De Beers New High Jewelry Collection Is a Tribute to Light
“The Alchemist of Light” was revealed in part during the recent Couture Week in Paris.

It should come as no surprise, then, that De Beers Jewellers chose light as the muse for its latest high jewelry collection.
“The Alchemist of Light” consists of seven sets totaling 45 one-off pieces that De Beers will debut in two chapters.
It unveiled the first two, “Atomique” and “Light Rays,” Jan. 24 at Couture Week in Paris. The remaining five collections will follow during July Couture Week, De Beers said.
There are seven pieces in Atomique, all rendered in white diamonds and 18-karat white gold and designed as a creative interpretation of a diamond’s molecular structure.
The centerpiece of the collection is a “dramatic and distinctive” collar featuring a total of 1,907 round brilliant diamonds surrounding an 18.57-carat internally flawless diamond.
The collar is pictured below along with two other Atomique pieces, a double open ring designed to look like floating satellites and a pair of halo stud earrings.
Also included in Atomique are a ring featuring a 11.03-carat center stone, a pair of crescent moon-shaped hoop earrings, a cuff, and a choker with a detachable drop that can be removed and attached to a stud earring.
The second Alchemist set unveiled by De Beers last week was “Light Rays.”
Consisting of nine pieces, Light Rays uses natural brown and orange colored diamonds and anodized titanium in shades of brown and yellow.
De Beers said it designed the collection to imitate sunlight radiating over mountaintops or from behind dark clouds at “the moment of peak perfection in the sky.” It’s the perfect fall-like palette for those who gravitate toward warm tones.
There is a trendy ear cuff, an elegant pair of chandelier earrings and a ring featuring a fancy vivid yellow orange diamond.
The Light Rays set also includes a bracelet, a cocktail ring, a double crown ring, a pair of fringe earrings, and a collar necklace with a 4.22-carat fancy brownish yellow radiant-cut diamond.
To see more from The Alchemist of Light, visit the De Beers website.
The Latest

Jewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.

Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.

Mark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.


The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.

JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The “Kashmir” collection features centuries-old craft techniques made in collaboration with the region’s master papier-mâché artisans.

Creative Director Erica Bianchini shared why the jeweler is looking to expand into the U.S. and how it’s putting Canadian craftsmanship on the map.

Two Los Angeles Fire Department stations plan to use the donations to upgrade their equipment and tools.

Next week, the auction house will kick off a selling exhibition of jewelry by British artist Hannah Martin and Coldplay’s Guy Berryman.

“Stolen: Heist of the Century” is based on “Flawless,” the book about the middle-of-the-night theft, and will debut on Netflix in August.

Emmanuel Raheb shares the top five gifting moments outside of major holidays that jewelers should build marketing campaigns around.

The wholesale trade show’s Luxury Lifestyle section will showcase established and emerging jewelry designers.

As demand for custom jewelry grows, the company is expanding its services to support retailers.

The mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.

Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

He retired last month after 28 years traveling the world to source the very best gemstones for his family’s jewelry business, Oscar Heyman.

The charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.

The organization elected its youngest vice president as it looks to draw in fresh talent.

Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.

The medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.

Sponsored by The INSTORE Jewelry Show 2025

Globally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.

The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.