Success: Since the store’s entire existence has been during the pandemic, I feel like we have pivoted in ways we never thought were possible. Private in-store appointments along with video chats, on-demand text messaging, home try-on services and other concierge-like offerings grew exponentially the past year and now have become standard practices, which we are more than happy to accommodate and continue.
Mistake: See our answer about successes! It is hard to scale the business without losing a touch of the on-demand offerings, but we will continue to make the quality experience our first priority, even if that means pacing our growth.
Success: We have curated our designer selection well, allowing each designer to stand out and not compete with the designers they sit next to. Not oversaturating our store and keeping our selection tight allows each designer to get the recognition and attention they deserve.
Mistake: Mistaking that I can’t be both kind and assertive.
Success: I feel really proud of the community we have built with our vendors. There is no competition, no cattiness, just a wonderful group of designers who all love and support one another in the most beautiful way.
Mistake: I’ve made plenty of them and I probably still am. I wouldn’t call it a mistake, but I was very lucky to not sign a lease two weeks before the pandemic hit—that would have been a major mistake. As an entrepreneur, I’ve learned that hiring people from a company culture perspective is more important than a conceptual hire.