Watches

Rolex Rolls Out Its New Watches for 2021

WatchesApr 14, 2021

Rolex Rolls Out Its New Watches for 2021

The new Oyster Perpetual models include palm leaf dials on the Datejust 36 and a Daytona that’s out of this world, literally.

20210414_Rolex hero image.jpg
Rolex introduced a wave of new dials with its 2021 models, including this palm motif that’s available with a green dial on an Oystersteel bracelet (pictured, $7,050) and with a silver dial on an Oystersteel and Everose gold bracelet ($12,000).
New York—Rolex was among the watch brands that rolled out new models virtually over the past week, introducing a palm leaf motif, two new Explorers, and a Daytona that’s literally out of this world.  
 
The brand no longer exhibits at Baselworld, which is now called HourUniverse and tentatively scheduled for this summer, but opted to take part in the virtual Watches & Wonders Geneva show. 

The online-only show took place April 7-13.
 
Among Rolex’s 2021 introductions is a version of the Cosmograph Daytona, a watch first introduced in 1963 for professional race car drivers, with a solid meteorite dial.
 
Specifically, the meteorite used for the Daytona is a piece of space debris known as an octahedrite. 
 
Octahedrites are comprised of mostly iron and some nickel, with a distinctive pattern not unlike that of a rough diamond. They’re the most common type of meteorite that falls to Earth.

20210414_Rolex Daytona meteorite dial.jpg
The Oyster Perpetual Cosmograph Daytona comes in 18-karat white gold with an Oysterflex bracelet (pictured here, $34,050) as well as in solid yellow and Everose gold.

Still powered by the caliber 4130 movement, the 40 mm Daytona with meteorite dial is available with an Oysterflex strap ($34,050), with a yellow gold bracelet ($41,000), or in Everose gold ($43,700). 
 
Rolex also introduced four new versions of its Oyster Perpetual Datejust 36, a model that dates to 1945, with two distinct dial motifs—a palm motif and a fluted dial that mimics the fluted bezel that’s a brand signature. 
 
Rolex said the palm bezel “evokes lush, vibrant tropical forests,” and it is also on-trend, as palm leaves as a print (and their cousin, the banana leaf) have been popular in recent years. 
 
The watch is still equipped with the caliber 3235 movement. 
 
Retail prices for the new Datejust 36 models range from $7,050 for a green palm dial with Oystersteel bracelet to $12,000 for a silver palm diamond with an Oystersteel and Everose gold bracelet.  
 

Rolex also introduced two new Explorer models. The watch was introduced in 1953 following the first successful ascent of Mount Everest. 
 
The new Explorer is smaller, 36 mm instead of 39 mm, taking it back to its original size, and has a new movement, the caliber 3230 introduced on the Submariner and Oyster Perpetual last year. The movement has a 70-hour power reserve.
 
It is now available in yellow Rolesor (the name Rolex uses for its steel and gold models) with a black satin dial instead of black lacquer. The Chromalight on the hands, hour markers and numerals now glows brighter and for longer. 
 
The Explorer II, meanwhile, is still the same size, 42 mm, but has a broader bracelet and utilizes the new and improved Chromalight as well.  
 
Like its forerunner, the Explorer II also has a new movement, the caliber 3285, the same movement introduced on the GMT Master II in 2018. 
 
Last, but certainly not least in the eyes of diamond lovers, Rolex introduced gem-laden versions of the new Oyster Perpetual Day-Date 36 and Lady-Datejust. 
 
The Day-Date 36 comes in three colors with an alligator strap that matches the hour markers. It is still powered by the caliber 3255 movement.

20210414_new Rolex Day Date diamonds.jpg
The diamond-set 18-karat yellow gold Day-Date 36 with the coral-colored alligator strap and markers retails for $82,500. The Everose with burgundy and the white gold version with turquoise are both $85,000.

There is an 18-karat yellow gold version with coral-colored markers and strap, an 18-karat white gold version with turquoise, and an 18-karat Everose version with burgundy-color alligator strap and hour markers. 
 
Each version is set with 819 diamonds and retail prices range from $82,500 to $85,800.
 
These three watches are what the brand refers to as “off-catalog” pieces, meaning they will be produced in limited numbers. 
 
 Related stories will be right here … 
 
The new gem-set version of the 28 mm Lady-Datejust—one of Rolex’s smallest watches—has 1,089 diamonds totaling about 7.5 carats. It too still has the same movement, the caliber 2236.

20210414_Rolex Lady Datejust diamond.jpg
The 18-karat yellow gold version of the Lady-Datejust set with 1,089 diamonds retails for $131,100.

The hour markers are yellow gold coated in black PVD.
 
The watch is available in yellow gold ($131,100) or white gold ($134,400). 
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Hogback diamond ring
AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home

A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.

Kris Averi Rainbow Prism Thorn Ring
CollectionsJun 26, 2026
Strength Is Sharpened Into Beauty in Kris Averi’s ‘Prism Thorn’ Ring

The rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.

A tray of Rembrandt charms
MajorsJun 26, 2026
Rembrandt Charms Debuts ‘Charms That Give Back’

The new initiative donates a portion of the proceeds from select charms to charitable causes.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Bernard James Knickerbockers Special Edition Aura Band
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with Ring

The Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.

Weekly QuizJun 25, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Brandee Dallow
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEO

Dallow will lead the International Colored Gemstone Association, effective July 6.

SCAD Jewelers Mutual Studio exterior
EditorsJun 25, 2026
Out & About: How Jewelers Mutual, SCAD Are Tackling the Bench Jeweler Shortage

Senior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Mejuri Steel Collection Campaign Imagery
CollectionsJun 25, 2026
Mejuri Experiments With Steel

Its new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.

Watches and Wonders 2027
Events & AwardsJun 25, 2026
Watches & Wonders Announces 2027 Dates

The week-long event in Geneva is slated for April 2027.

New Gem Legacy board members Annie Doresca, Mark Smelzer, Sara Yood
SourcingJun 25, 2026
Annie Doresca, Mark Smelzer, Sara Yood Join Gem Legacy Board

The three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.

Smart Age CEO and National Jeweler columnist Emmanuel Raheb
ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online Cart

Jewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.

Hyacinth Charm on Hackmanite Bead Strand, Peach Opal Bead Strand, Hydrangea Charm on Aquamarine Bead Strand
CollectionsJun 24, 2026
Greenwich St. Jewelers, Jewel Boxing’s Latest Drop Is On-Trend

The fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.

“Elements” bracelet best of show AGTA Spectrum 2025
Events & AwardsJun 24, 2026
AGTA Accepting Entries for Spectrum 2026

This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.

Columbia Gem House alexandrite
SourcingJun 24, 2026
Columbia Gem House To Offer Alexandrite Melee Online

The collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.

Dhaval Raja
MajorsJun 24, 2026
CaratLane Names New Chief Sales Officer

Dhaval Raja has been appointed to the role.

Francesca Villa On the Road Collection Race On Brooch and Long Road Necklace
CollectionsJun 23, 2026
Francesca Villa Goes ‘On the Road’

The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.

A group of Paraiba tourmalines, two of which are possibly from Ethiopia
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in Ethiopia

SSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.

Etsy Shop Other Jeffs campaign on a truck
MajorsJun 23, 2026
Etsy Says ‘Shop Other Jeffs’ This Prime Day

As Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.

Cole Winward
Events & AwardsJun 23, 2026
AGA Announces 2026 Scholarship Winner

Cole Winward is the recipient of 2026 AGA Gemological Scholarship.

NeverNot Feel The Rhythm Boombox Pendant
EditorsJun 22, 2026
15 Pieces of Jewelry That Brought Us Joy in Vegas

Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.

Picture from press conference in Basel for new trade show, Basilia
Events & AwardsJun 22, 2026
Plans Announced for New Trade Show in Basel

Scheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.

Gem Awards 2027 Logo
Events & AwardsJun 22, 2026
Gem Awards Opens 2027 Nomination Period

Submissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.

Sotheby’s Paraiba tourmaline 7.70 carats
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby's

The recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”

Almasika Le Cauri Endiamanté Drop Earrings
CollectionsJun 18, 2026
Michelle Obama Wears Almasika Earrings Symbolizing Feminine Power

She wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.

Graphic for Episode 6 of My Next Question featuring Michelle Orman
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken Bathrooms

Couture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.

SSEF emerald with filler
GradingJun 17, 2026
SSEF Issues Warning on Refilled Emeralds

The lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy