Preaching to the KP choir?

down, the U.S. government would remain vigilant about conflict diamonds.

“If the KP falls apart Congress won’t simply repeal the Clean Diamond Trade Act and say, ‘That was a nice experiment. Let’s go back to the way things were,’” he said.

Susan Jacques, a Zimbabwe native and the president and CEO of Borsheims, added frank insight from the retail perspective when she detailed how she called her suppliers and told them Borsheims wouldn’t be dealing in any diamonds from Zimbabwe. She said the suppliers told her that she was unfamiliar with how the supply chain works and that it was going to be nearly impossible to guarantee that because of the lack of traceability.

Her response to them: Change the system.

“I cannot control what the government of my homeland does,” she said. “Can I control that I don’t want those goods in my store? Yes I can.”

(It’s probably worth noting here that Borsheims is one of a handful of retailers already involved in De Beers’ branded diamond program, the Forevermark. One of the main highlights of the program is that De Beers can essentially trace the stones from its mines to market and guarantee they are conflict-free.)

The one bright spot on the panel were the comments of Diamond Empowerment Fund board co-president Dr. Benjamin Chavis, who said that activist and former President of South African Nelson Mandela is firm believer in the mission of the KP.

Chavis also cited a report that came out last month detailing the strongest economies in Africa. The nations topping the list were those that produce diamonds, he said.

“When a consumer buys diamonds they should also know they are buying diamonds that help empower African nations, and that message sometimes gets lost,” he said. “The issue is not whether or not we need the Kimberley Process but how to strengthen it.”

Looking around the room during Thursday’s discussion, I was pleased—and at the same time dismayed—that I recognized many of the faces. I saw a number of my fellow industry trade journalists, representatives from groups such as the Responsible Jewellery Council (RJC) and diamond dealers I know from 47th Street, among others.

With the room only about half-full, and many of the attendees immediately recognizable to me, I had to wonder: How many retailers actually attended this session? And, if they didn’t come because they were busy with other appointments or simply don’t think it’s a big issue for their store, how many will read this blog?

On May 24, I blogged about the Forevermark. At the conclusion of the piece, I asked retailers for feedback on how important they felt the issue of the KP and conflict-free diamonds were to their customers. I received only one comment. And stories about Robert Mugabe, Zimbabwe or the Kimberley Process rarely show up as the “Most Popular” or “Most E-mailed” on NJ’s site.

I’ll be curious to see if this blog is any different.