry

A strong economy, a growing middle class with an affinity for brands, and rapid expansion of organized retail have fueled the market’s rise.

Gabrielle Grazi
MajorsOct 04, 2024
Hearts On Fire Names Gabrielle Grazi VP of Sales, North America

The industry veteran is also the president-elect of the Women’s Jewelry Association.

Ray Griffiths Double Headed Snake Ring
CollectionsOct 04, 2024
Piece of the Week: Ray Griffiths’ ‘Double Headed Snake’ Ring

Slither into spooky season with this scary snake ring that boasts two heads with tsavorite eyes.

 Hurricane Helene
Policies & IssuesOct 03, 2024
RJO, CERF+ Join Those Offering Hurricane Helene Relief to Affected Jewelers

Plus, how to apply for emergency funds and donate to recovery efforts.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy