Boston Gets Its First Rolex Boutique Courtesy of Long’s Jewelers
It’s located in Long’s new boutique in the Back Bay neighborhood.

The two-story location will house Bean Town’s first Rolex boutique.
“We are absolutely thrilled with the opportunity to open a Rolex Boutique in our cherished city,” Long’s Jewelers President Craig Rottenberg commented. “Like both Rolex and Long’s Jewelers, Boston is steeped in a heritage of tradition and innovation, making it an ideal location to bring both brands together. We look forward to welcoming clients into the beautifully designed space and providing them with a truly exceptionable Rolex experience.”
The 3,500-square-foot Long’s Jewelers location features an interior design reminiscent of the classic, elegant Rolex aesthetic, Long’s said.
This green color is an accent tone throughout the space, which mixes textures like walnut brown wood, beige-colored stone, and handcrafted stucco panels that imitate the Oyster watch’s fluted bezel.

The boutique has three double-height windows that fill the space with natural light. Upon entering, customers are greeted by a one-of-a-kind stucco wall depicting the Boston Public Garden bridge.
There is a sitting area for customers to relax and socialize on the ground floor, as well as a reception desk. The second floor has a private selling area for groups and a space for an in-house watch technician to do repairs.

The store’s façade features an ornamental screen and an exhibition display for seasonal décor.
Long’s Jewelers, which was founded in 1878 and is still family-owned and operated today, has six stores total in Massachusetts and New Hampshire.
The new Rolex location is located at 8 Newbury Street and is open now.
The Latest

Sponsored by the Gemological Institute of America

The 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.

The West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

This past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.


The brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Located on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.

The new location continues the brand’s celebration of its 25th anniversary.

The online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.

She will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.

Working with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.

The jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.

The company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.

The jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.

Welcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

AGS also named the recipient of its “Women in Leadership” scholarship.

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.