Marco Bicego Introduces High Jewelry Collection ‘Alta’
It elevates offerings from the brand’s core collections.

It introduced its “Alta” high jewelry collection at Haute Jewels Geneva 2022, held at the same time as Watches and Wonders Geneva.
It’s the first high jewelry collection for the Italian brand, with each piece meticulously handmade in its workshop.
“Alta is an ode to the magnificence of natural gemstones, but also to the incredible craftsmanship of our artisans working from our atelier in Trissino, Italy,” said the eponymous designer in a statement.
“We see high jewelry as the art of elevating precious stones. Nature, flowers, and leaves have always been sources of inspiration to me, and we still are very loyal to these concepts, because they give us the possibility to highlight the traditional handcrafting techniques we use.
Rather than developing an entirely new high jewelry collection, Alta elevates Marco Bicego’s core offerings.

The jewels fit seamlessly into existing collections, providing one-of-a-kind additions.
Many of the jewels unveiled in Geneva focus on specially selected gems, including diamonds, sapphires, iolites, topaz, quartz, amethyst, tourmaline, aquamarine, and pearls.
Bicego said, “It is also important to mention the intense research that is conducted by our gemology team as we pay particular attention to the color, weight, cut and shape as well as the inherent beauty of the gemstones, as we only work with natural, non-treated and non-heated stones.”
The collection is crafted in 18-karat gold. Prices are available upon request.
It is available now through Marco Bicego stockists. Expect new Alta pieces in later summer or early fall.
SEE: Marco Bicego’s New High Jewelry Collection
The Latest

Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

The basketball stars wear men’s jewelry from the “Curb Chain” collection.


The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
The two organizations will hold the educational event together this fall in Mississippi.

The entrepreneur and “Shark Tank” star will share his top tips for success.

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.

During a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.

The free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.

The feedback will be used to prepare other jewelers for the challenges ahead, the organization said.

The online sessions are designed to teach jewelers to use AI tools like ChatGPT and Claude to grow their business.

The opening marks the jewelry retailer’s first location in the Midwest.

The “United in Love” collection offers tangible mementos of hearts entwined with traditional and non-traditional commitment heirlooms.

Robert Goodman Jewelers will hold a “Black Jewelry Designers and Makers” event on April 27.

The announcements follow a tumultuous start to 2025 for WJA, which saw a wave of resignations following controversial statements about DEI.

Editor-in-Chief Michelle Graff answers questions about how the new taxes levied on countries like India and China will impact the industry.