MajorsFeb 03, 2022
WJA Foundation Names New President-ElectIndependentsFeb 09, 2022
Luisa Robledo Soto Joins Luxury Consulting Firm
The Moda Operandi and Rappi alumna is the new jewelry director at Azzi+Co.
Luisa Robledo Soto is luxury consulting firm Azzi+Co’s new jewelry director.
New York—Luxury consulting firm Azzi+Co has appointed a new jewelry director.
Luisa Robledo Soto enters the role after a three-year hiatus from the jewelry world.
Jewelry professionals will know Robledo Soto from her tenure at Moda Operandi, where she worked as a jewelry buyer.
In 2019, she moved to her native Bogota, Colombia, where she worked as the director of fashion and beauty at Rappi, a Bogota-based on-demand delivery mobile app and Latin America’s largest startup.
Azzi+Co is headquartered in New York City and Sao Paolo, Brazil. The boutique showroom and public relations agency creates 360-degree business development and branding strategies.
“We are experts in market penetration and sales growth,” Robledo Soto told National Jeweler.
In her jewelry director role, Robledo Soto will oversee U.S. and Latin American brands and partner with new designers.
Current clients include Prasi and Anastasia Kessaris.
Prasi is a Brazilian brand that “creates the most fabulous classics with a twist, including expertly crafted chunky gold chokers and signet rings in two-tone gold,” said Robledo Soto.
“Their pieces epitomize the bold gold trend we have seen on and off the runway.”
Anastasia Kessaris, a Greek jewelry designer, “creates fun, whimsical pieces in lightweight titanium embellished with multicolor sapphires. From hearts to spiral motifs, her designs exude the joy and vibrancy we need in post-pandemic times.”
Robledo Soto will work remotely from Bogota in her new role. Prior to her seven years at Moda Operandi, she received a degree in International Relations and English Literature from Brown University.
She told National Jeweler she looks forward to reconnecting with the jewelry world.
“The jewelry industry is my family. After a three-year hiatus, I’m delighted to return. I’m excited to work closely with fabulous designers like Prasi and Anastasia Kessaris as well as with retailers whose work I’ve admired from afar until now.”
Related stories will be right here …
Luisa Robledo Soto enters the role after a three-year hiatus from the jewelry world.
Jewelry professionals will know Robledo Soto from her tenure at Moda Operandi, where she worked as a jewelry buyer.
In 2019, she moved to her native Bogota, Colombia, where she worked as the director of fashion and beauty at Rappi, a Bogota-based on-demand delivery mobile app and Latin America’s largest startup.
Azzi+Co is headquartered in New York City and Sao Paolo, Brazil. The boutique showroom and public relations agency creates 360-degree business development and branding strategies.
“We are experts in market penetration and sales growth,” Robledo Soto told National Jeweler.
In her jewelry director role, Robledo Soto will oversee U.S. and Latin American brands and partner with new designers.
Current clients include Prasi and Anastasia Kessaris.
Prasi is a Brazilian brand that “creates the most fabulous classics with a twist, including expertly crafted chunky gold chokers and signet rings in two-tone gold,” said Robledo Soto.
“Their pieces epitomize the bold gold trend we have seen on and off the runway.”
Anastasia Kessaris, a Greek jewelry designer, “creates fun, whimsical pieces in lightweight titanium embellished with multicolor sapphires. From hearts to spiral motifs, her designs exude the joy and vibrancy we need in post-pandemic times.”
Robledo Soto will work remotely from Bogota in her new role. Prior to her seven years at Moda Operandi, she received a degree in International Relations and English Literature from Brown University.
She told National Jeweler she looks forward to reconnecting with the jewelry world.
“The jewelry industry is my family. After a three-year hiatus, I’m delighted to return. I’m excited to work closely with fabulous designers like Prasi and Anastasia Kessaris as well as with retailers whose work I’ve admired from afar until now.”
More on Independents
The Latest
MajorsDec 08, 2025
Juell Kadet, a ‘Lifelong Pillar’ of Rogers & Hollands, Dies at 96Kadet, a 1994 National Jeweler Retailer Hall of Fame inductee, helped grow the family-owned retailer in the Chicago area and beyond.
TechnologyDec 08, 2025
You’ve Heard of Smart Watches and Rings; Meet Smart EarringsBilled as the world’s smallest wearable, Lumia Health’s new smart earrings have a health tracker subtly embedded in the back.
TrendsDec 08, 2025
Amanda’s Style File: Celebrating December’s BirthstonesDon’t let those with December birthdays feel blue. Help them celebrate their month with blue zircon, turquoise, and tanzanite.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ EarringsThe new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
Weekly QuizDec 04, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … WhiteA choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.
MajorsDec 05, 2025
Stuller Releases ‘Wrapped in Wonder’ CampaignThe manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
CrimeDec 04, 2025
Man Arrested After Allegedly Swallowing Fabergé Egg PendantThe man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.
Supplier BulletinDec 04, 2025
Introducing Shop Natural Day: A New Movement Celebrating Natural DiamondsSponsored by De Beers Group
WatchesDec 04, 2025
Casio Shrinks its G-Shock WatchThe classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.
Events & AwardsDec 04, 2025
AGA Announces 2026 Tucson Speaker LineupThe association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.
Events & AwardsDec 04, 2025
CBG Announces Speaker Lineup for 2026 Miami Event The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.
TrendsDec 03, 2025
Miley Cyrus Debuts Edgy Engagement RingFellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.
Policies & IssuesDec 03, 2025
Costco Joins Growing Wave of Retailers Suing for Tariff Refunds The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.
SurveysDec 03, 2025
A Record 202.9M Shoppers Turned Out Thanksgiving WeekendBlack Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.
AuctionsDec 03, 2025
Fabergé’s 'The Winter Egg' Achieves Record $30MThe historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.
FinancialsDec 02, 2025
Signet Jewelers’ Q3 Sales Up Amid Continued Focus on Lower Price PointsThe retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.
CollectionsDec 02, 2025
Briony Raymond Introduces First FragranceThe eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.
SourcingDec 02, 2025
Petra Diamonds Elevates Interim CEOs to Permanent StatusVivek Gadodia and Juan Kemp, who’ve been serving as interim co-CEOs since February, will continue to lead the diamond mining company.
MajorsDec 02, 2025
Lee Krombholz Takes Over as Chair of MJSA Education FoundationIn addition, a slate of new officers and trustees were appointed to the board.
SourcingDec 02, 2025
Brendan Laurs Honored With 2025 Bonanno AwardLaurs is the editor-in-chief of Gem-A’s The Journal of Gemmology and an expert on the formation of colored gemstone deposits.
CrimeDec 01, 2025
Fourth Man Charged in Louvre Jewelry HeistThe man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.
AuctionsDec 01, 2025
Christie’s Presents ‘Splendor & Style’ CollectionThe single-owner collection includes one of the largest offerings of Verdura jewels ever to appear at auction, said Christie’s.
IndependentsDec 01, 2025
Lustig Jewelers’ New Owner Is a Fellow Chicago JewelerMichael Helfer has taken the reins, bringing together two historic Chicago jewelry names.
MajorsDec 01, 2025
PGI Debuts Platinum-Filled Holiday Gift GuideThe guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.
FinancialsNov 26, 2025
Movado CEO Talks Tariffs, Growing Interest in Accessible Luxury WatchesDuring its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.
