De Beers New High Jewelry Collection Is a Tribute to Light
“The Alchemist of Light” was revealed in part during the recent Couture Week in Paris.

It should come as no surprise, then, that De Beers Jewellers chose light as the muse for its latest high jewelry collection.
“The Alchemist of Light” consists of seven sets totaling 45 one-off pieces that De Beers will debut in two chapters.
It unveiled the first two, “Atomique” and “Light Rays,” Jan. 24 at Couture Week in Paris. The remaining five collections will follow during July Couture Week, De Beers said.
There are seven pieces in Atomique, all rendered in white diamonds and 18-karat white gold and designed as a creative interpretation of a diamond’s molecular structure.
The centerpiece of the collection is a “dramatic and distinctive” collar featuring a total of 1,907 round brilliant diamonds surrounding an 18.57-carat internally flawless diamond.
The collar is pictured below along with two other Atomique pieces, a double open ring designed to look like floating satellites and a pair of halo stud earrings.
Also included in Atomique are a ring featuring a 11.03-carat center stone, a pair of crescent moon-shaped hoop earrings, a cuff, and a choker with a detachable drop that can be removed and attached to a stud earring.
The second Alchemist set unveiled by De Beers last week was “Light Rays.”
Consisting of nine pieces, Light Rays uses natural brown and orange colored diamonds and anodized titanium in shades of brown and yellow.
De Beers said it designed the collection to imitate sunlight radiating over mountaintops or from behind dark clouds at “the moment of peak perfection in the sky.” It’s the perfect fall-like palette for those who gravitate toward warm tones.
There is a trendy ear cuff, an elegant pair of chandelier earrings and a ring featuring a fancy vivid yellow orange diamond.
The Light Rays set also includes a bracelet, a cocktail ring, a double crown ring, a pair of fringe earrings, and a collar necklace with a 4.22-carat fancy brownish yellow radiant-cut diamond.
To see more from The Alchemist of Light, visit the De Beers website.
The Latest

Adler’s Jewelry is set to close its two stores as 82-year-old owner Coleman E. Adler II retires.

Founder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.

The third-generation jeweler is remembered as a passionate creative with a love of art, traveling and sailboat racing.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

JSA and Cook County Crime Stoppers are both offering rewards for information leading to the arrest of the suspect or suspects involved.


A buyer paid $25.6 million for the diamond at Christie’s on Tuesday. In 2014, Sotheby’s sold the same stone for $32.6 million.

Mercedes Gleitze famously wore the watch in her 1927 swim across the English Channel, a pivotal credibility moment for the watchmaker.

From educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.

GIA is offering next-day services for natural, colorless diamonds submitted to its labs in New York and Carlsbad.

Tiffany & Co., David Yurman, and Pandora have launched holiday campaigns depicting their jewelry as symbols of affection and happiness.

The National Retail Federation is bullish on the holidays, forecasting retail sales to exceed $1 trillion this year.

Late collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.

At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.

The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.

The retailer also shared an update on the impact of tariffs on watch customers.

Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.

All proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.

Courtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.

De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.

Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.

Kindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.

The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”

The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.

Ahead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.

Stuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.

Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.

Citrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.





















