De Beers New High Jewelry Collection Is a Tribute to Light
“The Alchemist of Light” was revealed in part during the recent Couture Week in Paris.

It should come as no surprise, then, that De Beers Jewellers chose light as the muse for its latest high jewelry collection.
“The Alchemist of Light” consists of seven sets totaling 45 one-off pieces that De Beers will debut in two chapters.
It unveiled the first two, “Atomique” and “Light Rays,” Jan. 24 at Couture Week in Paris. The remaining five collections will follow during July Couture Week, De Beers said.
There are seven pieces in Atomique, all rendered in white diamonds and 18-karat white gold and designed as a creative interpretation of a diamond’s molecular structure.
The centerpiece of the collection is a “dramatic and distinctive” collar featuring a total of 1,907 round brilliant diamonds surrounding an 18.57-carat internally flawless diamond.
The collar is pictured below along with two other Atomique pieces, a double open ring designed to look like floating satellites and a pair of halo stud earrings.
Also included in Atomique are a ring featuring a 11.03-carat center stone, a pair of crescent moon-shaped hoop earrings, a cuff, and a choker with a detachable drop that can be removed and attached to a stud earring.
The second Alchemist set unveiled by De Beers last week was “Light Rays.”
Consisting of nine pieces, Light Rays uses natural brown and orange colored diamonds and anodized titanium in shades of brown and yellow.
De Beers said it designed the collection to imitate sunlight radiating over mountaintops or from behind dark clouds at “the moment of peak perfection in the sky.” It’s the perfect fall-like palette for those who gravitate toward warm tones.
There is a trendy ear cuff, an elegant pair of chandelier earrings and a ring featuring a fancy vivid yellow orange diamond.
The Light Rays set also includes a bracelet, a cocktail ring, a double crown ring, a pair of fringe earrings, and a collar necklace with a 4.22-carat fancy brownish yellow radiant-cut diamond.
To see more from The Alchemist of Light, visit the De Beers website.
The Latest

While the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.

Jack Sutton Fine Jewelry is closing its store inside the downtown shopping center after 40 years in business.

Reena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.


Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The partners have announced the second cycle of the program, which has expanded to include a $25,000 student scholarship.

The owners of Staats Jewelers are heading into retirement.

Jeffrey Gennette, who retired in 2024 after 41 years with Macy’s, is the newest member of the jewelry retailer’s board of directors.

May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.

The new module allows retailers to plan, promote, and measure the success of events from a single dashboard.

NDC said in an open letter that Pandora’s statements about the carbon footprint of lab grown versus natural diamonds are inaccurate.

The diamantaire and industry leader succeeds Feriel Zerouki and said he will focus on being a “champion” for natural diamonds.

She wore our Piece of the Week, Glenn Spiro’s “Old Moghul Golconda” earrings, featuring fancy brown-yellow diamonds totaling 51.90 carats.

Two pieces were named “Best in Show,” one from the retail category and one from the supplier category.

The jewelry retailer noted resilience among its higher-end customers while demand softened for its lower-priced offerings.

Led by the 6.59-carat sapphire, the sale garnered $9.7 million, a record total for a Heritage jewelry auction.

In his new role, sales specialist Billy Welshoff will focus on the eastern United States.

José Gaztelu has been promoted to the role, which has been vacant since last year.

It has also opened the application period for the Seymour & Evelyn Holtzman Bench Scholarship through June 30.

The owner of the Ekati mine, which opened in 1998, has filed for insolvency protection amid the significant decline in diamond prices.

The company announced the change alongside its Q1 results, which showed that the jewelry brand’s year is off to a shaky start.

The retailer will cut 16 percent of its corporate workforce as part of its plan to exit bankruptcy.

Of the many examples used in the filming of “Le Mans,” this one is believed to have spent the most time on Steve McQueen’s wrist.

Megan Piccione dressed Lauren Wasser in layers of diamond jewelry, making her stand out in a crowd that included celebrities like Beyoncé.
























