ColumnistsJul 18, 2023
Creative Connecting: Why Jewelers Should Try ThreadsWill Meta’s new app move the needle for fine jewelry? It’s too soon to tell but still worth trying, say Duvall O’Steen and Jen Cullen Williams.
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31 results for “Jen Cullen Williams”
ColumnistsMay 16, 2023
PR 101: What Editors Want (and Need) in a Press KitDuvall O’Steen and Jen Cullen Williams outline best practices for brands to share their work with journalists, editors, and influencers.
ColumnistsMay 09, 2023
Creative Connecting: The Dos & Donts of Pre-Trade Show MarketingCreative displays and memorable packages tend to catch retailers’ attention while cold calls, emails and rude behavior should be avoided.
ColumnistsApr 11, 2023
Creative Connecting: Are You Unintentionally Lying to Your Customers?Duvall O’Steen and Jen Cullen Williams share expert advice on how to avoid misleading consumers when it comes to more nuanced topics.
ColumnistsFeb 07, 2023
Creative Connecting: Top Social Media Tools for 2023Duvall O’Steen and Jen Cullen Williams dive into the trends and updates expected to shape the social landscape this year.
ColumnistsNov 15, 2022
Creative Connecting: Managing Customers’ Expectations During the Custom Design ProcessA great custom design experience starts with listening to your customers, Duvall O’Steen and Jen Cullen Williams say.
ColumnistsSep 27, 2022
Creative Connecting: Fun Ideas for Holiday 2022 In-Store EventsFrom a “whodunnit” murder mystery to a permanent jewelry party, Duvall O’Steen and Jen Cullen Williams share a wealth of suggestions.
ColumnistsJul 27, 2022
How to Plan, Promote and Present a Livestream Selling EventDuvall O’Steen and Jen Cullen Williams share tips on finetuning your audio, making it fun, and the magic number for pre-event promotion.
ColumnistsMay 10, 2022
Metaverse and Web 3.0: Why & How Jewelers Should Get Involved Duvall O’Steen and Jen Cullen Williams explore what the metaverse could mean for luxury in their latest Creative Connecting column.
ColumnistsMar 29, 2022
Creative Connecting: How To Adapt to the Apple Privacy UpdatesDuvall O’Steen and Jen Cullen Williams advise jewelers on adjusting their email marketing strategy in light of the recent Apple changes.
ColumnistsMar 01, 2022
Creative Connecting: The Digital Sourcing RevolutionDuvall O’Steen and Jen Cullen Williams share how jewelers can connect with new suppliers in virtual marketplaces.
ColumnistsJan 11, 2022
Creative Connecting: Social Media Listening Tips & Tools for Jewelers In their latest column, Duvall O’Steen and Jen Cullen Williams explain the importance of being a good social listener, so listen up.
ColumnistsDec 21, 2021
Year-End Review: 2021’s New Social Media Features for Engagement, CommerceDuvall O’Steen and Jen Cullen Williams share the latest and greatest social media tools and features jewelers can take advantage of in 2022.
ColumnistsNov 16, 2021
Reddit 101: How Jewelers Can Engage With Younger Customers In their latest Creative Connecting column, Duvall O’Steen and Jen Cullen Williams share tips for using the popular discussion site.
ColumnistsOct 20, 2021
Creative Connecting: To Text, Or Not To Text In their latest column, Duvall O’Steen and Jen Cullen Williams make the case for SMS marketing.
ColumnistsAug 17, 2021
Creative Connecting: How to Handle Disclosures Duvall O’Steen and Jen Cullen Williams share tips on handling some of the not-so-fun, but necessary, aspects of selling fine jewelry.
ColumnistsJul 20, 2021
Creative Connecting: Easing Back Into In-Person Events Duvall O’Steen and Jen Cullen Williams give tips on reconnecting IRL and surviving long days as the jewelry world prepares for Las Vegas.
ColumnistsJun 22, 2021
Creative Connecting: Tips for Building Your Email Subscriber DatabaseEmail marketing remains a top tool for attracting and retaining customers. Here’s how to up your inbox game.
ColumnistsMay 18, 2021
Creative Connecting: Why Jewelers Should Be More Active on YouTubeA strong following on YouTube can boost online visibility and trust in your store’s staff, Duvall O’Steen and Jen Cullen Williams write.
ColumnistsApr 20, 2021
Creative Connecting: You Need to Listen to ThisDuvall O’Steen and Jen Cullen Williams on why jewelers should utilize two big audio platforms: podcasts and Clubhouse.
ColumnistsMar 18, 2021
Creative Connecting: The Best Apps for Social Media MarketingDuvall O’Steen and Jen Cullen Williams compile a list of tools to make content creation easier and more effective.
ColumnistsFeb 16, 2021
Creative Connecting: Recruiting and Job Hunting on Social MediaNeed to find top talent, or looking for a new opportunity for yourself? Duvall O’Steen and Jen Cullen Williams outline best practices for doing so on social media.
ColumnistsJan 19, 2021
Creative Connecting: How to Use Pinterest Properly Image searches are on the rise, making the already popular platform even more important for jewelers.
ColumnistsDec 15, 2020
Top Social Selling Tips: A 2020 Year-End Review Duvall O’Steen and Jen Cullen Williams are making a list of the best advice from this year’s Creative Connecting columns.
ColumnistsNov 17, 2020
Selling on Instagram: A Q&A with Industry Expert Katerina PerezIn this special installment of Creative Connecting, the influencer talks about why specificity and patience are important, and what consumers want when they shop on social media.
