The company donates 10 meals to the nonprofit for every piece of jewelry it sells.
Swarovski Latest to Announce Job Cuts, Slashing 600 Positions
The crystal company is undergoing a restructuring as the COVID-19 pandemic sinks sales in the United States and Asia.
"The international luxury market has been hit hard by the crisis," the company said in a statement to WWD.
It noted “a massive decline in sales” in its first quarter as demand took a nosedive in Asia and the United States.
New CEO Robert Buchbauer is looking to streamline the company, making changes to its organizational structure, including the merging of marketing and sales activities.
One-third of the cuts will take place at the company’s headquarters in Austria’s Tyrol region, with 200 jobs eliminated as part of the merger.
Swarovski said all business processes and activities are “currently being reviewed to ensure that they are in line with both the strategic realignment and economic reality.”
The changes included the appointment of fashion veteran Giovanna Battaglia Engelbert as Swarovski’s first creative director, the departure of Markus Langes-Swarovski from the executive board, and a reportedly diminished role for Nadja Swarovski.
Swarovski employs about 34,500 people worldwide and has manufacturing facilities in Austria, India, Thailand, Vietnam, Serbia and the U.S.
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Starting in January, the Black in Jewelry Coalition will host webinars on addressing racial injustice and encountering racism in retail.
Parlé will match donations up to $15,000 in an effort to build houses for teachers at a Tanzanian primary school.
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