SourcingMar 21, 2022
Lab-Grown ‘Ranch’ Diamond Sells for $13KMajorsOct 20, 2022
This Halloween, Papa John’s Garlic Necklace Will Shield You from Vampires
Inspired by its special garlic dipping sauce, the necklace is forged in sterling silver for added vampire protection.
As part of its Halloween marketing campaign, pizza giant Papa John’s has introduced a silver garlic talisman to ward off vampires.
Milton Keynes, U.K.—If you’re wary of vampires this Halloween, Papa John’s has the perfect protection talisman for you.
The pizza giant has introduced a garlic motif necklace as part of its Halloween-themed international marketing campaign.
The necklace features a locket shaped like a cup of Papa John’s special garlic dipping sauce. It opens to reveal a pepperoni pizza stamped on the bottom of the cup with a slice cut out. That missing slice appears as a pizza slice charm on the chain.
There’s space inside for the wearer to tuck in a piece of garlic or two for extra protection.
It’s forged in oxidized sterling silver, the metal most effective against vampires as well as werewolves, so the lore says.
The “Stranger Bling” necklace, a play on the sci-fi mystery Netflix series “Stranger Things,” marks the company’s first foray into jewelry.
Related stories will be right here …
The pizza giant has introduced a garlic motif necklace as part of its Halloween-themed international marketing campaign.
The necklace features a locket shaped like a cup of Papa John’s special garlic dipping sauce. It opens to reveal a pepperoni pizza stamped on the bottom of the cup with a slice cut out. That missing slice appears as a pizza slice charm on the chain.
There’s space inside for the wearer to tuck in a piece of garlic or two for extra protection.
It’s forged in oxidized sterling silver, the metal most effective against vampires as well as werewolves, so the lore says.
The “Stranger Bling” necklace, a play on the sci-fi mystery Netflix series “Stranger Things,” marks the company’s first foray into jewelry.
It promises to shield the wearer “against supernatural spirits and possessed Halloween pizzas,” though the company provides a disclaimer that results may vary.
The necklace retails for $115 and is available online exclusively at U.K. retailer Black Feather Design.
The creative journey behind the necklace is chronicled in a short film produced by U.K.-based production team Glacé Media.
WATCH: How the Garlic Necklace Was Created
The necklace also pays homage to the company’s “Jack!” film series, created by Los Angeles YouTube film specialists Skycorp.
Using CGI and special effects, the team transformed Papa John’s seasonal Jack O’ Lantern pizza, a pumpkin-shaped pizza with a smiling pepperoni face and olive eyes, into a sinister character.
When a possessed pizza, voiced by Dragon Ball Z star Sean Schemmel, starts wreaking havoc, the magical powers of Papa John’s special garlic dipping sauce and hero pizza delivery guy, Bruce, save the day.
“This year, we’re paying homage to cult horror classics and serving up nostalgia with our latest Halloween-themed marketing campaign,” said Lawrence Felice, director of international marketing EMENA at Papa John’s.
“As well as bringing back our iconic ‘Jack!’ series, we’re excited to offer fans a one-of-a-kind keepsake, which celebrates our legendary Special Garlic Dipping Sauce."
The global campaign will run in selected markets across Asia, the Middle East, Europe, and Latin America this month, but the necklace is available for purchase online for U.S. customers.
Food brands have gotten into the jewelry game before, including the lab-grown diamond jewelry offered by Hidden Valley Ranch and Panera Bread.
More on Majors
The Latest
Events & AwardsJan 02, 2026
Jan Mohr, Couture’s ‘North Star,’ Dies at 71Mohr had just retired in June after more than two decades as Couture’s retailer liaison.
SourcingJan 02, 2026
IDCA Elects New President, Board of DirectorsShekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.
CollectionsJan 02, 2026
Lalaounis’ 2026 Good Luck Charm Speaks to ResilienceThis year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
EditorsDec 31, 2025
The Top 5 Stories of 2025Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.
Weekly QuizDec 23, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingDec 30, 2025
India Chosen as KP Chair for 2026It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.
WatchesDec 30, 2025
Bulova, Stetson Collab on Watches With Western FlairThe new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
CollectionsDec 30, 2025
Rahaminov Diamonds Pops Up in FloridaIts residency at Yamron Jewelers will run through May 2026.
IndependentsDec 29, 2025
In Memoriam: Industry Friends We Lost in 2025From influential executives to innovative designers, we pay tribute to the people we said goodbye to this year.
MajorsDec 29, 2025
Tanishq Opens New Stores in Florida, VirginiaThe retailer is expanding into areas with large Indian and South Asian populations.
MajorsDec 29, 2025
Nanis Opens First Flagship Store The Italian brand has opened its first flagship amid the peaks of the Dolomites in Madonna di Campiglio, Italy.
SourcingDec 29, 2025
‘Unearthed: Raw Beauty’ Exhibition Opens at LA MuseumThe new curation at the Natural History Museum of Los Angeles County showcases rare gem and mineral specimens in their uncut, natural state.
CrimeDec 24, 2025
LA Jewelry District Couple Pleads Guilty to Hiding Millions from IRSThe couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.
SurveysDec 24, 2025
Consumer Confidence Falls Again in DecemberConsumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.
AuctionsDec 24, 2025
Bonhams to Open New U.S. Flagship in NYCIn February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.
Events & AwardsDec 24, 2025
NYC Jewelry, Antique, & Object Show Announces Winter EventThe new show will take place Jan. 23-25, 2026.
SourcingDec 23, 2025
Mining Titan Brian Gilbertson Dies at 82The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.
Events & AwardsDec 23, 2025
Bulgari Reimagines Costume Designers Guild AwardThe LVMH-owned brand has partnered with the costume design union to revamp its award for 2026.
MajorsDec 23, 2025
Kering to Acquire Stake in Raselli Franco GroupThe luxury titan inked a deal to acquire an initial minority stake in the jewelry manufacturer with a pathway to full ownership by 2032.
MajorsDec 23, 2025
For Future Reference Vintage Enters Bloomingdale’sThe company’s curation of unsigned vintage and estate jewelry debuted at the Bloomingdale’s in Costa Mesa, California.
CrimeDec 22, 2025
Customs Seizes Hundreds of Fake Rolex, Cartier WatchesIn the recent multi-shipment seizure, CBP also found counterfeit Audemars Piguet, Moncler, and Chrome Hearts items.
EditorsDec 22, 2025
How Helzberg Is Reimagining Its StoresHelzberg’s Chief Retail Officer Mitch Maggart shared details about its tests of a new store concept rooted in an elevated luxury experience.
Recorded WebinarsDec 22, 2025
2025 Jewelry Rewind: Looking Back on an Eventful Year Jewelers of America execs and National Jeweler editors discuss tariffs, the sky-high gold price, and the engagement that broke the internet.
MajorsDec 19, 2025
MadaLuxe Group Acquires Ippolita The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.
MajorsDec 19, 2025
LVMH Names New Bulgari CEOLaura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.
EditorsDec 19, 2025
2025 Jewelry Superlatives: A Yearbook-Style Year in Review The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.
