Independents

Long’s Jewelers to Open New Boston Location

IndependentsJul 25, 2022

Long’s Jewelers to Open New Boston Location

The first floor will house one of the largest Patek Philippe showrooms in the U.S.

The Ladies’ Moon Phases watch by Patek Philippe in white gold with a blue sunburst dial, set with 132 diamonds in a “Dentelle” setting ($42,580). Long’s Jewelers’ new Boston location will showcase a collection of Patek Philippe timepieces on the first floor.
Boston—Long’s Jewelers is expanding its footprint on Boston’s “Luxury Row,” opening a new store with a Patek Philippe showroom across the street from its Rolex boutique.

The new 4,6000 square foot store will be located at 7 Newbury Street.

The two-story retail space will house a collection of Patek Philippe timepieces on the first floor.

It will be one of the largest Patek Philippe showrooms in the U.S., said Long’s.

“Long’s Jewelers is proud to partner with the world’s most remarkable and respected watchmaker to bring both an unmatched array of stellar products and a uniquely immersive shopping environment to Boston,” said Craig Rottenberg, president of Long’s Jewelers. 

Both Long’s and Patek Philippe are family-owned companies, noted Rottenberg, which made for a smooth collaboration.

The locale is also a natural fit for Patek Philippe.

“Boston has always been an important market for timepieces, and we are confident in Long’s ability to represent Patek Philippe at the highest level, while providing an exemplary and personalized customer experience to local clientele,” said Lisa Jones, president of Patek Philippe USA. 

 Related stories will be right here … 

The second floor of the new location will showcase the jeweler’s high jewelry, designer collections, bridal offerings, and pre-owned jewelry.

The location will have dedicated areas to each brand, as well as a rooftop terrace and suites for private appointments.

The new location is set to open in late 2022.

Long’s Jewelers currently has seven stores across New England.

Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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