Houston Jeweler I W Marks Announces Store Renovation
The updated space will have a bar, private viewing room, and seating lounge.

The independently owned second-generation jeweler in Houston, Texas has announced it is undertaking a large interior renovation to be completed by the fall.
Owner Brad Marks said in a press release, “For the past 44 years, we have continually evolved and transformed the store to provide our customers the luxury experience synonymous with I W Marks, and we feel it is time to revamp the space once again.”
Founded in 1978 by Diane and Irv Marks, I W Marks was originally a 500-square-foot store. Today, it’s a 7,500-square-foot space.
The Marks’ son, Brad Marks, took over in 2008.
The store specializes in fashion fine jewelry from brands like Suzanne Kalan, Mattia Cielo, and Kimberly McDonald, as well as bridal jewelry from the likes of Michael M. They also stock luxury watches from Zenith, Oris, Raymond Weil, and IWM Watches.
I W Marks also has a thriving custom jewelry business with a team of in-house master craftsmen.
Houston architectural firm IdentityArchitects is spearheading the store renovation. It will feature a new layout with items organized by brand.
There will be a bar, a private viewing room, and a seating lounge. New light fixtures, furniture, and display cases will also create an elegant store feel.
The renovation includes an inventory revamp. Starting this month, I W Marks has been cleaning house with discounts up to 70 percent off.
It’s enlisted several new brands, such as Franck Muller, Carl F. Bucherer, Angelus, and Oris in the timepiece arena and Michael M, Konstantino, Mémoire, and Lashbrook for jewelry brands.
With many updates in its 40-plus years of business, the last renovation was five years ago.
Marks said, “It’s healthy for a business to evaluate every few years and make changes if necessary. We’re making dramatic changes to ensure we remain the top jewelry and watch destination in Houston for decades to come. We are very excited for the future of I W Marks.”
I W Marks is located at 3841 Bellaire Blvd in Houston.
It’s one of the latest independents to announce expansions or new store plans.
Chicago’s C.D. Peacock will open a new 20,000-square-foot store at an outdoor mall in the Oak Brook suburb this fall.
Lee Michaels is set to open a new store in the fall as well, a 10,000-square-foot location in a suburb of New Orleans.
Arkansas jeweler Sissy’s Log Cabin, meanwhile, will open a new store in West Little Rock this May, its sixth location overall.
The Latest

Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.

The retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.

The “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.


The “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.

The “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Sally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.

McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.

Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.

The luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.

Kalpesh Jhaveri was re-elected as president for a third year.

“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.

The campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.

Plus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.

Presented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.

The group has announced its lineup of speakers and a new “Rising Stars” pavilion.

The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.

The program provides essential funding to organizations for projects that enhance the jewelry industry.

The jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.

JSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.

The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.

The “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.

Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.

“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”























