Majors

Nadja Swarovski Steps Down

MajorsDec 23, 2021

Nadja Swarovski Steps Down

She will leave the family business at the end of the month but remain involved with the Swarovski Foundation.

20211223_Nadja Swarovski.jpg
Nadja Swarovski speaking at Web Summit 2018. She will step down from her role at Swarovski at the end of the year. (Image courtesy of Wikimedia Commons/Web Summit)
London—Nadja Swarovski will step down from her role in the family business at the end of the year.
 
After 26 years with the company, she will “start a new chapter in her career,” according to a joint press release from Nadja Swarovski and the board of Swarovski International Holding.
 
“I am deeply grateful for the experience of working in my family’s business and in particular very closely with my father, Helmut Swarovski, who taught me so much,” she said.
 
She is the great-great-granddaughter of company founder Daniel Swarovski.
 
“My time at the Swarovski company has been the most rewarding journey – what started with creativity and design has culminated in human empowerment and sustainability, and using Swarovski’s platform to support the environment and the community has been the greatest privilege of my career.” 
 
She joined the company in 1995, becoming the first female member on the executive board.
 
Acting as the public face of the company for years, she is also credited with directing Swarovski’s brand and sustainability strategies.
 
In 2007, she created Atelier Swarovski, a jewelry, accessories, and home decor line that touts its sustainability focus.
 
Under her watch, lab-grown diamonds and fair-trade metals were added to the line.
 
“Nadja’s perhaps greatest legacy to Swarovski are the strides that the company has taken in sustainability and ethics under her skillful direction. We are grateful for her continued involvement in the Swarovski Foundation, that is an important pillar of the sustainability commitment of the Swarovski business and family,” said Markus Langes-Swarovski, a family member and member of the board of directors.
 
She also orchestrated collaborations between Swarovski and well-known figures like Christopher Kane, Victor & Rolf, Jean Paul Gaultier, and Karl Lagerfeld.
 
“Collaborating with so many remarkable individuals globally in fashion, jewelry, architecture and beyond has been incredibly fulfilling and I’m thankful for these everlasting relationships,” she said.
 
 Related stories will be right here … 
 
She also supported up-and-coming talent through the Swarovski Collective initiative. 
 
In 2013, she established the Swarovski Foundation, which she will still be involved in after her departure, as per the press release.
 
“It is with deep gratitude that we acknowledge Nadja’s indelible imprint on the business. Her contribution over the years has been decisive in bringing Swarovski to the forefront of the fashion industry,” said Luisa D. Delgado, chair of the board of directors of Swarovski International.
 
Nadja Swarovski’s departure follows about two years of management shake-up at the family business.
 
Swarovski first announced a restructuring in May 2020, which included appointing Robert Buchbauer, also a great-great-grandchild of the company's founder, as CEO.
 
This October, Buchbauer stepped down and Mathias Margreiter, fellow board member and Swarovski family member, stepped down as chief financial officer.
 
Nadja Swarovski had stepped away from her role at that time but remained on the executive board.
 
The company is still on the lookout for a CEO and CFO and, though a mostly family-run business, it said it is open to putting outsiders in the roles.
 
Swarovski’s board recently welcomed five non-family members.

The Latest

Shot of attendees at a JA New York jewelry trade show
Events & AwardsMay 22, 2026
Instore Buys JA New York Show

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

Buccellati Waikiki gold and diamond earrings
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

Leigh Maxwell Bauble Earrings
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ Collection

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

PG-05-SHOT-2-LUCIDA.033 1.png
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in Vegas

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

My Next Question, Episode 5: Amanda Gizzi, Michelle Graff, Frank Everett
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in Perspective

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Weekly QuizMay 21, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Springer’s Jewelers new flagship rendering
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury Shoppers

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

Nina Pugliese
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial Scholarship

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

WFDB International Summit
SourcingMay 21, 2026
Botswana, Angola Join WFDB

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

Jewelry scam flyer and police officer handing flyer to elderly man
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting Seniors

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

New Adornment & Theory jewelry store in West Town, Chicago
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

Couture Show Logo
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Morgan P. Richardson
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEO

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

Audemars Piguet x Swatch white Royal Pop watch
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused Pandemonium

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

Chris Ploof Modern Electrum Collection Milgrain Rows and Diamonds Ring
CollectionsMay 19, 2026
Chris Ploof’s New Collection Makes an Ancient Metal Modern

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Ellen and Michael Fruchtman
IndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

Peter Smith and National Jeweler contributor
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales Truths

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

Edahn Golan, Tenoris co-founder and National Jeweler contributor
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine Jewelry

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

Foundrae Limitless Expansion of Joy and Hope Collection Campaign Imagery
CollectionsMay 18, 2026
Foundrae’s New Collection Taps Into Joy

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

Inchiquin emerald
CollectionsMay 18, 2026
Hancocks London Acquires Historic ‘Inchiquin’ Emerald

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

JCK Industry Fund Logo
Events & AwardsMay 18, 2026
Here Are the 2026 JCK Industry Fund Grant Recipients

This is what the nine recipients plan to do with the funds.

John Wayne Signet Ring
AuctionsMay 15, 2026
American Collector Ponies Up Almost $17K for John Wayne’s Ring

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

MJSA Education Foundation and Jewelers of America
Events & AwardsMay 15, 2026
JA, MJSA To Sponsor Roundtable at TJS

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

Three gold rings set with yellow- and brown-hued diamonds
SourcingMay 15, 2026
State of Diamonds: The Way Forward for Natural Diamonds

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

Matching pair of Type IIa, D-color diamonds
AuctionsMay 14, 2026
White Diamonds Lead Sotheby’s Auction, Blue Diamond Does Not Sell

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.

DeBeeers_Bridal_Display_Dune_1872x1052.jpg
Supplier BulletinMay 14, 2026
A Diamond Is Forever Continues Desert Diamonds – Bridal Reinvigorated

Sponsored by A Diamond Is Forever

Faceting Apprentice gem cutting school
SourcingMay 14, 2026
State of Colored Stones: The Spirit of Young American Gemstone Cutters

The next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy