MajorsFeb 03, 2022
WJA Foundation Names New President-ElectIndependentsFeb 09, 2022
Luisa Robledo Soto Joins Luxury Consulting Firm
The Moda Operandi and Rappi alumna is the new jewelry director at Azzi+Co.
Luisa Robledo Soto is luxury consulting firm Azzi+Co’s new jewelry director.
New York—Luxury consulting firm Azzi+Co has appointed a new jewelry director.
Luisa Robledo Soto enters the role after a three-year hiatus from the jewelry world.
Jewelry professionals will know Robledo Soto from her tenure at Moda Operandi, where she worked as a jewelry buyer.
In 2019, she moved to her native Bogota, Colombia, where she worked as the director of fashion and beauty at Rappi, a Bogota-based on-demand delivery mobile app and Latin America’s largest startup.
Azzi+Co is headquartered in New York City and Sao Paolo, Brazil. The boutique showroom and public relations agency creates 360-degree business development and branding strategies.
“We are experts in market penetration and sales growth,” Robledo Soto told National Jeweler.
In her jewelry director role, Robledo Soto will oversee U.S. and Latin American brands and partner with new designers.
Current clients include Prasi and Anastasia Kessaris.
Prasi is a Brazilian brand that “creates the most fabulous classics with a twist, including expertly crafted chunky gold chokers and signet rings in two-tone gold,” said Robledo Soto.
“Their pieces epitomize the bold gold trend we have seen on and off the runway.”
Anastasia Kessaris, a Greek jewelry designer, “creates fun, whimsical pieces in lightweight titanium embellished with multicolor sapphires. From hearts to spiral motifs, her designs exude the joy and vibrancy we need in post-pandemic times.”
Robledo Soto will work remotely from Bogota in her new role. Prior to her seven years at Moda Operandi, she received a degree in International Relations and English Literature from Brown University.
She told National Jeweler she looks forward to reconnecting with the jewelry world.
“The jewelry industry is my family. After a three-year hiatus, I’m delighted to return. I’m excited to work closely with fabulous designers like Prasi and Anastasia Kessaris as well as with retailers whose work I’ve admired from afar until now.”
Related stories will be right here …
Luisa Robledo Soto enters the role after a three-year hiatus from the jewelry world.
Jewelry professionals will know Robledo Soto from her tenure at Moda Operandi, where she worked as a jewelry buyer.
In 2019, she moved to her native Bogota, Colombia, where she worked as the director of fashion and beauty at Rappi, a Bogota-based on-demand delivery mobile app and Latin America’s largest startup.
Azzi+Co is headquartered in New York City and Sao Paolo, Brazil. The boutique showroom and public relations agency creates 360-degree business development and branding strategies.
“We are experts in market penetration and sales growth,” Robledo Soto told National Jeweler.
In her jewelry director role, Robledo Soto will oversee U.S. and Latin American brands and partner with new designers.
Current clients include Prasi and Anastasia Kessaris.
Prasi is a Brazilian brand that “creates the most fabulous classics with a twist, including expertly crafted chunky gold chokers and signet rings in two-tone gold,” said Robledo Soto.
“Their pieces epitomize the bold gold trend we have seen on and off the runway.”
Anastasia Kessaris, a Greek jewelry designer, “creates fun, whimsical pieces in lightweight titanium embellished with multicolor sapphires. From hearts to spiral motifs, her designs exude the joy and vibrancy we need in post-pandemic times.”
Robledo Soto will work remotely from Bogota in her new role. Prior to her seven years at Moda Operandi, she received a degree in International Relations and English Literature from Brown University.
She told National Jeweler she looks forward to reconnecting with the jewelry world.
“The jewelry industry is my family. After a three-year hiatus, I’m delighted to return. I’m excited to work closely with fabulous designers like Prasi and Anastasia Kessaris as well as with retailers whose work I’ve admired from afar until now.”
More on Independents
The Latest
Events & AwardsDec 20, 2024
Two Participants Complete Inaugural Ella Klein InternshipJamie Dunton and Gabriella Botelho are the first graduates of the program, created by the WJA Foundation and Julius Klein Diamonds.
CollectionsDec 20, 2024
Piece of the Week: Retrouvaí’s Ring for CharityIn the spirit of giving, Retrouvaí will donate $4,000 from the sale of this ring to the Los Angeles Regional Food Bank.
CollectionsDec 19, 2024
State Property Transforms Spain’s Generalife Gardens into JewelryAlong with the latest “Gardens” collection, the brand has released limited-edition designs offering more indulgent pieces.
Brought to you by
De Beers Group Launches Holiday Campaign for Natural Diamonds‘Forever Present’ campaign revives the iconic A Diamond is Forever tagline and celebrates the diamond dream.
CrimeDec 19, 2024
Alleged Jewelry Thieves Attempt Rowboat EscapeThe man and woman are accused of stealing jewelry from a shipping container then trying to flee by paddling a small boat out into a bay.
Weekly QuizDec 19, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingDec 19, 2024
The Second-Largest Diamond Ever Found Now Has a Name The 2,488-carat diamond recovered from a mine in Botswana has been dubbed “Motswedi” while its 1,094-carat sibling is “Seriti.”
SourcingDec 19, 2024
Gemfields Reports Record Ruby Auction Results Despite Challenges at SourceThe average price per carat hit a record high for the miner, which said it remains unaffected by the conflict in Mozambique.
Brought to you by
Advocacy and Excellence: How Jewelers of America Is Committed to Elevating Our Industry For over a century, Jewelers of America has been the voice of the industry and valuable resource to jewelers across the country.
AuctionsDec 18, 2024
Alexandrite Ring Sells for Record-Setting $1.9M at Sotheby’sThe nearly 17-carat stone made history for the color-change gem that, according to the auction house, is experiencing a “notable surge” in the market.
WatchesDec 18, 2024
Historic Titanic Pocket Watch Winds Its Way Back to Tiffany & Co. More than a century after survivors gifted a Tiffany timepiece to the captain of the ship that rescued them, the jeweler has reclaimed it.
TechnologyDec 18, 2024
Picchiotti Utilizes AI in ‘Spotlight’ Video CampaignThe videos highlight how pieces from the “Xpandable” and “Reversible Xpandable” collections put the wearer in the spotlight.
Events & AwardsDec 17, 2024
Chanel to Receive Gem Award for High Jewelry ExcellenceThe luxury brand is being honored for excellence in high jewelry design in its “Haute Joaillerie Sport” collection.
SourcingDec 17, 2024
Frank Circelli, Founder of Gem Shopping Network, Dies at 75Circelli was a pioneer in the world of TV shopping who is remembered for his passion for gemstones and his big personality.
AuctionsDec 17, 2024
Blue Diamond Fetches $8.8M at Christie’sThe nearly 6-carat stone headlined the recent jewelry auction, which also featured Mica Ertegun’s jewelry.
CrimeDec 17, 2024
‘Black Bin Crew’ Robbers Get 14-16 Years in Prison The three men, who got their nickname because they’d toss the jewelry they stole into black plastic bins, were arrested back in August.
TrendsDec 16, 2024
Marion Fasel’s New Book Delves Into the History of Engagement Rings“The History of Diamond Engagement Rings: A True Romance” is a 128-page small-format book containing more than 165 images.
WatchesDec 16, 2024
Take a Look Inside the New Rolex Boutique on Rodeo DriveGearys opened a 6,200-square-foot Rolex store with a design that pays homage to the brand’s connection to the ocean.
GradingDec 16, 2024
GCAL By Sarine Expands 8X to 2 More Fancy Shapes The diamond cut grade is now available for marquise- and pear-shaped diamonds.
SourcingDec 16, 2024
Diamonds Do Good Announces 2025 Award RecipientsDDG said the honorees’ business practices embody a commitment to positive social impact, industry innovation, and community empowerment.
TrendsDec 13, 2024
Selena Gomez Said ‘Forever Begins Now’ to Marquise Diamond Engagement RingEstimates on the size and value of the solitaire diamond, which is mounted on a diamond pavé-set yellow gold band, vary.
TrendsDec 13, 2024
Piece of the Week: Martin Katz’s Tanzanite Drops These half-moon tanzanite earrings totaling 25 carats are part of a special trunk show taking place this weekend in Dallas.
Recorded WebinarsDec 13, 2024
Watch: The Highs and Lows of 2024The National Jeweler editors recap the top news, the best jewels, and their favorite stories of the year.
AuctionsDec 12, 2024
Tom Brady’s Watches Top $4M at Sotheby’s AuctionThe highest-grossing lot of the sale was the retired QB’s Rolex Paul Newman Daytona “John Player Special.”
SourcingDec 12, 2024
Grizzly Emerald Auction Garners $22.4MRecent expansion initiatives at the Zambian emerald mine have shown strong production numbers, said Grizzly founder Abdoulaye Ndiaye.
MajorsDec 12, 2024
Mark Henry Appoints New Director of SalesCarrie Forman joins the brand to guide it into the next phase of growth with major and independent retailers in the U.S. and abroad.
SourcingDec 12, 2024
De Beers Announces 2024 ‘Shining Light’ Award WinnersThe competition awarded 12 designers, each from a country where De Beers recovers diamonds, with business support and tuition assistance.
CollectionsDec 12, 2024
The Jared Atelier x Vera Wang Collection Emphasizes EleganceThe high jewelry collection features 14 one-of-a-kind pieces, with serpent and ribbon motifs winding their way through the collection.
