IndependentsMay 16, 2022
Karats Jewelers Plans Expansion Into 30,000-Square-Foot StoreIndependentsMay 23, 2022
Long’s Jewelers to Open New Location
The family-owned jeweler is relocating its Braintree, Massachusetts, store to a new space.
Above is a rendering of Long’s Jewelers’ new location in Braintree, Massachusetts, set to open later this year.
Boston—Long’s Jewelers will open a new location in Braintree, Massachusetts, later this year.
The family-run jeweler has been at its current South Shore Plaza location in Braintree for 75 years but is moving to a more convenient location within the town.
The new 10,000-square-foot store will be at 150 Granite Street, located in one half of a former Barnes & Noble building.
“Long’s Jewelers remains committed to offering an unparalleled jewelry and timepiece shopping experience for our customers, and this new store once again allows us [to] deliver on that promise,” said Craig Rottenberg, president of Long’s Jewelers.
The location will offer curated collections from Long’s as well as its brand partners, including Rolex, David Yurman, Tudor, and Mikimoto.
Related stories will be right here …
The family-run jeweler has been at its current South Shore Plaza location in Braintree for 75 years but is moving to a more convenient location within the town.
The new 10,000-square-foot store will be at 150 Granite Street, located in one half of a former Barnes & Noble building.
“Long’s Jewelers remains committed to offering an unparalleled jewelry and timepiece shopping experience for our customers, and this new store once again allows us [to] deliver on that promise,” said Craig Rottenberg, president of Long’s Jewelers.
The location will offer curated collections from Long’s as well as its brand partners, including Rolex, David Yurman, Tudor, and Mikimoto.
In addition to the shopping experience, the store will also offer service consultations, custom design, repairs, and education sessions.
“This large footprint and new approach to design will present a unique and comfortable environment, a much larger array of bridal and fashion jewelry, and will be more convenient than ever to get to. Customers who had been to our previous location will appreciate the new store’s easy accessibility and spacious parking lot,” said Rottenberg.
The South Shore Plaza location will be open through the end of the year.
Founded in Boston in 1878, Long’s Jewelers operates six stores throughout Massachusetts and New Hampshire.
More on Independents
The Latest
WatchesSep 21, 2023
Timex Wants Your Old WatchThe company just rolled out “Timex Rewound,” a new takeback and resale program.
GradingSep 21, 2023
Retailers Warned About Fraudulent Email Purportedly From GIA The lab confirmed it did not send the message.
AuctionsSep 21, 2023
Hindman Appoints New SVP, Director of Jewelry and WatchesReginald Brack has worked at StockX and Christie’s.
Brought to you by
Top 5 Ways to Promote Safety and Security Awareness Among Your StaffAwareness is essential to proactive protection. Learn how to promote and maintain safety and security awareness in your business.
SourcingSep 21, 2023
Natural Diamond Council’s Latest Campaign With Lily James Is Here The second installment of “To Treasure Now and Forever” is intended to emphasize diamonds’ versatility.
Weekly QuizSep 15, 2023
This Week’s QuizTest your jewelry news knowledge with this short test.
MajorsSep 21, 2023
Artistry’s 2024 Catalog Has ShippedIt features colored gemstone, pearl, diamond, gold, and sterling silver jewelry styles.
SourcingSep 20, 2023
Natural Diamond Outlook: Indian Diamantaires Navigating Multiple Storms Economic slowdowns, geopolitical tensions, and the rising popularity of lab-grown diamonds are clouding the outlook for mined diamonds.
Brought to you by
A Conversation with Dialog SolutionsDo you always want the right diamonds at the right price in your store? Introducing Dialog, the world’s first diamond subscription service.
Lab-GrownSep 20, 2023
Lab-Grown Diamond Outlook: Price Declines Aren’t a Deterrent Some Indian manufacturers think the potential in this young, evolving market outweighs current price concerns.
SourcingSep 20, 2023
New Surat Diamond Bourse To Be World’s Largest Office Complex The massive space spans 7.1 million square feet with more than 4,000 offices and 131 elevators.
Policies & IssuesSep 20, 2023
Creating a Brighter Future for the Differently Abled GIA is among the supporters of a new school building for children with special needs.
SurveysSep 20, 2023
Why Bain and Deloitte Think Sales Will Grow This Holiday SeasonFrom holiday spending to inflation’s impact, here’s what analysts are forecasting for the season.
MajorsSep 20, 2023
Tiffany Collabs With Fellow LVMH-Owned Rimowa The jeweler and luxury luggage company have teamed up on jewelry cases and a suitcase.
GradingSep 20, 2023
Navneet Gems Introduces Portrait-Cut RubiesThe geometric collection is on view now at the Jewellery & Gem World Hong Kong Show.
AuctionsSep 19, 2023
‘Bleu Royal’ Diamond to Fetch $35M-$50M at Auction The 17.61-carat stone leads Christie’s “Magnificent Jewels” sale in Geneva this November.
CrimeSep 19, 2023
Man Sentenced to 6 Years in Prison Following Bear Spray RobberyThe suspect used bear spray to subdue employees and bystanders then stole $800,000 worth of jewelry.
GradingSep 19, 2023
Fuli Gemstones Unveils New Peridot CutThe ‘Fuli Cut’ is based on an antique cushion.
MajorsSep 19, 2023
Norwegian Man Uncovers Ancient Jewels with Metal DetectorThe jewels, including gold rings and pendants, are said to be from 500 A.D.
Policies & IssuesSep 18, 2023
Grib Diamonds Among Companies Named in Latest Round of SanctionsGrib is the Belgium-based subsidiary of Russian company JSC AGD Diamonds, which also was sanctioned.
SourcingSep 18, 2023
Greenland Ruby Update Confirms Operational Suspension, LayoffsThe company anticipates resuming exploration and mining operations and rehiring staff in 2025.
Events & AwardsSep 18, 2023
New York City Jewelry & Watch Show Announces 2023 Exhibitors The antique and vintage jewelry and watch selling event is scheduled for Oct. 26-29.
AuctionsSep 15, 2023
Men’s Jewelry Takes the Spotlight in Sotheby’s Selling Exhibition Frank Everett curated “For the Boys: A Jewelry Exhibition,” opening in New York City in September.
SourcingSep 15, 2023
‘A Diamond Is Forever’ Is Back Again, Backed by $20M De Beers is putting the emphasis on natural diamonds in Q4 and ending Lightbox’s lab-grown diamond engagement ring test run.
TrendsSep 15, 2023
Piece of the Week: Lindsey Scoggins’ Transformable EarringsThe brand-new style can be worn three ways.
TechnologySep 14, 2023
EBay Is Diving Deeper Into the Pre-Owned Pool The tech company is launching a consignment service for sellers of luxury fashion goods, starting with handbags.
MajorsSep 14, 2023
Kendra Scott Heads to Target With prices starting at $15, the Kendra Scott at Target collection launches next month.
Policies & IssuesSep 14, 2023
The JCK Industry Fund Is Accepting 2024 Grant Applications The fund provides grants to organizations that better the jewelry industry.
