Cartier’s New Ambassador Is ‘Elvis’ Actor Austin Butler
The actor wore Cartier to the film’s premiere in Cannes.

The French jewelry house has announced Austin Bustler is its latest ambassador.
The 30-year-old actor wore Cartier to the premiere of “Elvis” at the Cannes Film Festival to mark the partnership. Butler plays the titular role in the Baz Luhrmann-directed film.
Cartier Senior Vice President and Chief Marketing Officer Arnaud Carrez remarked, “We are delighted to welcome Austin into the maison as an ambassador for North America.
“As a talented actor, Austin’s bold approach to life and unique sense of style are inherently aligned with our core values here at Cartier.”
Butler’s role with Cartier will see him represent the brand at special events and wear its jewelry and timepieces at various red carpet events.
At the “Elvis” premiere, he wore a Tank Must de Cartier watch in steel and leather, a “Juste un Clou” bracelet in 18-karat white gold, and a “Love” ring in 18-karat white gold.
The simple accessories complemented the actor’s classic tuxedo.
Butler has worked in television, film, and on Broadway during his 15-year acting career. In “Elvis,” he stars opposite Tom Hanks.
“I am thrilled and honored to begin this exciting relationship with Cartier,” he said.
“I have long been an admirer of the maison’s creativity and innovation, and I’m very much looking forward to the work we will be doing together in the future.”
“Elvis” will hit theaters nationwide on June 24.
The Latest

Five of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.

“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.

The artist wore Dana Rebecca Designs’ marquise diamond-set gold hoops at the Chiefs game last Sunday. Now they’re our Piece of the Week.

Experience gemstones with greater precision and comfort than ever before.

JSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.


The fancy light blue diamond is estimated to fetch up to $2.6 million at Elmwood’s next week.

Submit your pieces for a chance to win in this year's competition.

“Secret Language of Victorian Jewelry” unveils the meaning behind the symbols, motifs, and gemstones used in Victorian-era jewelry.

KIRAJewels.one gives retailers access to more than 500 SKUs of lab-grown diamond rings, earrings, necklaces, and bracelets.

This holiday season, look to pieces that will help to fill out customers’ everyday diamond jewelry wardrobe, experts say.

The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.

Paul’s Jewelers sells coffee, chocolate, and cookies from a custom gold-wrapped trailer parked outside the store starting at 7 a.m.

The curation, opening soon at the Crystal Bridges Museum of American Art, honors the jeweler’s heritage through a distinctly American lens.

The jewelry giant has partnered with the famed makeup artist to create a colorful new collection of charms and rings.

The association will mark the milestone at its convention next month.

The jeweler donated school supplies to Memphis, Tennessee, students during the event combining basketball and mentorship.

A federal judge denied Pandora’s motion to dismiss Foundrae’s claim for copyright infringement of its medallions.

People aren’t thinking rationally when they are buying luxury products, and we shouldn’t be selling them that way, Peter Smith writes.

The Baltimore Business Journal recognized the entrepreneur for her leadership in business and the jewelry industry.

The facility is located within SEEPZ and is GCAL by Sarine’s second location in India, joining its existing grading lab in Surat.

The four-day show is slated for Nov. 19-22 at the Metropolitan Pavilion in New York City’s Chelsea neighborhood.

Offered at Sotheby’s Hong Kong, the one-of-a-kind white gold watch now holds the title of most valuable Cartier wristwatch sold at auction.

Bernstein-Gulla has been working in the jewelry industry for 40 years, most recently as chief engagement officer for Hill & Co.

The relocated Glendale store, now at The Americana at Brand, was designed to be a contemporary “timepiece haven” inspired by luxury resorts.

The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.

Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.

























