Majors

Thomas Sabo Opens First US Boutique

MajorsAug 15, 2016

Thomas Sabo Opens First US Boutique

The German jewelry and watch brand’s first stateside store will open this week at the Westfield WTC mall, part of New York’s World Trade Center.

20160815_Thomas-Sabo.jpg
A rendering of the interior of the new Thomas Sabo boutique in New York

New York--Thomas Sabo has its eye on the U.S. market.

The Germany-based jewelry and watch company, which has more than 300 retail locations, is opening its first U.S. boutique this week at the Westfield mall, part of the World Trade Center in New York.

Company founder and Chairman Thomas Sabo commented, “We are very proud about the opening of our first flagship store in the U.S. in the brand-new Westfield World Trade Center in New York City. This opening symbolizes a big step for the company in terms of positioning Thomas Sabo as one of the leading premium jewelry and watches brands worldwide.”

Thomas Sabo also has announced the appointment of a new U.S. wholesale director, Todd Tieche. Tieche formerly worked for Richemont, Morellato and Parmigiani.

“I am thrilled to be joining the brand at such thriving times and am delighted by the upcoming opening of the New York flagship store for Thomas Sabo,” said Tieche. “This represents a unique opportunity to show both existing and new partners the world of Thomas Sabo--from premium to affordable luxury-- in an exclusive environment. I’m sure that this calling card will push the U.S. business.”

Christoph Gerschütz, international sales manager and head of sales for the U.S. and Canada said, “We are pleased to see Todd joining our team. His expertise as well as experience in the market and connections in the U.S. will support the brand’s overall growth. In addition to hiring Todd Tieche, Thomas Sabo cooperates with industry renowned distributing partners for a fast, continuous and stable expansion across the U.S. territory. To date, Thomas Sabo is represented in more than 30 U.S. states and we are looking forward to seeing further growth led by Todd and his team."

The Thomas Sabo New York flagship store will open on Tuesday.
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

26.36 carat round brilliant cut
AuctionsMar 11, 2026
‘Spectacular’ 26-Carat Diamond Going Up for Auction in London

The largest white diamond to come to market in the U.K. in more than a decade, the VVS1, I-color stone is expected to top $1 million.

Cast Compass pendant
TechnologyMar 11, 2026
Cast Jewelry’s Rachel Skelly on Coming Back Online Only

Skelly shares her plans for reimagining the fine jewelry retailer she re-acquired after it faltered last year.

Pyrrha The Space Between Campaign
CollectionsMar 11, 2026
Pyrrha Highlights ‘The Space Between’ In New Collection

The collection takes inspiration from the emotional space between people, moments, and experiences.

TopImageCrop.jpg
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Charles London, Mayer and Fran Udell, Mark and Candy Udell
IndependentsMar 11, 2026
From the Jazz Age to the Information Age: London Jewelers Turns 100

In 2026, the jewelry retailer is celebrating a milestone only a small percentage of family-owned businesses survive to see.

Weekly QuizMar 05, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Virginia jewelers at charity ball
IndependentsMar 11, 2026
Virginia Jewelers Raise Nearly $30K for Children’s Hospital

The group of jewelers held a jewelry raffle in support of the Children’s Hospital of Richmond at VCU.

Stack of gold bangles on denim
FinancialsMar 10, 2026
Signet Jewelers’ Q4 Sales Fall Flat

The jewelry giant released preliminary results for the fourth quarter and full year on Monday, with final results slated to come next week.

dca-laptop.jpg
Brought to you by
DCA Enters a New Chapter in Jewelry Education

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

Julianne Moore
TrendsMar 10, 2026
Messika Names Julianne Moore as Ambassador

The award-winning actress is the “epitome of modern allure,” the brand said.

Sorellina Large Bloom Inlay Pendant
CollectionsMar 10, 2026
Gemstones ‘Bloom’ in Sorellina’s New Collection

The “Bloom” collection draws from the flower power movement of the 1960s and ‘70s with inlay pendants offered in eight colorways.

Constellations Over the Sedona
Events & AwardsMar 10, 2026
Diamond-Studded Painting Shines at RJO Foundation Auction

The unique piece was one of the custom works offered at the foundation's recent silent art auction, which garnered nearly $15,000 in total.

Jake Gyllenhaal as Bulgari Brand Ambassador
TrendsMar 09, 2026
Jake Gyllenhaal Is Bulgari’s Latest Ambassador

Bulgari named Gyllenhaal as its brand ambassador for his embodiment of artistic depth, intellectual curiosity, and warmth.

TJS scholarship winners 2026
Events & AwardsMar 09, 2026
TJS Announces 2026 Scholarship Winners

Awards were given to four students, one apprentice, and an emerging jeweler.

Model wearing diamond necklace and ring
AuctionsMar 09, 2026
Joanna Carson’s Jewels Lead White-Glove Sale

The top jewelry lot of the late model’s estate sale, hosted by John Moran Auctioneers, was an Oscar Heyman & Brothers for Cartier necklace.

Tom Moses
GradingMar 06, 2026
Tom Moses Leaving GIA After Nearly 50 Years

Moses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.

Charles & Colvard showroom in Morrisville, North Carolina
Lab-GrownMar 06, 2026
Charles & Colvard Files for Bankruptcy, Citing Price Pressures

Increased competition, falling lab-grown diamond and moissanite prices, and the rising cost of gold took a toll on the moissanite maker.

Zome Solara Earrings
CollectionsMar 06, 2026
Zome’s ‘Solara’ Earrings Embody Celestial Beauty

The earrings, our Piece of the Week, feature pink tourmalines as planets orbiting around an aquamarine center set in 18-karat rose gold.

Stock image of shipping containers
Policies & IssuesMar 05, 2026
Tariffs to Increase to 15% This Week, Treasury Secretary Says

Also, a federal judge has ordered that companies that paid tariffs implemented under the IEEPA are entitled to refunds.

Common Era Difficult Women Pandora Pendant, Anne Boleyn Signet Ring, Cleopatra Pendant
CollectionsMar 05, 2026
Common Era Honors ‘Difficult Women’ in Collection

The ever-growing collection, which just expanded with the addition of Olga of Kyiv, features cameos of 12 women from history.

Diamond engagement rings by designer Lorraine West
TrendsMar 05, 2026
Engagement Ring Trends 2026: What’s In, and Why

We asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.

American Gem Society Conclave 2026 Orlando logo
Events & AwardsMar 05, 2026
AGS Announces Conclave 2026 Speaker Lineup

The annual event will be held in Orlando, Florida, from Sept. 14-17.

Caitríona Balfe on Only Natural Diamonds Spring 2026 Issue Cover
TrendsMar 05, 2026
Caitríona Balfe Fronts Only Natural Diamonds Cover

The “Outlander” star modeled for the digital cover of the magazine’s spring issue, which features a story on her relationship with jewelry.

CIBJO Milan
MajorsMar 05, 2026
Registration Opens for CIBJO Centenary Congress

This year’s annual congress, which will mark the confederation’s 100th anniversary, will take place this fall in Italy.

Michael M Beverly Hills Flagship Interior Rendering
MajorsMar 04, 2026
Michael M Opens First Store

Beverly Hills was chosen as the location for the brand’s first store, designed as a “private residence for modern monarchs.”

Dubai mall
Policies & IssuesMar 04, 2026
Luxury Brands Temporarily Shutter Middle East Stores

Kering, Apple, and other retailers have reportedly temporarily closed stores in the Middle East region in light of the recent conflicts.

Brilliant Earth Beverly Hills showroom
EditorsMar 04, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills Store

Beth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”

JIS Miami Spring 2026
Events & AwardsMar 04, 2026
JIS Miami Spring Show to Feature New Gifts Pavilion, Pop-Up Trends Talks

Nearly half of buyers are prioritizing silver and fashion collections this season, organizers said.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy