Sponsored by Clientbook
5 Things That Were Hot in Tucson
Senior Editor Brecken Branstrator talks about the stones and colors most prominent at the gem shows.

The annual Tucson gem shows in February are a blessing for a number of reasons.
The first is that it gives all of us in much colder climates the opportunity to head out West to the warm (at least during the daytime) desert and get some Vitamin C.
It’s also a fabulous time to catch up with industry friends and be able to totally geek out over gems with the exact crowd that appreciates the enthusiasm.
This year, with the entire National Jeweler team finally making the trek to Tucson with me, I walked the many show floors and talked to many exhibitors at AGTA’s GemFair, the GJX show and then had some of my own fun out in the tents and hotel shows.
Overall, the buying activity seemed to be decent and everyone, at the very least, was more than happy to be back in the desert and seemed optimistic about the direction in which the gem market is heading.
Here’s a round-up of some of the trends prevalent out West, both from my own observations and from the feedback I got after talking to a number of exhibitors.
1. Sapphires. This one didn’t surprise me, as it’s been a consistent topic in the gemstone market for a while now, but I always feel the need to include it since sapphires are doing so well right now.
Not only did I see sapphires everywhere in Tucson, but for so many of the exhibitors that I talked to both during the shows and afterward, this was one of the first answers they gave me when I asked what was selling.
And not just blue, which has stayed hot as it leverages the colored bridal trends and blue stones ride a popularity wave right now, but the fancy-colored sapphires and the warm options they bring as well.
2. Pastels. Consumers are craving them, designers are putting them in many of their designs and dealers are happy to provide them; pastel-colored gems are definitely having a moment.
My first point about sapphires has a lot to do with this trend, as people have told me time and again that the peachy and pink fancy-colored sapphires have helped keep interest in the classic stones, and the conversation around this color set continued in the desert.
Also doing well right now are aquamarine, amethyst, morganite and the blush shades of garnet, all
3. Spinel. This gemstone seems to have taken its new status as an August birthstone and run with it.
It seemed like spinels were everywhere in Tucson, and they weren’t just being displayed by many exhibitors but also purchased by many attendees.
Reds and pinks might be among the most sought-after, but the uptick in demand for the stone has trickled through to its other colors, like lilac, gray and steely blue.
One exhibitor in a post-Tucson conversation told me that demand was high for all of the gem’s colors she offered at GemFair--red, coral, light pink and the gray/platinum hues.
4. Rubies, especially from Mozambique. While Burmese rubies may have stolen the spotlight in the fall as the news broke that they could be imported again, it was their African counterparts that brought so much of the love for the red corundum to Tucson.
There were so many fine Mozambican rubies at the shows, which is fitting since it seems to be the direction in which that market is really heading.
I had one exhibitor tell me that their fine Mozambique material garnered a lot of attention, with their Burmese ruby-like characteristics and coloring and their much more affordable pricing.
He added that the company, and several other dealers he has talked to, believe that interest in this particular stone will continue to grow as consumers realize just how great the material is.
Another dealer said that more and more people have been asking him directly for their Mozambican goods, which hadn’t been the norm for them in the United States as, he said, origin tends to matter less to the buyers here than in Asian markets.
Interestingly, he told me that be believes the increased awareness is due in large part to the marketing efforts done by Gemfields to promote their rubies.
5. Special stones. Tucson is always great for a hands-on learning experience, but this year there seemed to be even more interesting and rare stones than I remember in years past.
I was introduced to sphene a few times and had a long conversation with a dealer about trapiche gems--and not just of the emerald variety--and where he thought that market was going for these stones (more to come on that topic in a blog post next month).
Another dealer told me that while he did sell a lot of emeralds and sapphires, he noticed that people were getting to be a bit more adventurous with their buying during this year’s Tucson shows.
Special stones also includes stones with quality and interesting cuts, because that was a prediction from many dealers before the show and it certainly seemed to hold true.
The Latest


It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.

President Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Former Free People buyer Afton Robertson-Kanne recently joined the retailer.


The jeweler teamed up with two local organizations for its inaugural “Back to School and Bling” event.

Dubbed the “Imboo,” or “buffalo,” emerald, the rough gemstone is part of Gemfields’ latest emerald auction, which is taking place now.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Plans for dining out, booking vacations, and buying big-ticket items were down.

The “Play” collection centers on nostalgic toys that have kinetic elements to carry playfulness and wonder into adulthood.

Designer Christina Puchi, the creative force behind CCWW Designs, has created charms and pendants based on iconic candies and crackers.

The Jonas Brothers star showed off new timepieces against the backdrop of his favorite spots in his home state of New Jersey.

The family-owned jeweler in Fayetteville, North Carolina, is in the hands of the second generation.

In his latest column, Emmanuel Raheb shares tips for encouraging customers to treat themselves to new jewelry.

The new stand-alone Rolex boutique is housed in the former Odd Fellows Hall, a landmark built in 1897.

The Brilliant Earth ambassador co-designed a diamond medallion featuring meaningful symbols.

Wrap jewelry is more than just a trend; it’s the perfect motif for the coming season of layering, scarves, and pumpkin spice.

The three-day watch collector show, coming this October, will feature 44 exhibiting brands, as well as a new dinner experience.

Sriram “Ram” Natarajan is now GIA’s senior vice president of laboratory operations and is based out of the lab’s headquarters in Carlsbad.

The one-of-a-kind collar represents the beauty of imperfection and the strength to rebuild.

Three C-suite executives, including former CEO Tom Nolan, have resigned as part of what the company describes as a “transition.”

The retailer, which recently filed Chapter 11, inked a deal to sell its North American business and intellectual property.

Target CEO Brian Cornell will step down in February and be replaced by the company’s chief operating officer, Michael Fiddelke.

The group met with the president's senior trade advisor earlier this week to express the industry’s concerns about the effects of tariffs.

The pop-up will display this year's Tiffany & Co. Singles Championship trophies along with a diamond-encrusted tennis racket and ball.

The New Hampshire-based store has expanded to Boston, propelled by the success of Alex Bellman’s TikTok page, “The Truthful Jeweler.”

The latest incident happened Monday at a store in Oakland, California, continuing a pattern JSA first warned about last month.