Majors

This Halloween, Papa John’s Garlic Necklace Will Shield You from Vampires

MajorsOct 20, 2022

This Halloween, Papa John’s Garlic Necklace Will Shield You from Vampires

Inspired by its special garlic dipping sauce, the necklace is forged in sterling silver for added vampire protection.

As part of its Halloween marketing campaign, pizza giant Papa John’s has introduced a silver garlic talisman to ward off vampires.
Milton Keynes, U.K.—If you’re wary of vampires this Halloween, Papa John’s has the perfect protection talisman for you.

The pizza giant has introduced a garlic motif necklace as part of its Halloween-themed international marketing campaign.

The necklace features a locket shaped like a cup of Papa John’s special garlic dipping sauce. It opens to reveal a pepperoni pizza stamped on the bottom of the cup with a slice cut out. That missing slice appears as a pizza slice charm on the chain.

There’s space inside for the wearer to tuck in a piece of garlic or two for extra protection.

It’s forged in oxidized sterling silver, the metal most effective against vampires as well as werewolves, so the lore says. 

The “Stranger Bling” necklace, a play on the sci-fi mystery Netflix series “Stranger Things,” marks the company’s first foray into jewelry.

 Related stories will be right here … 

It promises to shield the wearer “against supernatural spirits and possessed Halloween pizzas,” though the company provides a disclaimer that results may vary.

The necklace retails for $115 and is available online exclusively at U.K. retailer Black Feather Design. 

The creative journey behind the necklace is chronicled in a short film produced by U.K.-based production team Glacé Media.

WATCH: How the Garlic Necklace Was Created

The necklace also pays homage to the company’s “Jack!” film series, created by Los Angeles YouTube film specialists Skycorp.

Using CGI and special effects, the team transformed Papa John’s seasonal Jack O’ Lantern pizza, a pumpkin-shaped pizza with a smiling pepperoni face and olive eyes, into a sinister character.

When a possessed pizza, voiced by Dragon Ball Z star Sean Schemmel, starts wreaking havoc, the magical powers of Papa John’s special garlic dipping sauce and hero pizza delivery guy, Bruce, save the day.

“This year, we’re paying homage to cult horror classics and serving up nostalgia with our latest Halloween-themed marketing campaign,” said Lawrence Felice, director of international marketing EMENA at Papa John’s.

“As well as bringing back our iconic ‘Jack!’ series, we’re excited to offer fans a one-of-a-kind keepsake, which celebrates our legendary Special Garlic Dipping Sauce."

The global campaign will run in selected markets across Asia, the Middle East, Europe, and Latin America this month, but the necklace is available for purchase online for U.S. customers.

Food brands have gotten into the jewelry game before, including the lab-grown diamond jewelry offered by Hidden Valley Ranch and Panera Bread.
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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