Technology

Instagram Is Doing Away With ‘Swipe Up’ Feature in Stories

TechnologyAug 30, 2021

Instagram Is Doing Away With ‘Swipe Up’ Feature in Stories

And it’s replacing it with clickable link stickers.

Instagram is getting rid of the Stories “swipe up” feature by the end of August, replacing it with a link sticker.
New York—Instagram’s “swipe up” feature, which lets users swipe their screen in Stories to easily get to a web page, will soon be no more. 
 
The social media behemoth confirmed it will replace the feature for everyone who has it—it is only available to accounts with more than 10,000 followers or that are verified—beginning Aug. 30. 
 
Instead, users will have access to link stickers, or tappable stickers in Stories that take people to external websites.
 
“Stickers are a core part of the Stories creation experience, and we want to streamline how people can share what matters to them,” a company spokesperson said in a statement. 
 
The change means users will now add links in Stories the same way they do for other features like music, polls, donations, etc. 

 Related stories will be right here … 
 
It is meant to provide added creative control, Instagram said, noting the sticker will look and function the same way as features like questions, and locations. It can also toggle to different styles, be resized, and be placed anywhere on the Story. 
 
Importantly for many users, it’s also meant to increase engagement by inviting quick reactions and replies, as is possible with any other story slide. 
 
The “swipe up” feature, on the other hand, didn’t let viewers provide feedback on a Story. 
 
Instagram initially announced it had started testing the link sticker in June. 
 
A company spokesperson said they are still evaluating whether to expand access to more accounts in the future and “looking at things like integrity and safety, how this could impact spread of misinformation and spam, etc.”
 
They explained, “This transition to link sticker from swipe-up will help us determine whether it’s the right decision before expanding access to more people.”
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

WatchesJan 24, 2022
These Were the Top 5 Watch Brands of 2021 on Chrono24

Two of the brands in the top slots may come as a surprise.

SourcingJan 24, 2022
How One Collaboration Is Trying to Bring More American Gems to Museums

“American Gemstones” wants to raise appreciation of the stones, and those who mine and cut them, even more.

MajorsJan 24, 2022
Kendall Jenner Fronts the Latest Messika Campaign

It portrays a modern “alpha female.”

Brought to you by
Swarovski Created Diamonds – A Brilliant Partnership

A tantalizingly beautiful and carbon-neutral choice, Swarovski Created Diamonds are an extension of the beloved brand’s personality and value.

CollectionsJan 21, 2022
Piece of the Week: Emily P. Wheeler’s Heart Necklace

It’s a whimsical update to a classic riviere.

Weekly QuizJan 21, 2022
This Week’s Quiz
Test your knowledge of the latest jewelry news with this quick test.
Take the Quiz
SourcingJan 21, 2022
Stephen Lussier to Retire After 37 Years With De Beers

Tiffany executive Mark Jacheet will succeed Lussier, who officially steps down in April.

Recorded WebinarsJan 21, 2022
Watch: What the Industry Can Expect for Tucson 2022

National Jeweler chats with three colored stone dealers on recent buying activity and what that could mean for the upcoming gem shows.

Brought to you by
Melee the Show Launches Tucson Event, Returns to New York in 2022

The boutique tradeshow, happening first in Tucson then New York City, brings together upscale designers from around the world.

SourcingJan 21, 2022
HK Designs Named ‘Great Place to Work’

The Indian jewelry manufacturer joins Signet Jewelers, Target, and other companies who earned the certification.

×