MajorsNov 03, 2022
David Yurman’s 2022 Holiday Ad Campaign Is OutMajorsNov 07, 2022
The Tiffany Holiday Campaign Is an Ode to Andy Warhol
Starring Hailey Bieber, it’s inspired by holiday cards Warhol created for the brand decades ago.
Model and skincare line founder Hailey Bieber stars in Tiffany & Co.’s 2022 holiday campaign, with photography by Raymond Meier and video by Mario Sorrenti.
New York—The holidays are in full swing at Tiffany & Co.
The American jeweler has debuted its 2022 holiday advertising campaign, starring brand ambassador Hailey Bieber.
Launched Nov. 2, the campaign is centered on a video by Mario Sorrenti. It depicts a decadent party held in Tiffany’s take on “The Factory,” Andy Warhol’s famed studio in New York City. factory.
Hostess Bieber dances and passes out Tiffany’s famous blue boxes to her guests. Wearing jewelry from various Tiffany collections, they dance in front of a projector displaying illustrations Warhol created for Tiffany & Co. greeting cards in the 1950s and ‘60s.
Hailey Bieber in an Elsa Peretti “Bean” neckace
In lieu of a Christmas tree, the party features a giant array of Tiffany blue boxes tied with red ribbon.
Iconic jewels like Jean Schlumberger’s “Bird on a Rock” brooch make cameo appearances.
Accompanying the video are still photos by Raymond Meier showcasing Bieber in a multitude of jewels.
“This holiday season, we wanted to celebrate Andy Warhol and uplift his connection to Tiffany & Co. by taking inspiration from the iconic greeting cards that he created for our clients in the ‘50s and ‘60s,” said Tiffany & Co. Executive Vice President, Product and Communication, Alexandre Arnault.
“The campaign video brings these elements together by paying homage to our long-standing relationship with the one of the world’s most celebrated artists.”
Shoppers can take home their own piece of Tiffany & Co. x Andy Warhol memorabilia.
Available both in stores and online are various objects for the home featuring Warhol’s designs, including tableware, tree ornaments, and playing cards.
For the holidays, Tiffany stores feature Warhol installations.
The Warhol collection has a charitable bent as well.
Michael Dayton Hermann of The Andy Warhol Foundation for the Visual Arts said, “In addition to celebrating the timeless creations of Tiffany & Co. and Andy Warhol, this unique collaboration will generously support the Warhol Foundation’s endowment, from which it has distributed over $275 million in cash grants to visual arts organizations.
“The foundation is delighted to draw attention to the enduring power of art with Tiffany & Co. during this ‘Warholiday’ season.”
Related stories will be right here …
Editors' Picks
Sponsored by
More on Majors
The Latest
CollectionsFeb 03, 2023
Chipotle Spices Up Valentine’s Day with Jewelry CollectionThe fast-casual chain partnered with Anna Sheffield’s Bing Bang NYC brand on a capsule collection and it’s a little “extra.”
EditorsFeb 03, 2023
Piece of the Week: Gismondi 1754’s ‘Marea’ CuffThe diamond and tanzanite bracelet was inspired by the waves of the Italian gulf near Genoa.
Brought to you by
Bringing Over 130 Years of Diamond Expertise to Modern GradingDe Beers Institute of Diamonds provides the very best in diamond verification, education and diamond services.
CollectionsFeb 02, 2023
Lowe’s Is Now Selling JewelryThe home improvement store’s website features an “Empowerment Tools” demi-fine jewelry collection.
Weekly QuizFeb 02, 2023
This Week’s QuizTest your jewelry news knowledge with this short test.
Events & AwardsFeb 02, 2023
Registration is Now Open for JIS Spring 2023The show will feature a new pavilion of 30 jewelry designers and manufacturers from Surat, India.
Policies & IssuesFeb 02, 2023
Tiny Radioactive Capsule Lost in Australian Outback FoundA government official said search crews “found the needle in the haystack” when they located the capsule belonging to Rio Tinto along an 870-mile stretch of road.
Brought to you by
De Beers Institute of Diamonds Expands to Offer Education De Beers is sharing over 130 years of experience and expertise through the De Beers Institute of Diamonds with a selection of courses.
TrendsFeb 02, 2023
Amanda’s Style File: Purple and Playful Amanda Gizzi welcomes February with a selection of amethyst jewelry, a birthstone that “deserves its own time to shine.”
EditorsFeb 01, 2023
Designers to Watch in 2023: BoochierBehind the playful and nostalgic brand lies deeper meaning.
Events & AwardsFeb 01, 2023
New Miami Jewelry Center Slated to Open in Q1The Time Century Jewelry Center is located in downtown Miami’s jewelry district.
SurveysFeb 01, 2023
Consumer Confidence Falls in JanuaryWariness about the year ahead offset a more positive view of the current economic situation.
ColumnistsJan 31, 2023
Squirrel Spotting: How About a Word for the New Year?It begins with a “t” and ends with a “c” and is imbued with warmth and positivity, Peter Smith writes.
Policies & IssuesJan 31, 2023
Rio Tinto Issues Apology After Radioactive Capsule Goes Missing The tiny capsule, which is believed to have fallen out of a truck, was lost somewhere along an 870-mile stretch of desert road.
Events & AwardsJan 31, 2023
Gucci Is Getting a Gem AwardThe Italian luxury brand will receive the first Gem Award for High Jewelry Excellence.
MajorsJan 31, 2023
Martin Flyer Names New VP of Business DevelopmentIndustry veteran Kevin Lane has stepped into the role.
MajorsJan 30, 2023
Researchers Uncover Bejeweled ‘Golden Boy’ MummyThe ancient Egyptian teenager was buried 2,300 years ago with 49 amulets to guide him through the afterlife.
SurveysJan 30, 2023
Consumers Embracing Non-Traditional Ways to Mark Valentine’s Day The NRF’s annual survey shows that consumer attitudes about how, or even whether, to celebrate Feb. 14 continue to evolve.
Events & AwardsJan 30, 2023
JA Is Searching for the Next Retail ’20 Under 40’ Nominations are open now through March 24.
MajorsJan 30, 2023
10 Jewelry News Stories You Might Have MissedA column detailing how independent jewelers did last year and the top watch brands of 2022 were among the most-read stories last week.
FinancialsJan 27, 2023
Tiffany & Co. Shines for LVMH in 2022Acquired in 2021, the brand’s high jewelry sales have doubled and its new “Lock” collection was an instant hit.
MajorsJan 27, 2023
Diamond Council of America Appoints Treasurer, Board MemberExecutives from Fred Meyer Jewelers and Riddles Jewelers have filled the roles.
CollectionsJan 27, 2023
Piece of the Week: Heavenly Vices’ Lock NecklaceThe Victorian-inspired design is a functional lock and key.
Supplier BulletinJan 26, 2023
JA New York Spring Brings the Industry TogetherFor over 100 years, JA New York has played an integral role in facilitating the evolution of our industry, while also honoring past traditions.
TrendsJan 26, 2023
At Vicenzaoro, Paola De Luca Gazes Into Jewelry’s FutureThe trend forecaster and her guests explored unconventional jewelry designs, NFTs, AI art, and more during her Trendvision presentation.
CollectionsJan 26, 2023
NDC and Lorraine Schwartz Announce New ‘EDDI’ ClassThe Emerging Designers Diamond Initiative provides diamond credit and mentorship to young brands helmed by BIPOC designers.
IndependentsJan 26, 2023
Lee Michaels Fine Jewelry Set to Open 10th StoreIt will be located in San Antonio’s Alamo Quarry Market and will be Lee Michaels’ third location in the city.
