New York—Instagram’s “swipe up” feature, which lets users swipe their screen in Stories to easily get to a web page, will soon be no more.
The social media behemoth confirmed it will replace the feature for everyone who has it—it is only available to accounts with more than 10,000 followers or that are verified—beginning Aug. 30.
Instead, users will have access to link stickers, or tappable stickers in Stories that take people to external websites.
“Stickers are a core part of the Stories creation experience, and we want to streamline how people can share what matters to them,” a company spokesperson said in a statement.
The change means users will now add links in Stories the same way they do for other features like music, polls, donations, etc.
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It is meant to provide added creative control, Instagram said, noting the sticker will look and function the same way as features like questions, and locations. It can also toggle to different styles, be resized, and be placed anywhere on the Story.
Importantly for many users, it’s also meant to increase engagement by inviting quick reactions and replies, as is possible with any other story slide.
The “swipe up” feature, on the other hand, didn’t let viewers provide feedback on a Story.
Instagram initially announced it had started testing the link sticker in June.
A company spokesperson said they are still evaluating whether to expand access to more accounts in the future and “looking at things like integrity and safety, how this could impact spread of misinformation and spam, etc.”
They explained, “This transition to link sticker from swipe-up will help us determine whether it’s the right decision before expanding access to more people.”