MajorsMar 30, 2022
RJC Executive Director Resigns, Major Companies Exit Over Russia InactionEditorsApr 01, 2022
What Do We Mean When We Say ‘Responsible’?
It’s a question that’s been on Editor-in-Chief Michelle Graff’s mind since Feb. 24.
“Responsible” is a word that’s been on my mind lately, particularly so this past week following the breaking news surrounding the Responsible Jewellery Council.
Every time the word comes to mind, so does this question: What do we mean in the jewelry industry when we say “responsible?” I don’t mean only as the term applies to RJC and its standards, and I’m not writing this piece as a criticism of RJC alone but, instead, to pose this question to the industry as a whole.
I’m asking, obviously, in light of Russia’s Feb. 24 invasion of Ukraine and its effects on the jewelry industry, which have spread like smoke trapped in a vacuum chamber.
The first major company to speak out was Brilliant Earth, announcing Feb. 26 that it was pulling Russian diamonds from its website.
Signet announced its decision to cut ties with Russian companies during its March 17 earnings call. Tiffany & Co. followed on March 25, and then Chopard.
The RJC blowback came this week, with the resignation of now-former Executive Director Iris Van der Veken and the exit of major players like Pandora and Richemont.
It’s obvious why these companies are disavowing Russian goods and Alrosa’s participation in RJC now, but the situation at hand forces us, if we are willing, to confront a larger truth.
Russian President Vladimir Putin, who first entered office in 2000, has been a bad actor for decades.
The list of atrocities he’s committed or is accused of committing include, but are certainly not limited to, human rights abuses in Chechnya, the 2014 annexation of Crimea, the poisoning of dissidents, and the near extermination of the free press in Russia.
So, was buying diamonds from Alrosa ever really responsible?
It’s another question that’s been on my mind since Feb. 24 and one that JCK News Director Rob Bates addressed in a recent episode of JCK’s podcast.
Bates pointed out that Alrosa has been a well-respected player in the jewelry industry, a “good actor” that’s gone out of its way to be transparent and take social responsibility seriously and, I would add, continues to provide jobs for a lot of people.
But that doesn’t change the fact that the diamond miner is one-third owned by the Russian government, a fact from which Alrosa can no longer distance itself.
“Whatever Alrosa’s merits ... as a business, people really looked at it as something distinct from the Russian government,” Bates said. “And in retrospect, perhaps that was a mistake because it is one-third owned by the Russian government.”
Related stories will be right here …
Every time the word comes to mind, so does this question: What do we mean in the jewelry industry when we say “responsible?” I don’t mean only as the term applies to RJC and its standards, and I’m not writing this piece as a criticism of RJC alone but, instead, to pose this question to the industry as a whole.
I’m asking, obviously, in light of Russia’s Feb. 24 invasion of Ukraine and its effects on the jewelry industry, which have spread like smoke trapped in a vacuum chamber.
The first major company to speak out was Brilliant Earth, announcing Feb. 26 that it was pulling Russian diamonds from its website.
Signet announced its decision to cut ties with Russian companies during its March 17 earnings call. Tiffany & Co. followed on March 25, and then Chopard.
The RJC blowback came this week, with the resignation of now-former Executive Director Iris Van der Veken and the exit of major players like Pandora and Richemont.
It’s obvious why these companies are disavowing Russian goods and Alrosa’s participation in RJC now, but the situation at hand forces us, if we are willing, to confront a larger truth.
Russian President Vladimir Putin, who first entered office in 2000, has been a bad actor for decades.
The list of atrocities he’s committed or is accused of committing include, but are certainly not limited to, human rights abuses in Chechnya, the 2014 annexation of Crimea, the poisoning of dissidents, and the near extermination of the free press in Russia.
So, was buying diamonds from Alrosa ever really responsible?
It’s another question that’s been on my mind since Feb. 24 and one that JCK News Director Rob Bates addressed in a recent episode of JCK’s podcast.
Bates pointed out that Alrosa has been a well-respected player in the jewelry industry, a “good actor” that’s gone out of its way to be transparent and take social responsibility seriously and, I would add, continues to provide jobs for a lot of people.
But that doesn’t change the fact that the diamond miner is one-third owned by the Russian government, a fact from which Alrosa can no longer distance itself.
“Whatever Alrosa’s merits ... as a business, people really looked at it as something distinct from the Russian government,” Bates said. “And in retrospect, perhaps that was a mistake because it is one-third owned by the Russian government.”
I would be remiss if I ended this editorial without addressing something non-Russia-related that’s come to mind while contemplating the “responsible” question.
Back in fall 2020, Rio Tinto CEO Jean-Sébastien Jacques resigned after the mining company blew up prehistoric caves in Western Australia that were sacred to two Australian Aboriginal groups—the Puutu Kunti Kurrama and Pinikura—and archeologically important, containing signs of human habitation stretching back 45,000 years.
Although the news was not specifically related to Rio Tinto’s diamond mining operations—it was the company’s iron ore division that destroyed the caves—the story felt important enough for us to cover. It received little attention in the trade otherwise.
Rio Tinto was in the news again more recently, this time for a report generated by an internal taskforce that revealed, to quote current CEO Jakob Stausholm, a “deeply disturbing” culture where women are sexually harassed and passed over for promotions, employees in Australia who identify as Aboriginal or Torres Strait Islander experience racism, and LGBTQIA+ employees are bullied.
Rio Tinto, like Alrosa, is, as far as I can tell, a respected player in the industry and a certified member of the Responsible Jewellery Council, once again begging the question—what do we mean when we say responsible?
Is behavior considered “responsible” up until the point it becomes so blatant—like a full-scale, unprovoked invasion of another country—that we can’t look the other way, though, unsurprisingly, many continue to do so?
Are we willing to take “responsible” measures only if it doesn’t hurt the bottom line or complicate business too much?
Are we worried about being “responsible” only when consumers are asking about a specific situation, or when we think they might “find out about it?”
Where do we draw the line on being “responsible?”
As I finished writing this Friday morning, Alrosa sent out a statement that it was suspending its membership in the Responsible Jewellery Council due to the “current unprecedented realities,” while noting it will continue to uphold its high standards of responsible business conduct and ethics, and fully support RJC’s mission.
We will have a full report on Alrosa’s decision in Monday’s newsletter and will continue to follow developments that relate to Russia and Ukraine.
Ongoing developments aside, this crisis is creating many questions the industry must confront, starting with the one I’ve posed here.
More on Editors
The Latest
MajorsDec 30, 2025
Becka Johnson Kibby to Lead Edge Retail AcademyAs part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.
SourcingDec 30, 2025
India Chosen as KP Chair for 2026It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.
WatchesDec 30, 2025
Bulova, Stetson Collab on Watches With Western FlairThe new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
CollectionsDec 30, 2025
Rahaminov Diamonds Pops Up in FloridaIts residency at Yamron Jewelers will run through May 2026.
Weekly QuizDec 23, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsDec 29, 2025
In Memoriam: Industry Friends We Lost in 2025From influential executives to innovative designers, we pay tribute to the people we said goodbye to this year.
MajorsDec 29, 2025
Tanishq Opens New Stores in Florida, VirginiaThe retailer is expanding into areas with large Indian and South Asian populations.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
MajorsDec 29, 2025
Nanis Opens First Flagship Store The Italian brand has opened its first flagship amid the peaks of the Dolomites in Madonna di Campiglio, Italy.
SourcingDec 29, 2025
‘Unearthed: Raw Beauty’ Exhibition Opens at LA MuseumThe new curation at the Natural History Museum of Los Angeles County showcases rare gem and mineral specimens in their uncut, natural state.
CrimeDec 24, 2025
LA Jewelry District Couple Pleads Guilty to Hiding Millions from IRSThe couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.
SurveysDec 24, 2025
Consumer Confidence Falls Again in DecemberConsumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.
AuctionsDec 24, 2025
Bonhams to Open New U.S. Flagship in NYCIn February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.
Events & AwardsDec 24, 2025
NYC Jewelry, Antique, & Object Show Announces Winter EventThe new show will take place Jan. 23-25, 2026.
SourcingDec 23, 2025
Mining Titan Brian Gilbertson Dies at 82The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.
Events & AwardsDec 23, 2025
Bulgari Reimagines Costume Designers Guild AwardThe LVMH-owned brand has partnered with the costume design union to revamp its award for 2026.
MajorsDec 23, 2025
Kering to Acquire Stake in Raselli Franco GroupThe luxury titan inked a deal to acquire an initial minority stake in the jewelry manufacturer with a pathway to full ownership by 2032.
MajorsDec 23, 2025
For Future Reference Vintage Enters Bloomingdale’sThe company’s curation of unsigned vintage and estate jewelry debuted at the Bloomingdale’s in Costa Mesa, California.
CrimeDec 22, 2025
Customs Seizes Hundreds of Fake Rolex, Cartier WatchesIn the recent multi-shipment seizure, CBP also found counterfeit Audemars Piguet, Moncler, and Chrome Hearts items.
Recorded WebinarsDec 22, 2025
2025 Jewelry Rewind: Looking Back on an Eventful Year Jewelers of America execs and National Jeweler editors discuss tariffs, the sky-high gold price, and the engagement that broke the internet.
MajorsDec 19, 2025
MadaLuxe Group Acquires Ippolita The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.
MajorsDec 19, 2025
LVMH Names New Bulgari CEOLaura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.
EditorsDec 19, 2025
2025 Jewelry Superlatives: A Yearbook-Style Year in Review The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.
AuctionsDec 19, 2025
Jean Schlumberger’s ‘African Cat’ Is Purr-Fection Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.
AuctionsDec 18, 2025
Audemars Piguet Reclaims Historic Pocket Watch at AuctionIt purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.
Lab-GrownDec 18, 2025
Kira Jewels Debuts Custom Lab-Grown Diamond Jewelry ServiceThe lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.
EditorsDec 18, 2025
Terry Chandler Looks Back on 40 Years of Opportunity, Change, and FriendsChandler got his start at Michelson Jewelers and has served as DCA president and CEO since 2001. He will retire at the end of the month.
