Boston Gets Its First Rolex Boutique Courtesy of Long’s Jewelers

Boston—Long’s Jewelers has announced it is opening a new boutique on Back Bay’s Newbury Street, one of Boston’s prime shopping locations.

The two-story location will house Bean Town’s first Rolex boutique.

“We are absolutely thrilled with the opportunity to open a Rolex Boutique in our cherished city,” Long’s Jewelers President Craig Rottenberg commented. “Like both Rolex and Long’s Jewelers, Boston is steeped in a heritage of tradition and innovation, making it an ideal location to bring both brands together. We look forward to welcoming clients into the beautifully designed space and providing them with a truly exceptionable Rolex experience.”

The 3,500-square-foot Long’s Jewelers location features an interior design reminiscent of the classic, elegant Rolex aesthetic, Long’s said. 

Rolex watches are displayed in bronze trim showcases lined with taupe leather. An emerald green wall with a wave motif is an ode to the Rolex “Oyster” watch, the world’s first waterproof wristwatch.

This green color is an accent tone throughout the space, which mixes textures like walnut brown wood, beige-colored stone, and handcrafted stucco panels that imitate the Oyster watch’s fluted bezel.

The boutique has three double-height windows that fill the space with natural light. Upon entering, customers are greeted by a one-of-a-kind stucco wall depicting the Boston Public Garden bridge.

There is a sitting area for customers to relax and socialize on the ground floor, as well as a reception desk. The second floor has a private selling area for groups and a space for an in-house watch technician to do repairs.

The store’s façade features an ornamental screen and an exhibition display for seasonal décor.

Long’s Jewelers, which was founded in 1878 and is still family-owned and operated today, has six stores total in Massachusetts and New Hampshire. 

The new Rolex location is located at 8 Newbury Street and is open now.