The New York City-based brand has opened its first U.K. location with a permanent shop-in-shop at Liberty in London.
Victoria’s not-so-secret 2012 Fantasy
Every year, lingerie lord Victoria’s Secret unveils a multi-million dollar bra set with an astounding number of diamonds and colored gemstones that one lucky model gets to wear down the runway at the brand’s annual fashion show.
This year’s bejeweled brassiere is a $2.5 million floral-themed bra-and-belt set featuring 5,200 hand-set precious gems: amethysts, sapphires, tsavorites and rubies along with white, pink and yellow diamonds, set in 18-karat rose and yellow gold.
Designed by New York-area retailer London Jewelers, the bra, Victoria’s Secret “Very Sexy Push-up” model, has two removable diamond flower pins, and the drop centerpiece features two large white diamonds, one 12.5 carats and the other 20 carats.
Model Alessandra Ambrosio has been tapped to model the bra this year, following in the stiletto-clad footsteps of past Fantasy bra models such as Gisele Bündchen, Heidi Klum and Claudia Schiffer. She’ll also wear it on the runway during the Victoria’s Secret fashion show, which is set to air Dec. 4 on CBS.
This year, Victoria’s Secret also added a bejeweled perfume bottle, putting white, pink and yellow diamonds, along with sapphires, tsavorites, rubies and a 10-carat colorless diamond, on a bottle of its “Bombshell” fragrance. The price tag on this perfume: $500,000.
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A metal detectorist discovered the ring that is believed to have belonged to a bishop in the late 12th to early 13th century.

Organizers looked to new partnerships and interactive experiences to enhance the spring show, set for March 16 to 18.

Supplier Spotlight Sponsored by GIA

Kenewendo, Botswana’s minister of minerals and energy, will discuss the future of diamonds.


The suspect allegedly stole almost $800,000 worth of diamond jewelry from a store in Orlando and then swallowed it during a traffic stop.

Ahead of the Gem Awards on Friday, Jen Cullen Williams and Duvall O’Steen share pro tips for taking the best photos.

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

Founded in 2000, Marco Bicego is commemorating its milestone anniversary with a “25 Best” collection and campaigns honoring its heritage.

Those attending the company’s upcoming Zoom workshop will receive early access to “The List,” its new resource for finding buyers.

The organization will present an award to Amy-Elise Signeavsky, law enforcement and diamond recovery manager at GIA.

Chandler started his jewelry career at Michelson Jewelers, joining the Diamond Council of America as president and CEO in 2001.

Scottish American designer Maeve Gillies collaborated with Platinum Guild International on jewelry created by direct metal 3D printing.

Ahead of its trade show in May, TJS awarded free registration and accommodations to five up-and-coming jewelry industry professionals.

The 2025 Gem Awards are set to take place Friday at Cipriani 42nd Street in New York City.

The annual star-studded campaign for International Women’s Day encourages collective action against domestic violence.

The statement piece is seen in Yeprem’s new “You Play the Game” campaign, created for International Women’s Day.

Longtime employee Kyle Slosson has been promoted to the role.

First-generation jewelers Dan and Hope Wixon are retiring and will close their Minneapolis-area jewelry store in May.

The limited-edition collection, a nod to the Year of the Snake, is Ukrainian brand Guzema’s first partnership with a U.S. brand.

After more than 50 years, Jeff Roberts is handing over ownership of the organization to IJO President Stephen Barnes.

Senior Jeweler Jay Wolff was named employee of the year.

The 111-year-old store will close following a dispute among Saks Global, a landlord, and the City of Dallas over a small piece of land.

The upcoming “Area_51” watch sale is a collaboration with heist-out, featuring vintage and modern timepieces with futuristic designs.

The trade organization, which will mark 120 years of service next year, has a refined focus and a new mission statement.

The application period is now open for established and emerging jewelers and metalsmiths to apply to the month-long residency program.

Uc Thí Vo, who co-owned Kim Tin Jewelry in Sacramento with her husband of 40 years, was killed during the November 2024 robbery.