Dallas—For the first time, the Texas Jewelers Association is scheduling its annual convention to coincide with the Select Jewelry Show Dallas in September.
The events will be held on Sept. 12 and 13 at the Ritz Carlton in Dallas. Traditionally, the TJA convention has been held in Austin.
After looking at the event’s history, organization President and CEO Susan Eisen, who also operates Susan Eisen Fine Jewelry and Watches in El Paso, lead the effort to change its traditional model.
“Why do the same thing year after year? It’s time to put future planning ahead and collaborate with others in our industry to provide exciting, affordable, new events for everyone to enjoy,” she said.
“Sharing our social events with the vendors and retailers at the show and adding our successful roundtable educational sessions with them is an excellent way to make it perfect for both of us.”
TJA will offer Select Show registration to its members, who will now be able to stay at whichever hotel they wish as opposed to staying in the host hotel.
The event will include the annual TJA design competition, open to members only. It will begin Sunday, Sept. 12, during show hours.
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Additionally, a TJA new member initiative will give non-members the chance to sign up and join the regional organization.
The Select Show Dallas has already sold out, with organizers having to add two more vendor salons
because of demand, increasing the exhibitor number to 64.
The trade show brings in retailers from across the Southwest.
“It’s time to broaden our relationship with TJA and the industry and take it to the next level for many years to come,” Select Show Founder Joe Carullo said.
All TJA members are invited to attend, in addition to the retailers the Select Show invites.
For information about the TJA convention, contact coordinator Lucinda Rogers at firstname.lastname@example.org
After Dallas, the next Select Show will be at the Mohegan Sun Resort & Casino in Connecticut on Oct. 3-4 and then the Marriott Marquise in Washington, D.C. on Nov. 7-8.