Editors

Did Ben Affleck Just Commit a Cardinal Jewelry Sin?

EditorsAug 03, 2021

Did Ben Affleck Just Commit a Cardinal Jewelry Sin?

Senior Editor Ashley Davis points out that J. Lo isn’t the first object of Affleck’s affections to wear Foundrae.

20210803_Foundrae-1.jpg
Pictured is a luxe assortment of personalized charms from Foundrae. Ben Affleck recently gifted Jennifer Lopez with her own Foundrae necklace with initials and medallions he selected just for her, and it drove the internet wild. However, there’s more to the story, writes Senior Editor, Fashion Ashley Davis.
Ben Affleck has really put the mess in #neckmess, per some jewelry-related Internet sleuthing I’ve been up to recently. 
 
But, before I get into my findings, let’s back up and give some jewelry and watch context to the Jennifer Lopez-Ben Affleck recoupling that is peak early 2000s cultural nostalgia.
 
Rekindled this year after Lopez’s break-up with baseball legend Alex Rodriguez, one of Bennifer 2.0’s predominant love languages, just like the first time around, seems to be giving gifts, particularly of the watch and jewelry variety, and there is major symbolism behind all of it. 
 
Take, for instance, the dusting off of items from the vault.
 
Affleck has reportedly been wearing the watch Lopez gave him in the 2002 “Jenny from the Block” music video in which they both starred, and eagle-eyed observers posit Lopez has been wearing a Harry Winston bracelet Affleck gifted her the same year.
 
These gestures mark the power couple’s return, but they pale in comparison to the jewelry moment that coincided with them going Instagram official a week ago. 
 
While traipsing around the French and Italian coasts with her on-again beau on occasion of her 52nd birthday, Lopez posted a carousel of Instagram pictures of herself on a yacht bejeweled in an impressive Foundrae #neckmess. In the last image she can be seen kissing Affleck, a coy confirmation of their relationship. 
 
It turned out the layered Foundrae necklaces were a birthday present from Affleck to the star, featuring initials spelling “BEN,” lots of symbolic medallions Affleck chose personally based on their attendant meanings, and a key. 

 Related stories will be right here … 

The gift was exceedingly sentimental, with Foundrae co-founder and Creative Director Beth Bugdaycay explaining to me that selecting specific charms, “is highly personal and about what speaks to you at that particular moment in your life.”
 
She noted that the large gold key included in J. Lo’s array represents love. One of the medallions, she told E! News, represents resilience.
 
She told the entertainment news outlet, “With the custom piece Ben created for Jennifer, it clearly communicated their love, but it’s also a reminder of their capacity for change and growth.” 
 
The internet went wild at the public relationship declaration via the elaborate jewelry gift (estimated cost: about $45,000) but I found myself scratching my head. 
 
That’s because I specifically recalled seeing actress and recent Affleck ex Ana de Armas sporting a beautiful Foundrae necklace in an Instagram picture and, unlike useful information I should remember such as flight times or where I’ve left my keys, this is the kind of thing I don’t forget, particularly as I’ve pined for my own piece of Foundrae for years. 
 
De Armas was especially on my radar after starring in the wide-reaching “Moments Like No Other” ad campaign from the Natural Diamond Council that debuted in September 2020.
 
(She’ll front the next one, too.)
 
Now this is where things start to feel a little nefarious or, at the very least, slightly odd. 
 
I remembered seeing a beaming de Armas wearing two layered medallions and an “A” initial charm on a heavy chain, all from Foundrae, in honor of her 32nd birthday last year. 
 
And, just like J. Lo’s recent IG post, buried in a carousel of photos were pictures of de Armas and Affleck together. It was their Instagram debut, too.

Foundrae was unable to comment on the specifics of Affleck’s shopping habits—meaning whether he’s bought from the brand before or not—but this can only mean there are one of two scenarios at play. 

Either Foundrae is Affleck’s go-to gift for significant others, or de Armas is responsible for introducing him to the brand. 
 
While there is an ick factor to both options, the second is downright treasonous to a jewelry lover, which de Armas appears to be.  
 
De Armas has shared more pictures of herself wearing other Foundrae pieces on Instagram, post-Affleck break-up, some as recently as six weeks ago. This and the fact that she wore her own initial, rather than her ex-boyfriend’s name, leads me to hypothesize she might have indeed been a native Foundrae fan and introduced Affleck to the company. 
 
This is the equivalent of introducing an ex to your favorite restaurant, breaking up, then seeing him there with his new girlfriend every time you’re in the mood for Peruvian food. It’s a violation of post-break-up civility. 
 
In another world, de Armas might never know that her ex-boyfriend gifted her favorite accessory to his new girlfriend, marked in eerily similar Instagram posts. But in this world, that new girlfriend is J. Lo and she has 168 million Instagram followers. 
 
If I were de Armas, I’d double down and purchase the most extravagant custom Foundrae piece I could imagine to reward myself for surviving this symbolic and deeply personal jewelry betrayal. 
 
Here’s hoping she doesn’t retire her pieces to the back of the jewelry box, which is where J. Lo’s “Alex” earrings now undoubtedly reside.  

The Latest

Stock image of crime scene tape and police cars
CrimeOct 22, 2026
Jeweler Shot and Killed in His Suburban Cincinnati Store

Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.

Verdura cuffs
MajorsOct 22, 2026
Neiman Marcus Has Gifts for the Jewelry Lover Who Has Everything

Bespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.

JIS Fall 2026 jewelry
Events & AwardsOct 22, 2026
JIS Fall 2026 Reports Record-Breaking Attendance

The number of participants at the fall show was up 12 percent.

DeBeersICONS_TITLE1_CUSTOMCONTENT_1872x1052 (1).jpg
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural Diamonds

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

John Hardy Billie Eilish & Finneas Collection Campaign Imagery
CollectionsOct 22, 2026
Billie Eilish, Finneas Co-Design Collection for John Hardy

The Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.

Weekly QuizOct 15, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Graphic for episode 10 of the My Next Question podcast
PodcastsOct 21, 2026
Episode 10: This Episode Is Haunted 

Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.

Gardner Collier Jewelry store in Kirksville Missouri
IndependentsOct 21, 2026
Gardner-Collier Jewelry to Close After 9 Decades in Business

The family-owned jeweler has three locations across Missouri and Iowa.

lab channel btyb 0926.png
Brought to you by
Open an Account, Get $50 Off Your First Order. No Code Needed.

Built on Relationships. Refined by Craft.

Underground shaft at the Venetia diamond mine
SourcingOct 21, 2026
Venetia Mines Final Carats Ahead of 2-Year Shutdown

The De Beers-owned diamond mine in South Africa is being put on ice as part of a round of previously announced cost-cutting measures.

Off-White Jewelry Collection Imagery
CollectionsOct 21, 2026
Helzberg, Nordstrom Carrying New Jewelry Collection From Off-White

The collection centers designs with clean geometric lines, chunky sculptural pieces, and recognizable details from the luxury fashion brand.

Gemfields rubies
SourcingOct 21, 2026
Gemfields’ Mixed-Quality Ruby Auction Earns $52M

The miner said it saw particularly strong prices for larger, fine-quality rubies at the sale.

Stock image of police cars with lights on
CrimeOct 20, 2026
Security Guard Charged With Murder in Shooting at Texas Mall

The guard opened fire on a man who was smashing a jewelry display case at La Gran Plaza in Fort Worth last week, police said.

David Gardner’s Jewelers interior
IndependentsOct 20, 2026
David Gardner’s Jewelers Unveils Newly Expanded, Revamped Showroom

The Texas jeweler added 2,000 square feet to its reimagined showroom, complete with a new design studio and an event space.

Kylie Jenner Fantasy Bra Victoria’s Secret Fashion Show
SourcingOct 20, 2026
The $50M Victoria’s Secret ‘Fantasy Bra’ By The Numbers

Jacob & Co.'s diamond masterpiece is the most expensive Fantasy Bra ever worn on the Victoria’s Secret Fashion Show runway.

Mignon Faget Atelier Collection Campaign Imagery
CollectionsOct 20, 2026
Mignon Faget’s Collection Chooses Handmade Over AI

The “Atelier” collection was inspired by the tools, rituals, and objects in an artist’s studio as a quiet rebuttal to an automated world.

 Rio Grande engagement ring and band
MajorsOct 19, 2026
The Knot to Acquire Rival Wedding Planning Platform Zola

The pending acquisition is an “exciting opportunity” for wedding vendors to grow their business, said The Knot Worldwide’s CEO.

The Secret Gems Thailand
SourcingOct 19, 2026
Jewelry Design Competition Show Airs in Thailand

"The Secret Gems" features eight Thai jewelry brands paired with a team of young craftspeople who create jewelry together to win challenges.

John Hardy Modern Talisman Collection Campaign Imagery
CollectionsOct 19, 2026
John Hardy Enters the Medallion Chat With Talisman Collection

The brand’s “Modern Talisman” capsule collection introduces pendants inspired by the mythology, natural world, and spiritual ethos of Bali.

Collage of independent jewelers celebrating their 100th anniversary in 2026
IndependentsOct 19, 2026
The Stories of 5 Jewelers Celebrating Their Centennials in 2026

Independent jewelers from New Mexico to New Jersey answer the question: What has kept your store in business for 100 years?

Hand holding shopping bags
SurveysOct 16, 2026
How Inflation, Gas Prices Will Affect Holiday Sales

The NRF is expecting holiday sales to increase this year, but consumers and retailers alike are facing Grinch-like headwinds.

Christina Puchi Gemstone Earrings
CollectionsOct 16, 2026
Christina Puchi’s Earrings Hold the Universe

Our Piece of the Week gathers the planets, represented by a variety of colored gemstones, in a pair of 14-karat yellow gold earrings.

Reeds Jewelers Fayetteville
IndependentsOct 16, 2026
Reeds Jewelers Expands, Relocates Flagship

The New York-based jeweler is moving its Amherst flagship store to a larger location in nearby Snyder.

Graff USA Executive Vice President Katy Chen
MajorsOct 16, 2026
Katy Chen Appointed Executive Vice President of Graff USA

Chen, who worked at Cartier and Tiffany & Co., will lead retail sales and operations for the luxury jeweler’s 11 U.S. stores.

Elise & Amy Greenberg
IndependentsOct 15, 2026
Retailer Hall of Fame 2026: Amy and Elise Greenberg

For 40 years, sisters Amy and Elise Greenberg have helmed their 126-year-old family business, leading with appreciation and integrity.

The Retail Smiths Principal Partner Peter Smith
ColumnistsOct 15, 2026
Peter Smith: What Is the Culture REP?

It’s a term Smith coined and felt compelled to share following a bad experience with an aborted flight and an unfeeling flight attendant.

Stephanie Gottlieb Movado watches
WatchesOct 15, 2026
Stephanie Gottlieb’s New Movado Watches Are Made for Your Wrist Stack

Movado teamed up with the New York-based fine jewelry designer on a new collection of Movado Museum Velura watches.

Polished diamond in tweezers
SourcingOct 15, 2026
Signet Jewelers, Richemont May Join Bidder for De Beers, Report Says

The two companies are reportedly in talks to join the Global Diamond Consortium, led by former De Beers CEO Gareth Penny, as per Bloomberg.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy