Cartier’s New Ambassador Is ‘Elvis’ Actor Austin Butler
The actor wore Cartier to the film’s premiere in Cannes.

The French jewelry house has announced Austin Bustler is its latest ambassador.
The 30-year-old actor wore Cartier to the premiere of “Elvis” at the Cannes Film Festival to mark the partnership. Butler plays the titular role in the Baz Luhrmann-directed film.
Cartier Senior Vice President and Chief Marketing Officer Arnaud Carrez remarked, “We are delighted to welcome Austin into the maison as an ambassador for North America.
“As a talented actor, Austin’s bold approach to life and unique sense of style are inherently aligned with our core values here at Cartier.”
Butler’s role with Cartier will see him represent the brand at special events and wear its jewelry and timepieces at various red carpet events.
At the “Elvis” premiere, he wore a Tank Must de Cartier watch in steel and leather, a “Juste un Clou” bracelet in 18-karat white gold, and a “Love” ring in 18-karat white gold.
The simple accessories complemented the actor’s classic tuxedo.
Butler has worked in television, film, and on Broadway during his 15-year acting career. In “Elvis,” he stars opposite Tom Hanks.
“I am thrilled and honored to begin this exciting relationship with Cartier,” he said.
“I have long been an admirer of the maison’s creativity and innovation, and I’m very much looking forward to the work we will be doing together in the future.”
“Elvis” will hit theaters nationwide on June 24.
The Latest

The 197-carat Russian Crown jewel was the leading lot of Sotheby's white-glove Royal & Noble Jewels sale this week.

The “Équation” bracelet, our Piece of the Week, was built via 24 gold modules assembled into a piece that feels like fabric on the wrist.

Alter’s Gem Jewelry in Beaumont, Texas, is closing as Brian and Lori Alter retire to spend more time with family.

With over 50 years experience in the trade, DSF Antique Jewelry offers quality, craftsmanship, condition, and remarkable variety.

Five finalists have been chosen for the Tiffany & Co. x CFDA Jewelry Designer Award’s second cycle.


Three of the other alleged perpetrators will stand trial next March, while two remain on the lam and one was deported late last year.

Unseen for more than seven decades, the fancy intense pink diamond was the star of Christie’s Geneva jewelry auction.

With customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.

The curated selection is available online and at its showroom in Austin, Texas.

The next generation understands what makes the 126-year-old retailer special, said CEO and Co-President Elise Greenberg.

The 6-carat CVD-grown pink diamond was “deliberately modified” to mimic the appearance of a natural rough diamond, the lab said.

If the Global Diamond Consortium emerges as the top bidder for De Beers, Botswana’s stake will double to 30 percent, Duma Boko said Monday.

An incorrect AI-generated ad or product description can cost your store valuable consumer trust.

These nine individuals and brands are up for a Gem Award in the Jewelry Design, Media Excellence, and Retail Innovation categories.

The incident, which happened in Miami-Dade County, serves as a reminder to jewelers of the dangers of selling and storing jewelry at home.

GIA Analytical Microscopist John Koivula curated the collection of 2,665 crystals, gems, and minerals over a 60-year span.

The “Eclipse” collection, the brand’s first high jewelry line, centers its alligator motif in diamond and spinel jewels.

From a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.

Groundbreaking New Mexico Governor-elect Deb Haaland wore the earrings, our Piece of the Week, when she declared victory on Tuesday.

Sponsored by GCAL by Sarine

From shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.

The designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.

Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.

The lab will bring back its complimentary next-day service for some reports starting next week.

A Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.

New collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.

The citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.

























