SourcingMar 21, 2022
Lab-Grown ‘Ranch’ Diamond Sells for $13KMajorsOct 20, 2022
This Halloween, Papa John’s Garlic Necklace Will Shield You from Vampires
Inspired by its special garlic dipping sauce, the necklace is forged in sterling silver for added vampire protection.
As part of its Halloween marketing campaign, pizza giant Papa John’s has introduced a silver garlic talisman to ward off vampires.
Milton Keynes, U.K.—If you’re wary of vampires this Halloween, Papa John’s has the perfect protection talisman for you.
The pizza giant has introduced a garlic motif necklace as part of its Halloween-themed international marketing campaign.
The necklace features a locket shaped like a cup of Papa John’s special garlic dipping sauce. It opens to reveal a pepperoni pizza stamped on the bottom of the cup with a slice cut out. That missing slice appears as a pizza slice charm on the chain.
There’s space inside for the wearer to tuck in a piece of garlic or two for extra protection.
It’s forged in oxidized sterling silver, the metal most effective against vampires as well as werewolves, so the lore says.
The “Stranger Bling” necklace, a play on the sci-fi mystery Netflix series “Stranger Things,” marks the company’s first foray into jewelry.
Related stories will be right here …
The pizza giant has introduced a garlic motif necklace as part of its Halloween-themed international marketing campaign.
The necklace features a locket shaped like a cup of Papa John’s special garlic dipping sauce. It opens to reveal a pepperoni pizza stamped on the bottom of the cup with a slice cut out. That missing slice appears as a pizza slice charm on the chain.
There’s space inside for the wearer to tuck in a piece of garlic or two for extra protection.
It’s forged in oxidized sterling silver, the metal most effective against vampires as well as werewolves, so the lore says.
The “Stranger Bling” necklace, a play on the sci-fi mystery Netflix series “Stranger Things,” marks the company’s first foray into jewelry.
It promises to shield the wearer “against supernatural spirits and possessed Halloween pizzas,” though the company provides a disclaimer that results may vary.
The necklace retails for $115 and is available online exclusively at U.K. retailer Black Feather Design.
The creative journey behind the necklace is chronicled in a short film produced by U.K.-based production team Glacé Media.
WATCH: How the Garlic Necklace Was Created
The necklace also pays homage to the company’s “Jack!” film series, created by Los Angeles YouTube film specialists Skycorp.
Using CGI and special effects, the team transformed Papa John’s seasonal Jack O’ Lantern pizza, a pumpkin-shaped pizza with a smiling pepperoni face and olive eyes, into a sinister character.
When a possessed pizza, voiced by Dragon Ball Z star Sean Schemmel, starts wreaking havoc, the magical powers of Papa John’s special garlic dipping sauce and hero pizza delivery guy, Bruce, save the day.
“This year, we’re paying homage to cult horror classics and serving up nostalgia with our latest Halloween-themed marketing campaign,” said Lawrence Felice, director of international marketing EMENA at Papa John’s.
“As well as bringing back our iconic ‘Jack!’ series, we’re excited to offer fans a one-of-a-kind keepsake, which celebrates our legendary Special Garlic Dipping Sauce."
The global campaign will run in selected markets across Asia, the Middle East, Europe, and Latin America this month, but the necklace is available for purchase online for U.S. customers.
Food brands have gotten into the jewelry game before, including the lab-grown diamond jewelry offered by Hidden Valley Ranch and Panera Bread.
More on Majors
The Latest
SourcingJul 02, 2026
London Diamond Bourse Elects First Female PresidentCharlotte Rose said her election is “a sign that this is an industry capable of change.”
Supplier BulletinJul 02, 2026
Elevating Retail Showcases with Today's Necklace & Bracelet TrendsSponsored by Rio Grande Jewelry Supply
TrendsJul 02, 2026
Oscar Heyman’s Flag Brooch Celebrates AmericaThe American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
IndependentsJul 02, 2026
D. Geller & Son Partners with KSU Art Students on Store MuralThe artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.
Weekly QuizJul 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsJul 02, 2026
Stratus Estate Buyers Offers Jewelers Turnkey Buying EventsIts team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.
SurveysJul 01, 2026
Consumer Confidence Ticks Up in JuneFalling oil prices were a factor in the slight month-over-month improvement.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
CollectionsJul 01, 2026
Rio Grande Launches First Finished Bridal CollectionThe new offering comprises more than 120 bridal and engagement ring styles with natural and lab-grown diamonds.
WatchesJul 01, 2026
Rolex Unveils Clock at Rockefeller CenterThe clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.
IndependentsJul 01, 2026
Kristen Cannon of Valobra Master Jewelers Dies at 49The public relations professional is remembered for her benevolent generosity and unwavering commitment to those around her.
WatchesJun 30, 2026
Pokémon Fans Will Want to Catch This New G-Shock WatchThe new watch commemorates Pokémon’s 30th anniversary.
CollectionsJun 30, 2026
Jade Ruzzo’s New Collection Embodies the Art of Being a LadyThe “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.
SourcingJun 30, 2026
Blue Nile Introduces Montana Sapphire CollectionThe new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.
GradingJun 30, 2026
AGS Opens 2026 Recertification ExamAll active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.
CollectionsJun 29, 2026
Briony Raymond’s New Collection Is a ‘Carousel’ of Hard StonesThe new jewelry collection uses a colorful palette of onyx, malachite, tiger’s eye, mother-of-pearl, lapis, turquoise, and coral.
IndependentsJun 29, 2026
Look Inside Lee Michaels’ Revamped Mississippi FlagshipLee Michaels Fine Jewelry is celebrating 30 years in the Ridgeland, Mississippi community.
GradingJun 29, 2026
National Rarities Announces New Gemology ManagerSean Milliner has joined the company.
GradingJun 29, 2026
GIA to Open New London CampusClasses will begin in August at GIA’s new Canary Wharf location.
AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.
CollectionsJun 26, 2026
Strength Is Sharpened Into Beauty in Kris Averi’s ‘Prism Thorn’ RingThe rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with RingThe Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEODallow will lead the International Colored Gemstone Association, effective July 6.
EditorsJun 25, 2026
Out & About: How Jewelers Mutual, SCAD Are Tackling the Bench Jeweler ShortageSenior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.
CollectionsJun 25, 2026
Mejuri Experiments With SteelIts new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.
Events & AwardsJun 25, 2026
Watches & Wonders Announces 2027 DatesThe week-long event in Geneva is slated for April 2027.
SourcingJun 25, 2026
Annie Doresca, Mark Smelzer, Sara Yood Join Gem Legacy BoardThe three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.
