IndependentsJul 14, 2022
Seaman Schepps Opens Madison Avenue BoutiqueIndependentsJul 25, 2022
Long’s Jewelers to Open New Boston Location
The first floor will house one of the largest Patek Philippe showrooms in the U.S.
The Ladies’ Moon Phases watch by Patek Philippe in white gold with a blue sunburst dial, set with 132 diamonds in a “Dentelle” setting ($42,580). Long’s Jewelers’ new Boston location will showcase a collection of Patek Philippe timepieces on the first floor.
Boston—Long’s Jewelers is expanding its footprint on Boston’s “Luxury Row,” opening a new store with a Patek Philippe showroom across the street from its Rolex boutique.
The new 4,6000 square foot store will be located at 7 Newbury Street.
The two-story retail space will house a collection of Patek Philippe timepieces on the first floor.
It will be one of the largest Patek Philippe showrooms in the U.S., said Long’s.
“Long’s Jewelers is proud to partner with the world’s most remarkable and respected watchmaker to bring both an unmatched array of stellar products and a uniquely immersive shopping environment to Boston,” said Craig Rottenberg, president of Long’s Jewelers.
Both Long’s and Patek Philippe are family-owned companies, noted Rottenberg, which made for a smooth collaboration.
The locale is also a natural fit for Patek Philippe.
“Boston has always been an important market for timepieces, and we are confident in Long’s ability to represent Patek Philippe at the highest level, while providing an exemplary and personalized customer experience to local clientele,” said Lisa Jones, president of Patek Philippe USA.
Related stories will be right here …
The new 4,6000 square foot store will be located at 7 Newbury Street.
The two-story retail space will house a collection of Patek Philippe timepieces on the first floor.
It will be one of the largest Patek Philippe showrooms in the U.S., said Long’s.
“Long’s Jewelers is proud to partner with the world’s most remarkable and respected watchmaker to bring both an unmatched array of stellar products and a uniquely immersive shopping environment to Boston,” said Craig Rottenberg, president of Long’s Jewelers.
Both Long’s and Patek Philippe are family-owned companies, noted Rottenberg, which made for a smooth collaboration.
The locale is also a natural fit for Patek Philippe.
“Boston has always been an important market for timepieces, and we are confident in Long’s ability to represent Patek Philippe at the highest level, while providing an exemplary and personalized customer experience to local clientele,” said Lisa Jones, president of Patek Philippe USA.
The second floor of the new location will showcase the jeweler’s high jewelry, designer collections, bridal offerings, and pre-owned jewelry.
The location will have dedicated areas to each brand, as well as a rooftop terrace and suites for private appointments.
The new location is set to open in late 2022.
Long’s Jewelers currently has seven stores across New England.
Editors' Picks
Sponsored by
More on Independents
The Latest
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk AboutSponsored by American Gem Trade Association
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales FallIn the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.
AuctionsAug 13, 2026
This Gold Cadbury ‘Conundrum’ Egg Set a World Auction RecordThe 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
SourcingAug 13, 2026
2,488-Carat Diamond, Largest Found in Botswana, Has a New Owner Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.
Weekly QuizAug 07, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsAug 13, 2026
John Hardy Infuses ‘Icon,’ ‘Heishi’ Collections with ColorThe expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.
Lab-GrownAug 13, 2026
Jean Dousset Opens Third StoreThe lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
SourcingAug 12, 2026
Eshed-Gemstar on the Painstaking Process of Cutting ‘The Legacy Emerald’The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.
CrimeAug 12, 2026
Elderly NYC Woman Targeted in Jewelry Swap SchemeTwo suspects offered to trade the woman a “winning” lottery ticket for her jewelry.
SourcingAug 12, 2026
Another Diamond Mine Poised to CloseFinsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.
CrimeAug 12, 2026
Jewelry Store Employee Gets 20 Years to Life in Choking Death of BossMichel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.
MajorsAug 12, 2026
Frederick Goldman Names New SVP of SalesLongtime industry executive Beth Miller has taken on the role.
AuctionsAug 11, 2026
Verdura Unicorn Brooch With Royal Connection Up for Auction The brooch was owned by Virginia Fortune Ryan Ogilvy, who served as a lady of the bedchamber to Queen Elizabeth II for nearly 50 years.
MajorsAug 11, 2026
Signet Jewelers Selects Mattel Exec to Lead Zales, BanterJamie Cygielman will take on the role on Aug. 24.
ColumnistsAug 11, 2026
Creative Connecting: How to Sell Colored Gemstones to Gen ZDuvall O’Steen and Jen Cullen Williams share the best ways to display, present, and explain colored gemstones to younger customers.
Events & AwardsAug 11, 2026
NAJA Announces Lineup For 2026 Fall Virtual ConferenceThe mid-year conference for jewelry and watch appraisers will take place Sept. 5-6 on Zoom.
TechnologyAug 10, 2026
Colorado Jeweler Launches Customization Tool He Built HimselfHonest Hands Ring Co. Founder Benjamin Bosworth shared his thoughts on jewelry technology and why AI can never replace the human element.
MajorsAug 10, 2026
QVC Exits Chapter 11 Bankruptcy, Names New Interim CEOQVC Group President and CEO David Rawlinson is temporarily being replaced by a familiar face, former QVC CEO Mike George.
CollectionsAug 10, 2026
State Property Puts a Ripple in the ‘The Voyager’ CollectionThe brand also added two one-of-a-kind brown diamond pieces to the “Sanssouci” series of its “Gardens” collection.
MajorsAug 10, 2026
And IJO’s 2026 Vendor of the Year Is … Ostbye took home top vendor honors at the Independent Jewelers Organization’s show, held last month in Kentucky.
Supplier BulletinAug 07, 2026
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsSponsored by Stratus Estate Buyers
MajorsAug 07, 2026
Retail Veteran Pam Cloud Appointed President of Blue NileCloud, who will officially join Blue Nile on Monday, spent 26 years at Tiffany & Co. and founded jewelry brand Roseate.
MajorsAug 07, 2026
Pandora Appoints Paulo Garcia as New CFO Garcia will take over from the company’s current CFO, Anders Boyer, who is retiring at the end of November.
MajorsAug 07, 2026
Etsy to Lay Off 12% of WorkforceEtsy CEO Kruti Patel Goyal explained why the company is letting go more than 200 employees as its performance improves.
TrendsAug 07, 2026
Look Ahead with Syna’s Binoculars PendantThe “Star Gazer” pendant, our Piece of the Week, is Syna’s tribute to curiosity and the discovery of something new.
CrimeAug 06, 2026
Lalique Museum to Remain Closed Following $5M HeistMuseum officials are looking to the public to help cover the “exceptional” costs involved in recovering from the July 5 smash-and-grab.
