MajorsDec 19, 2025
MadaLuxe Group Acquires Ippolita The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.
WatchesFeb 24, 2021
Accutron Revives a Vintage Classic Loved by ‘The King’
Elvis Presley wore the original version, which the watchmaker has acquired.
Pictured at left is the new Accutron 521. At right is one of the original versions, this one owned by Elvis Presley.
New York—There’s always a demand for vintage timepieces, so Accutron is bringing back one of its most beloved editions.
Part of the Accutron Legacy Collection, which features reissues of some of Accutron’s most popular and memorable styles from the 1960s and 1970s, the Accutron 521 timepiece originally debuted in 1960.
According to the watchmaker, Elvis Presley owned one of the originals, which it has now acquired.
The offset, asymmetrical design made it unique in the marketplace when it debuted. The original was rendered in a 14-karat gold-filled case with mineral glass crystal and a snap-on case back.
Now, the new Accutron 521 recreates the original with the same asymmetrical case design, crown placement near 3 o’clock and 32.8 millimeter by 32.55 millimeter case, which Accutron noted makes it ideal as a unisex piece.
The new edition has a gold-tone stainless steel case with a mesh-style bracelet with double-press deployant closure. The three-hand silverish white dial features double-stick hour markers.
It utilizes the Swiss-made 26-jewel movement and is water-resistant to 30 meters.
A second model offers another bracelet option, with a brown lizard-embossed leather strap, also with double-press deployant buckle closure.
Each model is limited to 600 pieces. The mesh-style bracelet sells for $1,550, while the leather bracelet version costs $1,450.
Jeffrey Cohen, president of Citizen Watch America, which owns Accutron, noted the timepiece’s historic significance in relation to “The King of Rock’n’roll.”
“We are honored to bring back the iconic 521 timepiece and even more humbled to have acquired the original to draw inspiration from and to house within our historical archive,” he said.
“Accutron has a significant history in technology and design so it wasn’t a surprise to learn of icons during that time who appreciated the brand.”
Part of the Accutron Legacy Collection, which features reissues of some of Accutron’s most popular and memorable styles from the 1960s and 1970s, the Accutron 521 timepiece originally debuted in 1960.
According to the watchmaker, Elvis Presley owned one of the originals, which it has now acquired.
The offset, asymmetrical design made it unique in the marketplace when it debuted. The original was rendered in a 14-karat gold-filled case with mineral glass crystal and a snap-on case back.
Now, the new Accutron 521 recreates the original with the same asymmetrical case design, crown placement near 3 o’clock and 32.8 millimeter by 32.55 millimeter case, which Accutron noted makes it ideal as a unisex piece.
The new edition has a gold-tone stainless steel case with a mesh-style bracelet with double-press deployant closure. The three-hand silverish white dial features double-stick hour markers.
It utilizes the Swiss-made 26-jewel movement and is water-resistant to 30 meters.
A second model offers another bracelet option, with a brown lizard-embossed leather strap, also with double-press deployant buckle closure.
Each model is limited to 600 pieces. The mesh-style bracelet sells for $1,550, while the leather bracelet version costs $1,450.
Jeffrey Cohen, president of Citizen Watch America, which owns Accutron, noted the timepiece’s historic significance in relation to “The King of Rock’n’roll.”
“We are honored to bring back the iconic 521 timepiece and even more humbled to have acquired the original to draw inspiration from and to house within our historical archive,” he said.
“Accutron has a significant history in technology and design so it wasn’t a surprise to learn of icons during that time who appreciated the brand.”
More on Watches
The Latest
MajorsDec 19, 2025
LVMH Names New Bulgari CEOLaura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.
EditorsDec 19, 2025
2025 Jewelry Superlatives: A Yearbook-Style Year in Review The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
AuctionsDec 19, 2025
Jean Schlumberger’s ‘African Cat’ Is Purr-Fection Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.
Weekly QuizDec 18, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsDec 18, 2025
Audemars Piguet Reclaims Historic Pocket Watch at AuctionIt purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.
Lab-GrownDec 18, 2025
Kira Jewels Debuts Custom Lab-Grown Diamond Jewelry ServiceThe lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
EditorsDec 18, 2025
Terry Chandler Looks Back on 40 Years of Opportunity, Change, and FriendsChandler got his start at Michelson Jewelers and has served as DCA president and CEO since 2001. He will retire at the end of the month.
Supplier BulletinDec 18, 2025
Cell Jammers Are Targeting Your Business. Here's How to Beat ThemSponsored by Digital Monitoring Products
CrimeDec 17, 2025
Man Pleads Not Guilty to Swallowing Fabergé PendantThe special-edition egg pendant ingested in a New Zealand jewelry store was recovered after a six-day wait.
EditorsDec 17, 2025
2025 Jewelry Rewind: The Best Piece of the Week PicksAssociate Editor Natalie Francisco plays favorites with Piece of the Week, selecting a standout piece of jewelry from each month of 2025.
CollectionsDec 17, 2025
Lucy Hale Stars in Jacquie Aiche’s Holiday CampaignThe “Love and Desire” campaign is inspired by the magic that follows when one’s heart leads the way, said the brand.
GradingDec 17, 2025
SSEF Announces 2025 Scholarship WinnersTwo awardees will receive free tuition for an educational course at the Swiss lab, with flights and lodging included.
MajorsDec 16, 2025
Pandora’s New CEO Will Step Up EarlyBerta de Pablos-Barbier will replace Alexander Lacik at the start of January, two months earlier than expected.
AuctionsDec 16, 2025
Suzanne Belperron, JAR Shine in Sotheby’s First Auctions at New HQSotheby’s held its first two jewelry sales at the Breuer building last week, and they totaled nearly $44 million.
Events & AwardsDec 16, 2025
TJS Now Accepting Scholarship Applications for 2026Winners will receive free registration and lodging for its fourth annual event in Detroit.
ColumnistsDec 16, 2025
Beyond Unboxing: Creative Reveals to Drive Reach and EngagementHere are six ideas for making more engaging content for Instagram Reels and TikTok, courtesy of Duvall O’Steen and Jen Cullen Williams.
Events & AwardsDec 16, 2025
Diamonds Do Good Names 2026 Award RecipientsThe honorees include a notable jewelry brand, an industry veteran, and an independent retailer.
CrimeDec 15, 2025
Men Receive Life Sentences in Home Invasion Murder of Jeweler Carlos Jose Hernandez and Joshua Zuazo were sentenced to life without the possibility of parole in the 2024 murder of Hussein “Sam” Murray.
Policies & IssuesDec 15, 2025
Sara Yood Named Co-Chair of RJC Standards CommitteeYood will serve alongside Eduard Stefanescu, the sustainability manager for C.Hafner, a precious metals refiner in Germany.
IndependentsDec 15, 2025
M.S. Rau to Open Store in AspenThe New Orleans jeweler is also hosting pop-up jewelry boutiques in New York City and Dallas.
AuctionsDec 12, 2025
13.54-Carat Paraíba Tourmaline Sets Records at Christie’sSet in a Tiffany & Co. necklace, it sold for $4.2 million, the highest price and price per carat paid for a Paraíba tourmaline at auction.
MajorsDec 12, 2025
David Webb Reveals Ice-Cold Holiday Window DisplayThe jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.
CollectionsDec 12, 2025
Piece of the Week: Oscar Heyman’s Sphene RingTake luxury gifting to new heights this holiday season with the jeweler’s showstopping 12-carat sphene ring.
Events & AwardsDec 12, 2025
IGI Jewelry Design Contest Now Accepting SubmissionsThis year's theme is “Unveiling the Depths of the Ocean.”
TrendsDec 11, 2025
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
