The company plans to raise the prices of select watches to offset the impact of tariffs.
Oris Unveils Whale Shark Limited Edition Watch
It highlights the plight of the endangered species.

New York—Oris’ latest timepiece release is inspired by the largest fish in the ocean, the whale shark.
In line with the Swiss watchmaker’s continued efforts to shed light on ocean-related causes, the “Whale Shark Limited Edition” enlists Oris ambassador Gerardo del Villar, an explorer and photographer who began documenting whale sharks more than 15 years ago.
The whale shark, which uses a filtering system to feed on plankton and small fish, has seen its population dwindle by half in the last 75 years, due mainly to human interference, like legal and illegal fishing, boat collisions and entrapment in fishing gear.
Oris cited various statistics to highlight dangers to the ocean’s ecosystems, such as 2,2720 aquatic species currently deemed endangered or threatened under the U.S. Endangered Species Act, according to the Smithsonian Ocean Portal, or ocean temperatures reaching record highs with pollution levels critical, according to the United Nations.
According to del Villar, threats to the whale shark represent devastation to its overall ecosystem.
“We need to create marine protected areas,” he said. “We need to educate people about the importance of whale sharks. We need to curb pollution of the sea. And we need to fight against climate change. These are all essential to the conservation of this species.”
In 2016, the whale shark was added to the IUCN Red List, meaning it is endangered globally.
In line with that, Oris has created 2,016 “Whale Shark Limited Edition” timepieces to raise awareness.
Based on the Oris Aquis GMT diver’s watch, it features the Oris 798 movement. The automatic timepiece has a 42-hour power reserve.
It boasts a stainless steel case with a bi-directional rotating blue and black (for day and night) ceramic bezel with GMT scale.
The 43.5-millimeter timepiece’s most noticeable design feature is a blue dial with a specially engraved pattern inspired by the texture of whale shark skin.
The watch with a stainless steel metal bracelet is water resistant to 300 meters.
Released now, it sells for $3,200.
The Latest

Between tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.

Designed by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

However, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.


The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

Sponsored by Stuller

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

It was featured in the miner’s latest sale, which brought in $24.8 million.

GemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.

The 3,300-square foot location is the jeweler's largest store in North America.

Aging and with myriad health issues, none will serve time for their roles in robbing the billionaire celebrity at gunpoint in 2016.

The WNBA team received rings imbued with meaning, from leaf motifs and its Liberty torch to the number of diamonds used.

A longtime executive at RDI Diamonds, Rickard has served on the JBT board for the past five years.

The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.

The platinum and diamond watch is part of Sotheby’s upcoming Important Watches sale.

Recovered in Mozambique, “The Kat Florence Lumina” was part of Bonhams’ Hong Kong jewelry auction held last week.

Get a taste of the delicious candy-like gemstones in this Amanda’s Style File.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

From Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.

The lab has adjusted the scale it uses for nacre grading.

Sponsored by GCAL by Sarine

David Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.

The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.

The family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.

The nonprofit elected five judges who will decide the winners of its design competition.

This year’s edition includes articles on the favorite tools of notable designers, evaluating when to outsource production, and more.