Watches

Rolex Rolls Out Its New Watches for 2021

WatchesApr 14, 2021

Rolex Rolls Out Its New Watches for 2021

The new Oyster Perpetual models include palm leaf dials on the Datejust 36 and a Daytona that’s out of this world, literally.

20210414_Rolex hero image.jpg
Rolex introduced a wave of new dials with its 2021 models, including this palm motif that’s available with a green dial on an Oystersteel bracelet (pictured, $7,050) and with a silver dial on an Oystersteel and Everose gold bracelet ($12,000).
New York—Rolex was among the watch brands that rolled out new models virtually over the past week, introducing a palm leaf motif, two new Explorers, and a Daytona that’s literally out of this world.  
 
The brand no longer exhibits at Baselworld, which is now called HourUniverse and tentatively scheduled for this summer, but opted to take part in the virtual Watches & Wonders Geneva show. 

The online-only show took place April 7-13.
 
Among Rolex’s 2021 introductions is a version of the Cosmograph Daytona, a watch first introduced in 1963 for professional race car drivers, with a solid meteorite dial.
 
Specifically, the meteorite used for the Daytona is a piece of space debris known as an octahedrite. 
 
Octahedrites are comprised of mostly iron and some nickel, with a distinctive pattern not unlike that of a rough diamond. They’re the most common type of meteorite that falls to Earth.

20210414_Rolex Daytona meteorite dial.jpg
The Oyster Perpetual Cosmograph Daytona comes in 18-karat white gold with an Oysterflex bracelet (pictured here, $34,050) as well as in solid yellow and Everose gold.

Still powered by the caliber 4130 movement, the 40 mm Daytona with meteorite dial is available with an Oysterflex strap ($34,050), with a yellow gold bracelet ($41,000), or in Everose gold ($43,700). 
 
Rolex also introduced four new versions of its Oyster Perpetual Datejust 36, a model that dates to 1945, with two distinct dial motifs—a palm motif and a fluted dial that mimics the fluted bezel that’s a brand signature. 
 
Rolex said the palm bezel “evokes lush, vibrant tropical forests,” and it is also on-trend, as palm leaves as a print (and their cousin, the banana leaf) have been popular in recent years. 
 
The watch is still equipped with the caliber 3235 movement. 
 
Retail prices for the new Datejust 36 models range from $7,050 for a green palm dial with Oystersteel bracelet to $12,000 for a silver palm diamond with an Oystersteel and Everose gold bracelet.  
 

Rolex also introduced two new Explorer models. The watch was introduced in 1953 following the first successful ascent of Mount Everest. 
 
The new Explorer is smaller, 36 mm instead of 39 mm, taking it back to its original size, and has a new movement, the caliber 3230 introduced on the Submariner and Oyster Perpetual last year. The movement has a 70-hour power reserve.
 
It is now available in yellow Rolesor (the name Rolex uses for its steel and gold models) with a black satin dial instead of black lacquer. The Chromalight on the hands, hour markers and numerals now glows brighter and for longer. 
 
The Explorer II, meanwhile, is still the same size, 42 mm, but has a broader bracelet and utilizes the new and improved Chromalight as well.  
 
Like its forerunner, the Explorer II also has a new movement, the caliber 3285, the same movement introduced on the GMT Master II in 2018. 
 
Last, but certainly not least in the eyes of diamond lovers, Rolex introduced gem-laden versions of the new Oyster Perpetual Day-Date 36 and Lady-Datejust. 
 
The Day-Date 36 comes in three colors with an alligator strap that matches the hour markers. It is still powered by the caliber 3255 movement.

20210414_new Rolex Day Date diamonds.jpg
The diamond-set 18-karat yellow gold Day-Date 36 with the coral-colored alligator strap and markers retails for $82,500. The Everose with burgundy and the white gold version with turquoise are both $85,000.

There is an 18-karat yellow gold version with coral-colored markers and strap, an 18-karat white gold version with turquoise, and an 18-karat Everose version with burgundy-color alligator strap and hour markers. 
 
Each version is set with 819 diamonds and retail prices range from $82,500 to $85,800.
 
These three watches are what the brand refers to as “off-catalog” pieces, meaning they will be produced in limited numbers. 
 
 Related stories will be right here … 
 
The new gem-set version of the 28 mm Lady-Datejust—one of Rolex’s smallest watches—has 1,089 diamonds totaling about 7.5 carats. It too still has the same movement, the caliber 2236.

20210414_Rolex Lady Datejust diamond.jpg
The 18-karat yellow gold version of the Lady-Datejust set with 1,089 diamonds retails for $131,100.

The hour markers are yellow gold coated in black PVD.
 
The watch is available in yellow gold ($131,100) or white gold ($134,400). 
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Buddha Mama Butterfly Necklace
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace

This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.

Gareth Penny
SourcingAug 28, 2026
Gareth Penny to Give Opening Speech at CIBJO Centenary Congress

The former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.

Day’s Jewelers store in Salem New Hampshire
IndependentsAug 28, 2026
Day’s Jewelers Honored With 3 Workplace Awards

The employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Alex Consani in Pandora Talisman campaign
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues

The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.

Weekly QuizAug 27, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Stock image of loose polished diamonds
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds

General License 104B supersedes General License 104A, which was set to expire on Sept. 1.

Counterfeit Cartier Love bracelet
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit Jewelry

The package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Jessica McCormack South Coast Plaza California Store Exterior
IndependentsAug 27, 2026
Jessica McCormack to Open First West Coast Store

The new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.

Kate Spade Movado watches
FinancialsAug 27, 2026
Movado’s Q2 Sales Up As Younger Consumers Take Interest in Watches

The fashion watch category was once threatened by the Apple Watch, but consumers are now opting for new wearables, said Movado’s CEO.

Retrouvaí flying pig signet ring
SurveysAug 26, 2026
5 Jewelry Insights From The RealReal’s Resale Report

The report delves into trending styles, the most popular jewelry brands by city, and why Belle Époque jewelry could be the next big thing.

AGTA 17th edition gemstone information manual
Lab-GrownAug 26, 2026
AGTA Now Requiring Members to Call Lab-Grown Gems ‘Synthetic’

The association added the requirement to its revised "Code of Ethics" and released the 17th edition of its “Gemstone Information Manual.”

Hand pushing a shopping cart
SurveysAug 26, 2026
Consumer Confidence Dips in August Amid Anticipatory Anxieties

Respondents were concerned about the future of the labor market and their income as well as the rising prices of gas and groceries.

Boucheron Goutte Eternity Question Mark
TrendsAug 26, 2026
Boucheron’s New Campaign Celebrates Its ‘Question Mark’ Necklaces

The campaign highlights the asymmetrical high jewelry necklace style that the jeweler first created in 1879.

Harry Winston Rare Jewels of the World
Events & AwardsAug 26, 2026
Harry Winston Exhibition to Open in Shanghai

It will explore the life of “The King of Diamonds” and showcase more than 165 creations from the brand.

Alnesha Bianca Handy and James Arthur Graves Graham Jr.
CrimeAug 25, 2026
Florida Woman Scammed Out of $1.5M in Jewelry, Precious Metals

Two suspects have been arrested in connection with the complex phone scam.

Technology Therapy Group Founder and CEO Jennifer Shaheen
ColumnistsAug 25, 2026
Proof Before Purchase: The Gen Z Way to Buy

In her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.

SSEF logo
Events & AwardsAug 25, 2026
SSEF Opens 2026 Applications for Gemology Education Scholarships

The annual awards cover tuition for an on-site educational course at the Swiss lab, as well as flights and lodging.

Brent Neale x Blackberry Farm Blackberry Pendants
TrendsAug 25, 2026
Brent Neale Celebrates Blackberry Farm’s Anniversary With Jewelry

The jeweler partnered with the Tennessee resort to honor its 50th anniversary with limited-edition blackberry pendants and earrings.

Genna Zimmer Reeds Jewelers
EditorsAug 24, 2026
Q&A: Reeds Jewelers VP Genna Zimmer on 80 Years in Business

The third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.

Rio Grande Metalwerx Argentium Silver leaves
Events & AwardsAug 24, 2026
Rio Grande, MetalWerx Host Argentium Silver Workshop

The class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.

Jewelry at JIS Miami
Events & AwardsAug 24, 2026
JIS Miami Opens Fall 2026 Registration

The show is slated for Oct. 16-19 at the Miami Beach Convention Center.

Francesca Villa Empress Joséphine Necklace
CollectionsAug 24, 2026
Francesca Villa Honors Napoleon, His Empresses In New Capsule

The “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.

Interior of Dick’s Sporting Goods store
SurveysAug 21, 2026
These Are 2026’s Hottest Retailers, Says NRF

The retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.

Bijules x Kamyen Topspin Tennis Bracelet in Grass Green
CollectionsAug 21, 2026
Bijules, Kamyen Serve Up ‘Topspin’ Tennis Bracelet Ahead of US Open

In our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”

Graphic for Episode 8 of the My Next Question podcast
PodcastsAug 20, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLinden

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.

Gemstone AI app screenshots
TechnologyAug 20, 2026
A New AI-Powered Gemstone Identification App Is Here

Founder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy