CollectionsJan 31, 2022
De Beers New High Jewelry Collection Is a Tribute to LightCollectionsFeb 07, 2022
Graff’s New Collection Is a Diamond Ode to Springtime
“Wild Flower” is delicate and romantic.
Graff’s ethereal new fine jewelry collection is called “Wild Flower.”
London—Playful and free-spirited, Graff’s new fine jewelry collection channels spring’s new life.
“Wild Flower” is the London-headquartered jeweler’s latest design contribution, rendered entirely in 18-karat white gold with diamonds.
The color palette is signature Graff, and so is the natural inspiration.
“Wild Flower” is similar to the house’s “Butterfly” collection, with delicate florals adorning rings, pendants, bracelets, and earrings.
Asymmetry is a key element of the collection, with diamond-laden blooms of different sizes and designs incorporated into one open ring, for example, or mixed into a single pendant for a nonuniform look that creates visual interest and mirrors Mother Nature’s perfect imperfection.
Graff cited an English garden as inspiration. Its floral interpretation is less manicured, however, and more aligned with an independent, youthful spirit.
Each piece in the collection is different from the next but meant to complement the others when worn together.
In all, there are four styles of flowers, depicted in varying sizes and arrangements, from individual flowers to duos, trios, and even bouquet-like clusters.
Graff said the collection communicates a delicate-yet-empowered spirit that allows the wearer the ability to make the pieces her own.
Graff Design Director Anne-Eva Geffroy said in a press release: “At Graff, floral motifs have long been part of our heritage. With the Wild Flower collection, we take a fresh perspective with a contemporary reinterpretation of the flower—one that is freed from tradition and bursting with life.”
Comprising more than 20 jewels, the collection starts at $5,000 for an individual flower ring and caps off at $42,000 for a floral station necklace. Most of “Wild Flower” sells for around $8,000.
The collection is available now on the Graff website.
Related stories will be right here …
“Wild Flower” is the London-headquartered jeweler’s latest design contribution, rendered entirely in 18-karat white gold with diamonds.
The color palette is signature Graff, and so is the natural inspiration.
Open rings figure heavily in Graff’s new collection.
“Wild Flower” is similar to the house’s “Butterfly” collection, with delicate florals adorning rings, pendants, bracelets, and earrings.
Asymmetry is a key element of the collection, with diamond-laden blooms of different sizes and designs incorporated into one open ring, for example, or mixed into a single pendant for a nonuniform look that creates visual interest and mirrors Mother Nature’s perfect imperfection.
A floral station necklace is the collection’s most expensive piece at $42,000. “Wild Flower” is meant for layering unique to the wearer’s taste.
Graff cited an English garden as inspiration. Its floral interpretation is less manicured, however, and more aligned with an independent, youthful spirit.
Each piece in the collection is different from the next but meant to complement the others when worn together.
In all, there are four styles of flowers, depicted in varying sizes and arrangements, from individual flowers to duos, trios, and even bouquet-like clusters.
Graff employed different combinations and variations of four floral motifs in the “Wild Flower” collection, as in these rings representing a cluster of flowers and an individual bloom.
Graff said the collection communicates a delicate-yet-empowered spirit that allows the wearer the ability to make the pieces her own.
Graff Design Director Anne-Eva Geffroy said in a press release: “At Graff, floral motifs have long been part of our heritage. With the Wild Flower collection, we take a fresh perspective with a contemporary reinterpretation of the flower—one that is freed from tradition and bursting with life.”
“Wild Flower” launched in January.
Comprising more than 20 jewels, the collection starts at $5,000 for an individual flower ring and caps off at $42,000 for a floral station necklace. Most of “Wild Flower” sells for around $8,000.
The collection is available now on the Graff website.
More on Collections
The Latest
SourcingJan 26, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
SourcingJan 26, 2026
Angolan Diamond Cos. Join NDC as Rio Tinto, Murowa Exit Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.
MajorsJan 26, 2026
Francesca’s To Close All StoresThe retailer operates more than 450 boutiques across 45 states, according to its website.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
MajorsJan 26, 2026
BIJC Names 5 New Board MembersThe new members’ skills span communications, business development, advocacy, and industry leadership.
Weekly QuizJan 22, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
GradingJan 26, 2026
DCA Updates Colored Gemstone CourseThe new features include interactive flashcards and scenario-based roleplay with AI tools.
MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in TexasFamily-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
WatchesJan 23, 2026
Damiani Group to Acquire Baume & MercierThe Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.
TrendsJan 23, 2026
Martin Katz’s Earrings Call to Mind Wintry Weather Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.
MajorsJan 23, 2026
Rembrandt Charms Names New Director of Creative, Brand StrategyElla Blum was appointed to the newly created role.
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone MarketSponsored by RapNet
MajorsJan 22, 2026
Lugano Diamonds Finds a BuyerInvestment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.
SourcingJan 22, 2026
De Beers To Release ‘A Diamond Is Forever’ BookIt explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.
MajorsJan 22, 2026
Swarovski Appoints New North America PresidentRetail veteran Sindhu Culas has stepped into the role.
MajorsJan 22, 2026
Stuller Names New Chief Merchandising, Marketing, Sales OfficerTaylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.
PodcastsJan 21, 2026
Episode 1: High Gold Prices, the Diamond Dilemma, & What’s NextWas 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.
EditorsJan 21, 2026
6 Jewelry Designers Poised to Have a Breakout Year in 2026Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.
CrimeJan 21, 2026
4 Men Charged in $1.7M California Smash-and-Grab Jewelry Store RobberyPlus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.
IndependentsJan 21, 2026
Delaware Jeweler Felice Morris Dies at 91Morris’ most cherished role was being a mother and grandmother, her family said.
Events & AwardsJan 21, 2026
Jewelers Mutual’s ‘Conversations’ Retreat Returns to Discuss AIThe third edition will be held in Half Moon Bay, California, in April.
Events & AwardsJan 20, 2026
These Are the 5 Finalists for the David Yurman Gem Awards GrantThe grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.
ColumnistsJan 20, 2026
First-Party Data Is the Most Valuable Asset Jewelers Have in 2026Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.
MajorsJan 20, 2026
Borsheims Hires New Assistant Facilities ManagerHeath Yarges brings two decades of experience to the role.
EditorsJan 16, 2026
Remembering Pete Yantzer for His Contributions and His Kindness Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.
FinancialsJan 16, 2026
Richemont’s Jewelry Brands Shine in Q3Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.
TrendsJan 16, 2026
Diane Lane's Brooch Buzzes at the 2026 Golden GlobesOur Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.
