Independents

Seaman Schepps Opens Madison Avenue Boutique

IndependentsJul 14, 2022

Seaman Schepps Opens Madison Avenue Boutique

It has a vault of historic pieces.

20220714_SeamanSchepps-1.jpg
Seaman Schepps opened its first New York City boutique in 1921, operating a location there for most of the next 100 years. After closing its Park Avenue store in 2020, the company has now opened this Madison Avenue storefront. (Image courtesy of Kris Tamburello)
New York—Seaman Schepps is fêting 118 years in business with a new store. 

The New York City-headquartered brand has outposts on Worth Avenue in Palm Beach and in Nantucket’s historic town center.

For most of the last century it has maintained one New York City boutique, with its longest-standing retail space at 485 Park Avenue closing after 61 years in 2020. 

Now, its Big Apple brick-and-mortar experience is back, with a bi-level space at 824 Madison Avenue, on the corner of 69th Street and Madison Avenue. 

Favored over the years by such style luminaries as Marlene Dietrich and Jacqueline Kennedy Onassis, the brand’s Madison Avenue storefront will sell signatures like turbo shell earrings and mousetrap bracelets, plus new designs that continue to integrate unusual materials like wood, alongside gold, coral, and gemstones. 

The new space will lean into the brand’s history, housing a vault of historic pieces and 5,000 original sketches often with the name of the intended client, such as the Duchess of Windsor and American publisher Blanche Knopf. 

Pieces created for American heiress Doris Duke will be on display for the first time in 15 years, including a grape cluster brooch made of both pale and brightly-colored sapphires with a diamond pavé leaf and smaller engraved emerald leaves. 

Visitors can also see necklaces made for American opera singer Marguerite Wenner-Gren, spouse of industrialist Axel Wenner-Gren. Crafted in the 1940s, the necklaces feature stones from the eponymous founder’s private bead collection gathered over decades, as well as pearls and gold spheres. 

In celebration of the new store, the brand will host historic vault viewings for guests to see the privately-owned archival collection, including works that were the focal point of the Somerset House (U.K.) Schepps Centennial Exhibition, as well as pieces loaned to the Museum of Arts and Design. 

Seaman Schepps’ current owner, Anthony Hopenhajm, acquired the brand in 1992. 

He envisioned the new boutique as an homage to Parisian salons of the early 20th century, where writers and artists gathered to socialize and discuss topics of the day. 

To bring his vision to life, interior designer Penny Drue Baird, who is based between Paris and New York, created French-inspired interiors. 


The store’s color palette is a blue and beige combination that acts as a palette cleanser to the colorful Seaman Schepps jewelry.

A spiral staircase connecting the store’s levels is hand-painted in a faux steel and warm walnut finish. The lower level houses the historic vault and a private event space. 

An Italian Rococo mirror circa the 1850s that hung in the brand’s previous Park Avenue store is a décor center piece, as is a Baccarat steel and crystal chandelier and a walnut vitrine also from the former location. 

From the exterior, 50 feet of window displays allow for seasonal changes. They feature original watercolor backdrops by artist Diana Heimann and a selection of jewels among natural materials like wood, stone, and shells. 

But Hopenhajm’s Parisian interior inspiration doesn’t supplant the new store’s New York identity, he explained. 

“Seaman Schepps jewels are the proud product of New York. The brand is an amalgam of New York style—bold and irreverent—utilizing unexpected materials, including wood mixed with gold, baroque pearls, and diamonds—a real high-low mix—with all pieces proudly produced in our New York City workshop,” he said.

“I couldn’t be happier to be a part of Madison Avenue’s resurgence and celebrate the energy and enthusiasm of the city at our new location, where we will unveil never-before-seen drawings by Schepps along with pieces from the family’s private collection and ephemera from the original store.”

Seaman Schepps founded his namesake company in 1904. A born-and-bred New Yorker, he began his brand on the West Coast, bouncing between Los Angeles and San Francisco.

In 1921, he returned to New York for good, opening the city’s first Seaman Schepps boutique. 

The Madison Avenue store opened quietly in June. 

 Related stories will be right here … 

The Latest

Macy’s Herald Square store
MajorsJul 16, 2024
Macy’s Ends Buyout Talks

The retailer will not be making a deal with Arkhouse Management and Brigade Capital Management, opting to focus on its turnaround plan.

Crime police cars
CrimeJul 16, 2024
Thieves Nab $500K in Jewelry in Calif. Group Smash-and-Grab

The Berkeley robbery follows two other Bay Area robberies involving multiple suspects, one in May and one in June.

National Jeweler columnist Lilian Raji
ColumnistsJul 16, 2024
The PR Adviser: Awareness Starts With Your Online Store

Lilian Raji discusses the importance of having an intentional website design that aligns with your brand or store’s goals.

Untitled design.jpg
Brought to you by
The End of an Era? Lab-Grown Diamonds' Journey Towards Price Stability

As the demand for lab-grown diamond jewelry may still be increasing, the most notable change we are likely to see is price stabilization.

Catbird The Met collection
CollectionsJul 16, 2024
Catbird Debuts New Met Collection

It’s the second collaborative offering from the jewelry brand and the New York City art museum.

Weekly QuizJul 11, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Craftsman holding Pomellato Arengario necklace
MajorsJul 16, 2024
Pomellato Acquires Valenza Setting Lab

The Kering-owned brand bought VSL to reinforce its manufacturing capabilities.

Ewa Abrams, Kering’s new president for the Americas
MajorsJul 16, 2024
Kering Appoints New President for Americas Region

The luxury conglomerate promoted General Counsel Ewa Abrams to the role, succeeding Laurent Claquin.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

GIA®’s most advanced microscope has new features to optimize greater precision and comfort.

Tanzanite ring
MajorsJul 15, 2024
Signet Falls 11 Spots on NRF’s ‘Top 100’ Retailers List

The jewelry giant came in at No. 67 on the list, down from No. 56 last year.

 2025 Gem Awards logo
Events & AwardsJul 15, 2024
Nominations Are Open for the 2025 Gem Awards

Submissions in the categories of Jewelry Design, Media Excellence, and Retail Excellence will be accepted through Aug. 23.

Sunlit’s Sun Goddess Supreme Ring and Pyramid Rutilated Quartz Necklace
Events & AwardsJul 15, 2024
NY Now Expands Emerging Designer Segment for Its Summer Market

Curated at Luxury Lifestyle will build on the former initiative, the Emerging Fine Jewelry Designer Incubator.

Collage of Caitlin Albritton and her jewelry
Events & AwardsJul 15, 2024
Halstead Announces 2024 Grant Winner

Caitlin Albritton won the 19th annual Halstead Grant for emerging jewelry businesses.

Myne London
CollectionsJul 12, 2024
Myne London to Support Malala Fund

The emerald supplier will donate a percentage of sales from its “Star Power” earrings to the nonprofit in support of girls’ education.

The Jewelry Symposium logo
Events & AwardsJul 12, 2024
The Jewelry Symposium Is Looking for Speakers

TJS is seeking jewelry manufacturing and technology experts to speak at its 2025 event.

Sculptural Freeform Earrings
CollectionsJul 12, 2024
Piece of the Week: Marrow Fine’s ‘Sculptural Freeform’ Earrings

The earrings were inspired by the landscape at Joshua Tree and Jean Arp’s abstract sculptures.

Madeline Fraser Gemist
EditorsJul 11, 2024
Q&A: Gemist CEO Madeline Fraser on Jewelry Visualization Technology

Fraser shares why she decided to shift from a direct-to-consumer retailer to a B2B technology company.

Jewelers of America learning workshop Providence logo
Events & AwardsJul 11, 2024
JA to Host Next Learning Workshop in Providence

The one-day workshop will be held July 17 at the Rhode Island School of Design.

Jewelers International Showcase Logo Statue
Events & AwardsJul 11, 2024
Registration Now Open for JIS Fall 2024

The jewelry trade show will take place in Miami Oct. 6-9.

Kyle Kuzma, D’Angelo Russell, Jalen Green, Jaime Jacquez Jr., Kevin Love, Josh Hart, and Seth Curry
MajorsJul 11, 2024
David Yurman Names 7 NBA Players as Brand Ambassadors

The partnership reinforces David Yurman’s position as a leader in men’s jewelry, said the company.

U.S. Customs and Boarder Protection Paperwork
CrimeJul 10, 2024
US Customs Seizes $10M in Counterfeit Jewelry

Officers intercepted three packages within 24 hours containing fake goods claiming to be from various luxury brands.

Matturi Fine Jewelry totem jewel
Events & AwardsJul 10, 2024
IAC’s Gold and Diamond Conference to Focus on ‘Expanding Horizons’

The 14th annual conference will host panels on cross-sector collaboration, industry sanctions, and more.

Immediate Connections
Events & AwardsJul 10, 2024
Women’s Art Center of the Hamptons to Host Jewelry Exhibition

“Immediate Connections” will be on view from July 18-21.

Navneet Gems salt & pepper sapphires
SourcingJul 10, 2024
Navneet Gems Launches Salt-and-Pepper Sapphires

Sourced from Tanzania, the stones feature a unique hematite inclusion.

Buccellati butterfly brooch
TrendsJul 10, 2024
Amanda’s Style File: Slither and Fly

Snakes, birds, and bugs are all the buzz this summer.

Peter Smith
ColumnistsJul 09, 2024
11 and ½ Thoughts on Leadership

From prioritizing “big rocks” to practicing transparency, Peter Smith explores what it takes to be an effective leader.

John Hardy bracelet and Wölffer Estate Summer in a Bottle rosé
CollectionsJul 09, 2024
John Hardy Toasts to Wölffer Estate With New Collection

The capsule collection is inspired by the Hamptons vineyard’s Summer in a Bottle rosé.

Fuli Gemstones peridot The Curious Gem
SourcingJul 09, 2024
The Curious Gem Now Carrying Fuli Peridot

The U.K.-based online supplier will offer calibrated stones under 1 carat.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy