Cartier’s New Ambassador Is ‘Elvis’ Actor Austin Butler
The actor wore Cartier to the film’s premiere in Cannes.

The French jewelry house has announced Austin Bustler is its latest ambassador.
The 30-year-old actor wore Cartier to the premiere of “Elvis” at the Cannes Film Festival to mark the partnership. Butler plays the titular role in the Baz Luhrmann-directed film.
Cartier Senior Vice President and Chief Marketing Officer Arnaud Carrez remarked, “We are delighted to welcome Austin into the maison as an ambassador for North America.
“As a talented actor, Austin’s bold approach to life and unique sense of style are inherently aligned with our core values here at Cartier.”
Butler’s role with Cartier will see him represent the brand at special events and wear its jewelry and timepieces at various red carpet events.
At the “Elvis” premiere, he wore a Tank Must de Cartier watch in steel and leather, a “Juste un Clou” bracelet in 18-karat white gold, and a “Love” ring in 18-karat white gold.
The simple accessories complemented the actor’s classic tuxedo.
Butler has worked in television, film, and on Broadway during his 15-year acting career. In “Elvis,” he stars opposite Tom Hanks.
“I am thrilled and honored to begin this exciting relationship with Cartier,” he said.
“I have long been an admirer of the maison’s creativity and innovation, and I’m very much looking forward to the work we will be doing together in the future.”
“Elvis” will hit theaters nationwide on June 24.
The Latest

After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.

Wiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.

The “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Set for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.


Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”

The highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.

Former Sotheby’s executive Tom Heap has taken on the London-based role.

The group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.

Movado CEO Efraim Grinberg noted continued strength in the fashion watch and accessible luxury segments in the U.S.

After celebrating 25 years in 2025, the campaign marks a new chapter for the jewelry brand with the message that “Identity Creates Value.”

Couture and Time to Watches announced the watch brands, from big names to independents, attendees will see at the show.

Plus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.

The flawless, Type IIa stone is estimated to achieve up to $2.8 million at the auction house’s high jewelry sale in April.

Costume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.

The jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.

From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.

The historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach in Las Vegas on May 31.

The model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.

Fresh off winning the David Yurman Gem Awards Grant, Nelson discusses the ring that launched his career and his plans for the future.

The “stunning” Type IIb stone was found via x-ray technology at its Karowe mine in Botswana.

Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.

The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.

The Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.
























