Marco Bicego Introduces High Jewelry Collection ‘Alta’
It elevates offerings from the brand’s core collections.

It introduced its “Alta” high jewelry collection at Haute Jewels Geneva 2022, held at the same time as Watches and Wonders Geneva.
It’s the first high jewelry collection for the Italian brand, with each piece meticulously handmade in its workshop.
“Alta is an ode to the magnificence of natural gemstones, but also to the incredible craftsmanship of our artisans working from our atelier in Trissino, Italy,” said the eponymous designer in a statement.
“We see high jewelry as the art of elevating precious stones. Nature, flowers, and leaves have always been sources of inspiration to me, and we still are very loyal to these concepts, because they give us the possibility to highlight the traditional handcrafting techniques we use.
Rather than developing an entirely new high jewelry collection, Alta elevates Marco Bicego’s core offerings.

The jewels fit seamlessly into existing collections, providing one-of-a-kind additions.
Many of the jewels unveiled in Geneva focus on specially selected gems, including diamonds, sapphires, iolites, topaz, quartz, amethyst, tourmaline, aquamarine, and pearls.
Bicego said, “It is also important to mention the intense research that is conducted by our gemology team as we pay particular attention to the color, weight, cut and shape as well as the inherent beauty of the gemstones, as we only work with natural, non-treated and non-heated stones.”
The collection is crafted in 18-karat gold. Prices are available upon request.
It is available now through Marco Bicego stockists. Expect new Alta pieces in later summer or early fall.
SEE: Marco Bicego’s New High Jewelry Collection
The Latest

Sriram “Ram” Natarajan is now GIA’s senior vice president of laboratory operations and is based out of the lab’s headquarters in Carlsbad.

Three C-suite executives, including former CEO Tom Nolan, have resigned as part of what the company describes as a “transition.”

The retailer, which recently filed Chapter 11, inked a deal to sell its North American business and intellectual property.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Target CEO Brian Cornell will step down in February and be replaced by the company’s chief operating officer, Michael Fiddelke.


The group met with the president's senior trade advisor earlier this week to express the industry’s concerns about the effects of tariffs.

The pop-up will display this year's Tiffany & Co. Singles Championship trophies along with a diamond-encrusted tennis racket and ball.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

The New Hampshire-based store has expanded to Boston, propelled by the success of Alex Bellman’s TikTok page, “The Truthful Jeweler.”

The latest incident happened Monday at a store in Oakland, California, continuing a pattern JSA first warned about last month.

The new aqua green New York Harbor Limited Edition II is the watchmaker’s second collaboration with the Billion Oyster Project.

Participants who attend any three Rings of Strength events will be awarded a special medal.

The investment company, founded by Dev Shetty, has acquired the struggling miner and its assets, including the Lulo mine in Angola.

Smith shares wisdom he gleaned from a podcast he was listening to one morning while being walked by his dog, a Malshi named Sophie.

The counterfeit Van Cleef & Arpels jewels would have been worth more than $30 million if genuine.

The MJSA Mentor & Apprenticeship Program received the Registered Apprenticeship Program designation by the U.S. Department of Labor.

Casio executive and watch enthusiast Masaki Obu is the new general manager of its U.S. timepiece division.

Barabash, Verragio’s client relations representative, was a vital member of the team and is remembered as being warm and full of life.

Allison-Kaufman has received the honor for the fourth year in a row.

The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.

Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.

Its investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.

Nicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.

Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.

Longtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.

The full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.

Model Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.