Houston Jeweler I W Marks Announces Store Renovation
The updated space will have a bar, private viewing room, and seating lounge.

The independently owned second-generation jeweler in Houston, Texas has announced it is undertaking a large interior renovation to be completed by the fall.
Owner Brad Marks said in a press release, “For the past 44 years, we have continually evolved and transformed the store to provide our customers the luxury experience synonymous with I W Marks, and we feel it is time to revamp the space once again.”
Founded in 1978 by Diane and Irv Marks, I W Marks was originally a 500-square-foot store. Today, it’s a 7,500-square-foot space.
The Marks’ son, Brad Marks, took over in 2008.
The store specializes in fashion fine jewelry from brands like Suzanne Kalan, Mattia Cielo, and Kimberly McDonald, as well as bridal jewelry from the likes of Michael M. They also stock luxury watches from Zenith, Oris, Raymond Weil, and IWM Watches.
I W Marks also has a thriving custom jewelry business with a team of in-house master craftsmen.
Houston architectural firm IdentityArchitects is spearheading the store renovation. It will feature a new layout with items organized by brand.
There will be a bar, a private viewing room, and a seating lounge. New light fixtures, furniture, and display cases will also create an elegant store feel.
The renovation includes an inventory revamp. Starting this month, I W Marks has been cleaning house with discounts up to 70 percent off.
It’s enlisted several new brands, such as Franck Muller, Carl F. Bucherer, Angelus, and Oris in the timepiece arena and Michael M, Konstantino, Mémoire, and Lashbrook for jewelry brands.
With many updates in its 40-plus years of business, the last renovation was five years ago.
Marks said, “It’s healthy for a business to evaluate every few years and make changes if necessary. We’re making dramatic changes to ensure we remain the top jewelry and watch destination in Houston for decades to come. We are very excited for the future of I W Marks.”
I W Marks is located at 3841 Bellaire Blvd in Houston.
It’s one of the latest independents to announce expansions or new store plans.
Chicago’s C.D. Peacock will open a new 20,000-square-foot store at an outdoor mall in the Oak Brook suburb this fall.
Lee Michaels is set to open a new store in the fall as well, a 10,000-square-foot location in a suburb of New Orleans.
Arkansas jeweler Sissy’s Log Cabin, meanwhile, will open a new store in West Little Rock this May, its sixth location overall.
The Latest

A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.

The deadline to apply is Nov. 13.

The auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.

Submit your pieces for a chance to win in this year's competition.

Zaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.


Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.

The British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.

Nelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.

Cat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.

Arnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.

The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.

The stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.

Engagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.

Former Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.

The veteran luxury packaging executive was appointed to help the company grow its North American business.

Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).

The labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.

“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.

The “Worn Well” collection is Catbird's take on classic men's jewelry.

This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.

The former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.

The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.

General License 104B supersedes General License 104A, which was set to expire on Sept. 1.

The package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.

The new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.
























