Marco Bicego Introduces High Jewelry Collection ‘Alta’
It elevates offerings from the brand’s core collections.

It introduced its “Alta” high jewelry collection at Haute Jewels Geneva 2022, held at the same time as Watches and Wonders Geneva.
It’s the first high jewelry collection for the Italian brand, with each piece meticulously handmade in its workshop.
“Alta is an ode to the magnificence of natural gemstones, but also to the incredible craftsmanship of our artisans working from our atelier in Trissino, Italy,” said the eponymous designer in a statement.
“We see high jewelry as the art of elevating precious stones. Nature, flowers, and leaves have always been sources of inspiration to me, and we still are very loyal to these concepts, because they give us the possibility to highlight the traditional handcrafting techniques we use.
Rather than developing an entirely new high jewelry collection, Alta elevates Marco Bicego’s core offerings.
The jewels fit seamlessly into existing collections, providing one-of-a-kind additions.
Many of the jewels unveiled in Geneva focus on specially selected gems, including diamonds, sapphires, iolites, topaz, quartz, amethyst, tourmaline, aquamarine, and pearls.
Bicego said, “It is also important to mention the intense research that is conducted by our gemology team as we pay particular attention to the color, weight, cut and shape as well as the inherent beauty of the gemstones, as we only work with natural, non-treated and non-heated stones.”
The collection is crafted in 18-karat gold. Prices are available upon request.
It is available now through Marco Bicego stockists. Expect new Alta pieces in later summer or early fall.
SEE: Marco Bicego’s New High Jewelry Collection
The Latest

Amber Pepper’s main focus will be on digital innovation and engaging younger consumers.

Called “Origin by De Beers Group,” the loose, polished diamonds are being sold in a total of 30 stores in the United States and Canada.

A 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Former De Beers sustainability leader Purvi Shah will take over the role in February 2026.

La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.

She previously taught at Gem-A and is the founder of The Gem Academy.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.

Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.

Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.

The jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.

With more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.

The Chapter 11 filing follows the resignation of CEO Moti Ferder, who stepped down after an investigation into the company’s finances.

The artwork is part of an exhibition featuring works by Kathleen Ryan, an artist known for her gemstone-studded rotting fruit sculptures.

Mark Wall, president and CEO of Canadian mining company Mountain Province Diamonds, will vacate his position next month.

Faustino Alamo Dominguez and his son, 25-year-old Luis Angel Alamo, were gunned down following an armed robbery at their jewelry store.

Tiffany & Co. veteran Jeffrey Bennett has stepped into the role.

The showroom is located in a historic 1920s building in the Playhouse District.

The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.

A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.

Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.

Furmanovich designed the box to hold Mellerio’s “Color Queen,” a high jewelry collection consisting of 10 rings.

Jennifer Hopf, who has been with JCK since 2022, will lead the execution of the long-running jewelry trade show.

Adler’s Jewelry is set to close its two stores as 82-year-old owner Coleman E. Adler II retires.

Founder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.

The third-generation jeweler is remembered as a passionate creative with a love of art, traveling and sailboat racing.























