AuctionsOct 27, 2025
Napoleon Left This Brooch Behind, And Now It’s Up For AuctionIt is part of Sotheby’s “Royal & Noble Jewels” sale along with an ornate hair ornament and an old mine-cut light pink diamond ring.
WatchesFeb 24, 2021
Accutron Revives a Vintage Classic Loved by ‘The King’
Elvis Presley wore the original version, which the watchmaker has acquired.
Pictured at left is the new Accutron 521. At right is one of the original versions, this one owned by Elvis Presley.
New York—There’s always a demand for vintage timepieces, so Accutron is bringing back one of its most beloved editions.
Part of the Accutron Legacy Collection, which features reissues of some of Accutron’s most popular and memorable styles from the 1960s and 1970s, the Accutron 521 timepiece originally debuted in 1960.
According to the watchmaker, Elvis Presley owned one of the originals, which it has now acquired.
The offset, asymmetrical design made it unique in the marketplace when it debuted. The original was rendered in a 14-karat gold-filled case with mineral glass crystal and a snap-on case back.
Now, the new Accutron 521 recreates the original with the same asymmetrical case design, crown placement near 3 o’clock and 32.8 millimeter by 32.55 millimeter case, which Accutron noted makes it ideal as a unisex piece.
The new edition has a gold-tone stainless steel case with a mesh-style bracelet with double-press deployant closure. The three-hand silverish white dial features double-stick hour markers.
It utilizes the Swiss-made 26-jewel movement and is water-resistant to 30 meters.
A second model offers another bracelet option, with a brown lizard-embossed leather strap, also with double-press deployant buckle closure.
Each model is limited to 600 pieces. The mesh-style bracelet sells for $1,550, while the leather bracelet version costs $1,450.
Jeffrey Cohen, president of Citizen Watch America, which owns Accutron, noted the timepiece’s historic significance in relation to “The King of Rock’n’roll.”
“We are honored to bring back the iconic 521 timepiece and even more humbled to have acquired the original to draw inspiration from and to house within our historical archive,” he said.
“Accutron has a significant history in technology and design so it wasn’t a surprise to learn of icons during that time who appreciated the brand.”
Part of the Accutron Legacy Collection, which features reissues of some of Accutron’s most popular and memorable styles from the 1960s and 1970s, the Accutron 521 timepiece originally debuted in 1960.
According to the watchmaker, Elvis Presley owned one of the originals, which it has now acquired.
The offset, asymmetrical design made it unique in the marketplace when it debuted. The original was rendered in a 14-karat gold-filled case with mineral glass crystal and a snap-on case back.
Now, the new Accutron 521 recreates the original with the same asymmetrical case design, crown placement near 3 o’clock and 32.8 millimeter by 32.55 millimeter case, which Accutron noted makes it ideal as a unisex piece.
The new edition has a gold-tone stainless steel case with a mesh-style bracelet with double-press deployant closure. The three-hand silverish white dial features double-stick hour markers.
It utilizes the Swiss-made 26-jewel movement and is water-resistant to 30 meters.
A second model offers another bracelet option, with a brown lizard-embossed leather strap, also with double-press deployant buckle closure.
Each model is limited to 600 pieces. The mesh-style bracelet sells for $1,550, while the leather bracelet version costs $1,450.
Jeffrey Cohen, president of Citizen Watch America, which owns Accutron, noted the timepiece’s historic significance in relation to “The King of Rock’n’roll.”
“We are honored to bring back the iconic 521 timepiece and even more humbled to have acquired the original to draw inspiration from and to house within our historical archive,” he said.
“Accutron has a significant history in technology and design so it wasn’t a surprise to learn of icons during that time who appreciated the brand.”
More on Watches
The Latest
Events & AwardsOct 27, 2025
Hill Management Group Hired to Help Atlanta Jewelry ShowHill Management Group will oversee, market, and produce next year’s spring show.
CrimeOct 27, 2025
Arrests Made in Louvre Jewel Heist One of the individuals was apprehended at the airport as he was trying to flee the country.
Brought to you by
DESERT DIAMONDS: The Newest Trend in Natural Diamond JewelryFrom sunlit whites to smoky whiskeys, introduce your clients to extraordinary diamonds in colors as unique as their love.
MajorsOct 27, 2025
Target to Cut 1,800 Corporate JobsThe retailer, which has faced struggling sales in recent quarters, is looking to streamline its operations.
Weekly QuizOct 16, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsOct 24, 2025
Bonhams Under New Ownership, Top Executives ReplacedLondon-based investment firm Pemberton Asset Management acquired the auction house for an undisclosed amount.
GradingOct 24, 2025
DMIA to Hold Diamond Testing Instrument DemoThe workshop will give attendees the chance to try out and ask questions about three different diamond verification instruments.
Brought to you by
Are Earrings an Overlooked Category? What Retailers Need to Know NowAs the holiday season quickly approaches, consider stocking one category that sometimes gets overlooked: earrings.
CrimeOct 24, 2025
Video Emerges of Louvre Jewelry Robbers Fleeing the Scene The footage shows two of the jewelry heist suspects descending from the second floor of the museum and then escaping via scooter.
CollectionsOct 24, 2025
Piece of the Week: Wyld Box Jewelry’s ‘Ray of Light’ EarringsFounder and designer Rosanna Fiedler looked to a vintage Cartier clutch when designing the sunlight-inspired drop earrings.
FinancialsOct 23, 2025
Jewelry Sales Resilient Despite Struggles at LVMH, KeringThe luxury conglomerates faced a challenging Q3 amid geopolitical and economic tensions.
SourcingOct 23, 2025
Petra Diamonds Turns to Shareholders to Raise Capital The struggling diamond mining company, which owns the historic Cullinan mine, has launched a rights issue to raise about $25 million.
AuctionsOct 23, 2025
Freeman’s | Hindman Names New VP, Senior Specialist for Jewelry & WatchesAlexis Vourvoulis, who most recently worked at Tiffany & Co., brings more than two decades of jewelry experience to her new role.
TrendsOct 22, 2025
The Taylor Swift Effect: Antique Diamonds EditionThe superstar’s August engagement put the stamp of approval on an already hot engagement ring trend.
TrendsOct 22, 2025
Don’t Forget These Diamond Jewelry Trends When Stocking for the HolidaysRetailers should offer classic styles with a twist that are a perfect fit for layered looks, experts say.
AuctionsOct 22, 2025
Pink Diamond, Vanderbilt Jewels to Headline Phillips’ Geneva AuctionThe nearly 7-carat fancy vivid purplish pink diamond could sell for around $9 million.
SourcingOct 22, 2025
In ‘Storied Diamond,’ Jared Jewelers Is Emphasizing the Journey The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.
CollectionsOct 22, 2025
Tiffany & Co.’s ‘Bird on a Rock’ Finds New PerchChief Artistic Officer Nathalie Verdeille has reimagined the iconic design in both figurative and abstract creations.
Events & AwardsOct 22, 2025
JFC Kicks Off Halloween Costume ChallengeFive dollars buys one vote toward an industry professional you want to see dressed up as a hero, or a villain, this Halloween.
Events & AwardsOct 22, 2025
Hillsborough Antique Show Gets New OwnerRecently acquired by KIL Promotions, the November edition of the public show in San Mateo, California, will be held Nov. 7-9.
GradingOct 21, 2025
GIA Examines Rare Bicolor Pink DiamondThe stone’s two zones, one pink and one colorless, may have formed at two different times, the lab said.
MajorsOct 21, 2025
Pomellato Brings ‘Global Attitude’ to Rodeo Drive FlagshipHollywood glamour meets Milanese sophistication in the design of Pomellato’s new store in Beverly Hills, California.
Lab-GrownOct 21, 2025
Grown Brilliance Opens First FlagshipThe New York City store showcases a chandelier with 1,500 carats of lab-grown diamonds designed by an FIT student.
Events & AwardsOct 21, 2025
‘Douriean Fletcher: Jewelry of the Afrofuture’ Opens at MADThe Museum of Arts and Design's new exhibition features 75 pieces by the designer, best known for her work in the “Black Panther” films.
AuctionsOct 20, 2025
Sotheby's To Auction 10-Carat Vivid Pink DiamondMaking its auction debut, "The Glowing Rose" is expected to fetch $20 million at the November jewelry sale in Geneva.
SourcingOct 20, 2025
2 Mozambique Police Officers Killed at Gemfields’ Ruby MineThey were attacked on Oct. 15, as approximately 40 miners without licenses marched on the mine’s gate.
CrimeOct 20, 2025
See the ‘Priceless’ Jewels Stolen During Daytime Heist at the Louvre It took the masked thieves less than 10 minutes to steal eight irreplaceable jewels from two display cases in the museum’s Apollo Gallery.
