Sissy’s Log Cabin Strengthening Presence in Memphis
The well-known retailer has inked a local sports partnership and broken ground on a new store.

The retailer announced last week it is now the official jeweler of the Memphis Grizzlies and the NBA team’s home, the FedEx Forum.
Starting with the 2022-2023 season, the existing Floor Seat Lounge—a premium space featuring all-inclusive food and beverage for Grizzlies home games—will be rebranded, with Sissy’s Log Cabin taking over the space’s naming rights.
Sissy’s will also become the official partner of the first two rows of floor seats in the FedEx Forum, with ticket holders having the opportunity for special meet-and-greets with VIP guests.
The partnership also means Sissy’s Log Cabin will be the home of officially licensed Memphis Grizzlies jewelry. More information about the designs will be shared later this year.
Just 10 miles east of the arena, the jewelry retailer has also just broken ground on a new store in the Laurelwood Shopping Center.
Designed by architect Jesse Balaity, the new 9,000-square-foot store will be surrounded by green space and have dedicated security and modern structural elements that include designated space for expanded lines such as Rolex and Cartier, diamonds, estate jewelry, and more.
Construction of the new free-standing store—located at 4542 Poplar Avenue—is slated to start later this year. Sissy’s said the team will relocate there next spring.
Meanwhile, the current Sissy’s location in Memphis will remain open during construction.
“This is an exciting time for our family-owned company, and we are eager to grow and expand our selection and services for our Memphis clients,” said CEO Bill Jones.
“The support we have received from our friends and partners here in Memphis has been critical to our business, and we look forward to bolstering our investment in this community with a state-of-the-art storefront and a new partnership with Memphis’ professional sports franchise.”
Founded in 1970, Sissy’s Log Cabin is a family-owned and -operated jewelry store with six locations across Arkansas and Tennessee.
Founder Sissy Jones was named to National Jeweler’s Retailer Hall of Fame in 2017.
The Latest

Edina Kiss’ “Popsicle” pendant and Karina Choudhrie’s “Ice Cream” charm satisfy that summer craving for a sweet piece of jewelry.

The massive billboard has been in the same spot on the department store’s Herald Square flagship store for decades.

The miner’s ruby and emerald auctions brought in a combined $102.9 million.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The goal is for the De Beers sale to be finished by the second half of 2026, with the subsequent approvals process expected to take a year.


David Bonaparte, along with Tim Haake and Ronnie VanderLinden, continue to lobby for tariff exemptions for diamonds, gemstones, and pearls.

Survey respondents were concerned about the rising prices of food and groceries as well as unemployment.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

The trade show, slated for Sept. 4-8 in Vicenza, Italy, will feature sessions on trends, AI, gemology, and manufacturing.

The public shopping event featuring art, jewelry, watches, and rare collectibles, will take place in Santa Clara, California, this fall.

Endiama Commercial Director Elton Escrivão knows people have a lot of misperceptions about Angola. He wants to change that.

Reilly has been with PGI USA for the last 20 years, leading partnership development and professional education.

Boucheron reached record sales while Pomellato found success in its signature collections.

She was one of more than 120 American designers who created flags for the “United Flags of Fashion” project led by CFDA and Vogue.

Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.

LVMH’s jewelry and watch brands outperformed the company’s other divisions in an environment the company described as “disrupted.”

“Sacred Heart” features symbols like crosses, angel wings, the Star of David, and the evil eye as a representation of coexistence.
The scholarships will go to early-career professionals looking to study gemology, bench work and jewelry design, or store operations.

Bain & Company delved into the trends shaping the luxury market, the impact of AI, and more in its recent study.

The exhibition reveals the gemology, geology, and cultural history of the iconic red gemstone.

The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.

From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.

Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.

Mildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.

Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.

“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.

The watch company will design, manufacture, and distribute Kate Spade New York watches.

























