Majors

The Tiffany Holiday Campaign Is an Ode to Andy Warhol

MajorsNov 07, 2022

The Tiffany Holiday Campaign Is an Ode to Andy Warhol

Starring Hailey Bieber, it’s inspired by holiday cards Warhol created for the brand decades ago.

Model and skincare line founder Hailey Bieber stars in Tiffany & Co.’s 2022 holiday campaign, with photography by Raymond Meier and video by Mario Sorrenti.
New York—The holidays are in full swing at Tiffany & Co.
 
The American jeweler has debuted its 2022 holiday advertising campaign, starring brand ambassador Hailey Bieber

Launched Nov. 2, the campaign is centered on a video by Mario Sorrenti. It depicts a decadent party held in Tiffany’s take on “The Factory,” Andy Warhol’s famed studio in New York City. factory. 
 
Hostess Bieber dances and passes out Tiffany’s famous blue boxes to her guests. Wearing jewelry from various Tiffany collections, they dance in front of a projector displaying illustrations Warhol created for Tiffany & Co. greeting cards in the 1950s and ‘60s. 
 
Hailey Bieber in an Elsa Peretti “Bean” neckace
Hailey Bieber in an Elsa Peretti “Bean” neckace

In lieu of a Christmas tree, the party features a giant array of Tiffany blue boxes tied with red ribbon. 
 
Iconic jewels like Jean Schlumberger’s “Bird on a Rock” brooch make cameo appearances. 
 
Accompanying the video are still photos by Raymond Meier showcasing Bieber in a multitude of jewels.
 
“This holiday season, we wanted to celebrate Andy Warhol and uplift his connection to Tiffany & Co. by taking inspiration from the iconic greeting cards that he created for our clients in the ‘50s and ‘60s,” said Tiffany & Co. Executive Vice President, Product and Communication, Alexandre Arnault. 
 
“The campaign video brings these elements together by paying homage to our long-standing relationship with the one of the world’s most celebrated artists.”
 
Shoppers can take home their own piece of Tiffany & Co. x Andy Warhol memorabilia. 
Available both in stores and online are various objects for the home featuring Warhol’s designs, including tableware, tree ornaments, and playing cards. 
 
For the holidays, Tiffany stores feature Warhol installations. 
 
The Warhol collection has a charitable bent as well.
 
Michael Dayton Hermann of The Andy Warhol Foundation for the Visual Arts said, “In addition to celebrating the timeless creations of Tiffany & Co. and Andy Warhol, this unique collaboration will generously support the Warhol Foundation’s endowment, from which it has distributed over $275 million in cash grants to visual arts organizations.
 
“The foundation is delighted to draw attention to the enduring power of art with Tiffany & Co. during this ‘Warholiday’ season.” 

 Related stories will be right here … 
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

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