Editors

Did Ben Affleck Just Commit a Cardinal Jewelry Sin?

EditorsAug 03, 2021

Did Ben Affleck Just Commit a Cardinal Jewelry Sin?

Senior Editor Ashley Davis points out that J. Lo isn’t the first object of Affleck’s affections to wear Foundrae.

20210803_Foundrae-1.jpg
Pictured is a luxe assortment of personalized charms from Foundrae. Ben Affleck recently gifted Jennifer Lopez with her own Foundrae necklace with initials and medallions he selected just for her, and it drove the internet wild. However, there’s more to the story, writes Senior Editor, Fashion Ashley Davis.
Ben Affleck has really put the mess in #neckmess, per some jewelry-related Internet sleuthing I’ve been up to recently. 
 
But, before I get into my findings, let’s back up and give some jewelry and watch context to the Jennifer Lopez-Ben Affleck recoupling that is peak early 2000s cultural nostalgia.
 
Rekindled this year after Lopez’s break-up with baseball legend Alex Rodriguez, one of Bennifer 2.0’s predominant love languages, just like the first time around, seems to be giving gifts, particularly of the watch and jewelry variety, and there is major symbolism behind all of it. 
 
Take, for instance, the dusting off of items from the vault.
 
Affleck has reportedly been wearing the watch Lopez gave him in the 2002 “Jenny from the Block” music video in which they both starred, and eagle-eyed observers posit Lopez has been wearing a Harry Winston bracelet Affleck gifted her the same year.
 
These gestures mark the power couple’s return, but they pale in comparison to the jewelry moment that coincided with them going Instagram official a week ago. 
 
While traipsing around the French and Italian coasts with her on-again beau on occasion of her 52nd birthday, Lopez posted a carousel of Instagram pictures of herself on a yacht bejeweled in an impressive Foundrae #neckmess. In the last image she can be seen kissing Affleck, a coy confirmation of their relationship. 
 
It turned out the layered Foundrae necklaces were a birthday present from Affleck to the star, featuring initials spelling “BEN,” lots of symbolic medallions Affleck chose personally based on their attendant meanings, and a key. 

 Related stories will be right here … 

The gift was exceedingly sentimental, with Foundrae co-founder and Creative Director Beth Bugdaycay explaining to me that selecting specific charms, “is highly personal and about what speaks to you at that particular moment in your life.”
 
She noted that the large gold key included in J. Lo’s array represents love. One of the medallions, she told E! News, represents resilience.
 
She told the entertainment news outlet, “With the custom piece Ben created for Jennifer, it clearly communicated their love, but it’s also a reminder of their capacity for change and growth.” 
 
The internet went wild at the public relationship declaration via the elaborate jewelry gift (estimated cost: about $45,000) but I found myself scratching my head. 
 
That’s because I specifically recalled seeing actress and recent Affleck ex Ana de Armas sporting a beautiful Foundrae necklace in an Instagram picture and, unlike useful information I should remember such as flight times or where I’ve left my keys, this is the kind of thing I don’t forget, particularly as I’ve pined for my own piece of Foundrae for years. 
 
De Armas was especially on my radar after starring in the wide-reaching “Moments Like No Other” ad campaign from the Natural Diamond Council that debuted in September 2020.
 
(She’ll front the next one, too.)
 
Now this is where things start to feel a little nefarious or, at the very least, slightly odd. 
 
I remembered seeing a beaming de Armas wearing two layered medallions and an “A” initial charm on a heavy chain, all from Foundrae, in honor of her 32nd birthday last year. 
 
And, just like J. Lo’s recent IG post, buried in a carousel of photos were pictures of de Armas and Affleck together. It was their Instagram debut, too.

Foundrae was unable to comment on the specifics of Affleck’s shopping habits—meaning whether he’s bought from the brand before or not—but this can only mean there are one of two scenarios at play. 

Either Foundrae is Affleck’s go-to gift for significant others, or de Armas is responsible for introducing him to the brand. 
 
While there is an ick factor to both options, the second is downright treasonous to a jewelry lover, which de Armas appears to be.  
 
De Armas has shared more pictures of herself wearing other Foundrae pieces on Instagram, post-Affleck break-up, some as recently as six weeks ago. This and the fact that she wore her own initial, rather than her ex-boyfriend’s name, leads me to hypothesize she might have indeed been a native Foundrae fan and introduced Affleck to the company. 
 
This is the equivalent of introducing an ex to your favorite restaurant, breaking up, then seeing him there with his new girlfriend every time you’re in the mood for Peruvian food. It’s a violation of post-break-up civility. 
 
In another world, de Armas might never know that her ex-boyfriend gifted her favorite accessory to his new girlfriend, marked in eerily similar Instagram posts. But in this world, that new girlfriend is J. Lo and she has 168 million Instagram followers. 
 
If I were de Armas, I’d double down and purchase the most extravagant custom Foundrae piece I could imagine to reward myself for surviving this symbolic and deeply personal jewelry betrayal. 
 
Here’s hoping she doesn’t retire her pieces to the back of the jewelry box, which is where J. Lo’s “Alex” earrings now undoubtedly reside.  

The Latest

Robinson Pelham Tsar Star Earrings in Blaze
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ Earrings

The new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.

Pantone 11-4201 Cloud Dancer
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … White

A choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.

Stuller holiday 2025
MajorsDec 05, 2025
Stuller Releases ‘Wrapped in Wonder’ Campaign

The manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Fabergé x 007 Octopussy egg and pendant
CrimeDec 04, 2025
Man Arrested After Allegedly Swallowing Fabergé Egg Pendant

The man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.

Weekly QuizDec 04, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Exterior of renovated and expanded J.R. Dunn Jewelers
IndependentsDec 04, 2025
Step Inside JR Dunn Jewelers’ Giant New Store

The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.

DD-Email-Image-1872x1052 (1).jpg
Supplier BulletinDec 04, 2025
Introducing Shop Natural Day: A New Movement Celebrating Natural Diamonds

Sponsored by De Beers Group

roseco-catalog.png
Brought to you by
Roseco Releases New Full-Line Catalog

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

G-Shock DWN5600 Ring
WatchesDec 04, 2025
Casio Shrinks its G-Shock Watch

The classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.

Accredited Gemologists Association logo
Events & AwardsDec 04, 2025
AGA Announces 2026 Tucson Speaker Lineup

The association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.

 CBG logo
Events & AwardsDec 04, 2025
CBG Announces Speaker Lineup for 2026 Miami Event

The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.

Miley Cyrus and Maxx Morando Engagement Ring
TrendsDec 03, 2025
Miley Cyrus Debuts Edgy Engagement Ring

Fellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.

Costco store
Policies & IssuesDec 03, 2025
Costco Joins Growing Wave of Retailers Suing for Tariff Refunds

The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.

Shoppers in a mall
SurveysDec 03, 2025
A Record 202.9M Shoppers Turned Out Thanksgiving Weekend

Black Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.

Faberge The Winter Egg
AuctionsDec 03, 2025
Fabergé’s 'The Winter Egg' Achieves Record $30M

The historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.

Vera Wang Love lab grown diamond engagement ring
FinancialsDec 02, 2025
Signet Jewelers’ Q3 Sales Up Amid Continued Focus on Lower Price Points

The retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.

Briony Raymond holding Briony Raymond Eau De Parfum
CollectionsDec 02, 2025
Briony Raymond Introduces First Fragrance

The eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.

The Finsch diamond mine in South Africa, owned by Petra Diamonds Ltd.
SourcingDec 02, 2025
Petra Diamonds Elevates Interim CEOs to Permanent Status

Vivek Gadodia and Juan Kemp, who’ve been serving as interim co-CEOs since February, will continue to lead the diamond mining company.

Lee Krombholz, Michael Coan, Donna DeLucia, Joanna Joy Seetoo
MajorsDec 02, 2025
Lee Krombholz Takes Over as Chair of MJSA Education Foundation

In addition, a slate of new officers and trustees were appointed to the board.

Retail Jewelers Organization logo
IndependentsDec 02, 2025
RJO Welcomes Its 1,200th Retail Member

Witt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.

Gemologist, geologist, and editor Brendan M. Laurs
SourcingDec 02, 2025
Brendan Laurs Honored With 2025 Bonanno Award

Laurs is the editor-in-chief of Gem-A’s The Journal of Gemmology and an expert on the formation of colored gemstone deposits.

Empress Eugénie pearl and diamond tiara
CrimeDec 01, 2025
Fourth Man Charged in Louvre Jewelry Heist

The man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.

Van Cleef & Arpels zipper necklace Christies
AuctionsDec 01, 2025
Christie’s Presents ‘Splendor & Style’ Collection

The single-owner collection includes one of the largest offerings of Verdura jewels ever to appear at auction, said Christie’s.

Lustig Jewelers employees in store
IndependentsDec 01, 2025
Lustig Jewelers’ New Owner Is a Fellow Chicago Jeweler

Michael Helfer has taken the reins, bringing together two historic Chicago jewelry names.

Retrouvaí Classic Diamond Domino Necklace and Kwiat Entwine Platinum and Diamond Drop Earrings
MajorsDec 01, 2025
PGI Debuts Platinum-Filled Holiday Gift Guide

The guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.

Movado Connect 2.0 watches
FinancialsNov 26, 2025
Movado CEO Talks Tariffs, Growing Interest in Accessible Luxury Watches

During its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.

Rosior Pumpkin Ring
TrendsNov 26, 2025
Piece of the Week: Rosior’s Pumpkin Ring

Rosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy