SourcingMar 21, 2022
Lab-Grown ‘Ranch’ Diamond Sells for $13KMajorsOct 20, 2022
This Halloween, Papa John’s Garlic Necklace Will Shield You from Vampires
Inspired by its special garlic dipping sauce, the necklace is forged in sterling silver for added vampire protection.
As part of its Halloween marketing campaign, pizza giant Papa John’s has introduced a silver garlic talisman to ward off vampires.
Milton Keynes, U.K.—If you’re wary of vampires this Halloween, Papa John’s has the perfect protection talisman for you.
The pizza giant has introduced a garlic motif necklace as part of its Halloween-themed international marketing campaign.
The necklace features a locket shaped like a cup of Papa John’s special garlic dipping sauce. It opens to reveal a pepperoni pizza stamped on the bottom of the cup with a slice cut out. That missing slice appears as a pizza slice charm on the chain.
There’s space inside for the wearer to tuck in a piece of garlic or two for extra protection.
It’s forged in oxidized sterling silver, the metal most effective against vampires as well as werewolves, so the lore says.
The “Stranger Bling” necklace, a play on the sci-fi mystery Netflix series “Stranger Things,” marks the company’s first foray into jewelry.
Related stories will be right here …
The pizza giant has introduced a garlic motif necklace as part of its Halloween-themed international marketing campaign.
The necklace features a locket shaped like a cup of Papa John’s special garlic dipping sauce. It opens to reveal a pepperoni pizza stamped on the bottom of the cup with a slice cut out. That missing slice appears as a pizza slice charm on the chain.
There’s space inside for the wearer to tuck in a piece of garlic or two for extra protection.
It’s forged in oxidized sterling silver, the metal most effective against vampires as well as werewolves, so the lore says.
The “Stranger Bling” necklace, a play on the sci-fi mystery Netflix series “Stranger Things,” marks the company’s first foray into jewelry.
It promises to shield the wearer “against supernatural spirits and possessed Halloween pizzas,” though the company provides a disclaimer that results may vary.
The necklace retails for $115 and is available online exclusively at U.K. retailer Black Feather Design.
The creative journey behind the necklace is chronicled in a short film produced by U.K.-based production team Glacé Media.
WATCH: How the Garlic Necklace Was Created
The necklace also pays homage to the company’s “Jack!” film series, created by Los Angeles YouTube film specialists Skycorp.
Using CGI and special effects, the team transformed Papa John’s seasonal Jack O’ Lantern pizza, a pumpkin-shaped pizza with a smiling pepperoni face and olive eyes, into a sinister character.
When a possessed pizza, voiced by Dragon Ball Z star Sean Schemmel, starts wreaking havoc, the magical powers of Papa John’s special garlic dipping sauce and hero pizza delivery guy, Bruce, save the day.
“This year, we’re paying homage to cult horror classics and serving up nostalgia with our latest Halloween-themed marketing campaign,” said Lawrence Felice, director of international marketing EMENA at Papa John’s.
“As well as bringing back our iconic ‘Jack!’ series, we’re excited to offer fans a one-of-a-kind keepsake, which celebrates our legendary Special Garlic Dipping Sauce."
The global campaign will run in selected markets across Asia, the Middle East, Europe, and Latin America this month, but the necklace is available for purchase online for U.S. customers.
Food brands have gotten into the jewelry game before, including the lab-grown diamond jewelry offered by Hidden Valley Ranch and Panera Bread.
More on Majors
The Latest
Events & AwardsJul 01, 2025
William Goldberg Diamonds, FIT Partner for Apprenticeship ProgramThe company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.
IndependentsJul 01, 2025
Elie Hannoush, Founder of Hannoush Jewelers, Dies at 73He is remembered for his successful entrepreneurship, generosity, and dedication to his family.
TrendsJul 01, 2025
Amanda’s Style File: Red Hot RubiesWelcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
CollectionsJun 30, 2025
State Property’s New Jewelry Tells ‘The Story of Everything’Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.
Weekly QuizJun 26, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsJun 30, 2025
The Smart Lab: Why Q3 Is the Secret Weapon For Holiday Jewelry SalesThe best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.
Events & AwardsJun 30, 2025
AGA Names Recipient of 2025 Gemological Education ScholarshipThis year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
IndependentsJun 30, 2025
Melanie Grant’s New Book Explores 200 Years of Jewelry“The Jewelry Book” comes out this September.
TechnologyJun 27, 2025
Gemist Raises $6M in Funding to Scale Jewelry Tech PlatformThe company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
IndependentsJun 27, 2025
David Webb Announces New Hires, PromotionsFollowing its recent acquisition, the storied brand has updated its leadership team and regional managers.
Events & AwardsJun 27, 2025
AGS, GIA Announce Beatrice Shipley Scholarship Winner AGS also named the recipient of its “Women in Leadership” scholarship.
CollectionsJun 27, 2025
Piece of the Week: Buddha Mama’s ‘Monstera’ Wrap RingThe 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.
MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers DownsizesRocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.
IndependentsJun 26, 2025
Penny Ruston Dies at 80 The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.
SurveysJun 26, 2025
After Recovering in May, Consumer Confidence Dips in June The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.
CollectionsJun 26, 2025
Jam Out With Sorellina’s Jimi Hendrix-Inspired JewelsThe “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.
Events & AwardsJun 26, 2025
The Jewelry Symposium Is Looking for Speakers for 2026 EventThe event is set for May 16-19 in Detroit, Michigan.
IndependentsJun 25, 2025
Marissa Collections Opens in Nantucket as Legal Fight ContinuesThe Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.
CrimeJun 25, 2025
Customs Nabs Another Big Shipment of Fake Cartier, Van Cleef JewelryAgents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.
CollectionsJun 25, 2025
Splash into Karina Choudhrie’s Collection of Underwater Circus PerformersThe designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.
Events & AwardsJun 25, 2025
JA Announces Impact Initiative Fund RecipientsThe trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.
SourcingJun 25, 2025
2025 AGTA Spectrum Awards Open for EntriesThe organization has also announced this year’s slate of judges.
EditorsJun 24, 2025
The Best New Jewelry from Couture 2025, Part 2Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.
IndependentsJun 24, 2025
Colorado Bench Jeweler Celebrates 50 Years With Local RetailerLori Tucker started at Williams Jewelers when she was 18 years old.
WatchesJun 24, 2025
Citizen’s New ‘Fantastic Four’ Watch Is Literally Super The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.
MajorsJun 24, 2025
Tacori, QVC to Launch Exclusive Lab-Grown Diamond Jewelry CollectionThe “XO Tacori” collection was designed to blend luxury and accessible pricing.
