Editors

Victoria’s not-so-secret 2012 Fantasy

EditorsOct 31, 2012

Victoria’s not-so-secret 2012 Fantasy

Every year, lingerie lord Victoria’s Secret unveils a multi-million dollar bra set with an astounding number of diamonds and colored gemstones that one lucky model gets to wear down the runway at the brand’s annual fashion show.

This year’s bejeweled brassiere is a $2.5 million floral-themed bra-and-belt set featuring 5,200 hand-set precious gems: amethysts, sapphires, tsavorites and rubies along with white, pink and yellow diamonds, set in 18-karat rose and yellow gold.

Designed by New York-area retailer London Jewelers, the bra, Victoria’s Secret “Very Sexy Push-up” model, has two removable diamond flower pins, and the drop centerpiece features two large white diamonds, one 12.5 carats and the other 20 carats.

Model Alessandra Ambrosio has been tapped to model the bra this year, following in the stiletto-clad footsteps of past Fantasy bra models such as Gisele Bündchen, Heidi Klum and Claudia Schiffer. She’ll also wear it on the runway during the Victoria’s Secret fashion show, which is set to air Dec. 4 on CBS.

This year, Victoria’s Secret also added a bejeweled perfume bottle, putting white, pink and yellow diamonds, along with sapphires, tsavorites, rubies and a 10-carat colorless diamond, on a bottle of its “Bombshell” fragrance. The price tag on this perfume: $500,000.


Victoria’s Secret said it examined more than 15,000 gemstones in order to select gems for the bra, belt and bottle. The bra set and the fragrance are available in the Victoria’s Secret Christmas Dreams & Fantasies Catalogue and via the retailer’s holiday iPad app.

The Latest

Lugano Diamonds Greenwich Connecticut store
MajorsJan 22, 2026
Lugano Diamonds Finds a Buyer

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

A Diamond Is Forever book
SourcingJan 22, 2026
De Beers To Release ‘A Diamond Is Forever’ Book

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Sindhu Culas
MajorsJan 22, 2026
Swarovski Appoints New North America President

Retail veteran Sindhu Culas has stepped into the role.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Taylor Burgess
MajorsJan 22, 2026
Stuller Names New Chief Merchandising, Marketing, Sales Officer

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

Weekly QuizJan 15, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
My Next Question podcast with Sherry Smith and Edahn Golan
PodcastsJan 21, 2026
Episode 1: High Gold Prices, the Diamond Dilemma, & What’s Next

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Columbia Gem House celestial shapes
SourcingJan 21, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Gavel and books stock image
CrimeJan 21, 2026
4 Men Charged in $1.7M California Smash-and-Grab Jewelry Store Robbery

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.

Felice Korr Morris
IndependentsJan 21, 2026
Delaware Jeweler Felice Morris Dies at 91

Morris’ most cherished role was being a mother and grandmother, her family said.

Bulgari Vimini Collection Campaign
CollectionsJan 21, 2026
Bulgari Weaves New Collection of ‘Vimini’ Creations

“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.

The Ritz-Carlton Half Moon Bay California
Events & AwardsJan 21, 2026
Jewelers Mutual’s ‘Conversations’ Retreat Returns to Discuss AI

The third edition will be held in Half Moon Bay, California, in April.

Hiba Husayni, Jules Kim, Johnny Nelson, Dorian Webb, Lorraine West
Events & AwardsJan 20, 2026
These Are the 5 Finalists for the David Yurman Gem Awards Grant

The grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.

Emmanuel Raheb, National Jeweler columnist and CEO of Smart Age Solutions
ColumnistsJan 20, 2026
First-Party Data Is the Most Valuable Asset Jewelers Have in 2026

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.

Heath Yarges
MajorsJan 20, 2026
Borsheims Hires New Assistant Facilities Manager

Heath Yarges brings two decades of experience to the role.

Buccellati Opera Tulle ring
FinancialsJan 16, 2026
Richemont’s Jewelry Brands Shine in Q3

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

Lagos SML High Jewelry Bee Brooch
TrendsJan 16, 2026
Diane Lane's Brooch Buzzes at the 2026 Golden Globes

Our Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.

Gavel
CrimeJan 15, 2026
D.C. Rapper ‘Taliban Glizzy’ Sentenced to 18+ Years for Jewelry Store Robberies

Trevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.

Jewelers of America 20 Under 40 Program
Events & AwardsJan 15, 2026
Jewelers of Americas’ ‘20 Under 40’ Nominations Now Open

The program recognizes rising professionals in the jewelry industry.

The Venetian Expo Las Vegas
Events & AwardsJan 15, 2026
Registration for JCK Las Vegas 2026 Is Now Open

A new lifestyle section and a watch showcase have been added to this year’s event.

Avocados From Mexico Golden Double Dip Chip
TrendsJan 15, 2026
Don’t Double-Dip With This Golden Chip

Avocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.

41.82-carat rough blue diamond recovered from the Cullinan Mine
SourcingJan 15, 2026
Nearly 42-Carat Blue Diamond Discovered in South Africa

Petra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.

Marie Lichtenberg Lasso Locket Bracelets Campaign
CollectionsJan 14, 2026
Marie Lichtenberg Lassos Leather for New Bracelets

The brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.

“My Next Question: The Podcast” graphic featuring Amanda Gizzi and Michelle Graff
TechnologyJan 14, 2026
“My Next Question” Enters Its Podcast Era

National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.

Saks New York City holiday lights
MajorsJan 14, 2026
Saks Files for Bankruptcy, Names New CEO

The department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.

Colman Domingo
CollectionsJan 14, 2026
Boucheron Names Colman Domingo as Brand Ambassador

The award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.

Burnell’s Fine Jewelry Kristi Regan, Nathan Regan, Sean Hamlin, Erin Carson
IndependentsJan 14, 2026
Kansas Jeweler Wins 2025 ‘Wag’ Award

Edge Retail Academy honored Burnell’s Fine Jewelry in Wichita, Kansas, with its annual award for business excellence.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy