MajorsFeb 03, 2022
WJA Foundation Names New President-ElectIndependentsFeb 09, 2022
Luisa Robledo Soto Joins Luxury Consulting Firm
The Moda Operandi and Rappi alumna is the new jewelry director at Azzi+Co.
Luisa Robledo Soto is luxury consulting firm Azzi+Co’s new jewelry director.
New York—Luxury consulting firm Azzi+Co has appointed a new jewelry director.
Luisa Robledo Soto enters the role after a three-year hiatus from the jewelry world.
Jewelry professionals will know Robledo Soto from her tenure at Moda Operandi, where she worked as a jewelry buyer.
In 2019, she moved to her native Bogota, Colombia, where she worked as the director of fashion and beauty at Rappi, a Bogota-based on-demand delivery mobile app and Latin America’s largest startup.
Azzi+Co is headquartered in New York City and Sao Paolo, Brazil. The boutique showroom and public relations agency creates 360-degree business development and branding strategies.
“We are experts in market penetration and sales growth,” Robledo Soto told National Jeweler.
In her jewelry director role, Robledo Soto will oversee U.S. and Latin American brands and partner with new designers.
Current clients include Prasi and Anastasia Kessaris.
Prasi is a Brazilian brand that “creates the most fabulous classics with a twist, including expertly crafted chunky gold chokers and signet rings in two-tone gold,” said Robledo Soto.
“Their pieces epitomize the bold gold trend we have seen on and off the runway.”
Anastasia Kessaris, a Greek jewelry designer, “creates fun, whimsical pieces in lightweight titanium embellished with multicolor sapphires. From hearts to spiral motifs, her designs exude the joy and vibrancy we need in post-pandemic times.”
Robledo Soto will work remotely from Bogota in her new role. Prior to her seven years at Moda Operandi, she received a degree in International Relations and English Literature from Brown University.
She told National Jeweler she looks forward to reconnecting with the jewelry world.
“The jewelry industry is my family. After a three-year hiatus, I’m delighted to return. I’m excited to work closely with fabulous designers like Prasi and Anastasia Kessaris as well as with retailers whose work I’ve admired from afar until now.”
Related stories will be right here …
Luisa Robledo Soto enters the role after a three-year hiatus from the jewelry world.
Jewelry professionals will know Robledo Soto from her tenure at Moda Operandi, where she worked as a jewelry buyer.
In 2019, she moved to her native Bogota, Colombia, where she worked as the director of fashion and beauty at Rappi, a Bogota-based on-demand delivery mobile app and Latin America’s largest startup.
Azzi+Co is headquartered in New York City and Sao Paolo, Brazil. The boutique showroom and public relations agency creates 360-degree business development and branding strategies.
“We are experts in market penetration and sales growth,” Robledo Soto told National Jeweler.
In her jewelry director role, Robledo Soto will oversee U.S. and Latin American brands and partner with new designers.
Current clients include Prasi and Anastasia Kessaris.
Prasi is a Brazilian brand that “creates the most fabulous classics with a twist, including expertly crafted chunky gold chokers and signet rings in two-tone gold,” said Robledo Soto.
“Their pieces epitomize the bold gold trend we have seen on and off the runway.”
Anastasia Kessaris, a Greek jewelry designer, “creates fun, whimsical pieces in lightweight titanium embellished with multicolor sapphires. From hearts to spiral motifs, her designs exude the joy and vibrancy we need in post-pandemic times.”
Robledo Soto will work remotely from Bogota in her new role. Prior to her seven years at Moda Operandi, she received a degree in International Relations and English Literature from Brown University.
She told National Jeweler she looks forward to reconnecting with the jewelry world.
“The jewelry industry is my family. After a three-year hiatus, I’m delighted to return. I’m excited to work closely with fabulous designers like Prasi and Anastasia Kessaris as well as with retailers whose work I’ve admired from afar until now.”
More on Independents
The Latest
AuctionsMar 11, 2026
‘Spectacular’ 26-Carat Diamond Going Up for Auction in London The largest white diamond to come to market in the U.K. in more than a decade, the VVS1, I-color stone is expected to top $1 million.
TechnologyMar 11, 2026
Cast Jewelry’s Rachel Skelly on Coming Back Online Only Skelly shares her plans for reimagining the fine jewelry retailer she re-acquired after it faltered last year.
CollectionsMar 11, 2026
Pyrrha Highlights ‘The Space Between’ In New CollectionThe collection takes inspiration from the emotional space between people, moments, and experiences.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
FinancialsMar 10, 2026
Signet Jewelers’ Q4 Sales Fall Flat The jewelry giant released preliminary results for the fourth quarter and full year on Monday, with final results slated to come next week.
Weekly QuizMar 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsMar 10, 2026
Saks Global to Close 15 More StoresThe retailer also gave an update on its vendor partnerships.
TrendsMar 10, 2026
Messika Names Julianne Moore as AmbassadorThe award-winning actress is the “epitome of modern allure,” the brand said.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
CollectionsMar 10, 2026
Gemstones ‘Bloom’ in Sorellina’s New CollectionThe “Bloom” collection draws from the flower power movement of the 1960s and ‘70s with inlay pendants offered in eight colorways.
Events & AwardsMar 10, 2026
Diamond-Studded Painting Shines at RJO Foundation AuctionThe unique piece was one of the custom works offered at the foundation's recent silent art auction, which garnered nearly $15,000 in total.
TrendsMar 09, 2026
Jake Gyllenhaal Is Bulgari’s Latest AmbassadorBulgari named Gyllenhaal as its brand ambassador for his embodiment of artistic depth, intellectual curiosity, and warmth.
Events & AwardsMar 09, 2026
TJS Announces 2026 Scholarship WinnersAwards were given to four students, one apprentice, and an emerging jeweler.
AuctionsMar 09, 2026
Joanna Carson’s Jewels Lead White-Glove SaleThe top jewelry lot of the late model’s estate sale, hosted by John Moran Auctioneers, was an Oscar Heyman & Brothers for Cartier necklace.
GradingMar 06, 2026
Tom Moses Leaving GIA After Nearly 50 YearsMoses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.
Lab-GrownMar 06, 2026
Charles & Colvard Files for Bankruptcy, Citing Price PressuresIncreased competition, falling lab-grown diamond and moissanite prices, and the rising cost of gold took a toll on the moissanite maker.
CollectionsMar 06, 2026
Zome’s ‘Solara’ Earrings Embody Celestial BeautyThe earrings, our Piece of the Week, feature pink tourmalines as planets orbiting around an aquamarine center set in 18-karat rose gold.
MajorsMar 06, 2026
Pomellato’s 2026 IWD Campaign Spotlights Economic Abuse“The Price of Freedom” campaign video for International Women’s Day confronts the quiet violence of financial control.
Policies & IssuesMar 05, 2026
Tariffs to Increase to 15% This Week, Treasury Secretary Says Also, a federal judge has ordered that companies that paid tariffs implemented under the IEEPA are entitled to refunds.
CollectionsMar 05, 2026
Common Era Honors ‘Difficult Women’ in CollectionThe ever-growing collection, which just expanded with the addition of Olga of Kyiv, features cameos of 12 women from history.
TrendsMar 05, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
Events & AwardsMar 05, 2026
AGS Announces Conclave 2026 Speaker LineupThe annual event will be held in Orlando, Florida, from Sept. 14-17.
TrendsMar 05, 2026
Caitríona Balfe Fronts Only Natural Diamonds CoverThe “Outlander” star modeled for the digital cover of the magazine’s spring issue, which features a story on her relationship with jewelry.
MajorsMar 05, 2026
Registration Opens for CIBJO Centenary CongressThis year’s annual congress, which will mark the confederation’s 100th anniversary, will take place this fall in Italy.
MajorsMar 04, 2026
Michael M Opens First StoreBeverly Hills was chosen as the location for the brand’s first store, designed as a “private residence for modern monarchs.”
Policies & IssuesMar 04, 2026
Luxury Brands Temporarily Shutter Middle East StoresKering, Apple, and other retailers have reportedly temporarily closed stores in the Middle East region in light of the recent conflicts.
EditorsMar 04, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills StoreBeth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
Events & AwardsMar 04, 2026
JIS Miami Spring Show to Feature New Gifts Pavilion, Pop-Up Trends TalksNearly half of buyers are prioritizing silver and fashion collections this season, organizers said.
