SourcingMar 21, 2022
Lab-Grown ‘Ranch’ Diamond Sells for $13KMajorsOct 20, 2022
This Halloween, Papa John’s Garlic Necklace Will Shield You from Vampires
Inspired by its special garlic dipping sauce, the necklace is forged in sterling silver for added vampire protection.
As part of its Halloween marketing campaign, pizza giant Papa John’s has introduced a silver garlic talisman to ward off vampires.
Milton Keynes, U.K.—If you’re wary of vampires this Halloween, Papa John’s has the perfect protection talisman for you.
The pizza giant has introduced a garlic motif necklace as part of its Halloween-themed international marketing campaign.
The necklace features a locket shaped like a cup of Papa John’s special garlic dipping sauce. It opens to reveal a pepperoni pizza stamped on the bottom of the cup with a slice cut out. That missing slice appears as a pizza slice charm on the chain.
There’s space inside for the wearer to tuck in a piece of garlic or two for extra protection.
It’s forged in oxidized sterling silver, the metal most effective against vampires as well as werewolves, so the lore says.
The “Stranger Bling” necklace, a play on the sci-fi mystery Netflix series “Stranger Things,” marks the company’s first foray into jewelry.
Related stories will be right here …
The pizza giant has introduced a garlic motif necklace as part of its Halloween-themed international marketing campaign.
The necklace features a locket shaped like a cup of Papa John’s special garlic dipping sauce. It opens to reveal a pepperoni pizza stamped on the bottom of the cup with a slice cut out. That missing slice appears as a pizza slice charm on the chain.
There’s space inside for the wearer to tuck in a piece of garlic or two for extra protection.
It’s forged in oxidized sterling silver, the metal most effective against vampires as well as werewolves, so the lore says.
The “Stranger Bling” necklace, a play on the sci-fi mystery Netflix series “Stranger Things,” marks the company’s first foray into jewelry.
It promises to shield the wearer “against supernatural spirits and possessed Halloween pizzas,” though the company provides a disclaimer that results may vary.
The necklace retails for $115 and is available online exclusively at U.K. retailer Black Feather Design.
The creative journey behind the necklace is chronicled in a short film produced by U.K.-based production team Glacé Media.
WATCH: How the Garlic Necklace Was Created
The necklace also pays homage to the company’s “Jack!” film series, created by Los Angeles YouTube film specialists Skycorp.
Using CGI and special effects, the team transformed Papa John’s seasonal Jack O’ Lantern pizza, a pumpkin-shaped pizza with a smiling pepperoni face and olive eyes, into a sinister character.
When a possessed pizza, voiced by Dragon Ball Z star Sean Schemmel, starts wreaking havoc, the magical powers of Papa John’s special garlic dipping sauce and hero pizza delivery guy, Bruce, save the day.
“This year, we’re paying homage to cult horror classics and serving up nostalgia with our latest Halloween-themed marketing campaign,” said Lawrence Felice, director of international marketing EMENA at Papa John’s.
“As well as bringing back our iconic ‘Jack!’ series, we’re excited to offer fans a one-of-a-kind keepsake, which celebrates our legendary Special Garlic Dipping Sauce."
The global campaign will run in selected markets across Asia, the Middle East, Europe, and Latin America this month, but the necklace is available for purchase online for U.S. customers.
Food brands have gotten into the jewelry game before, including the lab-grown diamond jewelry offered by Hidden Valley Ranch and Panera Bread.
More on Majors
The Latest
AuctionsOct 27, 2025
Napoleon Left This Brooch Behind, And Now It’s Up For AuctionIt is part of Sotheby’s “Royal & Noble Jewels” sale along with an ornate hair ornament and an old mine-cut light pink diamond ring.
Events & AwardsOct 27, 2025
Hill Management Group Hired to Help Atlanta Jewelry ShowHill Management Group will oversee, market, and produce next year’s spring show.
CrimeOct 27, 2025
Arrests Made in Louvre Jewel Heist One of the individuals was apprehended at the airport as he was trying to flee the country.
Brought to you by
DESERT DIAMONDS: The Newest Trend in Natural Diamond JewelryFrom sunlit whites to smoky whiskeys, introduce your clients to extraordinary diamonds in colors as unique as their love.
AuctionsOct 24, 2025
Bonhams Under New Ownership, Top Executives ReplacedLondon-based investment firm Pemberton Asset Management acquired the auction house for an undisclosed amount.
Weekly QuizOct 16, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
GradingOct 24, 2025
DMIA to Hold Diamond Testing Instrument DemoThe workshop will give attendees the chance to try out and ask questions about three different diamond verification instruments.
CrimeOct 24, 2025
Video Emerges of Louvre Jewelry Robbers Fleeing the Scene The footage shows two of the jewelry heist suspects descending from the second floor of the museum and then escaping via scooter.
Brought to you by
Are Earrings an Overlooked Category? What Retailers Need to Know NowAs the holiday season quickly approaches, consider stocking one category that sometimes gets overlooked: earrings.
CollectionsOct 24, 2025
Piece of the Week: Wyld Box Jewelry’s ‘Ray of Light’ EarringsFounder and designer Rosanna Fiedler looked to a vintage Cartier clutch when designing the sunlight-inspired drop earrings.
FinancialsOct 23, 2025
Jewelry Sales Resilient Despite Struggles at LVMH, KeringThe luxury conglomerates faced a challenging Q3 amid geopolitical and economic tensions.
SourcingOct 23, 2025
Petra Diamonds Turns to Shareholders to Raise Capital The struggling diamond mining company, which owns the historic Cullinan mine, has launched a rights issue to raise about $25 million.
WatchesOct 23, 2025
‘Million Dollar Hip Hop Watches’ Recounts Watch HistoryThe book details the journey of watches as symbols of hard-earned success in hip-hop for artists like 2Pac, Jay-Z, and more.
AuctionsOct 23, 2025
Freeman’s | Hindman Names New VP, Senior Specialist for Jewelry & WatchesAlexis Vourvoulis, who most recently worked at Tiffany & Co., brings more than two decades of jewelry experience to her new role.
TrendsOct 22, 2025
The Taylor Swift Effect: Antique Diamonds EditionThe superstar’s August engagement put the stamp of approval on an already hot engagement ring trend.
TrendsOct 22, 2025
Don’t Forget These Diamond Jewelry Trends When Stocking for the HolidaysRetailers should offer classic styles with a twist that are a perfect fit for layered looks, experts say.
AuctionsOct 22, 2025
Pink Diamond, Vanderbilt Jewels to Headline Phillips’ Geneva AuctionThe nearly 7-carat fancy vivid purplish pink diamond could sell for around $9 million.
SourcingOct 22, 2025
In ‘Storied Diamond,’ Jared Jewelers Is Emphasizing the Journey The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.
CollectionsOct 22, 2025
Tiffany & Co.’s ‘Bird on a Rock’ Finds New PerchChief Artistic Officer Nathalie Verdeille has reimagined the iconic design in both figurative and abstract creations.
Events & AwardsOct 22, 2025
JFC Kicks Off Halloween Costume ChallengeFive dollars buys one vote toward an industry professional you want to see dressed up as a hero, or a villain, this Halloween.
Events & AwardsOct 22, 2025
Hillsborough Antique Show Gets New OwnerRecently acquired by KIL Promotions, the November edition of the public show in San Mateo, California, will be held Nov. 7-9.
GradingOct 21, 2025
GIA Examines Rare Bicolor Pink DiamondThe stone’s two zones, one pink and one colorless, may have formed at two different times, the lab said.
Lab-GrownOct 21, 2025
Grown Brilliance Opens First FlagshipThe New York City store showcases a chandelier with 1,500 carats of lab-grown diamonds designed by an FIT student.
Events & AwardsOct 21, 2025
‘Douriean Fletcher: Jewelry of the Afrofuture’ Opens at MADThe Museum of Arts and Design's new exhibition features 75 pieces by the designer, best known for her work in the “Black Panther” films.
AuctionsOct 20, 2025
Sotheby's To Auction 10-Carat Vivid Pink DiamondMaking its auction debut, "The Glowing Rose" is expected to fetch $20 million at the November jewelry sale in Geneva.
SourcingOct 20, 2025
2 Mozambique Police Officers Killed at Gemfields’ Ruby MineThey were attacked on Oct. 15, as approximately 40 miners without licenses marched on the mine’s gate.
CrimeOct 20, 2025
See the ‘Priceless’ Jewels Stolen During Daytime Heist at the Louvre It took the masked thieves less than 10 minutes to steal eight irreplaceable jewels from two display cases in the museum’s Apollo Gallery.
SourcingOct 20, 2025
Pristine Gems Names New Director of European SalesGemologist Lauren Gayda has previously worked at The Clear Cut, Taylor & Hart, and Effy Jewelry.
