TechnologyAug 11, 2021
Hootsuite Acquires AI Messaging Platform Heyday for $48MTechnologyAug 30, 2021
Instagram Is Doing Away With ‘Swipe Up’ Feature in Stories
And it’s replacing it with clickable link stickers.
Instagram is getting rid of the Stories “swipe up” feature by the end of August, replacing it with a link sticker.
New York—Instagram’s “swipe up” feature, which lets users swipe their screen in Stories to easily get to a web page, will soon be no more.
The social media behemoth confirmed it will replace the feature for everyone who has it—it is only available to accounts with more than 10,000 followers or that are verified—beginning Aug. 30.
Instead, users will have access to link stickers, or tappable stickers in Stories that take people to external websites.
“Stickers are a core part of the Stories creation experience, and we want to streamline how people can share what matters to them,” a company spokesperson said in a statement.
The change means users will now add links in Stories the same way they do for other features like music, polls, donations, etc.
Related stories will be right here …
It is meant to provide added creative control, Instagram said, noting the sticker will look and function the same way as features like questions, and locations. It can also toggle to different styles, be resized, and be placed anywhere on the Story.
Importantly for many users, it’s also meant to increase engagement by inviting quick reactions and replies, as is possible with any other story slide.
The “swipe up” feature, on the other hand, didn’t let viewers provide feedback on a Story.
Instagram initially announced it had started testing the link sticker in June.
A company spokesperson said they are still evaluating whether to expand access to more accounts in the future and “looking at things like integrity and safety, how this could impact spread of misinformation and spam, etc.”
They explained, “This transition to link sticker from swipe-up will help us determine whether it’s the right decision before expanding access to more people.”
More on Technology
The Latest
FinancialsSep 17, 2021
Consumer Resilience Buoys August Retail SalesU.S. retail sales rose last month in spite of the rising Delta variant and supply chain constraints.
CollectionsSep 17, 2021
Sydney Evan Celebrates 20 Years with Capsule CollectionIt showcases the brand’s signature motifs in new ways.
Events & AwardsSep 17, 2021
Here’s This Year’s Robert M. Shipley Award WinnerPlus, the winners of the many other awards presented at AGS Conclave.
Brought to you by
What is your Health Care Coverage Strategy?Health care coverage is a big expense for small businesses - find out how to lower costs long-term instead of every 12 months.
CollectionsSep 17, 2021
Piece of the Week: Maggi Simpkins’ Powerful Pink DiamondIt’s part of Sotheby’s “Black & Brilliant” sale, opening today.
Weekly QuizSep 16, 2021
This Week's QuizTest your knowledge of jewelry news from the week of Sept. 13-17, 2021.
TrendsSep 16, 2021
Amanda’s Style File: Fun With Geometric ShapesThe clean lines of these 15 designs feel fresh for fall.
SourcingSep 16, 2021
Diamond Jewelry Demand Continues to Fuel Rough SalesDe Beers noted how strong the Vegas shows were, while Alrosa grappled with supply issues in August.
Brought to you by
3 Reasons Your Store Should Add An Estate CategoryIncrease profit margins, generate traffic and attract new customers with an Estate assortment by partnering with Windsor Jewelers, Inc.
Events & AwardsSep 16, 2021
Gem Legacy Is Having Another Benefit Auction to Celebrate 3 YearsAll proceeds will go toward its miner toolkit initiative.
