MajorsFeb 03, 2022
WJA Foundation Names New President-ElectIndependentsFeb 09, 2022
Luisa Robledo Soto Joins Luxury Consulting Firm
The Moda Operandi and Rappi alumna is the new jewelry director at Azzi+Co.
Luisa Robledo Soto is luxury consulting firm Azzi+Co’s new jewelry director.
New York—Luxury consulting firm Azzi+Co has appointed a new jewelry director.
Luisa Robledo Soto enters the role after a three-year hiatus from the jewelry world.
Jewelry professionals will know Robledo Soto from her tenure at Moda Operandi, where she worked as a jewelry buyer.
In 2019, she moved to her native Bogota, Colombia, where she worked as the director of fashion and beauty at Rappi, a Bogota-based on-demand delivery mobile app and Latin America’s largest startup.
Azzi+Co is headquartered in New York City and Sao Paolo, Brazil. The boutique showroom and public relations agency creates 360-degree business development and branding strategies.
“We are experts in market penetration and sales growth,” Robledo Soto told National Jeweler.
In her jewelry director role, Robledo Soto will oversee U.S. and Latin American brands and partner with new designers.
Current clients include Prasi and Anastasia Kessaris.
Prasi is a Brazilian brand that “creates the most fabulous classics with a twist, including expertly crafted chunky gold chokers and signet rings in two-tone gold,” said Robledo Soto.
“Their pieces epitomize the bold gold trend we have seen on and off the runway.”
Anastasia Kessaris, a Greek jewelry designer, “creates fun, whimsical pieces in lightweight titanium embellished with multicolor sapphires. From hearts to spiral motifs, her designs exude the joy and vibrancy we need in post-pandemic times.”
Robledo Soto will work remotely from Bogota in her new role. Prior to her seven years at Moda Operandi, she received a degree in International Relations and English Literature from Brown University.
She told National Jeweler she looks forward to reconnecting with the jewelry world.
“The jewelry industry is my family. After a three-year hiatus, I’m delighted to return. I’m excited to work closely with fabulous designers like Prasi and Anastasia Kessaris as well as with retailers whose work I’ve admired from afar until now.”
Related stories will be right here …
Luisa Robledo Soto enters the role after a three-year hiatus from the jewelry world.
Jewelry professionals will know Robledo Soto from her tenure at Moda Operandi, where she worked as a jewelry buyer.
In 2019, she moved to her native Bogota, Colombia, where she worked as the director of fashion and beauty at Rappi, a Bogota-based on-demand delivery mobile app and Latin America’s largest startup.
Azzi+Co is headquartered in New York City and Sao Paolo, Brazil. The boutique showroom and public relations agency creates 360-degree business development and branding strategies.
“We are experts in market penetration and sales growth,” Robledo Soto told National Jeweler.
In her jewelry director role, Robledo Soto will oversee U.S. and Latin American brands and partner with new designers.
Current clients include Prasi and Anastasia Kessaris.
Prasi is a Brazilian brand that “creates the most fabulous classics with a twist, including expertly crafted chunky gold chokers and signet rings in two-tone gold,” said Robledo Soto.
“Their pieces epitomize the bold gold trend we have seen on and off the runway.”
Anastasia Kessaris, a Greek jewelry designer, “creates fun, whimsical pieces in lightweight titanium embellished with multicolor sapphires. From hearts to spiral motifs, her designs exude the joy and vibrancy we need in post-pandemic times.”
Robledo Soto will work remotely from Bogota in her new role. Prior to her seven years at Moda Operandi, she received a degree in International Relations and English Literature from Brown University.
She told National Jeweler she looks forward to reconnecting with the jewelry world.
“The jewelry industry is my family. After a three-year hiatus, I’m delighted to return. I’m excited to work closely with fabulous designers like Prasi and Anastasia Kessaris as well as with retailers whose work I’ve admired from afar until now.”
More on Independents
The Latest
AuctionsSep 18, 2026
7.52-Carat Unheated Paraíba Tourmaline Sells for $1.3M at Sotheby’s The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.
Policies & IssuesSep 18, 2026
Tariffs, Retail Crime Top of Mind at JA’s Annual Fly-In Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.
CollectionsSep 18, 2026
Nanis Transforms Its ‘Boule’ Into a Mirror Our Piece of the Week is a pair of drop earrings from the “Sway” collection featuring Nanis’ first use of mirror-polished gold.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
GradingSep 18, 2026
De Beers Introduces Faster Version of Diamond Screening Machine SynthDetect 2 can scan a full tray in less than five minutes, De Beers said, making it six times faster than its predecessors.
Weekly QuizSep 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsSep 18, 2026
Noonans To Auction Medieval Gold Seal Ring Recovered By 2 FriendsTwo metal detectorists discovered the ring, which may have belonged to English noblewoman Matilda of Lancaster, in Suffolk.
Policies & IssuesSep 17, 2026
Tariffs on India Could Increase as Russian Sanctions Bill Heads to Trump’s DeskThe bill has a provision that allows the president to raise tariffs on countries that import Russian oil and gas to as much as 100 percent.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
Events & AwardsSep 17, 2026
This Is the Winner of the 2026 Robert M. Shipley AwardThe American Gem Society presented the annual award to a former president of its board.
CollectionsSep 17, 2026
Cynthia Erivo, Zoë Chicco’s Jewelry Collab Is an Ode to TransformationThe “Chrysalis” capsule centers butterfly motifs representing growth, transformation, and the unfolding of who you are.
Events & AwardsSep 17, 2026
Louisiana Retailer Kevin Patton Wins Lifetime Achievement AwardJewelers of Louisiana presented Patton, the third-generation president of Pattons Fine Jewelry, with the award at its annual convention.
PodcastsSep 16, 2026
Episode 9: Remembering Cindy EdelsteinTwo special guests join the podcast to commemorate the 10th anniversary of the designer advocate, mentor, and author’s untimely passing.
CollectionsSep 16, 2026
Jessica McCormack, L’Objet Collab on Homewares CollectionMcCormack brings sea-inspired motifs from her “Beaches” collection to L’Objet’s tableware, vanity pieces, and first-ever cutlery set.
CrimeSep 16, 2026
JSA Issues Warning to NJ Jewelers After Rash of Smash and GrabsNine New Jersey jewelers have been victims of smash-and-grab robberies this year, prompting JSA to circulate a list of recommendations.
MajorsSep 16, 2026
Midas Chain Releases ‘House of Midas’ Bridal CatalogThe new bridal catalog features the latest jewelry collections and designs from timeless classics to modern silhouettes.
EditorsSep 15, 2026
2026 Emmys Jewelry: An Either/Or Proposition Stars wore either a necklace or earrings at 78th Primetime Emmy Awards but rarely both, Natalie Francisco notes.
ColumnistsSep 15, 2026
The Levels Your Website Must Clear Before AI Recommends YouJennifer Shaheen compares this new era of AI-powered SEO to a video game: your website must clear one level before advancing to the next.
EditorsSep 15, 2026
Q&A: Signet Jewelers’ Joan Hilson on Diamond Demand, the HolidaysHilson, Signet’s chief operating and financial officer, discussed Q2, resurgent natural diamond demand, and why Blue Nile is a standout.
ColumnistsSep 14, 2026
Sherry Smith: Stop Waiting for December to Save Your ChristmasThe stores that have a great December are the ones that made good decisions in August, September, and October, Sherry Smith writes.
AuctionsSep 14, 2026
22 Carats of ‘Sunshine’ Are Up for AuctionThe 22.09-carat fancy yellow “Pragnell Kimberley Sunshine Diamond” is part of the fall jewelry sale at Heritage Auctions.
IndependentsSep 14, 2026
Greenwich St. Jewelers to Unveil Photography Exhibition“Adornos: Jewelry, Memory & What We Pass Down” honors the jewelry’s importance to New York City’s Latine communities.
SourcingSep 14, 2026
Gemfields Sells All Lots at First Emerald Auction in 9 MonthsThe company’s managing director of sales said the results demonstrate “continued strong demand for commercial-quality emeralds.”
SourcingSep 14, 2026
Diamonds Do Good Pledges Support for Eye Care ProgramThe nonprofit awarded a grant to the Gift of Sight initiative spearheaded by South African musician Black Coffee.
CollectionsSep 11, 2026
A Sapphire ‘Stardust’ Ring From Greenwich St. Jewelers The Latine-owned New York jeweler is marking two milestones this year: its 50th anniversary and the 25th anniversary of the 9/11 attacks.
MajorsSep 11, 2026
The Wishing Place by JTV OpensThe jewelry retail broadcast network has sponsored a new space for Make-A-Wish East Tennessee on its campus in Knoxville.
Events & AwardsSep 11, 2026
The Edge Awards Scholarships to 2 Young Jewelry ProfessionalsThe recipients were recognized at the 24 Karat Club of the Southeastern United States’ annual banquet.
MajorsSep 10, 2026
Lagos Founder Steven Lagos Steps Down as CEO Keith Rolfe, CFO and COO of Lagos, is now at the jewelry brand’s helm while Steven takes on the role of executive chairman.
