David Yurman’s Fall Campaign Celebrates the Classics

CollectionsOct 14, 2021

David Yurman’s Fall Campaign Celebrates the Classics

“The Power of Cable” highlights the brand’s New York City DNA.

There’s nothing like fall in New York City. David Yurman’s new fall 2021 advertising campaign, “The Power of Cable,” continues its homage to its hometown.
New York—An all-star team came together for the fall 2021 David Yurman campaign.
Evan Yurman, the brand’s chief creative officer and son of David and Sybil Yurman, creative directedthe ads that exemplify the brand’s New York City DNA.
Charles Mehling photographed the images in locations across the city, while Elissa Santisi styled the looks, worn by models Arlenis Sosa and Hannah Ferguson.

Model Arlenis Sosa is pictured uptown.
Dubbed “The Power of Cable,” the campaign coincides with David Yurman’s signature motif’s 40th anniversary.
Founder and CEO David Yurman said, “Cable is the river that runs through everything we do. We never worry about it going out of fashion. It would be like saying ‘the circle is out of style.’”
Yurman first developed the cable bracelet in the 1980s, developing it into an instantly recognizable symbol over the decades since.

“The Power of Cable” showcases models Hannah Ferguson (pictured) and Arlenis Sosa in various New York City locations at different times of day and night.
The twisted helix perfectly marries the influences of uptown and downtown New York City, the brand noted, embodying uptown refinement and downtown industrialism and grittiness. 
Its “casual elegance” per the company, embodies classic American style, and has been worn by women like former First Lady Michelle Obama, actresses Angelina Jolie and Priyanka Chopra Jonas, supermodel Kate Moss, and singer Rihanna, to name a few. 
David Yurman continuously updates and refines its cable bracelet, making lots of special editions, most recently a pink aluminum version in honor of Breast Cancer Awareness Month in October. 

Arlenis Sosa in Central Park

“The Power of Cable” campaign includes styles from the “Sculpted Cable,” “Stax,” “Lexington,” “Elements,” and “Pyramid” collections. 
It will be in various digital and print media this fall, as well as out-of-home advertising. A video shot with the campaign is on YouTube and Hulu, as well as on social media platforms. 
Additional imagery celebrating the “Cable” collection and featuring style tastemakers Kate Young, Poppy Delevingne, Laura Brown and Taylor Zakhar Perez, are on David Yurman social media channels.

A cross-section of current David Yurman collections is featured in “The Power of Cable” campaign.
All of David Yurman’s campaigns this year have been rooted in the brand’s connection to its native New York City, at a time when crime and outbound migration is up in major American cities, in large part because of the pandemic.
Earlier this year, the company announced the creation of the David Yurman x Robin Hood Foundation Unity Fund, to help alleviate poverty in New York. 
All proceeds of two new colorways of colorful aluminum cable bracelets launched this summer—sand and indigo—benefit the fund. It was initially announced that proceeds would be donated through early September, but the brand has extended that to Nov. 1. 

 Related stories will be right here … 

The Latest

Lightbox x Roséate Light Wand pendants
Lab-GrownDec 01, 2023
Lightbox Teams Up With Brand Founded by Former Tiffany Exec

The lab-grown diamond brand also collaborated with the website The Future Rocks on a collection launching today.

Lila Moss Calvin Klein campaign
FinancialsDec 01, 2023
Movado Lowers Guidance Again After Q3 Sales Dip

The company said it is facing a “challenging retail environment” but is prepared for the holiday season.

Pink Supreme Diamond
AuctionsNov 30, 2023
This Pink Diamond Reigned Supreme in Hong Kong

The 15.48-carat fancy intense “Pink Supreme” topped Christie’s fall jewelry auction in Asia, while a Patek Philippe led the watch sale.

Platinum  Guild International Diamond Rings
Brought to you by
If It’s Custom, Make It Platinum

With holiday proposals right around the corner, encourage your customers to go for platinum when making the big purchase.

Claire’s CFO COO Chris Cramer
MajorsNov 30, 2023
Claire’s Hires Former Bath & Body Works Exec as CFO, COO

Chris Cramer, who also spent time at Gen Z intimates brand Parade, will take on the dual role.

Weekly QuizNov 30, 2023
This Week’s Quiz
Test your jewelry news knowledge with this short test.
Take the Quiz
133 carat yellow diamond
AuctionsNov 30, 2023
Sotheby’s To Auction 133-Carat Yellow Diamond

The stone headlining the upcoming sale could fetch up to $5 million.

Kwiat diamonds
IndependentsNov 30, 2023
Frank Adams Rolls Out Kwiat’s ‘Mine to Shine’ Program

The retail offering lets customers track their diamond’s journey.

Brought to you by
Did You Know? The Vital Role of IGI: The International Gemological Institute

In a world where the sparkle of a gemstone is only as brilliant as the trust behind it, IGI's purpose is truly invaluable.

Diamond development hub in Angola
SourcingNov 29, 2023
Largest New Diamond Mine of the Decade Coming Online in Angola

The Luele mine is expected to eventually make the country the world’s third-largest diamond producer.

Holiday shoppers holding bags
SurveysNov 29, 2023
Holiday Shoppers Broke a Record This Weekend, Says NRF

From Thanksgiving through Cyber Monday, 200.4 million consumers shopped online and in stores.

Cast StyleBar Nordstrom
MajorsNov 29, 2023
Cast Debuts at Nordstrom, Closes on More VC Funding

The growing company also plans to open more of its own boutiques.

EditorsNov 29, 2023
Warren Buffett on Success, Mistakes and Betting on America

The best quotes from the Oracle of Omaha and his right-hand man Charlie Munger from the 2018 Berkshire Hathaway shareholders meeting.

J. Dostie Jewelers
IndependentsNov 28, 2023
Maine Jeweler to Relocate After 76 Years

J. Dostie Jewelers will move from Lewiston to Yarmouth this spring.

Finks Jewelers new store
IndependentsNov 28, 2023
Fink’s Jewelers Opens 10th Store

It’s the company’s second location in Tennessee.

Mary Tyler Moore and a pair of Elsa Peretti Bone Cuffs
AuctionsNov 28, 2023
Mary Tyler Moore’s Jewelry Is Up For Auction

You can have this jewelry, why don’t you take it?

Original Miami Beach Antique Show 2024
Events & AwardsNov 28, 2023
The Original Miami Beach Antique Show Is Celebrating 60 Years

Next year’s milestone show will be full of educational programming and collaborations.

De Beers Metamorphosis high jewelry earrings
EditorsNov 27, 2023
10 Tips for Selling Diamonds This Holiday Season

Sales experts and a diamantaire share their best advice on how to send customers home with diamond jewelry.

Frank Adams Jewelers
IndependentsNov 27, 2023
Frank Adams Jewelers Named ‘Family Business of the Year’

The Albany Business Review recently honored the 100-year-old company.

GIA Dr. John W. Valley
GradingNov 27, 2023
Dr. John W. Valley Retires from GIA Board of Governors

To honor his legacy, GIA has set up a scholarship in his name.

Stock image of police car with its lights on
CrimeNov 22, 2023
JSA Warns of Surge in Attacks on Jewelers on the Road

There have been eight attacks in the last month, spanning from a jewelry store parking lot in Rhode Island to highways in California.

Buddha Mama citrine bangle
TrendsNov 22, 2023
Amanda’s Style File: November Glow

These 15 pieces of jewelry celebrate November babies and the hues of citrine and topaz that reflect the colors of the season.

Columbia Gem House fundraiser
SourcingNov 22, 2023
Columbia Gem House Raises $12K for Wildlife

The money will help a nonprofit rehabilitate sea turtles.

Facet Barcelona factory opening
MajorsNov 22, 2023
Facet Barcelona Opens New Factory in Spain

The jewelry manufacturer said it can now better serve the North American market.

David Yurman holiday campaign
TechnologyNov 21, 2023
See David Yurman’s New High-Tech Holiday Campaign

The jewelry brand takes viewers through a virtual winter wonderland set in New York City.

2023 Rock the Jewels Awards winners
Events & AwardsNov 21, 2023
Here Are the Winners of BIJC’s Inaugural ‘Rock the Jewels’ Awards

The organization recognized outstanding industry players at its celebratory event.

Rough diamonds from De Beers Gahcho Kue mine
SourcingNov 21, 2023
De Beers’ Rough Diamond Sales Sink to $80M

India’s voluntary moratorium on rough diamond imports coupled with a stunted recovery in China continue to impact the miner.

Smart Age Solutions founder and CEO Emmanuel Raheb
ColumnistsNov 21, 2023
The Smart Lab: Score Big During Football Season With Hulu Advertising

Emmanuel Raheb outlines three reasons why Hulu advertising and football can be a game changer for your jewelry store’s marketing.


This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy