Independents

Houston Jeweler I W Marks Announces Store Renovation

IndependentsFeb 22, 2022

Houston Jeweler I W Marks Announces Store Renovation

The updated space will have a bar, private viewing room, and seating lounge.

20220222_IW-1.jpg
A rendering depicts I W Marks’ next renovation, highlighting the retailer’s brands like Alor and Suzanne Kalan.
Houston—I W Marks is planning a makeover.

The independently owned second-generation jeweler in Houston, Texas has announced it is undertaking a large interior renovation to be completed by the fall.

Owner Brad Marks said in a press release, “For the past 44 years, we have continually evolved and transformed the store to provide our customers the luxury experience synonymous with I W Marks, and we feel it is time to revamp the space once again.”

20220222_IW-2.jpg
This angle of the jeweler’s planned renovations showcases its selection of timepieces.

Founded in 1978 by Diane and Irv Marks, I W Marks was originally a 500-square-foot store. Today, it’s a 7,500-square-foot space.

The Marks’ son, Brad Marks, took over in 2008.

The store specializes in fashion fine jewelry from brands like Suzanne Kalan, Mattia Cielo, and Kimberly McDonald, as well as bridal jewelry from the likes of Michael M. They also stock luxury watches from Zenith, Oris, Raymond Weil, and IWM Watches.

I W Marks also has a thriving custom jewelry business with a team of in-house master craftsmen.

20220222_IW-3.jpg
Another view of the space to be completed in fall 2022.

Houston architectural firm IdentityArchitects is spearheading the store renovation. It will feature a new layout with items organized by brand. 

There will be a bar, a private viewing room, and a seating lounge. New light fixtures, furniture, and display cases will also create an elegant store feel.

The renovation includes an inventory revamp. Starting this month, I W Marks has been cleaning house with discounts up to 70 percent off. 

It’s enlisted several new brands, such as Franck Muller, Carl F. Bucherer, Angelus, and Oris in the timepiece arena and Michael M, Konstantino, Mémoire, and Lashbrook for jewelry brands. 

With many updates in its 40-plus years of business, the last renovation was five years ago.

Marks said, “It’s healthy for a business to evaluate every few years and make changes if necessary. We’re making dramatic changes to ensure we remain the top jewelry and watch destination in Houston for decades to come. We are very excited for the future of I W Marks.”

 Related stories will be right here … 

I W Marks is located at 3841 Bellaire Blvd in Houston.

It’s one of the latest independents to announce expansions or new store plans. 

Chicago’s C.D. Peacock will open a new 20,000-square-foot store at an outdoor mall in the Oak Brook suburb this fall.

Lee Michaels is set to open a new store in the fall as well, a 10,000-square-foot location in a suburb of New Orleans.

Arkansas jeweler Sissy’s Log Cabin, meanwhile, will open a new store in West Little Rock this May, its sixth location overall.

The Latest

Honest Hands Workbench Ring Builder
TechnologyAug 10, 2026
Colorado Jeweler Launches Customization Tool He Built Himself

Honest Hands Ring Co. Founder Benjamin Bosworth shared his thoughts on jewelry technology and why AI can never replace the human element.

QVC Group logo
MajorsAug 10, 2026
QVC Exits Chapter 11 Bankruptcy, Names New Interim CEO

QVC Group President and CEO David Rawlinson is temporarily being replaced by a familiar face, former QVC CEO Mike George.

State Property Lorenz Station Bracelet
CollectionsAug 10, 2026
State Property Puts a Ripple in the ‘The Voyager’ Collection

The brand also added two one-of-a-kind brown diamond pieces to the “Sanssouci” series of its “Gardens” collection.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Ostbye receiving Vendor of the Year trophy at 2026 IJO show
MajorsAug 10, 2026
And IJO’s 2026 Vendor of the Year Is …

Ostbye took home top vendor honors at the Independent Jewelers Organization’s show, held last month in Kentucky.

Weekly QuizAug 07, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
1872-x-1052-July-ad (2).png
Supplier BulletinAug 07, 2026
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Sponsored by Stratus Estate Buyers

Blue Nile President Pamela Cloud
MajorsAug 07, 2026
Retail Veteran Pam Cloud Appointed President of Blue Nile

Cloud, who will officially join Blue Nile on Monday, spent 26 years at Tiffany & Co. and founded jewelry brand Roseate.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Paulo Garcia
MajorsAug 07, 2026
Pandora Appoints Paulo Garcia as New CFO

Garcia will take over from the company’s current CFO, Anders Boyer, who is retiring at the end of November.

Etsy office Dumbo Brooklyn
MajorsAug 07, 2026
Etsy to Lay Off 12% of Workforce

Etsy CEO Kruti Patel Goyal explained why the company is letting go more than 200 employees as its performance improves.

Syna Star Gazer Pendant
TrendsAug 07, 2026
Look Ahead with Syna’s Binoculars Pendant

The “Star Gazer” pendant, our Piece of the Week, is Syna’s tribute to curiosity and the discovery of something new.

An interior shot of the Musee Lalique in Wingen-sur-Moder, France
CrimeAug 06, 2026
Lalique Museum to Remain Closed Following $5M Heist

Museum officials are looking to the public to help cover the “exceptional” costs involved in recovering from the July 5 smash-and-grab.

Claire’s new piercing experience
MajorsAug 06, 2026
Claire’s Revamps Piercing Services for Second Time in Three Years

The overhaul includes enhanced employee safety training and trendy earring styles, including lab-grown diamond studs.

Brilliant Earth Jane Goodall collection rings
FinancialsAug 06, 2026
Brilliant Earth’s Q2 Sales Up 6%, Driven by High-Income Shoppers

The retailer said it had its biggest Mother’s Day ever, with strong demand for higher-priced jewelry.

Handwork: Handcrafted Objects that Made America Book Cover
TrendsAug 06, 2026
New Book on Handcrafted American Objects Highlights Jewelry

“Handwork: Handcrafted Objects that Made America” features historic and contemporary works, including a Diné squash blossom necklace.

Ani Khachian
MajorsAug 06, 2026
AJA East Coast Names Ani Khachian as First Female President-Elect

The Armenian Jewelers Association’s East Coast chapter has also elected its 2026–2027 board of directors.

JCPenney storefront
MajorsAug 05, 2026
Private Equity Firm Wants to Buy 100+ JCPenney Stores

Onyx Partners has submitted a second offer to buy the department stores after its first offer fell through last year.

Bulgari San Diego Store Exterior
MajorsAug 05, 2026
Bulgari Opens Store in San Diego

The new space features a modern design that blends Bulgari’s Roman heritage with San Diego’s coastal spirit.

Mugshots of four men
CrimeAug 04, 2026
Crew of Thieves Break Into Indiana Jeweler’s Home

Four men were charged in connection with the break-in and accused of stealing $365,000 in cash, jewelry, and designer goods.

André Branch
MajorsAug 04, 2026
Pandora Hires Former Signet Board Member to Lead North American Market

André Branch has more than 25 years of experience with various brands, most recently serving as CEO of Ariana Grande’s cosmetics company.

Gemlok earrings
MajorsAug 04, 2026
Sasha Primak Acquires Gemlok

New York-based atelier Gemlok is best known for creating the innovative “bridge” setting that became popular in the bridal market.

Santana Now Unidad Collection Campaign Imagery
CollectionsAug 04, 2026
Musician Carlos Santana Launches Jewelry Brand

Santana Now's debut collection, “Unidad,” features symbolic motifs as well as pieces of wood from the Woodstock stage.

Stock image of a gavel and books
CrimeAug 03, 2026
Florida Man Gets 15 Years in Trio of Jewelry Store Robberies

The 50-year-old man pleaded guilty earlier this year to robbing two jewelry stores and a pawn shop of more than $700,000 in merchandise.

Spider-Man Citizen watch and pin on a web
WatchesAug 03, 2026
Citizen's New Spider-Man Watch Is a Collector’s Dream

The watch’s dial features an original design by Marvel comics illustrator Adam Kubert.

Chatham Men’s Collection Campaign Imagery
Lab-GrownAug 03, 2026
Chatham Releases First Men’s Collection

The new collection of lab-grown diamond and colored gemstone jewelry provides a “fresh perspective” on the category, Chatham said.

Pomellato Marvelous Griffe earrings
TrendsAug 03, 2026
Amanda’s Style File: Spinel vs. Peridot

While some August babies are team peridot, the month's time-honored birthstone, others are team spinel, the newer alternative.

Edina Kiss Popsicle Pendant and Karina Choudhrie Ice Cream Charm
TrendsJul 31, 2026
These Pieces of the Week Are Sweet

Edina Kiss’ “Popsicle” pendant and Karina Choudhrie’s “Ice Cream” charm satisfy that summer craving for a sweet piece of jewelry.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy