Accutron Revives a Vintage Classic Loved by ‘The King’

WatchesFeb 24, 2021

Accutron Revives a Vintage Classic Loved by ‘The King’

Elvis Presley wore the original version, which the watchmaker has acquired.

Pictured at left is the new Accutron 521. At right is one of the original versions, this one owned by Elvis Presley.
New York—There’s always a demand for vintage timepieces, so Accutron is bringing back one of its most beloved editions.

Part of the Accutron Legacy Collection, which features reissues of some of Accutron’s most popular and memorable styles from the 1960s and 1970s, the Accutron 521 timepiece originally debuted in 1960.

According to the watchmaker, Elvis Presley owned one of the originals, which it has now acquired. 

The offset, asymmetrical design made it unique in the marketplace when it debuted. The original was rendered in a 14-karat gold-filled case with mineral glass crystal and a snap-on case back. 

Now, the new Accutron 521 recreates the original with the same asymmetrical case design, crown placement near 3 o’clock and 32.8 millimeter by 32.55 millimeter case, which Accutron noted makes it ideal as a unisex piece.

The new edition has a gold-tone stainless steel case with a mesh-style bracelet with double-press deployant closure. The three-hand silverish white dial features double-stick hour markers.

It utilizes the Swiss-made 26-jewel movement and is water-resistant to 30 meters. 

A second model offers another bracelet option, with a brown lizard-embossed leather strap, also with double-press deployant buckle closure. 

Each model is limited to 600 pieces. The mesh-style bracelet sells for $1,550, while the leather bracelet version costs $1,450. 

Jeffrey Cohen, president of Citizen Watch America, which owns Accutron, noted the timepiece’s historic significance in relation to “The King of Rock’n’roll.” 

“We are honored to bring back the iconic 521 timepiece and even more humbled to have acquired the original to draw inspiration from and to house within our historical archive,” he said. 

“Accutron has a significant history in technology and design so it wasn’t a surprise to learn of icons during that time who appreciated the brand.”
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Policies & IssuesApr 22, 2021
US Government Sanctions Burmese State-Owned Pearl Co.

Myanmar Pearl Enterprise handles oyster fishing and breeding, as well as the culturing, harvesting, and selling of pearls.

MajorsApr 22, 2021
Tiffany Signs K-Pop Star Rosé as New Ambassador

Blackpink member Rosé will be the face of the 2021 Tiffany HardWear campaign.

Events & AwardsApr 22, 2021
BIJC, Ben Bridge Introduce a New Scholarship

Named for the late Lonia Tate, the scholarship is for the Graduate Gemology program at GIA, with an internship at the jeweler to follow.

Brought to you by
A New Golden Age

Gold has had its share of ups and downs over the last 5 decades. Here’s why the metal is having another big comeback.

Events & AwardsApr 22, 2021
IEG Pushes Oroarezzo Italian Jewelry Trade Show to 2022

It was originally slated for June 12-15 at the Expo Centre in Arezzo, Italy.

Weekly QuizApr 16, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of April 12-16, 2021.
Take the Quiz
SourcingApr 21, 2021
Why Inclusivity Is Important in Diamond Traceability

As the importance of mine-to-market grows, some worry about its feasibility for all the diamond industry’s players.

CollectionsApr 21, 2021
Alrosa’s ‘Luminous’ Collection Leans Into Fluorescence

The diamond miner and seller is marketing the stones for their glow.

Brought to you by
4 Reasons You Need This Program for Mother’s Day

Learn how to increase customer loyalty and revenue by making JM™ Care Plan a cornerstone of your business plan.

Recorded WebinarsApr 21, 2021
Watch: A Conversation With 3 ‘Young Diamantaires’

Khomotso Ramodipa, Sarah Russell and Kevin Vantyghem reflect on the market before and during COVID, and share thoughts on what’s next.