Independents

Long’s Jewelers to Open New Location

IndependentsMay 23, 2022

Long’s Jewelers to Open New Location

The family-owned jeweler is relocating its Braintree, Massachusetts, store to a new space.

Above is a rendering of Long’s Jewelers’ new location in Braintree, Massachusetts, set to open later this year.
Boston—Long’s Jewelers will open a new location in Braintree, Massachusetts, later this year.

The family-run jeweler has been at its current South Shore Plaza location in Braintree for 75 years but is moving to a more convenient location within the town.

The new 10,000-square-foot store will be at 150 Granite Street, located in one half of a former Barnes & Noble building.

“Long’s Jewelers remains committed to offering an unparalleled jewelry and timepiece shopping experience for our customers, and this new store once again allows us [to] deliver on that promise,” said Craig Rottenberg, president of Long’s Jewelers.

The location will offer curated collections from Long’s as well as its brand partners, including Rolex, David Yurman, Tudor, and Mikimoto.

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In addition to the shopping experience, the store will also offer service consultations, custom design, repairs, and education sessions.

“This large footprint and new approach to design will present a unique and comfortable environment, a much larger array of bridal and fashion jewelry, and will be more convenient than ever to get to. Customers who had been to our previous location will appreciate the new store’s easy accessibility and spacious parking lot,” said Rottenberg.

The South Shore Plaza location will be open through the end of the year.

Founded in Boston in 1878, Long’s Jewelers operates six stores throughout Massachusetts and New Hampshire.
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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