WatchesApr 14, 2021
Rolex Rolls Out Its New Watches for 2021IndependentsMay 06, 2021
Boston Gets Its First Rolex Boutique Courtesy of Long’s Jewelers
It’s located in Long’s new boutique in the Back Bay neighborhood.
Long’s Jewelers is home to Boston’s first Rolex boutique.
Boston—Long’s Jewelers has announced it is opening a new boutique on Back Bay’s Newbury Street, one of Boston’s prime shopping locations.
The two-story location will house Bean Town’s first Rolex boutique.
“We are absolutely thrilled with the opportunity to open a Rolex Boutique in our cherished city,” Long’s Jewelers President Craig Rottenberg commented. “Like both Rolex and Long’s Jewelers, Boston is steeped in a heritage of tradition and innovation, making it an ideal location to bring both brands together. We look forward to welcoming clients into the beautifully designed space and providing them with a truly exceptionable Rolex experience.”
The 3,500-square-foot Long’s Jewelers location features an interior design reminiscent of the classic, elegant Rolex aesthetic, Long’s said.
Related stories will be right here …
The two-story location will house Bean Town’s first Rolex boutique.
“We are absolutely thrilled with the opportunity to open a Rolex Boutique in our cherished city,” Long’s Jewelers President Craig Rottenberg commented. “Like both Rolex and Long’s Jewelers, Boston is steeped in a heritage of tradition and innovation, making it an ideal location to bring both brands together. We look forward to welcoming clients into the beautifully designed space and providing them with a truly exceptionable Rolex experience.”
The 3,500-square-foot Long’s Jewelers location features an interior design reminiscent of the classic, elegant Rolex aesthetic, Long’s said.
Rolex watches are displayed in bronze trim showcases lined with taupe leather. An emerald green wall with a wave motif is an ode to the Rolex “Oyster” watch, the world’s first waterproof wristwatch.
This green color is an accent tone throughout the space, which mixes textures like walnut brown wood, beige-colored stone, and handcrafted stucco panels that imitate the Oyster watch’s fluted bezel.
The boutique has three double-height windows that fill the space with natural light. Upon entering, customers are greeted by a one-of-a-kind stucco wall depicting the Boston Public Garden bridge.
There is a sitting area for customers to relax and socialize on the ground floor, as well as a reception desk. The second floor has a private selling area for groups and a space for an in-house watch technician to do repairs.
The store’s façade features an ornamental screen and an exhibition display for seasonal décor.
Long’s Jewelers, which was founded in 1878 and is still family-owned and operated today, has six stores total in Massachusetts and New Hampshire.
The new Rolex location is located at 8 Newbury Street and is open now.
This green color is an accent tone throughout the space, which mixes textures like walnut brown wood, beige-colored stone, and handcrafted stucco panels that imitate the Oyster watch’s fluted bezel.
Emerald green is the store’s accent color.
The boutique has three double-height windows that fill the space with natural light. Upon entering, customers are greeted by a one-of-a-kind stucco wall depicting the Boston Public Garden bridge.
There is a sitting area for customers to relax and socialize on the ground floor, as well as a reception desk. The second floor has a private selling area for groups and a space for an in-house watch technician to do repairs.
Long’s Jewelers’ sixth location creates warmth through a mix of textures and materials.
The store’s façade features an ornamental screen and an exhibition display for seasonal décor.
Long’s Jewelers, which was founded in 1878 and is still family-owned and operated today, has six stores total in Massachusetts and New Hampshire.
The new Rolex location is located at 8 Newbury Street and is open now.
More on Independents
The Latest
MajorsMay 16, 2025
Saks Fifth Avenue, Amazon Partner on Luxury Online StorefrontPlus, parent company Saks Global announces plans to cut ties with up to 600 vendors.
Recorded WebinarsMay 16, 2025
Watch: Physical Retail Is Not DeadPeter Smith joined Michelle Graff to chat about the state of brick-and-mortar stores and share a few book and podcast recommendations.
CollectionsMay 16, 2025
Piece of the Week: Tejen’s ‘Candy Bowl’ Torque NecklaceThe necklace features a candy-colored Australian white opal in 18-karat Fairmined gold, as the brand was named a Fairmined ambassador.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
Supplier BulletinMay 15, 2025
Treasure Hunting at the Las Vegas Antique Jewelry and Watch ShowSponsored by the Las Vegas Antique Jewelry and Watch Show
Weekly QuizMay 15, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsMay 15, 2025
'The Mediterranean Blue' Diamond Sells for $21M at Sotheby’sA private American collector purchased the 10-carat fancy vivid blue diamond.
CollectionsMay 15, 2025
Jessica McCormack’s ‘Fruit Salad’ Collection Is Fresh for SummerThe designer has taken the appeal of freshly picked fruit and channeled it into a capsule collection of earrings, necklaces, and pendants.
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest AdditionSupplier Spotlight Sponsored by GIA
SourcingMay 15, 2025
Tariffs Take Toll on India’s Gem and Jewelry Industry in April The country’s gem and jewelry exports fell 5 percent year-over-year last month, while imports declined 18 percent.
Policies & IssuesMay 15, 2025
State of Retail: How to Better Serve Customers With DisabilitiesAround 54 million Americans and counting live with a disability. Here’s how to make your jewelry store and website more accessible.
Events & AwardsMay 15, 2025
Poet Sekou Andrews to Give Closing Keynote at ConvergeThe event is also accepting poster submissions now through June 16.
Policies & IssuesMay 14, 2025
Here’s What Happened to Pope Francis’ RingBefore Pope Leo XIV was elected, a centuries-old procedure regarding the late pontiff’s ring was followed.
AuctionsMay 14, 2025
Custom Rolex Pulled From Sotheby’s SaleThe one-of-a-kind platinum Rolex Cosmograph Daytona was estimated to fetch up to $1.7 million.
Lab-GrownMay 14, 2025
State of Diamonds: What’s Next for Lab-Grown Diamonds?While the product has entrenched itself in the market, retailers and consultants are assessing the next phase of the category’s development.
CrimeMay 14, 2025
Seattle Detectives Seek Public’s Help in Tiffany & Co. Robberies The police are trying to identify the man suspected of robbing two Tiffany & Co. locations in the area.
MajorsMay 14, 2025
Jeff Corey Elected Chair of JBT Board The well-known Maine jeweler takes over for Brian Fleming and will serve a one-year term.
Policies & IssuesMay 14, 2025
Foundrae Donates $11K to Ethical MetalsmithsThe donation was the result of the brand’s annual Earth Day Ingot event.
MajorsMay 13, 2025
DCA Announces New Learning Platform, Course UpdatesThe nonprofit has made updates to the content in its beginner and advanced jewelry sales courses.
MajorsMay 13, 2025
BIJC Launches New Education FundBIJC President Malyia McNaughton will shift roles to lead the new foundation, and Elyssa Jenkins-Pérez will succeed her as president.
TrendsMay 13, 2025
State of Jewelry Design: The Top 10 Jewelry Trends of the Past DecadeAs a nod to the theme of JCK Las Vegas 2025, “Decades,” National Jeweler took a look back at the top 10 jewelry trends of the past 10 years.
Lab-GrownMay 12, 2025
Lightbox to Go Dark by Summer, De Beers Says The company plans to halt all consumer-facing activity this summer, while Lightbox factory operations will cease by the end of the year.
Policies & IssuesMay 12, 2025
Tariffs on Chinese Imports Temporarily Slashed as U.S.-China Reach Deal Following weekend negotiations, the tax on Chinese goods imported into the United States will drop by 115 percent for the next 90 days.
Events & AwardsMay 12, 2025
Jewelry By Picasso, Dalí on Display at Florida Art Museum “Artists’ Jewelry: From Cubism to Pop, the Diane Venet Collection” is on view at the Norton Museum of Art through October.
Events & AwardsMay 12, 2025
CASE Awards Now Accepting Entries For 2025The deadline to submit is June 16.
CollectionsMay 09, 2025
Pieces of the Week: Marie Lichtenberg’s Collaborations for Mother’s DayLichtenberg partnered with luxury platform Mytheresa on two designs honoring the connection between mothers and daughters.
SourcingMay 09, 2025
Gemfields Resumes Emerald Mining in ZambiaThe miner announced plans to recommence open-pit mining at Kagem.
CrimeMay 08, 2025
Former NYC Jewelry Store Employee Arrested in 2017 Choking Death of Boss Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.
