This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.
Why the GIA Grades Lab-Grown Diamonds Like It Does
The GIA’s Tom Moses explains the reasoning behind the more general color and clarity grades the lab assigns to synthetic stones.

In both articles, I noticed the GIA using the following terminology to refer to the stones’ color and clarity: “J-equivalent color” and “VS2-equivalent clarity” for the white diamond, and color equivalent to “fancy deep blue” for the colored stone.
This terminology, for me at least, raised questions about the GIA’s approach to grading synthetic diamonds.
On Wednesday, the very knowledgeable Tom Moses, the GIA’s executive vice president and chief laboratory and research officer, took some time to explain it to me.
Moses said the GIA has been issuing Synthetic Diamond Grading Reports for about 10 years.
On these reports, the GIA does not give specific color or clarity grades.
Instead, Moses said, it grades lab-grown diamonds in broader terms, calling, for example, stones in the D-E-F range “colorless” and those in the G-H-I range “near colorless.”
For clarity, the lab uses only VVS, VS, SI or I for synthetic diamonds.
Why?
Because, “by their very nature, when they grow these diamonds, they are traditionally nitrogen poor,” Moses said, which is, incidentally, also what makes them Type IIa. In addition, many, though not all, CVD-grown diamonds come out a sort of brown color and then are de-colorized through a treatment process to make them colorless or near colorless.
All this is to say that these stones are not going to have the same range of color (D to Z) as mined diamonds, which is why the GIA chooses to use broader categories in grading them. They are grown to be as clear as possible, too, which is why the GIA also uses broader terms for clarity.
The GIA’s grading system, which was created long before the proliferation of lab-grown stones that we see today, was “developed for normal mine run, which doesn’t change. That’s nature,” Moses noted.
However, when the GIA publishes research articles online--like this one on the 5.19-carat diamond that appeared earlier this month--it uses terms such as “J-equivalent color” and “VS-equivalent clarity” to give readers a clearer picture of the stone.
Moses said despite what some people seem to think, the GIA is not doing this to “punish diamond growers.” Rather, the lab just sees it as the most logical way to describe lab-grown diamonds.
He added that from a consumer perspective, he doesn’t think there is that much demand for specific color grades for lab-grown diamonds. Rather, they’re just happy to have a ring or a pair of earrings that are real diamonds but for a lower price.
“They’re going to say, ‘It looks nice. They sparkle. They’re the price I want to spend. I’ll take them.’”
(I think this same argument could be made for mined diamonds as well, but that’s another topic for another time.)
Moses said while lab-grown diamond companies do ask the GIA to do it differently, he doesn’t see the GIA altering its system in the near future, especially with the improving diamond-growing technology producing more stones of high color and clarity.
“Our mission is to serve the consumer and provide clear and accurate information,” he said. “Although we listen to the industry, ultimately, we are here to serve the public.”
“Right now, I just don’t see a reason why we would make that change.”
The Latest

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.


The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Bring a cool tone to your summer jewelry with these white metal pieces.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

The updated catalog has a newly dedicated section for gift wrapping.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

























