The jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.
Spring Awakening: Pastel-Hued Stones Are In Style
National Jeweler has rounded up 30-plus pieces that showcase the versatility of colored gemstone designs.

New York--It’s not yet spring, but the saccharine hues associated with spring flowers and Easter eggs are making an appearance in fine jewelry.
Pastel-colored sapphires, light amethysts, aquamarine and blue topaz are the main light-colored gemstone varieties that have been popping up in designers’ showcases.
A cousin of the rainbow jewelry trend, pastel shades offer a more wearable and versatile take on color, which is an easier investment to make for consumers.
Designer Halleh Amiralai of namesake brand Halleh has long been a fan of saturated emeralds and deep blue sapphires but has branched out into lighter colors over the past several seasons.
“I tend to gravitate toward yellow gold because of its warm metal hue,” Amiralai explained. “To embellish the softness, I’ve added purple and pink sapphires to my designs, adding a gentle, easy color, which can be worn from day into evening. I believe this faint mix of color is flattering on all skin types.”
Several designers emphasized how pastel shades complement the wearer.
“Pastels bring out the parts of ourselves that are soft and welcoming,” said Deirdre Featherstone of Featherstone Fine Jewelry. “Everyone looks relaxed in pastels.”
Ilana Sarna Toledano, the mind behind fine jewelry line Ilana Ariel, stocks white diamond and colored gemstone versions of her most popular styles. Toledano has noticed that pastel-hued stones are resonating with her client base.
“I've recently been asked to customize some of my pieces with pale pink sapphires that I normally would make with a different color stone or just diamonds,” she said, “so I definitely see a demand for the softer hues.”
For the color-averse designer or customer, a light-colored stone can also be a good entrée into the gemstone market, both visually and financially.
Carmen Diaz Fine Jewelry’s namesake designer has primarily been a
“I wanted to start incorporating color gemstones into my designs and I’ve always been in love with sapphires because of their color richness,” said Diaz. “The soft lilac sapphire in my first colored gemstone ring reminds me of the colors of sunsets.”
Many designers cited the inherent romance in the color of pastel stones as a reason for incorporating them into their work.
“Each piece of wearable art I create is a symbol of splendor and romance that resonates with nature’s harmony and beauty,” said Ruta Reifen. “I highlight my coral-like textured gold work with pastel colored gemstones for a romantic feel.”
Toledano, who has taken inspiration from ancient cities in much of her work, cited the romance of these old, crumbling sites as contributing to her love of desaturated tones.
“My friends joke that the more decrepit a building is, the more I will like it,” she said. “Older buildings, doors and furniture tend to have faded and I think those more subdued colors are the kind I’ve always gravitated towards. The same can be true when working with color in my jewelry. I definitely like a pop of saturation, but generally speaking, I prefer pastels over brighter shades.”
Ultimately, light-colored hues seem to be imbued with joyful connotations that are easiest to sell during spring and summer.
“I love playing with pastel colored stones because they evoke such a happy feeling,” said Era Jewelry designer Rochelle Gordon. “I want people to feel that when they wear my jewelry.”
The Latest

From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.

The historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach in Las Vegas on May 31.


The model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.

Fresh off winning the David Yurman Gem Awards Grant, Nelson discusses the ring that launched his career and his plans for the future.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The “stunning” Type IIb stone was found via x-ray technology at its Karowe mine in Botswana.

“The Basics of Jewelry” has been updated to include modern topics and visuals.

Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.

The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.

The organizational change follows Kering’s promise of a transformation after declining sales in 2025.

Natalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.

Béatrice Goasglas has been with TAG Heuer since 2018. She is the first woman to head the 166-year-old, LVMH-owned watch brand.

The store features the first in-store build for the jeweler’s in-house “Bella Ponte” bridal brand.

The live fine jewelry auction will take place later this week, showcasing antique pieces, rare gemstones, and signed jewels.

Our Pieces of the Week honor the 2026 nominees for the Gem Award for Jewelry Design, Silvia Furmanovich, Cece Fein-Hughes, and Catherine Sarr.

The 24-piece watch collection is set to debut in spring 2027.

Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.

The reopening of the Waldorf Astoria means a homecoming for the industry group’s annual event, which will take place Saturday.

McCormack looked to the 19th century’s “golden age” of astronomy when designing her new celestial-themed collection.

Nelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.

The new smart design software allows jewelers to configure, price, and confirm a custom engagement ring in real time for in-store customers.

The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.

The MJSA Education Foundation’s scholarships support students pursuing jewelry careers.

The largest white diamond to come to market in the U.K. in more than a decade, the VVS1, I-color stone is expected to top $1 million.
























