Collections

Graff’s New High Jewelry Collection Is Celestial Inspired

CollectionsMar 24, 2021

Graff’s New High Jewelry Collection Is Celestial Inspired

“Tribal” explores humankind’s fascination with the stars.

20210324_Graff-header.jpg
Necklaces are the showstoppers of Graff’s “Tribal” collection. This sunburst-inspired rendition, called “New Dawn” features a total 64 carats of diamonds set in 18-karat white gold.
London—Aligning with the spring equinox, Graff looked to the cosmos when designing its most recent high jewelry collection.

“Tribal” explores humankind’s fascination with the stars, with the famed diamantaire citing ancient folk tales about creation and an eternal quest for meaning in the heavens as inspiration for a series of diamond-laden suites.

With necklaces as their centerpieces, the jewels were photographed in South Africa’s Atlantis Dunes. The otherworldly location was made even more mystical by large, blackened steel sculptures fabricated just for the shoot.

20210324_Graff-insert.jpg
Diamonds showcased by negative space and an elongated oval metal setting make up what Graff calls its new “Graff Gateway” motif in the tribal collection. The necklace pictured weighs 39 total diamond carats, the earrings 4 total carats and ring 4 total carats.

Photographer Mikael Jansson shot the campaign on Portuguese supermodel Sara Sampaio.

The campaign highlights nature’s miracles, emphasizing the connection between diamonds and gemstones originated miles beneath the Earth’s surface and the unknown of other planets.

Within the Tribal collection, “New Dawn” represents an ecstatic sunburst, setting diamonds in fragmented white gold “rays,” around center stone diamonds, as in the necklace seen at top of article.

20210324_Graff-insert2.jpg
Image courtesy of Graff


Yellow diamond versions of New Dawn, seen above, provide options for color lovers. The necklace boasts 65 carats of white and yellow diamonds set in 18-karat white and 18-karat yellow gold. The earrings feature 15 carats of white and yellow diamonds in 18-karat white and 18-karat yellow gold.

Tribal’s “Night Moon” assortment, meanwhile, features round and pave diamonds within 18-karat white gold half moon crescents to depict one of the moon’s phases.

20210324_Graff-insert3.jpg
Image courtesy of Graff


The necklace features a total 43 diamond carats in 18-karat white gold.

The largest dose of color came courtesy of a spectacular emerald necklace and earrings (seen below). The necklace boasts a mix of polished and faceted emerald stones weighing a total 418 carats alongside 75 carats of diamonds set in white gold, while the accompanying earrings feature 60 emerald carats and 9 diamond carats.



Tribal will be available in Graff’s U.S. stores in May. 

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Graphic for My Next Question episode on lab-grown diamonds
Recorded WebinarsSep 29, 2023
The Lab-Grown Diamond Market: Where Are We Now?

Watch as Edahn Golan, Sherry Smith and Avi Levy join Michelle Graff to talk pricing and trends in this controversial corner of the market.

692-carat rough diamond from the Karowe Mine
SourcingSep 29, 2023
Lucara Severs Ties With HB Antwerp

The two companies initially partnered during the pandemic and had just signed a 10-year sales agreement in November 2022.

Columbia Gem House Woz Cuts
EditorsSep 28, 2023
The Gemstone World Is In Its Unique Cut Era

Associate Editor Lauren McLemore recently spoke with Columbia Gem House’s Eric Braunwart about the uptick in non-traditional gemstone cuts.

BroughtToYou_Image_R02_V02_LK-01.jpg
Brought to you by
Top 5 Ways to Promote Safety and Security Awareness Among Your Staff

Awareness is essential to proactive protection. Learn how to promote and maintain safety and security awareness in your business.

Pre-Owned Luxury by Rocksbox logo
MajorsSep 28, 2023
Signet-Owned Rocksbox Now Sells Pre-Owned Fine Jewelry

“Pre-Owned Luxury by Rocksbox” offers secondhand jewelry from Kay, Zales, and Jared to members and non-members.

Weekly QuizSep 29, 2023
This Week’s Quiz
Test your jewelry news knowledge with this short test.
Take the Quiz
Gold Roman Bracelet from the British Museum
CrimeSep 28, 2023
Have You Seen Jewels Like These? The British Museum Wants to Know

The museum is asking for the public’s help in finding thousands of pieces of ancient gold jewelry and gemstones stolen from a storeroom.

Pam Waclawski The Kingswood Company
MajorsSep 28, 2023
The Kingswood Co. Names New VP, Wins Award

The company was recognized for one of its private-label, consumer-focused jewelry care lines.

Dialog Solutions
Brought to you by
A Conversation with Dialog Solutions

Do you always want the right diamonds at the right price in your store? Introducing Dialog, the world’s first diamond subscription service.

Chaumet diamond necklace, circa 1900
AuctionsSep 27, 2023
Antique Jewels Shine at Bonhams London

A rare Chaumet necklace and 20th-century sapphire ring sold for double their estimates.

Stock image of rough diamonds from De Beers
SourcingSep 27, 2023
India Calls for 2-Month Moratorium on Rough Diamond Imports

The plea comes against a backdrop of declining demand and falling prices.

Hands pushing a shopping cart
SurveysSep 27, 2023
Consumer Confidence Falls in September Amid Rising Recession Fears

Shoppers also expressed concern about rising prices, higher interest rates, and political uncertainty.

   Platinum Guild International logo
Events & AwardsSep 27, 2023
PGI to Dole Out $500K in Business Grant Program

Participants from the first round of grants saw up to a 900 percent increase in their platinum sales.

Citizen Tsuki-yomi A-T moon phase watch
WatchesSep 26, 2023
Citizen Launches the Tsuki-Yomi A-T Timepiece

According to the watchmaker, it features the first light-powered atomic timekeeping moon phase movement.

Sally Nelson Exclusively Diamonds
IndependentsSep 26, 2023
Sally Nelson, Founder of Exclusively Diamonds, Dies at 86

The former teacher, described as “a pioneer for women-owned businesses,” opened her own jewelry store in 1980.

Crescendo, a 147.96-carat golden citrine by John Dyer for Somewhere In The Rainbow
Events & AwardsSep 26, 2023
2023 Spectrum Awards Entry Deadline Extended

The contest is now open for submissions until Oct. 10.

Instore show logo
Events & AwardsSep 26, 2023
Instore Announces Dates for 2024 Show

The annual event will return to Rosemont, Illinois next August.

Gold holiday gift boxes
SurveysSep 26, 2023
Mastercard Makes Its 2023 Holiday Prediction

According to SpendingPulse, retail sales will increase in November and December but not necessarily for jewelers.

Stock image of hands in handcuffs
CrimeSep 25, 2023
Oregon Jeweler Accused of Selling Lab-Grown Diamonds as Natural

Police say Douglas Wayne Gamble also swapped natural diamonds for synthetic stones and failed to return customers’ repairs.

Yunjo Lee
MajorsSep 25, 2023
Hearts On Fire Taps Mejuri Exec as CCO

Yunjo Lee has also worked on collections for Tiffany & Co. with Paloma Picasso and Frank Gehry.

Steve Levine of Sylvie Jewelry
MajorsSep 25, 2023
Second Generation Takes On New Roles at Sylvie Jewelry

Steve Levine joins the family-owned company, while his brother Gary has a new position.

David Yurman Paris flagship
MajorsSep 22, 2023
David Yurman Alleges These Two Companies Copied Its Designs

The company has filed complaints against Royal Chain and Samuel B.

Yun Yun Sun toi et moi diamond Puzzle ring
TrendsSep 22, 2023
Piece of the Week: Yun Yun Sun’s ‘Puzzle’ Ring

The two-stone style benefits from two-toned metal.

Mineral display at HardRock Summit 2023
Events & AwardsSep 22, 2023
HardRock Summit To Relocate In 2024

The event is moving just outside of Denver.

Timex ReWound video screenshot
WatchesSep 21, 2023
Timex Wants Your Old Watch

The company just rolled out “Timex Rewound,” a new takeback and resale program.

GIA logo
GradingSep 21, 2023
Retailers Warned About Fraudulent Email Purportedly From GIA

The lab confirmed it did not send the message.

Reginald Brack
AuctionsSep 21, 2023
Hindman Appoints New SVP, Director of Jewelry and Watches

Reginald Brack has worked at StockX and Christie’s.

Natural Diamond Council brand ambassador Lily James
SourcingSep 21, 2023
Natural Diamond Council’s Latest Campaign With Lily James Is Here

The second installment of “To Treasure Now and Forever” is intended to emphasize diamonds’ versatility.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy

Additionally, paste this code immediately after the opening  tag: