CollectionsSep 28, 2026
De Beers London Drops Water-Inspired High Jewelry Collection“Vibrations” features several firsts for De Beers’ high jewelry, including the use of chalcedony and diamonds sourced from artisanal miners.
WatchesFeb 24, 2021
Accutron Revives a Vintage Classic Loved by ‘The King’
Elvis Presley wore the original version, which the watchmaker has acquired.
Pictured at left is the new Accutron 521. At right is one of the original versions, this one owned by Elvis Presley.
New York—There’s always a demand for vintage timepieces, so Accutron is bringing back one of its most beloved editions.
Part of the Accutron Legacy Collection, which features reissues of some of Accutron’s most popular and memorable styles from the 1960s and 1970s, the Accutron 521 timepiece originally debuted in 1960.
According to the watchmaker, Elvis Presley owned one of the originals, which it has now acquired.
The offset, asymmetrical design made it unique in the marketplace when it debuted. The original was rendered in a 14-karat gold-filled case with mineral glass crystal and a snap-on case back.
Now, the new Accutron 521 recreates the original with the same asymmetrical case design, crown placement near 3 o’clock and 32.8 millimeter by 32.55 millimeter case, which Accutron noted makes it ideal as a unisex piece.
The new edition has a gold-tone stainless steel case with a mesh-style bracelet with double-press deployant closure. The three-hand silverish white dial features double-stick hour markers.
It utilizes the Swiss-made 26-jewel movement and is water-resistant to 30 meters.
A second model offers another bracelet option, with a brown lizard-embossed leather strap, also with double-press deployant buckle closure.
Each model is limited to 600 pieces. The mesh-style bracelet sells for $1,550, while the leather bracelet version costs $1,450.
Jeffrey Cohen, president of Citizen Watch America, which owns Accutron, noted the timepiece’s historic significance in relation to “The King of Rock’n’roll.”
“We are honored to bring back the iconic 521 timepiece and even more humbled to have acquired the original to draw inspiration from and to house within our historical archive,” he said.
“Accutron has a significant history in technology and design so it wasn’t a surprise to learn of icons during that time who appreciated the brand.”
Part of the Accutron Legacy Collection, which features reissues of some of Accutron’s most popular and memorable styles from the 1960s and 1970s, the Accutron 521 timepiece originally debuted in 1960.
According to the watchmaker, Elvis Presley owned one of the originals, which it has now acquired.
The offset, asymmetrical design made it unique in the marketplace when it debuted. The original was rendered in a 14-karat gold-filled case with mineral glass crystal and a snap-on case back.
Now, the new Accutron 521 recreates the original with the same asymmetrical case design, crown placement near 3 o’clock and 32.8 millimeter by 32.55 millimeter case, which Accutron noted makes it ideal as a unisex piece.
The new edition has a gold-tone stainless steel case with a mesh-style bracelet with double-press deployant closure. The three-hand silverish white dial features double-stick hour markers.
It utilizes the Swiss-made 26-jewel movement and is water-resistant to 30 meters.
A second model offers another bracelet option, with a brown lizard-embossed leather strap, also with double-press deployant buckle closure.
Each model is limited to 600 pieces. The mesh-style bracelet sells for $1,550, while the leather bracelet version costs $1,450.
Jeffrey Cohen, president of Citizen Watch America, which owns Accutron, noted the timepiece’s historic significance in relation to “The King of Rock’n’roll.”
“We are honored to bring back the iconic 521 timepiece and even more humbled to have acquired the original to draw inspiration from and to house within our historical archive,” he said.
“Accutron has a significant history in technology and design so it wasn’t a surprise to learn of icons during that time who appreciated the brand.”
Editors' Picks
Sponsored by
More on Watches
The Latest
CollectionsSep 28, 2026
Jessica McCormack Turns to Classic Motif for New CollectionThe “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.
Events & AwardsSep 28, 2026
Guy Borenstein, Troy Underwood Among the Professionals Honored at AGS Conclave 2026The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
FinancialsSep 28, 2026
Instappraise, Jewelers Mutual Look to Simplify Jewelry InsuranceThrough a new system integration, customers can now receive instant personal jewelry insurance quotes at the time of appraisal.
Weekly QuizSep 25, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsSep 25, 2026
Sherwood Family Buys Back Daniel’s Jewelers from Private EquityThe Sherwood family and AJS Creations CEO Tejas Shah purchased the jewelry chain back from Palladium Equity Partners.
Lab-GrownSep 25, 2026
Brilliant Earth Collabs with Elizabeth Taylor Estate on Jewelry Collection“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
TrendsSep 25, 2026
A Peek at Taylor Swift’s Game-Day DiamondsThe artist wore Dana Rebecca Designs’ marquise diamond-set gold hoops at the Chiefs game last Sunday. Now they’re our Piece of the Week.
CrimeSep 24, 2026
From Conclave: Security Measures Jewelers Should Be TakingJSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.
AuctionsSep 24, 2026
8-Carat Blue Diamond Heads to UK Jewelry AuctionThe fancy light blue diamond is estimated to fetch up to $2.6 million at Elmwood’s next week.
TrendsSep 24, 2026
This New Jewelry Book Decodes the Secret Meaning in Victorian Jewelry“Secret Language of Victorian Jewelry” unveils the meaning behind the symbols, motifs, and gemstones used in Victorian-era jewelry.
Lab-GrownSep 24, 2026
Kira Jewels Opens B2B E-Commerce Portal for Lab-Grown Diamond Jewelry KIRAJewels.one gives retailers access to more than 500 SKUs of lab-grown diamond rings, earrings, necklaces, and bracelets.
TrendsSep 23, 2026
Holiday Diamond Jewelry Trends: Layered Looks, PersonalizationThis holiday season, look to pieces that will help to fill out customers’ everyday diamond jewelry wardrobe, experts say.
SourcingSep 23, 2026
Organization That Promotes Natural Diamond Rebrands for Third Time The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.
IndependentsSep 23, 2026
This Milwaukee-Area Jeweler Is Serving the 7CsPaul’s Jewelers sells coffee, chocolate, and cookies from a custom gold-wrapped trailer parked outside the store starting at 7 a.m.
MajorsSep 23, 2026
Kay Jewelers’ New Campaign Goes ‘All In’ on LovePart of its brand relaunch, the marketing around the campaign includes a contest involving a jacket set with 550 diamonds.
Events & AwardsSep 23, 2026
Tiffany & Co. Exhibition Opening at Arkansas Museum The curation, opening soon at the Crystal Bridges Museum of American Art, honors the jeweler’s heritage through a distinctly American lens.
CollectionsSep 23, 2026
Pucker Up for Pandora’s New Pat McGrath Jewelry CollabThe jewelry giant has partnered with the famed makeup artist to create a colorful new collection of charms and rings.
IndependentsSep 23, 2026
Texas Jewelers Association to Celebrate 120th AnniversaryThe association will mark the milestone at its convention next month.
IndependentsSep 23, 2026
Sissy’s Log Cabin’s ‘Back to School and Bling’ Event ReturnsThe jeweler donated school supplies to Memphis, Tennessee, students during the event combining basketball and mentorship.
MajorsSep 22, 2026
Foundrae’s Lawsuit Against Pandora Can Continue, Court RulesA federal judge denied Pandora’s motion to dismiss Foundrae’s claim for copyright infringement of its medallions.
ColumnistsSep 22, 2026
Peter Smith: Our Struggle With Emotional SellingPeople aren’t thinking rationally when they are buying luxury products, and we shouldn’t be selling them that way, Peter Smith writes.
IndependentsSep 22, 2026
Constance Polamalu Named to '40 Under 40' ListThe Baltimore Business Journal recognized the entrepreneur for her leadership in business and the jewelry industry.
GradingSep 22, 2026
GCAL by Sarine Opens New Lab in MumbaiThe facility is located within SEEPZ and is GCAL by Sarine’s second location in India, joining its existing grading lab in Surat.
Events & AwardsSep 22, 2026
NYCJAOS Returns for Autumn EditionThe four-day show is slated for Nov. 19-22 at the Metropolitan Pavilion in New York City’s Chelsea neighborhood.
