Creative Connecting: Easing Back Into In-Person Events
Duvall O’Steen and Jen Cullen Williams give tips on reconnecting IRL and surviving long days as the jewelry world prepares for Las Vegas.
![Duvall O’Steen, left, and Jen Cullen Williams are independent communications strategists and senior consultants for the Luxury Brand Group. They can be reached at DuvallOsteenNYC@gmail.com or Jen@JenCullenWilliams.com. 2021_JCW-Duvall-Header.jpg](https://uploads.nationaljeweler.com/uploads/71936b3f16a7d1761e222d3c18e13404.jpg)
Without further ado...
Set goals and make a pre-show plan of the businesses and attendees you would like to meet, then reach out to book appointments or make plan to meet them during the show for coffee.
3. Networking
At the start of each appointment, contract for time. Ask the buyer how much time they have and try to streamline your presentation accordingly.
- Get Your Head Right. Download a fitness, yoga or meditation app on your phone and make a point to spend 15-30 minutes each morning getting centered and focused on the jam-packed day head.
- Make Your Shoe Game Strong. #VegasShoes. Nothing will kill your ability to network more than when you can’t walk or stand due to foot discomfort. Pack a variety of comfortable shoes and options to change into from day to night. Bonus tip: pack Epsom salts and soak your feet for 10 minutes after a long day.
- Your Voice Matters. Many days of talking within loud venues, in the desert, during the summer, can wreak havoc on your vocal cords and cause you to lose your voice. Your ability to speak is one of the most important ways to communicate and network, so remember to stay hydrated and drink plenty of water. Consider bringing a refillable water bottle. Also, remember beverages like coffee and alcohol can be very dehydrating, so you will need more water than normal. There are oral rinses from brands like Biotene that help soothe a dry mouth. Also, member to pack cough drops and lozenges!
- Sleep Is Not Overrated. Going strong all day every day and then having to attend client dinners and industry events in the evenings is exhausting, in the best possible way. To have your best meetings and snap your best selfies or photos with your favorite industry friends, sleep is critical. Set a daily limit and make sure that you are in your room and resting by a certain time. Save the Vegas wild night for the last night, and sleep on the plane on the way home.
- Calories Count. You need them. Another challenge at trade shows is finding time to eat, especially if your booth or meetings are not near a food source. Try not to skip breakfast in case you have to skip lunch. Pack protein bars and snacks to get you through the day. Protein keeps you satisfied and helps you to focus. B-12 sublingual vitamins and fresh fruit offer instant energy pick-ups because both are easily absorbed into the bloodstream. Tennis pro tip: Martina Navratilova always eats an orange before a big match!
- Keep It Real. Try to connect with new industry contacts you meet as human beings, not as potential moneymakers for your business. This industry is all about relationships. If you genuinely connect with people, even if you don’t get the opportunity to do business during the show, they will remember you and take your call at a later date. Have compassion for the other person’s long and grueling day. Ask questions to discover similar passions and keep the conversation, at least at first, more about them than you.
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It’s the Signet-owned banner’s first location in Georgia.
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Commemorate “brat summer” with these green hoops.
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Editor-in-Chief Michelle Graff returns from Rhode Island with thoughts about in-store shopping and a trends report.
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Sponsored by Gemological Institute of America
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They claim ReviewServiceUSA.com was selling both positive and negative reviews of products and businesses.
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The gains come amid a tough time for parent company Kering, which saw sales slide 11 percent in the first half of the year.
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The fine jewelry retailer filled backpacks with back-to-school essentials for students in 13 states.
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The Parisian brand is the first jewelry company in the history of the Olympic and Paralympic Games to design the medals.
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Union Life & Casualty will join JM Insurance Agency Partners, expanding the provider’s pawnbroker coverage.
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Los Angeles-based Bradlei Smith was selected for this year’s award.
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The company also reported the $150 million sale of an iron ore royalty right, part of its ongoing effort to divest “non-core” assets.
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The giveaway is part of the New England jeweler’s summer bridal event.
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The ad features three celebrity florists creating floral sculptures while wearing jewelry by Guzema.
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The grant provided a total of $100,000 to support 13 entrepreneurs from diamond communities in Africa and India.
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Ghazi Michel Osta, or “Gus,” was killed Friday by an 83-year-old man said to be a frequent customer at his store, Volusia Gold & Diamond.
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The organization also announced Effie Marinos as its new specialist advisor for technical standards, as well as four other appointments.
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Rentmeesters has served as interim CEO since April following former CEO Ari Epstein’s resignation.
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Dance all night long with the “So Move Max” set’s necklace.
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Sellers and shoppers have spoken out against a rise in mass-produced merchandise on the platform meant to highlight handmade goods.