Financials

Movado’s U.S. Sales More Than Double in Q2

FinancialsAug 26, 2021

Movado’s U.S. Sales More Than Double in Q2

The watch company’s sales in the region were up nearly 150 percent, exceeding pre-pandemic levels.

20210826_Movado.jpg
A set of Movado Connect 2.0 watches. The watch company’s net sales were up 96 percent in the second quarter as U.S. and international markets slowly recovered from the COVID-19 pandemic.
Paramus, N.J.—Movado Group saw U.S. sales more than double in the second quarter and exceed pre-pandemic levels.

Net sales in the second quarter were up 96 percent to $173.9 million, compared with $88.5 million in the previous year’s second quarter.

The company saw strong growth in online retail, both in its owned and wholesale customers’ websites, in Movado stores, and in wholesale customers’ brick-and-mortar stores, noting a partial recovery from the COVID-19 pandemic.

U.S. net sales more than doubled on a constant dollar basis, up 146 percent compared with last year’s second quarter and exceeding pre-pandemic fiscal 2020 sales by 29 percent.

International sales rebounded, up 64 percent year-over-year, but down 3 percent compared to pre-pandemic fiscal 2020.

Gross profit totaled $98.5 million, or 57 percent of net sales, compared with $45.4 million, or 51 percent of net sales, in the same period last year.

The increase was attributed to “favorable changes” in channel and product mix and favorable foreign currency exchange rates, partially offset by an increase in certain fixed costs to support the increase in net sales, said Movado.

“We reported a record second quarter performance finishing a strong first half for Movado Group and reflecting the successful implementation of our strategy to maximize the power of our watch and jewelry brands by accelerating our omni-channel presence while maintaining financial and operational discipline,” said CEO Efraim Grinberg in a press release about the results.

Looking at the first half of fiscal 2022, sales were up 95 percent to $308.7 million compared with $158.2 million in the first six months of fiscal 2021.

U.S. net sales were up 139 percent compared with last year’s first half and surpassed pre-pandemic fiscal 2020 sales by 20 percent.

“Geographically, our strongest region has been the U.S.,” said Grinberg during an earnings call Thursday morning.

International sales were up 66 percent year-over-year in the first half, but down 12 percent compared to pre-pandemic fiscal 2020.

Gross profit in the first half totaled $172.7 million, or 56 percent of net sales, compared with $77.2 million, or 49 percent of net sales, in the same period last year.

 Related stories will be right here … 

The Movado brand saw continued growth, noting a solid performance online and in its jewelry category.

Movado Group’s licensed brands, including Coach and Tommy Hilfiger, also put on a solid performance.

For the Tommy Hilfiger brand, jewelry and watches performed well, including its Parker and Sporty Boyfriend watches for her. The brand will soon introduce “bolder” looks for men and will add crystal embellishments to its Kennedy collection.

Coach saw double-digit growth in the U.S. and triple-digit growth in China compared with pre-pandemic sale, driven by innovation in the brand, Grinberg during the earnings call, highlighting new dial treatments and crystal embellishments.

It will expand its Arden and men’s collections.

The Hugo Boss brand, meanwhile, saw a 56 percent increase year-over-year, despite closures in Europe, where the brand is a fan favorite. The growth is due in part to the expansion of the Pilot line and the addition of the new Santiago line.

The brand has plans to introduce a new 46mm Grand Master Chrono and will expand its women’s collection.

The Lacoste brand’s new iconic Lacoste 12.12, featuring multi-colored crocodiles, performed well.

The MVMT brand introduced its well-received ceramic collection, which sells out quickly, and its Ocean Classic edition, made from reclaimed ocean plastic with a solar movement. Both lines are at a higher price point.

Its new Raptor collection is doing well in the early third quarter, said Grinberg.

The company will launch its Calvin Klein watches and jewelry line in January 2022; it inked a five-year licensing agreement with the iconic brand in August 2020 after Calvin Klein ended its 22-year licensing deal with Swatch Group.

Movado is hopeful for the year ahead, upping its fiscal 2022 guidance.

Net sales are expected to be in the range of approximately $680 million to $690 million, up from its prior guidance of $650 million to $665 million.

Gross profit is to be 55.5 to 56 percent of net sales, up from prior guidance of 54 to 55 percent, while operating profit is expected to be in the range of 13 to 13.5 percent of net sales, up from prior guidance of 10 to 11 percent.

The updated outlook does not take into consideration additional COVID-19 related retail closures or significant changes in foreign currency exchange rates, Movado noted. 

The Latest

G Shock Pokemon watch in Pokeball
WatchesJun 30, 2026
Pokémon Fans Will Want to Catch This New G-Shock Watch

The new watch commemorates Pokémon’s 30th anniversary.

Saks Fifth Avenue door sign
MajorsJun 30, 2026
Saks Global Emerges From Bankruptcy With New Name

The luxury retailer is now called Exemplar Luxury Group.

Jade Ruzzo Lady Collection Compact Mirror Necklace
CollectionsJun 30, 2026
Jade Ruzzo’s New Collection Embodies the Art of Being a Lady

The “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Blue Nile Montana sapphire jewelry
SourcingJun 30, 2026
Blue Nile Introduces Montana Sapphire Collection

The new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.

Weekly QuizJun 25, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
American Gem Society
GradingJun 30, 2026
AGS Opens 2026 Recertification Exam

All active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.

Briony Raymond Carousel Collection Campaign Imagery
CollectionsJun 29, 2026
Briony Raymond’s New Collection Is a ‘Carousel’ of Hard Stones

The new jewelry collection uses a colorful palette of onyx, malachite, tiger’s eye, mother-of-pearl, lapis, turquoise, and coral.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Lee Michaels Fine Jewelry Ridgeland Mississippi exterior
IndependentsJun 29, 2026
Look Inside Lee Michaels’ Revamped Mississippi Flagship

Lee Michaels Fine Jewelry is celebrating 30 years in the Ridgeland, Mississippi community.

Sean Milliner
GradingJun 29, 2026
National Rarities Announces New Gemology Manager

Sean Milliner has joined the company.

GIA London Canary Wharf campus
GradingJun 29, 2026
GIA to Open New London Campus

Classes will begin in August at GIA’s new Canary Wharf location.

Hogback diamond ring
AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home

A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.

Kris Averi Rainbow Prism Thorn Ring
CollectionsJun 26, 2026
Strength Is Sharpened Into Beauty in Kris Averi’s ‘Prism Thorn’ Ring

The rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.

A tray of Rembrandt charms
MajorsJun 26, 2026
Rembrandt Charms Debuts ‘Charms That Give Back’

The new initiative donates a portion of the proceeds from select charms to charitable causes.

Bernard James Knickerbockers Special Edition Aura Band
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with Ring

The Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.

Brandee Dallow
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEO

Dallow will lead the International Colored Gemstone Association, effective July 6.

SCAD Jewelers Mutual Studio exterior
EditorsJun 25, 2026
Out & About: How Jewelers Mutual, SCAD Are Tackling the Bench Jeweler Shortage

Senior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.

Mejuri Steel Collection Campaign Imagery
CollectionsJun 25, 2026
Mejuri Experiments With Steel

Its new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.

Watches and Wonders 2027
Events & AwardsJun 25, 2026
Watches & Wonders Announces 2027 Dates

The week-long event in Geneva is slated for April 2027.

New Gem Legacy board members Annie Doresca, Mark Smelzer, Sara Yood
SourcingJun 25, 2026
Annie Doresca, Mark Smelzer, Sara Yood Join Gem Legacy Board

The three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.

Smart Age CEO and National Jeweler columnist Emmanuel Raheb
ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online Cart

Jewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.

Hyacinth Charm on Hackmanite Bead Strand, Peach Opal Bead Strand, Hydrangea Charm on Aquamarine Bead Strand
CollectionsJun 24, 2026
Greenwich St. Jewelers, Jewel Boxing’s Latest Drop Is On-Trend

The fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.

“Elements” bracelet best of show AGTA Spectrum 2025
Events & AwardsJun 24, 2026
AGTA Accepting Entries for Spectrum 2026

This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.

Columbia Gem House alexandrite
SourcingJun 24, 2026
Columbia Gem House To Offer Alexandrite Melee Online

The collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.

Dhaval Raja
MajorsJun 24, 2026
CaratLane Names New Chief Sales Officer

Dhaval Raja has been appointed to the role.

Francesca Villa On the Road Collection Race On Brooch and Long Road Necklace
CollectionsJun 23, 2026
Francesca Villa Goes ‘On the Road’

The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.

A group of Paraiba tourmalines, two of which are possibly from Ethiopia
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in Ethiopia

SSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy