Majors

Lord & Taylor Is Reborn, Online

MajorsApr 21, 2021

Lord & Taylor Is Reborn, Online

Its new parent company relaunched the 195-year-old retailer as an online-only player.

A screenshot of the newly relaunched Lord & Taylor, now a digital-only retailer
New York—Storied retailer Lord & Taylor is back—digitally.

Consumer goods company and parent owner The Saadia Group announced the relaunch of Lord & Taylor as an e-commerce platform.

The retailer filed for bankruptcy in August, struggling for a while to compete in the changing retail environment and hit hard by the COVID-19 pandemic. It said at the time it was looking for a new owner.

In September, it closed the remainder of its doors.

The Saadia Group purchased Lord & Taylor’s assets from bankrupt former parent company Le Tote for $12 million in October in a deal that included its inventory, intellectual property, social media accounts, customer data, and e-commerce platform.

Now, it’s attempting to breathe new life into the 195-year-old retailer.

Lord & Taylor’s online shopping offers both classic and emerging brands across women and men’s fashion, home décor and beauty. 

There will also be exclusive collaborations and events, with a “robust private label offering” expected to be added in the coming weeks.

“The future of retail is fast and agile, mirrored by our team—which has managed to put together a fantastic assortment of merchandise and a website—in record time of less than 120 days,” said Jack Saadia, principal and co-founder of The Saadia Group. “We are deeply committed to continuing the rich legacy of the brand in a progressive way. Today’s unveil is just the beginning.”

 Related stories will be right here … 

Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

CrimeMay 18, 2021
Police Searching for 2 Suspects in Armed Robbery of GA Jewelry Store

A third suspect, who was shot during the robbery, has been arrested and charged.

CollectionsMay 18, 2021
New York Isn’t Over, According to the Yurmans

David Yurman’s latest collection is a tribute to a New York City landmark.

Events & AwardsMay 18, 2021
Registration Is Open for JA National Convention

The third annual Jewelers of America National Convention will be held virtually July 19-20.

Brought to you by
How to Engage and Sell to Millennials

Millennials were once feared in the diamond industry, but now this younger generation has become today’s largest diamond buying demographic.

ColumnistsMay 18, 2021
Creative Connecting: Why Jewelers Should Be More Active on YouTube

A strong following on YouTube can boost online visibility and trust in your store’s staff, Duvall O’Steen and Jen Cullen Williams write.

Weekly QuizMay 14, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of May 10-14, 2021.
Take the Quiz
IndependentsMay 17, 2021
Take a Peek Inside the New Zadok Jewelers Store

The Houston jeweler recently opened a 28,000-square-foot, two-level store.

IndependentsMay 17, 2021
Bill Boyajian Has a New Book Coming Out

“Family Business Succession Planning” covers the dynamics of working in a multigenerational business and prepping for the next generation.

Brought to you by
A New Golden Age

Gold has had its share of ups and downs over the last 5 decades. Here’s why the metal is having another big comeback.

TechnologyMay 17, 2021
JCK Launches Online B2B Jewelry Marketplace

“Jewelers Source by JCK” will help qualified buyers find new clients and conduct virtual meetings all year round.

×