Watches

Rolex Rolls Out Its New Watches for 2021

WatchesApr 14, 2021

Rolex Rolls Out Its New Watches for 2021

The new Oyster Perpetual models include palm leaf dials on the Datejust 36 and a Daytona that’s out of this world, literally.

20210414_Rolex hero image.jpg
Rolex introduced a wave of new dials with its 2021 models, including this palm motif that’s available with a green dial on an Oystersteel bracelet (pictured, $7,050) and with a silver dial on an Oystersteel and Everose gold bracelet ($12,000).
New York—Rolex was among the watch brands that rolled out new models virtually over the past week, introducing a palm leaf motif, two new Explorers, and a Daytona that’s literally out of this world.  
 
The brand no longer exhibits at Baselworld, which is now called HourUniverse and tentatively scheduled for this summer, but opted to take part in the virtual Watches & Wonders Geneva show. 

The online-only show took place April 7-13.
 
Among Rolex’s 2021 introductions is a version of the Cosmograph Daytona, a watch first introduced in 1963 for professional race car drivers, with a solid meteorite dial.
 
Specifically, the meteorite used for the Daytona is a piece of space debris known as an octahedrite. 
 
Octahedrites are comprised of mostly iron and some nickel, with a distinctive pattern not unlike that of a rough diamond. They’re the most common type of meteorite that falls to Earth.

20210414_Rolex Daytona meteorite dial.jpg
The Oyster Perpetual Cosmograph Daytona comes in 18-karat white gold with an Oysterflex bracelet (pictured here, $34,050) as well as in solid yellow and Everose gold.

Still powered by the caliber 4130 movement, the 40 mm Daytona with meteorite dial is available with an Oysterflex strap ($34,050), with a yellow gold bracelet ($41,000), or in Everose gold ($43,700). 
 
Rolex also introduced four new versions of its Oyster Perpetual Datejust 36, a model that dates to 1945, with two distinct dial motifs—a palm motif and a fluted dial that mimics the fluted bezel that’s a brand signature. 
 
Rolex said the palm bezel “evokes lush, vibrant tropical forests,” and it is also on-trend, as palm leaves as a print (and their cousin, the banana leaf) have been popular in recent years. 
 
The watch is still equipped with the caliber 3235 movement. 
 
Retail prices for the new Datejust 36 models range from $7,050 for a green palm dial with Oystersteel bracelet to $12,000 for a silver palm diamond with an Oystersteel and Everose gold bracelet.  
 

Rolex also introduced two new Explorer models. The watch was introduced in 1953 following the first successful ascent of Mount Everest. 
 
The new Explorer is smaller, 36 mm instead of 39 mm, taking it back to its original size, and has a new movement, the caliber 3230 introduced on the Submariner and Oyster Perpetual last year. The movement has a 70-hour power reserve.
 
It is now available in yellow Rolesor (the name Rolex uses for its steel and gold models) with a black satin dial instead of black lacquer. The Chromalight on the hands, hour markers and numerals now glows brighter and for longer. 
 
The Explorer II, meanwhile, is still the same size, 42 mm, but has a broader bracelet and utilizes the new and improved Chromalight as well.  
 
Like its forerunner, the Explorer II also has a new movement, the caliber 3285, the same movement introduced on the GMT Master II in 2018. 
 
Last, but certainly not least in the eyes of diamond lovers, Rolex introduced gem-laden versions of the new Oyster Perpetual Day-Date 36 and Lady-Datejust. 
 
The Day-Date 36 comes in three colors with an alligator strap that matches the hour markers. It is still powered by the caliber 3255 movement.

20210414_new Rolex Day Date diamonds.jpg
The diamond-set 18-karat yellow gold Day-Date 36 with the coral-colored alligator strap and markers retails for $82,500. The Everose with burgundy and the white gold version with turquoise are both $85,000.

There is an 18-karat yellow gold version with coral-colored markers and strap, an 18-karat white gold version with turquoise, and an 18-karat Everose version with burgundy-color alligator strap and hour markers. 
 
Each version is set with 819 diamonds and retail prices range from $82,500 to $85,800.
 
These three watches are what the brand refers to as “off-catalog” pieces, meaning they will be produced in limited numbers. 
 
 Related stories will be right here … 
 
The new gem-set version of the 28 mm Lady-Datejust—one of Rolex’s smallest watches—has 1,089 diamonds totaling about 7.5 carats. It too still has the same movement, the caliber 2236.

20210414_Rolex Lady Datejust diamond.jpg
The 18-karat yellow gold version of the Lady-Datejust set with 1,089 diamonds retails for $131,100.

The hour markers are yellow gold coated in black PVD.
 
The watch is available in yellow gold ($131,100) or white gold ($134,400). 
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Sotheby’s Paraiba tourmaline 7.70 carats
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby's

The recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”

Almasika Le Cauri Endiamanté Drop Earrings
CollectionsJun 18, 2026
Michelle Obama Wears Almasika Earrings Symbolizing Feminine Power

She wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.

Graphic for Episode 6 of My Next Question featuring Michelle Orman
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken Bathrooms

Couture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

SSEF emerald with filler
GradingJun 17, 2026
SSEF Issues Warning on Refilled Emeralds

The lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.

Weekly QuizJun 17, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
James Avery Schertz Texas storefront
MajorsJun 17, 2026
James Avery to Revamp In-Store Retail Experience

The Texas-based jeweler is gradually rolling out a new experience-forward layout in its stores.

Seattle Seahawks Championship Ring by Jason of Beverly Hills
MajorsJun 17, 2026
Seahawks’ Super Bowl Ring Blends Meaningful Design, Technical Craftsmanship

The Super Bowl LX champions were honored with diamond and blue sapphire rings by Jason of Beverly Hills.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Marianna Smirnova
Policies & IssuesJun 17, 2026
Community for Ethical Jewelry Names New Executive Director

Marianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.

NBA Larry O'Brien Trophy
MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship Trophy

The New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.

Lionheart Cactus Pendant
TrendsJun 16, 2026
Post-Vegas Jewelry Trend Report: Big Beads, Western Flair, White Metals

Associate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.

Oscar Heyman ruby ring
SourcingJun 16, 2026
GemGuide Updates Ruby Prices

Its app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.

Alicia Arnold
MajorsJun 16, 2026
Sasha Primak Hires New Design Director

The manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.

Boulle family in hard hats
IndependentsJun 15, 2026
DeBoulle Diamond & Jewelry to Renovate Dallas Flagship

The revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.

Buddha Mama earrings
TrendsJun 15, 2026
Amanda’s Style File: Tiny Charms Are Trending

Here are 13 small charms to inspire your layered looks this summer.

16th century flower cluster hogback diamond ring
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in London

Found by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.

Chouette Designs Margaux Ring
CollectionsJun 12, 2026
Chouette Designs To Launch Collection Celebrating All Types of Love

Our Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.

CBG logo
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix Show

The group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.

A selection of animal jewelry
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas

From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.

Grandview Klein diamonds
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat Rough

The big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.

Marie-Laure Cérède
MajorsJun 11, 2026
Former Cartier Creative Director To Head Chanel’s Jewelry Creation Studio

Marie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.

Smiling Rocks booth at JCK Las Vegas 2026
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas

At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.

Ilana McCabe
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good Board

Ilana McCabe is Signet’s vice president of public relations and brand communications.

Azure blue diamond and 5.04-carat fancy vivid blue diamond
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’s

It was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.

Saks Fifth Avenue New York City storefront
MajorsJun 10, 2026
Saks Global Receives Bankruptcy Court Approval for Reorganization

The approval means the retailer is on track to exit bankruptcy proceedings this summer.

Jalen Javon Davis and Leslie La Vun Jones II
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store Robbery

The men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.

Sylvie Levine wearing engagement ring
CollectionsJun 10, 2026
Sylvie Debuts ‘Elevated’ Bridal Collection Inspired By Designer’s Ring

The bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy