Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.
JA, AGTA Add Spinel as August Birthstone
The two organizations will introduce the addition to consumers next month via a public relations and marketing campaign led by Jewelers of America.

New York--Jewelers of America and the American Gem Trade Association announced Wednesday that they are adding spinel to the official list of birthstones.
It will join the yellow-green gemstone peridot as a birthstone for the month of August.
The new birthstone will launch to consumers in July through a public relations and marketing campaign led by JA.
“At certain moments in history, when there is a strong call from gem enthusiasts to expand the list of official birthstones, Jewelers of America believes in recognizing the importance of historically significant gemstones and giving gemstone lovers a choice that suits their preferences,” JA President and CEO David Bonaparte said.
This is the third update to the modern birthstone list since it was officially created in 1912 by the American National Retail Jewelers Association, now known as JA.
It was updated in 1952 to add alexandrite, citrine, tourmaline and zircon as birthstones and again in 2002 when tanzanite was added as a birthstone for December.
AGTA CEO Doug Hucker said, “Ancient gemstone merchants revered spinel, and it was widely sought after by royalty. It was then known as ‘balas ruby.’ It wasn’t until the late 18th century that we developed the technology acumen necessary to distinguish spinel as a separate mineral from ruby. We are very excited to announce it as the newest member of the official birthstone list.”
Examples of notable spinel in history are a 170-carat red spinel, known as the “Black Prince Ruby,” that is set in the Imperial State Crown in the British Crown Jewels, and a 398-carat red spinel that sits atop the Imperial Crown of Russia commissioned by Catherine the Great in 1763.
For more information about spinel’s launch as an August birthstone, visit the Jewelers of America website in the coming months.
The Latest

Lori Tucker started at Williams Jewelers when she was 18 years old.

The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The “XO Tacori” collection was designed to blend luxury and accessible pricing.


Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.

National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The winning designs captured the “Radiance” theme.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

The singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.

The bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.

The 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.

The Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.

The historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.

To mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.

Founder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.

Associate Editor Natalie Francisco shares 20 of her favorite pieces from the jewelry collections that debuted at Couture.

If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.

The top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.

Gizzi, who has been in the industry since 2001, is now Jewelers of America’s senior vice president of corporate affairs.

Luca de Meo, a 30-year veteran of the auto industry, will succeed longtime CEO François-Henri Pinault.

Following visits to Vegas and New York, Botswana’s minerals minister sat down with Michelle Graff to discuss the state of the diamond market.

The “Your Love Has the Perfect Ring” campaign showcases the strength of love and need for inclusivity and representation, the jeweler said.

The former De Beers executive is the jewelry house’s new director of high jewelry for the Americas.

The New York Liberty forward is the first athlete to represent the Brooklyn-based jewelry brand.