The company has multiple strategies for dealing with tariffs, though its CEO said moving manufacturing to the U.S. is not one of them.
JA, AGTA Add Spinel as August Birthstone
The two organizations will introduce the addition to consumers next month via a public relations and marketing campaign led by Jewelers of America.

New York--Jewelers of America and the American Gem Trade Association announced Wednesday that they are adding spinel to the official list of birthstones.
It will join the yellow-green gemstone peridot as a birthstone for the month of August.
The new birthstone will launch to consumers in July through a public relations and marketing campaign led by JA.
“At certain moments in history, when there is a strong call from gem enthusiasts to expand the list of official birthstones, Jewelers of America believes in recognizing the importance of historically significant gemstones and giving gemstone lovers a choice that suits their preferences,” JA President and CEO David Bonaparte said.
This is the third update to the modern birthstone list since it was officially created in 1912 by the American National Retail Jewelers Association, now known as JA.
It was updated in 1952 to add alexandrite, citrine, tourmaline and zircon as birthstones and again in 2002 when tanzanite was added as a birthstone for December.
AGTA CEO Doug Hucker said, “Ancient gemstone merchants revered spinel, and it was widely sought after by royalty. It was then known as ‘balas ruby.’ It wasn’t until the late 18th century that we developed the technology acumen necessary to distinguish spinel as a separate mineral from ruby. We are very excited to announce it as the newest member of the official birthstone list.”
Examples of notable spinel in history are a 170-carat red spinel, known as the “Black Prince Ruby,” that is set in the Imperial State Crown in the British Crown Jewels, and a 398-carat red spinel that sits atop the Imperial Crown of Russia commissioned by Catherine the Great in 1763.
For more information about spinel’s launch as an August birthstone, visit the Jewelers of America website in the coming months.
The Latest

Connecting with your customers throughout the year is key to a successful holiday marketing push.

National Jeweler Editor-in-Chief Michelle Graff joined Michael Burpoe to talk tariffs, consumer confidence, and the sky-high price of gold.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Designer Lauren Harwell Godfrey made the piece as an homage to the 2025 gala’s theme, “Superfine: Tailoring Black Style.”


Expanded this year to include suppliers, JA’s 2025 list honors 40 up-and-coming professionals in the jewelry industry.

Located in Fort Smith, it’s the Mid-South jeweler’s first store in Northwest Arkansas.

Supplier Spotlight Sponsored by GIA

The episode about the family-owned jeweler will premiere May 17.

The Houston-based jeweler’s new 11,000-square-foot showroom will include a Rolex boutique.

The turquoise and diamond tiara hasn’t been on the market since it was purchased by Lord Astor in 1930.

The childhood craft of making dried pasta necklaces for Mother’s Day is all grown up as the 14-karat gold “Forever Macaroni” necklace.

Set with May’s birthstone and featuring an earthworm, this ring is a perfect celebration of spring.

“Bridal 2025–2026” includes popular styles and a dedicated section for quick pricing references of lab-grown diamond bridal jewelry.

Though currently paused, high tariffs threaten many countries where gemstones are mined. Dealers are taking measures now to prepare.

Located in Miami’s Design District, the 4,000-square-foot store is an homage to David and Sybil Yurman’s artistic roots.

May babies are lucky indeed, born in a month awash with fresh colors and celebrated with one of the most coveted colored gemstones.

The deadline to apply for the Seymour & Evelyn Holtzman Bench Scholarship is June 12.

What’s really worrying U.S. consumers isn’t the present situation; it’s what the economy is going to look like six months from now.

Now called The Instore Jewelry Show, it will include holiday-focused education, interactive workshops, and a window display contest.

It includes pricing for unenhanced Colombian emeralds in the fine to extra fine range.

The “Sea of Wonder” collection features pieces inspired by the ocean, from its waves to flora and creatures like urchins and sea turtles.

The 23-carat fancy vivid blue diamond, set to headline Christie’s May jewelry auction, was expected to sell for as much as $50 million.

G.B. Heron Jewelers in Salisbury, Maryland, is set to close as its owner, Jeff Cassels, retires.

Emmanuel Raheb outlines the differences between the two platforms and posits that the most successful jewelers use both.

The miner said its April sale featured a mix of commercial-quality primary rubies and secondary rubies of varying quality.

U.S. customs agents in El Paso, Texas, intercepted the package, which would have been worth $9 million if the jewelry was genuine.