CollectionsJan 31, 2022
De Beers New High Jewelry Collection Is a Tribute to LightCollectionsFeb 07, 2022
Graff’s New Collection Is a Diamond Ode to Springtime
“Wild Flower” is delicate and romantic.
Graff’s ethereal new fine jewelry collection is called “Wild Flower.”
London—Playful and free-spirited, Graff’s new fine jewelry collection channels spring’s new life.
“Wild Flower” is the London-headquartered jeweler’s latest design contribution, rendered entirely in 18-karat white gold with diamonds.
The color palette is signature Graff, and so is the natural inspiration.
“Wild Flower” is similar to the house’s “Butterfly” collection, with delicate florals adorning rings, pendants, bracelets, and earrings.
Asymmetry is a key element of the collection, with diamond-laden blooms of different sizes and designs incorporated into one open ring, for example, or mixed into a single pendant for a nonuniform look that creates visual interest and mirrors Mother Nature’s perfect imperfection.
Graff cited an English garden as inspiration. Its floral interpretation is less manicured, however, and more aligned with an independent, youthful spirit.
Each piece in the collection is different from the next but meant to complement the others when worn together.
In all, there are four styles of flowers, depicted in varying sizes and arrangements, from individual flowers to duos, trios, and even bouquet-like clusters.
Graff said the collection communicates a delicate-yet-empowered spirit that allows the wearer the ability to make the pieces her own.
Graff Design Director Anne-Eva Geffroy said in a press release: “At Graff, floral motifs have long been part of our heritage. With the Wild Flower collection, we take a fresh perspective with a contemporary reinterpretation of the flower—one that is freed from tradition and bursting with life.”
Comprising more than 20 jewels, the collection starts at $5,000 for an individual flower ring and caps off at $42,000 for a floral station necklace. Most of “Wild Flower” sells for around $8,000.
The collection is available now on the Graff website.
Related stories will be right here …
“Wild Flower” is the London-headquartered jeweler’s latest design contribution, rendered entirely in 18-karat white gold with diamonds.
The color palette is signature Graff, and so is the natural inspiration.
Open rings figure heavily in Graff’s new collection.
“Wild Flower” is similar to the house’s “Butterfly” collection, with delicate florals adorning rings, pendants, bracelets, and earrings.
Asymmetry is a key element of the collection, with diamond-laden blooms of different sizes and designs incorporated into one open ring, for example, or mixed into a single pendant for a nonuniform look that creates visual interest and mirrors Mother Nature’s perfect imperfection.
A floral station necklace is the collection’s most expensive piece at $42,000. “Wild Flower” is meant for layering unique to the wearer’s taste.
Graff cited an English garden as inspiration. Its floral interpretation is less manicured, however, and more aligned with an independent, youthful spirit.
Each piece in the collection is different from the next but meant to complement the others when worn together.
In all, there are four styles of flowers, depicted in varying sizes and arrangements, from individual flowers to duos, trios, and even bouquet-like clusters.
Graff employed different combinations and variations of four floral motifs in the “Wild Flower” collection, as in these rings representing a cluster of flowers and an individual bloom.
Graff said the collection communicates a delicate-yet-empowered spirit that allows the wearer the ability to make the pieces her own.
Graff Design Director Anne-Eva Geffroy said in a press release: “At Graff, floral motifs have long been part of our heritage. With the Wild Flower collection, we take a fresh perspective with a contemporary reinterpretation of the flower—one that is freed from tradition and bursting with life.”
“Wild Flower” launched in January.
Comprising more than 20 jewels, the collection starts at $5,000 for an individual flower ring and caps off at $42,000 for a floral station necklace. Most of “Wild Flower” sells for around $8,000.
The collection is available now on the Graff website.
Editors' Picks
Sponsored by
More on Collections
The Latest
MajorsApr 02, 2025
Neiman Marcus’ Dallas Flagship Will Remain Open, For NowParent company Saks Global said the iconic location will be open through the holiday season as it decides what to do with the space.
SourcingApr 02, 2025
Winston’s Collection of Natural Color Diamonds Now on Display in D.C. Ronald Winston, son of Harry Winston, donated the diamonds to the Smithsonian National Museum of Natural History in Washington, D.C.
Policies & IssuesApr 02, 2025
Jewelers of America to Hold Webinar on TariffsThe virtual event will take place April 7 at 3 p.m.
Brought to you by
The Heart of the Industry: Giving Bench Jewelers the Recognition They DeserveBench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.
Events & AwardsApr 02, 2025
Punchmark to Host Client WorkshopThe educational event will take place in Charlotte, North Carolina, this May.
Weekly QuizMar 27, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsApr 01, 2025
Bergman Jewelers in Omaha Closing After 137 YearsThe independent jeweler first opened its doors in 1888.
MajorsApr 01, 2025
QVC Group to Cut 900 Jobs in the U.S.The layoffs come amid the TV shopping channel’s efforts to restructure and focus on live shopping through social media.
Brought to you by
Natural Diamonds Should Mean MoreNatural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.
Events & AwardsApr 01, 2025
U.S. Antique Shows Adds Fall Show in FloridaThe debut event will take place in Miami’s Coconut Grove neighborhood this fall.
Events & AwardsApr 01, 2025
TJS to Host Discussion on Jewelry Industry’s Labor ShortageThe roundtable will take place May 17 ahead of the trade show’s welcome dinner.
Recorded WebinarsMar 31, 2025
Watch: What Do We Mean When We Say ‘Recycled’ Gold?Three industry experts dive into the complexities of the material often marketed as an “ethical” alternative for metal in jewelry.
TrendsMar 31, 2025
Amanda’s Style File: Dripping in DiamondsDiamonds are not only one of the most prominent gemstones, but the birthstone for those born in April.
MajorsMar 31, 2025
Lashbrook Expands Into Luxury Golf Gifts With AcquisitionThe Utah-based company known for making wedding bands has acquired Doubloon Golf.
WatchesMar 31, 2025
Bulgari CEO Jean-Christophe Babin Will Also Head LVMH WatchesThe longtime luxury executive led one of LVMH’s watch brands, TAG Heuer, for 12 years before taking over Bulgari in 2013.
CrimeMar 28, 2025
2 Suspects Arrested in $1.7M Smash-and-Grab Robbery of NY Jewelry StoreAuthorities said the robbers fled with jewelry and 70 Rolex watches, later taking pictures of themselves posing with big stacks of cash.
SourcingMar 28, 2025
19th-Century Jade Book Now Available in EnglishLotus Gemology founder Richard W. Hughes has translated Heinrich Fischer’s 1880 book “Nephrit und Jadeit” from its original German.
CollectionsMar 28, 2025
Piece of the Week: Löf’s ‘The Valentine’ RingThe ring's design features contrasting lines influenced by work from architecture-inspired photographer Nikola Olic.
SurveysMar 27, 2025
Consumer Confidence Falls in March Amid ‘Gloomy’ OutlookThe Conference Board’s index fell as consumers continued to worry about the impact of tariffs, the labor market, and the price of eggs.
AuctionsMar 27, 2025
300-Year-Old Ring Linked to Witch Trial Judge Goes Unsold at Auction However, two medieval jewels surpassed estimates at Noonans Mayfair’s recent jewelry auction in London.
WatchesMar 27, 2025
Austin Butler Joins Breitling as Brand AmbassadorThe Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.
SourcingMar 27, 2025
Susan Jacques, Gaetano Cavalieri to Headline 2025 ICA Congress The Congress is scheduled to take place May 19-22 in Brasilia, Brazil.
IndependentsMar 26, 2025
Bailey’s Fine Jewelry Acquires Fellow NC Independent JewelerThe family-owned retailer is the new owner of Morrison Smith Jewelers in Charlotte, North Carolina.
WatchesMar 26, 2025
Bulova Celebrates 150th Anniversary With Art Deco WatchesThe “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.
MajorsMar 26, 2025
QVC Group Appoints New PresidentAlex Wellen, formerly CEO and president of MotorTrend Group, has taken on the role.
Events & AwardsMar 26, 2025
Jewelers of America Announces New Funding Initiative The Impact Initiative is part of the nonprofit association’s new three-year strategic plan.
AuctionsMar 25, 2025
Christie’s To Auction 35-Carat Sapphire, 13-Carat RubyThe ruby and the sapphire, which Christie’s calls a “once-in-a-generation masterpiece,” are part of the upcoming Hong Kong jewelry auction.
CrimeMar 25, 2025
Tiffany & Co. Earrings Swallowed Following Grab-and-Run Theft RecoveredThe two pairs of earrings, snatched from a Tiffany & Co. store in Orlando, Florida, are valued at a combined $769,500.
