The new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.
Gurhan Is Using Its Tourmalines To Help the Amazon
The brand will donate 25 percent of profits from tourmaline jewelry sales to Earth Alliance.

New York—Another member of the jewelry industry wants to help save the Amazon.
Gurhan announced last week it will donate 25 percent of profits from the sale of pieces of tourmaline jewelry from now until Dec. 31 to Earth Alliance, a new organization created to help address the planet’s most pressing issues.
The joint environmental conservation project launched this summer with a $5 million donation from actor Leonardo DiCaprio and also involves businesswoman and philanthropist Laurene Powell Jobs, the widow of Steve Jobs, and investor and philanthropist Brian Sheth.
Earth Alliance currently has an Amazon Forest Fund, putting 100 percent of the donations directly toward saving the rainforest, where extensive wildfires have been ripping through the land.
RELATED CONTENT: Here’s Another Way to Help the Amazon Through Jewelry
Each creation in the collection is one-of-a-kind, making each piece as “unique as the extraordinary tourmalines that are dug from the ground in Brazil,” Gurhan said in a press release about the Amazon fundraising.
Donations can come from sales made online direct to consumers via its e-commerce site as well as wholesale sales to retail partners.
In addition to giving a portion of profits, Gurhan also is offering gift cards for purchase, with proceeds from those going to Earth Alliance as well.
The Latest

The special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.

Dubai Jewelers in Springfield, Virginia, was once again the target of an armed robbery.

Experience gemstones with greater precision and comfort than ever before.

YouGov’s 2026 U.S. Most Recommended Brands report’s out, and a fast-fashion giant is sitting at No. 1 while Rolex is just shy of the top 5.


The rings, crafted by Jason of Beverly Hills, celebrate the hockey team’s Stanley Cup win with design elements that honor its traditions.

This roundup of birthstone jewelry for October features vibrant tourmalines and opals with personality.

Submit your pieces for a chance to win in this year's competition.

President Duma Boko spoke at back-to-back events in the city last week, touting Botswana’s stability and the diamond “bounceback.”

The catalog showcases 112 new, one-of-a-kind pieces amid highlights from the jeweler’s historic archive.

Its Montepuez Ruby Mining operation in Mozambique, which is not yielding enough high-quality rubies, has taken a $125 million hit.

Those surveyed were worried about the present and the future, with write-in responses mentioning high oil and gas prices.

The event will take place on the evening of Oct. 26 in New York City.

She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.

Online bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.

The founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.

December is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.

Cat ladies of the jewelry world, unite. Sandy Lerner’s collection of cat jewelry and other objects is going up for auction Wednesday.

“Vibrations” features several firsts for De Beers’ high jewelry, including the use of chalcedony and diamonds sourced from artisanal miners.

The “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.

The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.

Through a new system integration, customers can now receive instant personal jewelry insurance quotes at the time of appraisal.

Five of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.

The Sherwood family and AJS Creations CEO Tejas Shah purchased the jewelry chain back from Palladium Equity Partners.

“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.

The artist wore Dana Rebecca Designs’ marquise diamond-set gold hoops at the Chiefs game last Sunday. Now they’re our Piece of the Week.

JSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.

























