Independents

Houston Jeweler I W Marks Announces Store Renovation

IndependentsFeb 22, 2022

Houston Jeweler I W Marks Announces Store Renovation

The updated space will have a bar, private viewing room, and seating lounge.

20220222_IW-1.jpg
A rendering depicts I W Marks’ next renovation, highlighting the retailer’s brands like Alor and Suzanne Kalan.
Houston—I W Marks is planning a makeover.

The independently owned second-generation jeweler in Houston, Texas has announced it is undertaking a large interior renovation to be completed by the fall.

Owner Brad Marks said in a press release, “For the past 44 years, we have continually evolved and transformed the store to provide our customers the luxury experience synonymous with I W Marks, and we feel it is time to revamp the space once again.”

20220222_IW-2.jpg
This angle of the jeweler’s planned renovations showcases its selection of timepieces.

Founded in 1978 by Diane and Irv Marks, I W Marks was originally a 500-square-foot store. Today, it’s a 7,500-square-foot space.

The Marks’ son, Brad Marks, took over in 2008.

The store specializes in fashion fine jewelry from brands like Suzanne Kalan, Mattia Cielo, and Kimberly McDonald, as well as bridal jewelry from the likes of Michael M. They also stock luxury watches from Zenith, Oris, Raymond Weil, and IWM Watches.

I W Marks also has a thriving custom jewelry business with a team of in-house master craftsmen.

20220222_IW-3.jpg
Another view of the space to be completed in fall 2022.

Houston architectural firm IdentityArchitects is spearheading the store renovation. It will feature a new layout with items organized by brand. 

There will be a bar, a private viewing room, and a seating lounge. New light fixtures, furniture, and display cases will also create an elegant store feel.

The renovation includes an inventory revamp. Starting this month, I W Marks has been cleaning house with discounts up to 70 percent off. 

It’s enlisted several new brands, such as Franck Muller, Carl F. Bucherer, Angelus, and Oris in the timepiece arena and Michael M, Konstantino, Mémoire, and Lashbrook for jewelry brands. 

With many updates in its 40-plus years of business, the last renovation was five years ago.

Marks said, “It’s healthy for a business to evaluate every few years and make changes if necessary. We’re making dramatic changes to ensure we remain the top jewelry and watch destination in Houston for decades to come. We are very excited for the future of I W Marks.”

 Related stories will be right here … 

I W Marks is located at 3841 Bellaire Blvd in Houston.

It’s one of the latest independents to announce expansions or new store plans. 

Chicago’s C.D. Peacock will open a new 20,000-square-foot store at an outdoor mall in the Oak Brook suburb this fall.

Lee Michaels is set to open a new store in the fall as well, a 10,000-square-foot location in a suburb of New Orleans.

Arkansas jeweler Sissy’s Log Cabin, meanwhile, will open a new store in West Little Rock this May, its sixth location overall.

The Latest

Fabergé x 007 Octopussy egg and pendant
CrimeDec 04, 2025
Man Arrested After Allegedly Swallowing Fabergé Egg Pendant

The man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.

DD-Email-Image-1872x1052 (1).jpg
Supplier BulletinDec 04, 2025
Introducing Shop Natural Day: A New Movement Celebrating Natural Diamonds

Sponsored by De Beers Group

G-Shock DWN5600 Ring
WatchesDec 04, 2025
Casio Shrinks its G-Shock Watch

The classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Accredited Gemologists Association logo
Events & AwardsDec 04, 2025
AGA Announces 2026 Tucson Speaker Lineup

The association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.

Weekly QuizDec 04, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
 CBG logo
Events & AwardsDec 04, 2025
CBG Announces Speaker Lineup for 2026 Miami Event

The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.

Miley Cyrus and Maxx Morando Engagement Ring
TrendsDec 03, 2025
Miley Cyrus Debuts Edgy Engagement Ring

Fellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.

roseco-catalog.png
Brought to you by
Roseco Releases New Full-Line Catalog

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Costco store
Policies & IssuesDec 03, 2025
Costco Joins Growing Wave of Retailers Suing for Tariff Refunds

The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.

Shoppers in a mall
SurveysDec 03, 2025
A Record 202.9M Shoppers Turned Out Thanksgiving Weekend

Black Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.

Faberge The Winter Egg
AuctionsDec 03, 2025
Fabergé’s 'The Winter Egg' Achieves Record $30M

The historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.

Vera Wang Love lab grown diamond engagement ring
FinancialsDec 02, 2025
Signet Jewelers’ Q3 Sales Up Amid Continued Focus on Lower Price Points

The retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.

Briony Raymond holding Briony Raymond Eau De Parfum
CollectionsDec 02, 2025
Briony Raymond Introduces First Fragrance

The eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.

The Finsch diamond mine in South Africa, owned by Petra Diamonds Ltd.
SourcingDec 02, 2025
Petra Diamonds Elevates Interim CEOs to Permanent Status

Vivek Gadodia and Juan Kemp, who’ve been serving as interim co-CEOs since February, will continue to lead the diamond mining company.

Lee Krombholz, Michael Coan, Donna DeLucia, Joanna Joy Seetoo
MajorsDec 02, 2025
Lee Krombholz Takes Over as Chair of MJSA Education Foundation

In addition, a slate of new officers and trustees were appointed to the board.

Gemologist, geologist, and editor Brendan M. Laurs
SourcingDec 02, 2025
Brendan Laurs Honored With 2025 Bonanno Award

Laurs is the editor-in-chief of Gem-A’s The Journal of Gemmology and an expert on the formation of colored gemstone deposits.

Empress Eugénie pearl and diamond tiara
CrimeDec 01, 2025
Fourth Man Charged in Louvre Jewelry Heist

The man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.

Van Cleef & Arpels zipper necklace Christies
AuctionsDec 01, 2025
Christie’s Presents ‘Splendor & Style’ Collection

The single-owner collection includes one of the largest offerings of Verdura jewels ever to appear at auction, said Christie’s.

Lustig Jewelers employees in store
IndependentsDec 01, 2025
Lustig Jewelers’ New Owner Is a Fellow Chicago Jeweler

Michael Helfer has taken the reins, bringing together two historic Chicago jewelry names.

Retrouvaí Classic Diamond Domino Necklace and Kwiat Entwine Platinum and Diamond Drop Earrings
MajorsDec 01, 2025
PGI Debuts Platinum-Filled Holiday Gift Guide

The guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.

Movado Connect 2.0 watches
FinancialsNov 26, 2025
Movado CEO Talks Tariffs, Growing Interest in Accessible Luxury Watches

During its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.

Rosior Pumpkin Ring
TrendsNov 26, 2025
Piece of the Week: Rosior’s Pumpkin Ring

Rosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.

Greenwich St. Jewelers Embrace Your True Colors Holiday Campaign
IndependentsNov 26, 2025
Greenwich St. Jewelers Launches Colorful Holiday Campaign

The “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.

Alejandro Cuellar
MajorsNov 26, 2025
Serafino Consoli Names New VP of Sales, Brand Development for the Americas

Luxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.

Grandview Klein scholarships
Events & AwardsNov 26, 2025
Grandview Klein Presents 4 Scholarships in Namibia

The company gave awards to four students at the Namibia University of Science & Technology, including one who is a Grandview Klein employee.

Margaret “Maggie” Hoisik
IndependentsNov 25, 2025
Pearl Stringer Margaret Hoisik Dies

She is remembered as an artist who loved her craft and was devoted to her faith, her friends, and her family.

Finestar manufacturing
SourcingNov 25, 2025
Finestar Opens Diamond Manufacturing Facility in Johannesburg

It joins the company’s other manufacturing facilities globally, including in India, Botswana, and Namibia.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy