Registration Is Open for JA National Convention
The third annual Jewelers of America National Convention will be held virtually July 19-20.

The education-focused event will be held virtually for the second year in a row, running from July 19 to 20.
The theme of this year’s convention is “Coming into Focus.”
“COVID-19 is keeping us from coming together under one roof; however, that won’t stop us from uniting the entire industry for two great days of interaction, education and networking,” said JA President and CEO David J. Bonaparte in a press release about the event.
“With the crisis mode in the rearview mirror, we are helping the industry focus on the parts of their business that will help them succeed long-term. Success is ‘coming into focus’ and education empowers us to see things more clearly.”
Keynote speaker Marilyn Sherman will open the two-day event with a live presentation titled, “Back to the New Future: Front-Row Strategies for Success.”
Sherman will discuss how to strategize for success, focus on energy management, and more.
In addition, there will be several breakout sessions, covering a range of topics from social media and employment law to the diamond market and diversity in the workplace.
For a full list of sessions, visit the JA National Convention website.
In honor of JA’s 115th anniversary, the organization will send “experience boxes” to the first 115 guests who register, with a limit of two per company.
The boxes will be filled with treats, tea, and other goodies to celebrate the convention.
Registration is open to employees of JA Member companies.
If a business is not a JA member, qualified companies can receive a free membership through Dec. 31 when registering for the National Convention.
For more information or to register, visit the convention’s website.
The Latest

During its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.

Rosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.

The “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Luxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.


She is remembered as an artist who loved her craft and was devoted to her faith, her friends, and her family.

It joins the company’s other manufacturing facilities globally, including in India, Botswana, and Namibia.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The polka dot pattern transcends time and has re-emerged as a trend in jewelry through round-shaped gemstones.

Vanessa Hickman, 49, allegedly sold a diamond bracelet that was mistakenly sent to her home.

Social media experts spoke about protecting brand reputation through behaving mindfully online.

In 2026, the three will come together as “House of Brands,” with Gallet sold in Breitling stores and Universal Genève sold separately.

The second drop, which includes more Elphaba-inspired pieces from additional designers, will continue to benefit nonprofit Dreams of Hope.

Second-generation jeweler Sean Dunn has taken on the role.

Amber Pepper’s main focus will be on digital innovation and engaging younger consumers.

Called “Origin by De Beers Group,” the loose, polished diamonds are being sold in a total of 30 stores in the United States and Canada.

The lariat necklace features a 4.88-carat oval-cut Zambian emerald in 18-karat yellow gold.

A 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.

Rau is a fourth-generation art and antique dealer from M.S. Rau gallery whose first jewelry collection merges artifacts with modern design.

Former De Beers sustainability leader Purvi Shah will take over the role in February 2026.

La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.

She previously taught at Gem-A and is the founder of The Gem Academy.

The British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.

Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.

Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.

The jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.

With more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.






















