Watches

Rolex Rolls Out Its New Watches for 2021

WatchesApr 14, 2021

Rolex Rolls Out Its New Watches for 2021

The new Oyster Perpetual models include palm leaf dials on the Datejust 36 and a Daytona that’s out of this world, literally.

20210414_Rolex hero image.jpg
Rolex introduced a wave of new dials with its 2021 models, including this palm motif that’s available with a green dial on an Oystersteel bracelet (pictured, $7,050) and with a silver dial on an Oystersteel and Everose gold bracelet ($12,000).
New York—Rolex was among the watch brands that rolled out new models virtually over the past week, introducing a palm leaf motif, two new Explorers, and a Daytona that’s literally out of this world.  
 
The brand no longer exhibits at Baselworld, which is now called HourUniverse and tentatively scheduled for this summer, but opted to take part in the virtual Watches & Wonders Geneva show. 

The online-only show took place April 7-13.
 
Among Rolex’s 2021 introductions is a version of the Cosmograph Daytona, a watch first introduced in 1963 for professional race car drivers, with a solid meteorite dial.
 
Specifically, the meteorite used for the Daytona is a piece of space debris known as an octahedrite. 
 
Octahedrites are comprised of mostly iron and some nickel, with a distinctive pattern not unlike that of a rough diamond. They’re the most common type of meteorite that falls to Earth.

20210414_Rolex Daytona meteorite dial.jpg
The Oyster Perpetual Cosmograph Daytona comes in 18-karat white gold with an Oysterflex bracelet (pictured here, $34,050) as well as in solid yellow and Everose gold.

Still powered by the caliber 4130 movement, the 40 mm Daytona with meteorite dial is available with an Oysterflex strap ($34,050), with a yellow gold bracelet ($41,000), or in Everose gold ($43,700). 
 
Rolex also introduced four new versions of its Oyster Perpetual Datejust 36, a model that dates to 1945, with two distinct dial motifs—a palm motif and a fluted dial that mimics the fluted bezel that’s a brand signature. 
 
Rolex said the palm bezel “evokes lush, vibrant tropical forests,” and it is also on-trend, as palm leaves as a print (and their cousin, the banana leaf) have been popular in recent years. 
 
The watch is still equipped with the caliber 3235 movement. 
 
Retail prices for the new Datejust 36 models range from $7,050 for a green palm dial with Oystersteel bracelet to $12,000 for a silver palm diamond with an Oystersteel and Everose gold bracelet.  
 

Rolex also introduced two new Explorer models. The watch was introduced in 1953 following the first successful ascent of Mount Everest. 
 
The new Explorer is smaller, 36 mm instead of 39 mm, taking it back to its original size, and has a new movement, the caliber 3230 introduced on the Submariner and Oyster Perpetual last year. The movement has a 70-hour power reserve.
 
It is now available in yellow Rolesor (the name Rolex uses for its steel and gold models) with a black satin dial instead of black lacquer. The Chromalight on the hands, hour markers and numerals now glows brighter and for longer. 
 
The Explorer II, meanwhile, is still the same size, 42 mm, but has a broader bracelet and utilizes the new and improved Chromalight as well.  
 
Like its forerunner, the Explorer II also has a new movement, the caliber 3285, the same movement introduced on the GMT Master II in 2018. 
 
Last, but certainly not least in the eyes of diamond lovers, Rolex introduced gem-laden versions of the new Oyster Perpetual Day-Date 36 and Lady-Datejust. 
 
The Day-Date 36 comes in three colors with an alligator strap that matches the hour markers. It is still powered by the caliber 3255 movement.

20210414_new Rolex Day Date diamonds.jpg
The diamond-set 18-karat yellow gold Day-Date 36 with the coral-colored alligator strap and markers retails for $82,500. The Everose with burgundy and the white gold version with turquoise are both $85,000.

There is an 18-karat yellow gold version with coral-colored markers and strap, an 18-karat white gold version with turquoise, and an 18-karat Everose version with burgundy-color alligator strap and hour markers. 
 
Each version is set with 819 diamonds and retail prices range from $82,500 to $85,800.
 
These three watches are what the brand refers to as “off-catalog” pieces, meaning they will be produced in limited numbers. 
 
 Related stories will be right here … 
 
The new gem-set version of the 28 mm Lady-Datejust—one of Rolex’s smallest watches—has 1,089 diamonds totaling about 7.5 carats. It too still has the same movement, the caliber 2236.

20210414_Rolex Lady Datejust diamond.jpg
The 18-karat yellow gold version of the Lady-Datejust set with 1,089 diamonds retails for $131,100.

The hour markers are yellow gold coated in black PVD.
 
The watch is available in yellow gold ($131,100) or white gold ($134,400). 
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

International Gemological Institute logo
GradingFeb 02, 2026
IGI to Acquire American Gemological Laboratories

IGI is buying the colored gemstone grading laboratory through IGI USA, and AGL will continue to operate as its own brand.

Ylang 23 store burglary
CrimeFeb 02, 2026
Ylang 23’s Dallas Store Burglarized

The Texas jeweler said its team is “incredibly resilient” and thanked its community for showing support.

Tyla at 68th annual Grammy Awards
EditorsFeb 02, 2026
Stars Choose Chokers, Elongated Earrings at 2026 Grammys

From cool-toned metal to ring stacks, Associate Editor Natalie Francisco highlights the jewelry trends she spotted at the Grammy Awards.

MJSA Apprenticeship Guide
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench Jewelers

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Silver, Gold, and Bronze Medals for 2026 Winter Olympics
CollectionsFeb 02, 2026
2026 Winter Olympic Medal Design Symbolizes Unity

The medals feature a split-texture design highlighting the fact that the 2026 Olympics are taking place in two different cities.

Weekly QuizJan 29, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Dawn dish soap, Dove soap, M&M candy, Tylenol
SurveysJan 30, 2026
These Are the Top Brands of 2026, Says YouGov

From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.

Etiq Khol Ring
CollectionsJan 30, 2026
Follow the Beat With Etiq’s ‘Khol’ Ring

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Arch Crown Tag & Label 2026 Catalog
MajorsJan 30, 2026
Arch Crown’s 2026 ‘Tag & Label’ Catalog Is Here

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

Ghirardelli Chocolocket
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s Day

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”

Step-cut Colombian emerald ring London Jewels Bonhams
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025

The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Red Rubies AGTA
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced Gemstones

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Anza Gems gemstones
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in Tucson

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

National Jeweler columnist and jewelry sales expert Peter Smith
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for Success

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

Hand holding shopping bags
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in January

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

Foundrae Aspen Store
IndependentsJan 28, 2026
Foundrae Heads to Aspen for Latest Store Opening

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

Bulgari Gioco di Forme e Colori watch and brooch
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales Slip

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

GemFair x DBL Toi et Moi Ring
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal Diamonds

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

Montana sapphire
SourcingJan 27, 2026
GemGuide Launches Pricing for Montana Sapphires

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

Clientbook
TechnologyJan 27, 2026
Clientbook Launches Appointment Booking Tool

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Columbia Gem House celestial shapes
SourcingJan 26, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Diamond center in Saurimo, Angola
SourcingJan 26, 2026
Angolan Diamond Cos. Join NDC as Rio Tinto, Murowa Exit

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

Francesca’s boutique
MajorsJan 26, 2026
Francesca’s To Close All Stores

The retailer operates more than 450 boutiques across 45 states, according to its website.

Thomas Davis, Monalisa DePina, Jamie Batiste, Namwezi Nicole Batumike, Lavina Hunt-Lewis
MajorsJan 26, 2026
BIJC Names 5 New Board Members

The new members’ skills span communications, business development, advocacy, and industry leadership.

Tiffany & Co. Celebrating Love Stories Since 1837 Campaign
CollectionsJan 26, 2026
Tiffany & Co. Celebrates 189 Years of Love Stories

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

DCA colored gemstone course
GradingJan 26, 2026
DCA Updates Colored Gemstone Course

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Deutsch & Deutsch jewelers team
MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in Texas

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy