Other

Appointments: JBT, Gem Star, more

OtherApr 03, 2014

Appointments: JBT, Gem Star, more

A former Zale Corp. executive joining Gem Star and elections for the Jewelers Board of Trade’s board of directors are among the recent career moves in the industry.  

New York--A former Zale Corp. executive joining Canadian diamond company Gem Star and elections for the Jewelers Board of Trade’s board of directors are among the recent career moves in the industry.


Beverly Serraro is now a director of Canadian diamond and jewelry wholesale company Gem Star Inc. and will oversee the development of new business.

Serraro was the vice president of diamond sourcing for Zale and, prior to that, worked with Peoples Jewellers in in Toronto, traveling internationally to purchase diamonds.


The Jewelers Board of Trade has announced the names of the officers and directors elected to its board as of March 12.

Serving one-year terms are Richard Weisenfeld of Pranda North America Inc. as chairman; Todd Wolleman of Leo Wolleman Inc., first vice-chairman; Michael Kaplan of Rocket Jewelry Box Inc., second vice-chairman; Dione Kenyon, president; Brenda Pimentel, secretary; and Alisa Dumond, treasurer.

Re-elected to the board for a two-year term are Ann Arnold of Arnold Advisory Group; Anthony Capuano of HSBC Bank USA; Edward DeCristofaro of LDC Inc.; Philip Holden of the Gordon Company Inc.; Basant Johari of Kuber Manufacturing Inc.; Roderick Lichtenfels of W.R. Cobb Co.; Weisenfeld; and Wolleman.

Elected to the advisory board for a two-year period is Richard Greenwood of A.F. Greenwood Co. Inc., and re-elected to the advisory board for another two-year term is F. Daniel Pharr of Pharr Valuation & Business Services LLC.


Peter Cotton has been appointed vice president of national sales at Los Angeles-based jewelry company Jack Kelege & Co. where he will be responsible for co-branding campaigns to assist retailers in connecting with their customers.

Cotton most recently was the national director of sales at Whitehouse Brothers, and before that the western sales manager for several diamond jewelry designers. He also spent 12 years with North American Watch Corp where he was a sales representative for Corum and Piaget.


Bridal and fine jewelry brand Sylvie Collection is now being represented by southern California-based marketing, advertising and public relations firm Luxury Brand Group.

Sylvie Collection is headquartered in Plano, Texas and offers jewelry in platinum and 18-karat white, yellow and rose gold.


The Responsible Jewellery Council has certified Manufacture Horlogère ValFleurier against its code of practices for the company’s manufacturing facility in Buttes, Switzerland. 

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Pandora Alexander Lacik and Berta de Pablos-Barbier
MajorsDec 16, 2025
Pandora’s New CEO Will Step Up Early

Berta de Pablos-Barbier will replace Alexander Lacik at the start of January, two months earlier than expected.

JAR pendant brooch, fancy intense blue diamond
AuctionsDec 16, 2025
Suzanne Belperron, JAR Shine in Sotheby’s First Auctions at New HQ

Sotheby’s held its first two jewelry sales at the Breuer building last week, and they totaled nearly $44 million.

The Jewelry Symposium logo
Events & AwardsDec 16, 2025
TJS Now Accepting Scholarship Applications for 2026

Winners will receive free registration and lodging for its fourth annual event in Detroit.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

National Jeweler columnists and PR professionals Duvall O’Steen and Jen Cullen Williams
ColumnistsDec 16, 2025
Beyond Unboxing: Creative Reveals to Drive Reach and Engagement

Here are six ideas for making more engaging content for Instagram Reels and TikTok, courtesy of Duvall O’Steen and Jen Cullen Williams.

Weekly QuizDec 11, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Tiffany & Co. logo, Anna Martin, CD Peacock logo
Events & AwardsDec 16, 2025
Diamonds Do Good Names 2026 Award Recipients

The honorees include a notable jewelry brand, an industry veteran, and an independent retailer.

Stock image of gavel
CrimeDec 15, 2025
Men Receive Life Sentences in Home Invasion Murder of Jeweler

Carlos Jose Hernandez and Joshua Zuazo were sentenced to life without the possibility of parole in the 2024 murder of Hussein “Sam” Murray.

roseco-catalog.png
Brought to you by
Roseco Releases New Full-Line Catalog

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Eduard Stefanescu, left, and Sara Yood, right
Policies & IssuesDec 15, 2025
Sara Yood Named Co-Chair of RJC Standards Committee

Yood will serve alongside Eduard Stefanescu, the sustainability manager for C.Hafner, a precious metals refiner in Germany.

MS Rau Aspen rendering
IndependentsDec 15, 2025
M.S. Rau to Open Store in Aspen

The New Orleans jeweler is also hosting pop-up jewelry boutiques in New York City and Dallas.

Tiffany & Co. Paraíba tourmaline jewelry
AuctionsDec 12, 2025
13.54-Carat Paraíba Tourmaline Sets Records at Christie’s

Set in a Tiffany & Co. necklace, it sold for $4.2 million, the highest price and price per carat paid for a Paraíba tourmaline at auction.

David Webb holiday window
MajorsDec 12, 2025
David Webb Reveals Ice-Cold Holiday Window Display

The jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.

Oscar Heyman Yellow Green Sphene and Diamond Ring
CollectionsDec 12, 2025
Piece of the Week: Oscar Heyman’s Sphene Ring

Take luxury gifting to new heights this holiday season with the jeweler’s showstopping 12-carat sphene ring.

IGI Design Contest Graphic
Events & AwardsDec 12, 2025
IGI Jewelry Design Contest Now Accepting Submissions

This year's theme is “Unveiling the Depths of the Ocean.”

Jacquie Aiche Alien Heart Eye Inlay Necklace, Cicada Dragonfly Brooch, Harkness After the Rain Earrings
TrendsDec 11, 2025
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool Blue

In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.

GIA new colored stone report
GradingDec 11, 2025
GIA to Offer Origin Determination for 3 More Gemstones

Starting Jan. 1, customers can request the service for opal, peridot, and demantoid garnet.

Day’s Jewelers Salem New Hampshire store exterior
IndependentsDec 11, 2025
Look Inside Day’s Jewelers’ Ninth Store

The 111-year-old retailer celebrated the opening of its new location in Salem, New Hampshire, which is its third store in the state.

Americas Gold Chain Catalog Volume 3
MajorsDec 11, 2025
Americas Gold Releases New Gold Chain Catalog

The new catalog features its most popular chains as well as new styles.

F.P. Journe FFC prototype
AuctionsDec 10, 2025
Francis Ford Coppola’s Watch Sells for $10.8M

The filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.

Rolex Miami store
WatchesDec 10, 2025
There’s A New Rolex Boutique in Miami

The new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.

Stock image of consumers shopping in the winter
SurveysDec 10, 2025
Consumer Confidence Drops in November

Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.

National Association of Jewelry Appraisers logo
SourcingDec 10, 2025
NAJA Announces Details for 2026 ‘Ace It’ Winter Conference

“Longtime favorite” presenters, as well as first-time speakers, will lead talks and workshops at the annual event in Tucson next year.

Silas Smith and his Responsible Design Challenge Winning Pendant
Events & AwardsDec 10, 2025
MJSA Names 2025 Responsible Design Challenge Winner

Silas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.

Sothebys orangy pink The Desert Rose diamond
AuctionsDec 09, 2025
‘Desert Rose’ Diamond Sells for $8.8M in Abu Dhabi

The sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.

National Jeweler columnist and Smart Age Solutions CEO Emmanuel Raheb
ColumnistsDec 09, 2025
Holiday Sales Happen in December, Most Decisions Don’t

Most customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.

Guzema Once Upon a Time Collection Campaign
TrendsDec 09, 2025
‘Once Upon a Time,’ Guzema Debuted Its Holiday Collection

The collection features characters and motifs from Ukrainian folklore, including an enchanted mirror and a magic egg.

Gemvision by Stuller MatrixGold 3.11
TechnologyDec 09, 2025
Gemvision Releases Updated MatrixGold

MatrixGold 3.11, the newest version of the jewelry design program, offers more flexibility, precision, and creative control.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy