Tiffany Runs With April Fool’s Joke, Again
The jeweler turned its TiffCoin cryptocurrency joke into a real 18-karat gold coin.
This year on April 1, the LVMH-owned company tweeted about the launch of TiffCoin, its own cryptocurrency, complete with exclusive product launches, NFT releases, and invite-only events for coin holders.
We’re launching our own cryptocurrency called TiffCoin—with exclusive product launches, NFT releases and invite-only events for top TiffCoin holders! Get some gold in your wallet with #TiffCoin: https://t.co/TlSZiB2xVM #TiffanyAndCo pic.twitter.com/9CsxqyizQc— Tiffany & Co. (@TiffanyAndCo) April 1, 2022
The next day, Tiffany admitted TiffCoin was only a joke. Well, sort of.
The TiffCoin is real, but it’s not cryptocurrency. The company released 499 physical 18-karat gold coins, individually numbered and engraved with a Tiffany “T.”
The coins were made available for purchase online for 24 hours only, from April 2 to 3, to customers in the United States, Canada, the U.K. and Australia.
The limited-edition coins are a callback to “Tiffany Money,” silver and gold coins that could be exchanged for Tiffany jewelry once upon a time.
Retailing for $9,999, the coins can’t be spent, but will give holders access to exclusive Tiffany events.
Last April Fool’s Day, Tiffany announced it would be changing its iconic color from Tiffany Blue to Tiffany Yellow.
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