Editors

See a Few of Betty White’s Best Jewelry Looks

EditorsJan 14, 2022

See a Few of Betty White’s Best Jewelry Looks

Editor-in-Chief Michelle Graff celebrates the Golden Girl’s jewelry style ahead of what would’ve been her 100th birthday.

20220114_Betty White header image.jpg
Among the best Betty White jewelry looks: this animal homage she wore for the media preview for the Los Angeles Zoo’s annual Beastly Ball fundraiser in 2015. (Photo credit: Jamie Pham/ Greater Los Angeles Zoo Association)
I am a huge fan of “The Golden Girls,” but I have a confession to make. Rose, played by the late Betty White, was not my favorite. In fact, she wasn’t even my second favorite. Those honors go to Blanche (Rue McClanahan) and Dorothy, played by the inimitable Bea Arthur. 
 
Still, I was sad when a call from my best friend on New Year’s Eve afternoon alerted me to the fact that White was gone, a TV legend and the last of the Girls to go. 
 
When people think of White, so many things come to mind—her status as a pioneer for women in the world of television, her stand for civil rights in the 1950s when she refused to boot Black tap dancer Arthur Duncan off her show (which was canceled shortly thereafter), and the importance of Rose and “The Golden Girls” to the LGBTQ community (please see the “72 Hours” episode from season 5). 
 
White was also a lifelong animal lover and advocate and, while she was not a collector on the level of someone like Elizabeth Taylor, I think her jewelry deserves some attention, as does the #BettyWhiteChallenge. 
 
A viral movement, the challenge encourages people to donate $5 to their favorite animal charity this coming Monday, Jan. 17, which would have been White’s 100th birthday. My money is going to Little Wanderers, a nonprofit that helps New York City’s neediest cats.
 
Happy heavenly birthday, Betty! Now on to the jewels …
 
Pet Sets
Jewelry, as we all know, is an expression of the personal. It’s worn to remember and honor love ones, and to communicate passions and beliefs. 
 
For White—who cited animals as one of her two (or more) passions while accepting the SAG Lifetime Achievement Award in 2010—it was a way to communicate her love of all things wild, and it was done in the most elegant way.
 
A pair of panda bear earrings set, perhaps, with black and white diamonds appear to be a favorite and I love the big gold elephant earrings she’s wearing in this tribute video the Los Angeles Zoo made. 
 
White also had an enviable collection of statement necklaces, including more than a couple big cats (a personal favorite of mine) and a dazzling diamond elephant she sported at the 2015 People’s Choice Awards, where she took home the award for Favorite TV Icon at the age of 93.

Embed from Getty Images
 
One of my favorite Betty White jewelry looks isn’t from an awards show, though; it’s fittingly from an event at the Los Angeles Zoo.  
 
At a 2015 media preview for the zoo’s annual Beastly Ball fundraiser, she paired a bold big cat necklace with a sweet little Tiffany & Co. diamond heart given to her by friend and fellow actress Jennifer Love Hewitt and her panda bear earrings.
 
White’s relationship with the Los Angeles Zoo started when it opened in 1966 and continued for the next five decades.
 
To understand how much animals meant to her—and how much she meant to them—check out the homepage of the Los Angeles Zoo’s website. 
 
A memorial to White is front and center and it links to an entire page honoring White and her decades of dedication to the zoo, its missions of conversation and education, and its animals. 
 
The zoo has created a tribute fund in White’s honor, in case anyone is looking for an animal charity for the #BettyWhiteChallenge.
 
Golden Girl 
Like Marion Fasel, I love the fashion on “The Mary Tyler Moore Show.” 
 
The show, which ran from 1970 to 1977, was one of the highlights of Betty’s career, with her role as horny homemaker Sue Ann Nivens garnering her two Emmys. 
 
The characters’ style on Mary Tyler Moore is simple, sleek and classic, just what I like—the mini-dresses, the pantsuits and, my favorite, the plain turtlenecks worn with a few gold chains. 

  
It was #neckmess lite, if you will, and Sue Ann Nivens was here for it.
 
I love the layered look in this publicity photo of White from 1974, the medallion paired with what looks like two longer gold chains.
 
Thank you for being on-trend.
 
 Related stories will be right here … 
 
The Proposal 
In her 1995 book “Here We Go Again,” White tells the tale of what I can only assume were two of the most meaningful pieces of jewelry she ever received and they both came from the love of her life, Allen Ludden.
 
The way White tells it, Ludden, a widower with three children whom she met while a guest on his game show, “Password,” wanted to marry her. Twice divorced by then, White was understandably a reticent bride.
 
One night over dinner in New York, Ludden gave White a “beautiful gold wedding ring with a small circle of diamonds,” and told her, “You might as well keep it, because one of these days you’ll put it on for keeps.” 
 
White refused the ring, but Ludden wasn’t giving up. He “put that damned ring on a chain around his neck, where I would be constantly aware of it … This went on for three months,” she wrote. 
 
That Easter, Ludden gave White another piece of jewelry, a pair of “small flower earrings—petals of gold, with tiny diamonds, rubies and sapphires” that were clipped to the ears of a stuffed bunny, with a note imploring her to say yes. (White was also a stuffed animal lover.)
 
She did. White and Ludden were married on June 14, 1963 and remained married until his death in 1981. She never remarried. 
 
I’ve had a hard time finding any good pictures of either the ring or the earrings. Perhaps I am just missing them, or maybe she found these items difficult to wear following Ludden’s death. 
 
Either way, the last of the beloved Golden Girls gave me plenty to look at—and smile about—over the last couple weeks. 

 Rest well, Betty.  

The Latest

Zahn-Z Big Zaha Art Deco Ring
Events & AwardsJun 01, 2026
Design Atelier Brands Have a Big Night at Emotional Couture Design Awards

The show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.

Rapaport's rebranding
SourcingJun 01, 2026
RapNet Rebranding as Rapaport Trade

The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.

Gemfields emeralds
SourcingJun 01, 2026
Gemfields’ Higher-Quality Emerald Auction Achieves $26.8M

The miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.

PG-05-SHOT-2-LUCIDA.033 1.png
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in Vegas

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Cultus Artem River of Heaven Necklace
CollectionsMay 29, 2026
Cultus Artem’s Necklace Is the Oasis in Las Vegas’ Desert

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

Weekly QuizMay 28, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Sean Dunn, Amy Greenberg, Elise Greenberg, Coleman Clark, Mitchell Clark
IndependentsMay 29, 2026
Meet the 2026 Retailer Hall of Fame Inductees

This year’s inductees include second-, third-, and fourth-generation jewelers.

Jesse Itzler
Events & AwardsMay 28, 2026
JCK Announces Jesse Itzler as 2026 Keynote Speaker

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

JCK Rocks Nelly Graphic
Events & AwardsMay 28, 2026
JCK Rocks To Ride With Nelly

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.

A screen shot of The Clear Cut's website
MajorsMay 28, 2026
Signet Jewelers to Buy The Clear Cut

Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

Itä Aguaviva Tassel Pendant, Ashaha Anzar Cuff, Cultus Artem Quetzal Ring
CollectionsMay 28, 2026
Meet The 17 Newcomers to Couture’s Design Atelier

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

GCAL 8x Cushion Cut diamond
GradingMay 28, 2026
GCAL By Sarine Launches 8X Cushion Cut

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

Stock image of police cars with their lights on
Events & AwardsMay 27, 2026
5 Security Tips for Las Vegas Jewelry Market Week 2026

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

Smart Age Solutions CEO and National Jeweler columnist Emmanuel Raheb
ColumnistsMay 27, 2026
What Jewelers Can Learn From Luxury Fashion’s Digital Playbook

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

Couture The Iridescence designers Aziza-Abdullah Nicole, Cindy Liebe, Danyell Roscoe, Jessica Liu, Marie Helena from Rebel Jewelry, Julia de Souza, and Xiao Wang
Events & AwardsMay 27, 2026
Couture’s ‘The Iridescence’ Will Showcase 7 Emerging Jewelry Designers

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

National Jeweler columnist Sherry Smith, partner at The Retail Smiths
ColumnistsMay 26, 2026
The Key Mindset for Better Trade Show Buying

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

JCK Talks panel on stage
Events & AwardsMay 26, 2026
12 JCK Talks Sessions to Add to Your Las Vegas Schedule

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

CBG Curated Designer Project Logo
Events & AwardsMay 26, 2026
CBG Brings Its Curated Designer Project to Las Vegas Show

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

Walters Faith
TrendsMay 26, 2026
Amanda’s Style File: A Cooldown Is Coming

Bring a cool tone to your summer jewelry with these white metal pieces.

Shot of attendees at a JA New York jewelry trade show
Events & AwardsMay 22, 2026
Instore Buys JA New York Show

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

Buccellati Waikiki gold and diamond earrings
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

Leigh Maxwell Bauble Earrings
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ Collection

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

Stuller 2026-2027 packaging and display catalog
MajorsMay 22, 2026
Stuller’s New Packaging, Display Catalog Is Out

The updated catalog has a newly dedicated section for gift wrapping.

My Next Question, Episode 5: Amanda Gizzi, Michelle Graff, Frank Everett
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in Perspective

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Springer’s Jewelers new flagship rendering
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury Shoppers

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

Nina Pugliese
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial Scholarship

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

WFDB International Summit
SourcingMay 21, 2026
Botswana, Angola Join WFDB

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy