In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.
Victoria’s not-so-secret 2012 Fantasy
Every year, lingerie lord Victoria’s Secret unveils a multi-million dollar bra set with an astounding number of diamonds and colored gemstones that one lucky model gets to wear down the runway at the brand’s annual fashion show.
This year’s bejeweled brassiere is a $2.5 million floral-themed bra-and-belt set featuring 5,200 hand-set precious gems: amethysts, sapphires, tsavorites and rubies along with white, pink and yellow diamonds, set in 18-karat rose and yellow gold.
Designed by New York-area retailer London Jewelers, the bra, Victoria’s Secret “Very Sexy Push-up” model, has two removable diamond flower pins, and the drop centerpiece features two large white diamonds, one 12.5 carats and the other 20 carats.
Model Alessandra Ambrosio has been tapped to model the bra this year, following in the stiletto-clad footsteps of past Fantasy bra models such as Gisele Bündchen, Heidi Klum and Claudia Schiffer. She’ll also wear it on the runway during the Victoria’s Secret fashion show, which is set to air Dec. 4 on CBS.
This year, Victoria’s Secret also added a bejeweled perfume bottle, putting white, pink and yellow diamonds, along with sapphires, tsavorites, rubies and a 10-carat colorless diamond, on a bottle of its “Bombshell” fragrance. The price tag on this perfume: $500,000.
The Latest

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

This is what the nine recipients plan to do with the funds.


The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.

Sponsored by A Diamond Is Forever

The next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.

It was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.

Members of the U.S. Marshals Task Force took a 22-year-old man into custody. He was charged with tampering with evidence.

While the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.

Jack Sutton Fine Jewelry is closing its store inside the downtown shopping center after 40 years in business.

Reena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.

The 11-piece “Medallions” capsule collection features five motifs: a crying eye, a heart on fire, a spiral, a flower, and a swallow.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

The partners have announced the second cycle of the program, which has expanded to include a $25,000 student scholarship.

The owners of Staats Jewelers are heading into retirement.

Jeffrey Gennette, who retired in 2024 after 41 years with Macy’s, is the newest member of the jewelry retailer’s board of directors.

May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.

The new module allows retailers to plan, promote, and measure the success of events from a single dashboard.

NDC said in an open letter that Pandora’s statements about the carbon footprint of lab grown versus natural diamonds are inaccurate.
























