“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.
PGI taps stylist as latest platinum ambassador
Platinum Guild International’s latest collaboration has the organization teaming up with Emmy Award-winning costume designer Lyn Paolo to promote the metal.

New York--Platinum Guild International’s latest collaboration has the organization teaming up with Emmy Award-winning costume designer Lyn Paolo to promote the metal.
Paolo, who currently designs for shows such as ABC’s Scandal and the Showtime series Shameless, will act as a platinum brand ambassador, serving to increase awareness of the value, benefits and fashion appeal of the metal.
She also will promote platinum through her costume design as well as via social media and editorial opportunities.
Paolo will be pulling platinum jewelry for use on Scandal as well as the John Wells-directed film Adam Jones, for which Paolo currently is designing costumes, and will use those to speak about platinum and why she chose it.
Paolo also will be curating some of her favorite platinum pieces for inclusion in a gallery that will appear on social media and online.
“Through her years of design and most recently through her work on Scandal, a show that influences the purchases of thousands of Millennial consumers, Ms. Paolo has been a defining figure in fashion,” said PGI USA President Huw Daniel. “Her personal affinity for platinum jewelry, natural eye for timeless style and connection to those savvy women who choose platinum for their jewelry purchases all deem Lyn a natural messenger for platinum.”
RELATED CONTENT: PGI taps designer to promote platinum
The announcement builds on PGI’s partnership with designer Monique Lhuillier to promote the metal across social media, interviews and industry events.
The Platinum Guild also showcased a selection of Lhuillier’s platinum bridal jewelry at a number of press events in recent months.
The Latest

Signet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.

The antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Both its mines faced challenges last year, from operational issues to disruptions in the market.


Iconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.

The luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.

The one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.

The new facility was also designed to better serve its growing customer base in Canada.

The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.

It is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.

The initiative connects veterans and parents returning to the workforce with careers in jewelry retail.

The wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.

Foundrae also accused the jewelry giant of copying its mood board style of marketing.

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

The Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.

The retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.

Applications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.

Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.



















